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<br />
Stock up on Unilever’s<br />
best selling ice cream<br />
thissummer-theStorming7<br />
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• Supported by a massive £19m marketing investment<br />
including TV<br />
• Storming 7 is worth 38%* of the impulse market<br />
• Stock up now & maximise your lce Cream sales this summer<br />
* Source: lRl Value Sales, HH Singles through Impulse Channels, 52w/e 22nd Jan 2011<br />
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Plus exciting new products for 2011...<br />
WELCOME TO ISSUE #6<br />
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Hello, A warm spring welcome<br />
to Encounter.<br />
<br />
We’re something of a news story ourselves this<br />
issue. We have a new e<a title="Encounter Issue #6 version1 page 1" href="http://viewer.zmags.com/publication/d56bcceb?page=1"></a> <a title="Encounter Issue #6 version1 page 2" href="http://viewer.zmags.com/publication/d56bcceb?page=2">Stock up on Unilever’sbest selling ice creamthi</a> Stock up on Unilever’sbest selling ice creamthi<a title="Encounter Issue #6 version1 page 3" href="http://viewer.zmags.com/publication/d56bcceb?page=3">WELCOME TO ISSUE #6Hello, A warm spring w</a> WELCOME TO ISSUE #6Hello, A warm spring w<a title="Encounter Issue #6 version1 page 4" href="http://viewer.zmags.com/publication/d56bcceb?page=4">DIAGEO GB EXPANDS PREMIX RANGENEW SMIRNOFF®VOD</a> DIAGEO GB EXPANDS PREMIX RANGENEW SMIRNOFF®VOD<a title="Encounter Issue #6 version1 page 5" href="http://viewer.zmags.com/publication/d56bcceb?page=5"></a> <a title="Encounter Issue #6 version1 page 6" href="http://viewer.zmags.com/publication/d56bcceb?page=6">COVER STORYSTOP THIEF!HOWSAFEISYOURSHOP?Any </a> COVER STORYSTOP THIEF!HOWSAFEISYOURSHOP?Any <a title="Encounter Issue #6 version1 page 7" href="http://viewer.zmags.com/publication/d56bcceb?page=7">NEW Drive your SalesPRICE MARKED PACKS </a> NEW Drive your SalesPRICE MARKED PACKS <a title="Encounter Issue #6 version1 page 8" href="http://viewer.zmags.com/publication/d56bcceb?page=8">COMPETITIONWIN AN APPLE iPAD 2The revolutiona</a> COMPETITIONWIN AN APPLE iPAD 2The revolutiona<a title="Encounter Issue #6 version1 page 9" href="http://viewer.zmags.com/publication/d56bcceb?page=9">Use the directional arrows to make the pack turn</a> Use the directional arrows to make the pack turn<a title="Encounter Issue #6 version1 page 10" href="http://viewer.zmags.com/publication/d56bcceb?page=10">HOT OFF THE PRESS‘RIGHT TO RETAIL’ REPORTRADIC</a> HOT OFF THE PRESS‘RIGHT TO RETAIL’ REPORTRADIC<a title="Encounter Issue #6 version1 page 11" href="http://viewer.zmags.com/publication/d56bcceb?page=11">MANUFACTURERS ADVICEFREE YOUR SPIRITSFree You</a> MANUFACTURERS ADVICEFREE YOUR SPIRITSFree You<a title="Encounter Issue #6 version1 page 12" href="http://viewer.zmags.com/publication/d56bcceb?page=12">THE BIG READTALKING SHOPSWITH PARFETTSGET YO</a> THE BIG READTALKING SHOPSWITH PARFETTSGET YO<a title="Encounter Issue #6 version1 page 13" href="http://viewer.zmags.com/publication/d56bcceb?page=13">MOVING TO EMPLOYEE OWNERSHIPBut is this approach</a> MOVING TO EMPLOYEE OWNERSHIPBut is this approach<a title="Encounter Issue #6 version1 page 14" href="http://viewer.zmags.com/publication/d56bcceb?page=14">MY SHOP IS YOUR SHOPMPs BACK SMALL STORESIN RU</a> MY SHOP IS YOUR SHOPMPs BACK SMALL STORESIN RU<a title="Encounter Issue #6 version1 page 15" href="http://viewer.zmags.com/publication/d56bcceb?page=15">NEW PRODUCT INFORMATIONELLE MACPHERSONSTARS AL</a> NEW PRODUCT INFORMATIONELLE MACPHERSONSTARS AL<a title="Encounter Issue #6 version1 page 16" href="http://viewer.zmags.com/publication/d56bcceb?page=16">INDUSTRY TIPSCOUNTER ATTACKTake a look at your</a> INDUSTRY TIPSCOUNTER ATTACKTake a look at your<a title="Encounter Issue #6 version1 page 17" href="http://viewer.zmags.com/publication/d56bcceb?page=17">NEW PRODUCTLIPTON MOREGORGEOUS THANEVER WITH </a> NEW PRODUCTLIPTON MOREGORGEOUS THANEVER WITH <a title="Encounter Issue #6 version1 page 18" href="http://viewer.zmags.com/publication/d56bcceb?page=18">COFFEE BREAKA CHANCE TO KICKerBACK AND RELAX</a> COFFEE BREAKA CHANCE TO KICKerBACK AND RELAX<a title="Encounter Issue #6 version1 page 19" href="http://viewer.zmags.com/publication/d56bcceb?page=19">5 Uncertain times for retailers...</a> 5 Uncertain times for retailers...<a title="Encounter Issue #6 version1 page 20" href="http://viewer.zmags.com/publication/d56bcceb?page=20">SMALL BUSINESS ADVICEON THE MONEYWITH DAVID FL</a> SMALL BUSINESS ADVICEON THE MONEYWITH DAVID FL<a title="Encounter Issue #6 version1 page 21" href="http://viewer.zmags.com/publication/d56bcceb?page=21">NEW PROMOTIONMAGNUM LAUNCHESNEW ‘WIN DAY AFTER</a> NEW PROMOTIONMAGNUM LAUNCHESNEW ‘WIN DAY AFTER<a title="Encounter Issue #6 version1 page 22" href="http://viewer.zmags.com/publication/d56bcceb?page=22">SHOP LOCALREASONS TO SHOP LOCALDID YOU KNOW...</a> SHOP LOCALREASONS TO SHOP LOCALDID YOU KNOW...<a title="Encounter Issue #6 version1 page 23" href="http://viewer.zmags.com/publication/d56bcceb?page=23">UP TO DATEDATES FOR YOUR DIARYThe Federation </a> UP TO DATEDATES FOR YOUR DIARYThe Federation <a title="Encounter Issue #6 version1 page 24" href="http://viewer.zmags.com/publication/d56bcceb?page=24">GET YOUR FREE SHOP LOCAL POSTERSup</a> GET YOUR FREE SHOP LOCAL POSTERSup