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Best regards
Zmags
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best selling ice cream
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• Supported by a massive £19m marketing investment
including TV
• Storming 7 is worth 38%* of the impulse market
• Stock up now & maximise your lce Cream sales this summer
* Source: lRl Value Sales, HH Singles through Impulse Channels, 52w/e 22nd Jan 2011
Plus exciting new products for 2011...
WELCOME TO ISSUE #6
Hello, A warm spring welcome
to Encounter.
We’re something of a news story ourselves this
issue. We have a new editor (that’s me) and a
basket full of fresh new ideas and features
hand-picked to inform, advise and entertain you.
Now we want your input. Share your views
about this issue and everything to do with
independent retailing. Tell us what topics you’d
like to see next time. Over coming issues, let’s
put our heads together and find ways to make<
Stock up on Unilever’s best selling ice cream thi
WELCOME TO ISSUE #6 Hello, A warm spring w
DIAGEO GB EXPANDS PREMIX RANGE NEW SMIRNOFF® VOD
COVER STORY STOP THIEF! HOWSAFEISYOURSHOP? Any
NEW Drive your Sales PRICE MARKED PACKS
COMPETITION WIN AN APPLE iPAD 2 The revolutiona
Use the directional arrows to make the pack turn
HOT OFF THE PRESS ‘RIGHT TO RETAIL’ REPORT RADIC
MANUFACTURERS ADVICE FREE YOUR SPIRITS Free You
THE BIG READ TALKING SHOPS WITH PARFETTS GET YO
MOVING TO EMPLOYEE OWNERSHIP But is this approach
MY SHOP IS YOUR SHOP MPs BACK SMALL STORES IN RU
NEW PRODUCT INFORMATION ELLE MACPHERSON STARS AL
INDUSTRY TIPS COUNTER ATTACK Take a look at your
NEW PRODUCT LIPTON MORE GORGEOUS THAN EVER WITH
COFFEE BREAK A CHANCE TO KICK er BACK AND RELAX
5 Uncertain times for retailers...
SMALL BUSINESS ADVICE ON THE MONEY WITH DAVID FL
NEW PROMOTION MAGNUM LAUNCHES NEW ‘WIN DAY AFTER
SHOP LOCAL REASONS TO SHOP LOCAL DID YOU KNOW...
UP TO DATE DATES FOR YOUR DIARY The Federation
GET YOUR FREE SHOP LOCAL POSTER Sup