<br />
Convenience<br />
July 2011<br />
<br />
MustStocks<br />
<br />
<br />
<br />
Brand leaders<br />
Nielsen data reveals the<br />
independent trade’s<br />
best-sellers in every<br />
major product group<br />
<br />
CaTegory adviCe<br />
Major suppliers share<br />
their top tips for<br />
maximising sales<br />
in key categories<br />
<br />
Tough ClimaTe<br />
Why getting the basics<br />
right is more important<br />
than ever for convenience<br />
store retailers<br />
A promotional supplement to Independent Retail News<br />
Family Values<br />
<br />
<br />
<br />
<br />
lifestyle<br />
<br />
<br />
<br />
<br />
<br />
lifestyle<br />
<br />
<b<a title="IRN Convenience Must Stocks Supplement 2011 page 1" href="http://viewer.zmags.com/publication/d567a979?page=1">Convenience </a> Convenience <a title="IRN Convenience Must Stocks Supplement 2011 page 2" href="http://viewer.zmags.com/publication/d567a979?page=2">Family Valueslifestylelifestyleli</a> Family Valueslifestylelifestyleli<a title="IRN Convenience Must Stocks Supplement 2011 page 3" href="http://viewer.zmags.com/publication/d567a979?page=3">CONTENTSWelcome toConvenienceMustStocks 2011</a> CONTENTSWelcome toConvenienceMustStocks 2011<a title="IRN Convenience Must Stocks Supplement 2011 page 4" href="http://viewer.zmags.com/publication/d567a979?page=4">INTRODUCTIONGetting the basics rightis key in</a> INTRODUCTIONGetting the basics rightis key in<a title="IRN Convenience Must Stocks Supplement 2011 page 5" href="http://viewer.zmags.com/publication/d567a979?page=5">Heavyweight Mentos brand support From </a> Heavyweight Mentos brand support From <a title="IRN Convenience Must Stocks Supplement 2011 page 6" href="http://viewer.zmags.com/publication/d567a979?page=6">BEERBeer we go againL et’s </a> BEERBeer we go againL et’s <a title="IRN Convenience Must Stocks Supplement 2011 page 7" href="http://viewer.zmags.com/publication/d567a979?page=7">AVAILABLE 18TH JULYFOSTER'S GOLDPREMIUM LAGER</a> AVAILABLE 18TH JULYFOSTER'S GOLDPREMIUM LAGER<a title="IRN Convenience Must Stocks Supplement 2011 page 8" href="http://viewer.zmags.com/publication/d567a979?page=8">FYC_CMS 264.5x410 advert v2:Layout 1 </a> FYC_CMS 264.5x410 advert v2:Layout 1 <a title="IRN Convenience Must Stocks Supplement 2011 page 9" href="http://viewer.zmags.com/publication/d567a979?page=9">“Warm beer and cider isn't coolAlways merchand</a> “Warm beer and cider isn't coolAlways merchand<a title="IRN Convenience Must Stocks Supplement 2011 page 10" href="http://viewer.zmags.com/publication/d567a979?page=10">CIDERCider looks rosyT he</a> CIDERCider looks rosyT he<a title="IRN Convenience Must Stocks Supplement 2011 page 11" href="http://viewer.zmags.com/publication/d567a979?page=11">Enjoy Kopparberg responsiblyFIND THE PREMIUMFR</a> Enjoy Kopparberg responsiblyFIND THE PREMIUMFR<a title="IRN Convenience Must Stocks Supplement 2011 page 12" href="http://viewer.zmags.com/publication/d567a979?page=12">SPIRITSFree your spirits!S </a> SPIRITSFree your spirits!S <a title="IRN Convenience Must Stocks Supplement 2011 page 13" href="http://viewer.zmags.com/publication/d567a979?page=13">book your placefor the retail event of the year</a> book your placefor the retail event of the year<a title="IRN Convenience Must Stocks Supplement 2011 page 14" href="http://viewer.zmags.com/publication/d567a979?page=14">CHilleR andpRe-Mixpre-mix is the Fastest growin</a> CHilleR andpRe-Mixpre-mix is the Fastest growin<a title="IRN Convenience Must Stocks Supplement 2011 page 15" href="http://viewer.zmags.com/publication/d567a979?page=15"> ££retailer choice </a> ££retailer choice <a title="IRN Convenience Must Stocks Supplement 2011 page 16" href="http://viewer.zmags.com/publication/d567a979?page=16">WINEGrape expectationsI t’s not bee</a> WINEGrape expectationsI t’s not bee<a title="IRN Convenience Must Stocks Supplement 2011 page 17" href="http://viewer.zmags.com/publication/d567a979?page=17"></a> <a title="IRN Convenience Must Stocks Supplement 2011 page 18" href="http://viewer.zmags.com/publication/d567a979?page=18">WineHow to maximise your sales ow to maximise</a> WineHow to maximise your sales ow to maximise<a title="IRN Convenience Must Stocks Supplement 2011 page 19" href="http://viewer.zmags.com/publication/d567a979?page=19">Growth Opportunities for WineTake advantage of </a> Growth Opportunities for WineTake advantage of <a title="IRN Convenience Must Stocks Supplement 2011 page 20" href="http://viewer.zmags.com/publication/d567a979?page=20">BISCUITSIt's crunch timeimpulse outlets. </a> BISCUITSIt's crunch timeimpulse outlets. <a title="IRN Convenience Must Stocks Supplement 2011 page 21" href="http://viewer.zmags.com/publication/d567a979?page=21">UK's No.1 Cookie Brand*Range of 172g packs with</a> UK's No.1 Cookie Brand*Range of 172g packs with<a title="IRN Convenience Must Stocks Supplement 2011 page 22" href="http://viewer.zmags.com/publication/d567a979?page=22">BAGGED SNACKSGrab some profitsT </a> BAGGED SNACKSGrab some profitsT <a title="IRN Convenience Must Stocks Supplement 2011 page 23" href="http://viewer.zmags.com/publication/d567a979?page=23">Would YOU like to be a You can be with </a> Would YOU like to be a You can be with <a title="IRN Convenience Must Stocks Supplement 2011 page 24" href="http://viewer.zmags.com/publication/d567a979?page=24">BreadSlice of the actionB </a> BreadSlice of the actionB <a title="IRN Convenience Must Stocks Supplement 2011 page 25" href="http://viewer.zmags.com/publication/d567a979?page=25">Three things that shift really fast……and </a> Three things that shift really fast……and <a title="IRN Convenience Must Stocks Supplement 2011 page 26" href="http://viewer.zmags.com/publication/d567a979?page=26">CEREALSMorning gloryT he </a> CEREALSMorning gloryT he <a title="IRN Convenience Must Stocks Supplement 2011 page 27" href="http://viewer.zmags.com/publication/d567a979?page=27"> UK’s No.1BREAKFASTCEREAL! </a> UK’s No.1BREAKFASTCEREAL! <a title="IRN Convenience Must Stocks Supplement 2011 page 28" href="http://viewer.zmags.com/publication/d567a979?page=28">CHOCOLATE CONFECTIONERYRaising the barS </a> CHOCOLATE CONFECTIONERYRaising the barS <a title="IRN Convenience Must Stocks Supplement 2011 page 29" href="http://viewer.zmags.com/publication/d567a979?page=29">NEWRRP 54p8 </a> NEWRRP 54p8 <a title="IRN Convenience Must Stocks Supplement 2011 page 30" href="http://viewer.zmags.com/publication/d567a979?page=30">CHOCOLATE COnfECTiOnErythe biggest. The Offici</a> CHOCOLATE COnfECTiOnErythe biggest. The Offici<a title="IRN Convenience Must Stocks Supplement 2011 page 31" href="http://viewer.zmags.com/publication/d567a979?page=31">Tom Daley to front its promotionalwork. He is on</a> Tom Daley to front its promotionalwork. He is on<a title="IRN Convenience Must Stocks Supplement 2011 page 32" href="http://viewer.zmags.com/publication/d567a979?page=32">SUGAR CONFECTIONERYHit the sweet spotC </a> SUGAR CONFECTIONERYHit the sweet spotC <a title="IRN Convenience Must Stocks Supplement 2011 page 33" href="http://viewer.zmags.com/publication/d567a979?page=33">3 Great reasons why®is NO.1Great V</a> 3 Great reasons why®is NO.1Great V<a title="IRN Convenience Must Stocks Supplement 2011 page 34" href="http://viewer.zmags.com/publication/d567a979?page=34">CANNED GROCERYCan-do attitudeA </a> CANNED GROCERYCan-do attitudeA <a title="IRN Convenience Must Stocks Supplement 2011 page 35" href="http://viewer.zmags.com/publication/d567a979?page=35">Another erfectperformanceN o . 1</a> Another erfectperformanceN o . 1<a title="IRN Convenience Must Stocks Supplement 2011 page 36" href="http://viewer.zmags.com/publication/d567a979?page=36">Sales that canFive steps to Canned fishsales </a> Sales that canFive steps to Canned fishsales <a title="IRN Convenience Must Stocks Supplement 2011 page 37" href="http://viewer.zmags.com/publication/d567a979?page=37">The canned food category offers independent retai</a> The canned food category offers independent retai<a title="IRN Convenience Must Stocks Supplement 2011 page 38" href="http://viewer.zmags.com/publication/d567a979?page=38">butters & spreadsMellow yellowt </a> butters & spreadsMellow yellowt <a title="IRN Convenience Must Stocks Supplement 2011 page 39" href="http://viewer.zmags.com/publication/d567a979?page=39"></a> <a title="IRN Convenience Must Stocks Supplement 2011 page 40" href="http://viewer.zmags.com/publication/d567a979?page=40">CHEESEMature marketA f</a> CHEESEMature marketA f<a title="IRN Convenience Must Stocks Supplement 2011 page 41" href="http://viewer.zmags.com/publication/d567a979?page=41"></a> <a title="IRN Convenience Must Stocks Supplement 2011 page 42" href="http://viewer.zmags.com/publication/d567a979?page=42">FLAVOURED MILK & YOGURTSCream of the cropF</a> FLAVOURED MILK & YOGURTSCream of the cropF<a title="IRN Convenience Must Stocks Supplement 2011 page 43" href="http://viewer.zmags.com/publication/d567a979?page=43"></a> <a title="IRN Convenience Must Stocks Supplement 2011 page 44" href="http://viewer.zmags.com/publication/d567a979?page=44">TEA & COFFEETime for a cuppaD </a> TEA & COFFEETime for a cuppaD <a title="IRN Convenience Must Stocks Supplement 2011 page 45" href="http://viewer.zmags.com/publication/d567a979?page=45">Let’s have a proper brew</a> Let’s have a proper brew<a title="IRN Convenience Must Stocks Supplement 2011 page 46" href="http://viewer.zmags.com/publication/d567a979?page=46">Getting your coffeecategory in shapeThe last 12</a> Getting your coffeecategory in shapeThe last 12<a title="IRN Convenience Must Stocks Supplement 2011 page 47" href="http://viewer.zmags.com/publication/d567a979?page=47">DecaffeinatedDecaffeinated coffee has acc</a> DecaffeinatedDecaffeinated coffee has acc<a title="IRN Convenience Must Stocks Supplement 2011 page 48" href="http://viewer.zmags.com/publication/d567a979?page=48">SOFT DRINKSSparkling salesS </a> SOFT DRINKSSparkling salesS <a title="IRN Convenience Must Stocks Supplement 2011 page 49" href="http://viewer.zmags.com/publication/d567a979?page=49">The UK's leading magazine exclusively for indepen</a> The UK's leading magazine exclusively for indepen<a title="IRN Convenience Must Stocks Supplement 2011 page 50" href="http://viewer.zmags.com/publication/d567a979?page=50">Road test your Soft Drinks offering in-store and </a> Road test your Soft Drinks offering in-store and <a title="IRN Convenience Must Stocks Supplement 2011 page 51" href="http://viewer.zmags.com/publication/d567a979?page=51">Top 30 Immediate Consumption soft drinks**= In </a> Top 30 Immediate Consumption soft drinks**= In <a title="IRN Convenience Must Stocks Supplement 2011 page 52" href="http://viewer.zmags.com/publication/d567a979?page=52">EnErgy drInKSrising starsT </a> EnErgy drInKSrising starsT <a title="IRN Convenience Must Stocks Supplement 2011 page 53" href="http://viewer.zmags.com/publication/d567a979?page=53">The UK’s No.1Energy Drink*Bigger than Diet Cok</a> The UK’s No.1Energy Drink*Bigger than Diet Cok<a title="IRN Convenience Must Stocks Supplement 2011 page 54" href="http://viewer.zmags.com/publication/d567a979?page=54">Giving energy tothe category...With Sports & E</a> Giving energy tothe category...With Sports & E<a title="IRN Convenience Must Stocks Supplement 2011 page 55" href="http://viewer.zmags.com/publication/d567a979?page=55">Spedupyour SaleS with the No.1. </a> Spedupyour SaleS with the No.1. <a title="IRN Convenience Must Stocks Supplement 2011 page 56" href="http://viewer.zmags.com/publication/d567a979?page=56">JUICE BASED DRINKS, CORDIALS, JUICES & WATERT</a> JUICE BASED DRINKS, CORDIALS, JUICES & WATERT<a title="IRN Convenience Must Stocks Supplement 2011 page 57" href="http://viewer.zmags.com/publication/d567a979?page=57"></a> <a title="IRN Convenience Must Stocks Supplement 2011 page 58" href="http://viewer.zmags.com/publication/d567a979?page=58">CIGARETTESSmoke signalsS t</a> CIGARETTESSmoke signalsS t<a title="IRN Convenience Must Stocks Supplement 2011 page 59" href="http://viewer.zmags.com/publication/d567a979?page=59"> This advertisement has beenremoved for legal co</a> This advertisement has beenremoved for legal co<a title="IRN Convenience Must Stocks Supplement 2011 page 60" href="http://viewer.zmags.com/publication/d567a979?page=60">ROLL YOUR OWNLighting up salesR </a> ROLL YOUR OWNLighting up salesR <a title="IRN Convenience Must Stocks Supplement 2011 page 61" href="http://viewer.zmags.com/publication/d567a979?page=61"> This advertisement has beenremoved for legal co</a> This advertisement has beenremoved for legal co<a title="IRN Convenience Must Stocks Supplement 2011 page 62" href="http://viewer.zmags.com/publication/d567a979?page=62">CIGARSSize does matterO </a> CIGARSSize does matterO <a title="IRN Convenience Must Stocks Supplement 2011 page 63" href="http://viewer.zmags.com/publication/d567a979?page=63">lIn tobacco as in many other categories,the s</a> lIn tobacco as in many other categories,the s<a title="IRN Convenience Must Stocks Supplement 2011 page 64" href="http://viewer.zmags.com/publication/d567a979?page=64"> This advertisement has beenremoved for legal co</a> This advertisement has beenremoved for legal co<a title="IRN Convenience Must Stocks Supplement 2011 page 65" href="http://viewer.zmags.com/publication/d567a979?page=65">NEWBE S & HEDGES HITE E TERS THEUK </a> NEWBE S & HEDGES HITE E TERS THEUK <a title="IRN Convenience Must Stocks Supplement 2011 page 66" href="http://viewer.zmags.com/publication/d567a979?page=66">QUESTIONNAIRETell us what you thinkabout Conv</a> QUESTIONNAIRETell us what you thinkabout Conv<a title="IRN Convenience Must Stocks Supplement 2011 page 67" href="http://viewer.zmags.com/publication/d567a979?page=67"> This advertisement has beenremoved for legal co</a> This advertisement has beenremoved for legal co<a title="IRN Convenience Must Stocks Supplement 2011 page 68" href="http://viewer.zmags.com/publication/d567a979?page=68">This publication could not have been produced wit</a> This publication could not have been produced wit