<br />
THE NAMM SHOW ISSUE THE NAMM SHOW ISSUE THE NAMM SHOW ISSUE THE NAMM SHOW ISSUE THE NAMM SHOW ISSUE<br />
THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS January 21, 2016<br />
Volume 33, No. 1<br />
BE SURE TO WATCH<br />
Goodies<br />
By Dan Ferrisi<br />
As much as all the other components of the NAMM Show—education<br />
sessions, training events, networking opportunities and musical per-<br />
formances—are absolutely critical to the experience in Anaheim, most<br />
showgoers still prioritize checking out new products, of which there is<br />
sure to be an abundance this year. The NAMM Show will draw 1,600 ex-<br />
hibiting companies, representing more than 5,100 brands, thus assuring<br />
that there will be thousands and thousands of debuting products for you<br />
to check out. Sound overwhelming? Well, it probably is (but in a good<br />
way)<a title="MSR 01 2016 January page 1" href="http://viewer.zmags.com/publication/d556c8b8?page=1"> THE NAMM SHOW ISSUE THE NAMM SHOW ISSUE THE NAM</a>
<a title="MSR 01 2016 January page 2" href="http://viewer.zmags.com/publication/d556c8b8?page=2"> </a>
<a title="MSR 01 2016 January page 3" href="http://viewer.zmags.com/publication/d556c8b8?page=3"> LATES Chuck Surack Purchases Mynett Music </a>
<a title="MSR 01 2016 January page 4" href="http://viewer.zmags.com/publication/d556c8b8?page=4"> THE NEWS MAGAZINE FOR MUSIC PRODUCTS RETAILERS </a>
<a title="MSR 01 2016 January page 5" href="http://viewer.zmags.com/publication/d556c8b8?page=5"> Reverb Works For You Plug in to the fastest growi</a>
<a title="MSR 01 2016 January page 6" href="http://viewer.zmags.com/publication/d556c8b8?page=6"> EDITORIAL And I’m Feeling Good There are time</a>
<a title="MSR 01 2016 January page 7" href="http://viewer.zmags.com/publication/d556c8b8?page=7"> Visit us at N AMM H A LL B 5964</a>
<a title="MSR 01 2016 January page 8" href="http://viewer.zmags.com/publication/d556c8b8?page=8"> ATEST L NAMM Young Professionals Set To Gather </a>
<a title="MSR 01 2016 January page 9" href="http://viewer.zmags.com/publication/d556c8b8?page=9"> </a>
<a title="MSR 01 2016 January page 10" href="http://viewer.zmags.com/publication/d556c8b8?page=10"> L ATEST CAD Audio Celebrates 85th Anniversary </a>
<a title="MSR 01 2016 January page 11" href="http://viewer.zmags.com/publication/d556c8b8?page=11"> </a>
<a title="MSR 01 2016 January page 12" href="http://viewer.zmags.com/publication/d556c8b8?page=12"> L ATEST NAMM Helps Ensure Music, Arts Included</a>
<a title="MSR 01 2016 January page 13" href="http://viewer.zmags.com/publication/d556c8b8?page=13"> LATEST Peter Grunwald presente</a>
<a title="MSR 01 2016 January page 14" href="http://viewer.zmags.com/publication/d556c8b8?page=14"> ADVERTORIAL • JANUARY 2016 • NAMM.ORG Note From </a>
<a title="MSR 01 2016 January page 15" href="http://viewer.zmags.com/publication/d556c8b8?page=15"> Through the support of NAMM members, we’re able t</a>
<a title="MSR 01 2016 January page 16" href="http://viewer.zmags.com/publication/d556c8b8?page=16"> L ATEST Schecter, Wylde Announce Distribution D</a>
<a title="MSR 01 2016 January page 17" href="http://viewer.zmags.com/publication/d556c8b8?page=17"> FIVE GREAT REASONS WHY THE NEW KMC MUSIC IS KEY T</a>
<a title="MSR 01 2016 January page 18" href="http://viewer.zmags.com/publication/d556c8b8?page=18"> ATEST L Casio Makes Generous Donation Casio A</a>
<a title="MSR 01 2016 January page 19" href="http://viewer.zmags.com/publication/d556c8b8?page=19"> EXPLORE THE REKORDBOX DJ P L U S PA C K A T R E K</a>
<a title="MSR 01 2016 January page 20" href="http://viewer.zmags.com/publication/d556c8b8?page=20"> </a>
<a title="MSR 01 2016 January page 21" href="http://viewer.zmags.com/publication/d556c8b8?page=21"> </a>
<a title="MSR 01 2016 January page 22" href="http://viewer.zmags.com/publication/d556c8b8?page=22"> L ATEST Hal Leonard Now Distributing Grundorf </a>
<a title="MSR 01 2016 January page 23" href="http://viewer.zmags.com/publication/d556c8b8?page=23"> Play. Sing. Share. Repeat. The incredible sellin</a>
<a title="MSR 01 2016 January page 24" href="http://viewer.zmags.com/publication/d556c8b8?page=24"> L The NAMM Foundation sponsored the Institute</a>
<a title="MSR 01 2016 January page 25" href="http://viewer.zmags.com/publication/d556c8b8?page=25"> RES REST YOUR EYEOS, YOUR RARM EYES, Y and YOUR </a>
<a title="MSR 01 2016 January page 26" href="http://viewer.zmags.com/publication/d556c8b8?page=26"> ATEST L Chaka Khan Nets She Rocks Award The W</a>
<a title="MSR 01 2016 January page 27" href="http://viewer.zmags.com/publication/d556c8b8?page=27"> </a>
<a title="MSR 01 2016 January page 28" href="http://viewer.zmags.com/publication/d556c8b8?page=28"> P EOPLE Halon Wheels Roland Corp. U.S</a>
<a title="MSR 01 2016 January page 29" href="http://viewer.zmags.com/publication/d556c8b8?page=29"> Sabian Secures Sales Support Having transitio</a>
<a title="MSR 01 2016 January page 30" href="http://viewer.zmags.com/publication/d556c8b8?page=30"> P EOPLE Mike LoMauro Tracy Brefka ISI Adds Tw</a>
<a title="MSR 01 2016 January page 31" href="http://viewer.zmags.com/publication/d556c8b8?page=31"> </a>
<a title="MSR 01 2016 January page 32" href="http://viewer.zmags.com/publication/d556c8b8?page=32"> P RODUCTS Positively Inspiring </a>
<a title="MSR 01 2016 January page 33" href="http://viewer.zmags.com/publication/d556c8b8?page=33"> PRODUCTS Have Bass, Will Travel Over</a>
<a title="MSR 01 2016 January page 34" href="http://viewer.zmags.com/publication/d556c8b8?page=34"> RODUCTS P To-Go Order Over view: Hal Le</a>
<a title="MSR 01 2016 January page 35" href="http://viewer.zmags.com/publication/d556c8b8?page=35"> Up In The ‘AIRA’ Over view: Roland and </a>
<a title="MSR 01 2016 January page 36" href="http://viewer.zmags.com/publication/d556c8b8?page=36"> RODUCTS P Missing Link Discovered Over </a>
<a title="MSR 01 2016 January page 37" href="http://viewer.zmags.com/publication/d556c8b8?page=37"> </a>
<a title="MSR 01 2016 January page 38" href="http://viewer.zmags.com/publication/d556c8b8?page=38"> D s 38 </a>
<a title="MSR 01 2016 January page 39" href="http://viewer.zmags.com/publication/d556c8b8?page=39"> Celebrating 50 Years of Maximum Rock & Roll </a>
<a title="MSR 01 2016 January page 40" href="http://viewer.zmags.com/publication/d556c8b8?page=40"> The Paul Reed Smith Band headlined R</a>
<a title="MSR 01 2016 January page 41" href="http://viewer.zmags.com/publication/d556c8b8?page=41"> The power to create everything anew. january</a>
<a title="MSR 01 2016 January page 42" href="http://viewer.zmags.com/publication/d556c8b8?page=42"> Spirit Of ’77 4TH ANNUAL SPOTLIGHT NAMM NEW PR</a>
<a title="MSR 01 2016 January page 43" href="http://viewer.zmags.com/publication/d556c8b8?page=43"> </a>
<a title="MSR 01 2016 January page 44" href="http://viewer.zmags.com/publication/d556c8b8?page=44"> Electric Slide Yamaha has introduced four e</a>
<a title="MSR 01 2016 January page 45" href="http://viewer.zmags.com/publication/d556c8b8?page=45"> Elite Unit Fender has released its American E</a>
<a title="MSR 01 2016 January page 46" href="http://viewer.zmags.com/publication/d556c8b8?page=46"> Family Reunion Zildjian has introduced a line</a>
<a title="MSR 01 2016 January page 47" href="http://viewer.zmags.com/publication/d556c8b8?page=47"> Razor Sharp All That Jazz Alvarez has unveiled a </a>
<a title="MSR 01 2016 January page 48" href="http://viewer.zmags.com/publication/d556c8b8?page=48"> Rest For The Weary Teton Guitars has introduced</a>
<a title="MSR 01 2016 January page 49" href="http://viewer.zmags.com/publication/d556c8b8?page=49"> Work Of Art Applied Research & Technology (AR</a>
<a title="MSR 01 2016 January page 50" href="http://viewer.zmags.com/publication/d556c8b8?page=50"> Tube Top Change Has Come Kyser Musical Pro</a>
<a title="MSR 01 2016 January page 51" href="http://viewer.zmags.com/publication/d556c8b8?page=51"> Down Low 2SA uses a 12-inch LF transducer, Ho</a>
<a title="MSR 01 2016 January page 52" href="http://viewer.zmags.com/publication/d556c8b8?page=52"> Forward March The Ludwig Drum Company, a division</a>
<a title="MSR 01 2016 January page 53" href="http://viewer.zmags.com/publication/d556c8b8?page=53"> Piano Man Sign up as an authorized dealer of one </a>
<a title="MSR 01 2016 January page 54" href="http://viewer.zmags.com/publication/d556c8b8?page=54"> Proud Heritage MXL Microphones has r</a>
<a title="MSR 01 2016 January page 55" href="http://viewer.zmags.com/publication/d556c8b8?page=55"> Special K AKG by Harman has unveiled a line </a>
<a title="MSR 01 2016 January page 56" href="http://viewer.zmags.com/publication/d556c8b8?page=56"> Vitamin E Private Label John Jorgenson collabor</a>
<a title="MSR 01 2016 January page 57" href="http://viewer.zmags.com/publication/d556c8b8?page=57"> Stick Up New for this year from Innovative Percus</a>
<a title="MSR 01 2016 January page 58" href="http://viewer.zmags.com/publication/d556c8b8?page=58"> Find Your Voice Lock Up Revoice Pro,</a>
<a title="MSR 01 2016 January page 59" href="http://viewer.zmags.com/publication/d556c8b8?page=59"> Forever 21 DiGiCo’s S21 digital mixing consol</a>
<a title="MSR 01 2016 January page 60" href="http://viewer.zmags.com/publication/d556c8b8?page=60"> Strap In The newly released ESO Strap was designe</a>
<a title="MSR 01 2016 January page 61" href="http://viewer.zmags.com/publication/d556c8b8?page=61"> For A Loop Nu-X’s Octave Loop is a professional l</a>
<a title="MSR 01 2016 January page 62" href="http://viewer.zmags.com/publication/d556c8b8?page=62"> Mic’d Up After the success of the Vintage V11 m</a>
<a title="MSR 01 2016 January page 63" href="http://viewer.zmags.com/publication/d556c8b8?page=63"> Wave Of The Future Future Sonics’ latest innovati</a>
<a title="MSR 01 2016 January page 64" href="http://viewer.zmags.com/publication/d556c8b8?page=64"> If You Build It C. B. Gitty has announced its n</a>
<a title="MSR 01 2016 January page 65" href="http://viewer.zmags.com/publication/d556c8b8?page=65"> 65 Starry Night Guild Guitars has announced the S</a>
<a title="MSR 01 2016 January page 66" href="http://viewer.zmags.com/publication/d556c8b8?page=66"> Published as supplied by NAMM. The NAMM Sho</a>
<a title="MSR 01 2016 January page 67" href="http://viewer.zmags.com/publication/d556c8b8?page=67"> POINT-AND-SHOOT MIXING With TouchMix yo</a>
<a title="MSR 01 2016 January page 68" href="http://viewer.zmags.com/publication/d556c8b8?page=68"> empty could be providing revenue for your store a</a>
<a title="MSR 01 2016 January page 69" href="http://viewer.zmags.com/publication/d556c8b8?page=69"> moving session. Newman, an industry veteran and m</a>
<a title="MSR 01 2016 January page 70" href="http://viewer.zmags.com/publication/d556c8b8?page=70"> Hug Your Haters: Customer Service in the Digital </a>
<a title="MSR 01 2016 January page 71" href="http://viewer.zmags.com/publication/d556c8b8?page=71"> will share how successful businesses manage to im</a>
<a title="MSR 01 2016 January page 72" href="http://viewer.zmags.com/publication/d556c8b8?page=72"> FIVE MINUTES WITH FRED GRETSCH President, The</a>
<a title="MSR 01 2016 January page 73" href="http://viewer.zmags.com/publication/d556c8b8?page=73"> Dinah and Fred Gretsch. Engineering supported </a>
<a title="MSR 01 2016 January page 74" href="http://viewer.zmags.com/publication/d556c8b8?page=74"> making in 1978, so we had to restart the Gretsch </a>
<a title="MSR 01 2016 January page 75" href="http://viewer.zmags.com/publication/d556c8b8?page=75"> Yorkville Sound proudly supplies some</a>
<a title="MSR 01 2016 January page 76" href="http://viewer.zmags.com/publication/d556c8b8?page=76"> and two great-grandchildren, with one daughter in</a>
<a title="MSR 01 2016 January page 77" href="http://viewer.zmags.com/publication/d556c8b8?page=77"> The Retailer: What spe- cial plans, if any, do</a>
<a title="MSR 01 2016 January page 78" href="http://viewer.zmags.com/publication/d556c8b8?page=78"> MI SPY ‘BOROUGHING’ INTO BROOKLYN N</a>
<a title="MSR 01 2016 January page 79" href="http://viewer.zmags.com/publication/d556c8b8?page=79"> Inside Information The biggest names in PA l</a>
<a title="MSR 01 2016 January page 80" href="http://viewer.zmags.com/publication/d556c8b8?page=80"> ferred to certain amps he pointed out as “apartme</a>
<a title="MSR 01 2016 January page 81" href="http://viewer.zmags.com/publication/d556c8b8?page=81"> </a>
<a title="MSR 01 2016 January page 82" href="http://viewer.zmags.com/publication/d556c8b8?page=82"> SPECIAL TO THE RETAILER HELP NAMM TO HELP ALL OF </a>
<a title="MSR 01 2016 January page 83" href="http://viewer.zmags.com/publication/d556c8b8?page=83"> more important to spend some time focusing on the</a>
<a title="MSR 01 2016 January page 84" href="http://viewer.zmags.com/publication/d556c8b8?page=84"> SPECIAL TO THE RETAILER YOU’RE NOT ALONE By A</a>
<a title="MSR 01 2016 January page 85" href="http://viewer.zmags.com/publication/d556c8b8?page=85"> BUILT FOR A LIFETIME Audix's OM Series of dynami</a>
<a title="MSR 01 2016 January page 86" href="http://viewer.zmags.com/publication/d556c8b8?page=86"> SHINE A LIGHT THE ONLY LI</a>
<a title="MSR 01 2016 January page 87" href="http://viewer.zmags.com/publication/d556c8b8?page=87"> The Music Workshop 379 S. Broadway Salem NH 03079</a>
<a title="MSR 01 2016 January page 88" href="http://viewer.zmags.com/publication/d556c8b8?page=88"> R E TA I L E R R E B E L MISSED CONNECTIONS B</a>
<a title="MSR 01 2016 January page 89" href="http://viewer.zmags.com/publication/d556c8b8?page=89"> GET WITH THE TIMES WATCH NOW msr</a>
<a title="MSR 01 2016 January page 90" href="http://viewer.zmags.com/publication/d556c8b8?page=90"> BUSINESS & MARKETING BUYERS ARE LIARS! By Dav</a>
<a title="MSR 01 2016 January page 91" href="http://viewer.zmags.com/publication/d556c8b8?page=91"> YOU ASKED FOR IT…AND WE’RE GIVING IT TO YOU! V</a>
<a title="MSR 01 2016 January page 92" href="http://viewer.zmags.com/publication/d556c8b8?page=92"> VEDDATORIAL HIJACKED By Dan Vedda On Tha</a>
<a title="MSR 01 2016 January page 93" href="http://viewer.zmags.com/publication/d556c8b8?page=93"> LET’S STAY CONNECTED STAY ON TOP OF THE LATEST I</a>
<a title="MSR 01 2016 January page 94" href="http://viewer.zmags.com/publication/d556c8b8?page=94"> </a>
<a title="MSR 01 2016 January page 95" href="http://viewer.zmags.com/publication/d556c8b8?page=95"> TheRetailer's Mall </a>
<a title="MSR 01 2016 January page 96" href="http://viewer.zmags.com/publication/d556c8b8?page=96"> TheRetailer's Mall </a>
<a title="MSR 01 2016 January page 97" href="http://viewer.zmags.com/publication/d556c8b8?page=97"> TheRetailer's Mall </a>
<a title="MSR 01 2016 January page 98" href="http://viewer.zmags.com/publication/d556c8b8?page=98"> 2015: THE YEAR IN REVIEW (continued from cover) a</a>
<a title="MSR 01 2016 January page 99" href="http://viewer.zmags.com/publication/d556c8b8?page=99"> ‘Our mission is more than just to move boxes. We </a>
<a title="MSR 01 2016 January page 100" href="http://viewer.zmags.com/publication/d556c8b8?page=100"> way to help young families make music a part of t</a>
<a title="MSR 01 2016 January page 101" href="http://viewer.zmags.com/publication/d556c8b8?page=101"> MI SPY: ‘BOROUGHING’ INTO BROOKLYN (continued fro</a>
<a title="MSR 01 2016 January page 102" href="http://viewer.zmags.com/publication/d556c8b8?page=102"> UNDER THE HOOD CASIO’S CELVIANO Grand Hybrid P</a>
<a title="MSR 01 2016 January page 103" href="http://viewer.zmags.com/publication/d556c8b8?page=103"> LAKE STREET DIVE WITH Mike “McDuck” Olsen of </a>
<a title="MSR 01 2016 January page 104" href="http://viewer.zmags.com/publication/d556c8b8?page=104"> </a>