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<br /> <br /> 3<br /> JANUARY 201<br /> Higher Education Guide to<br /> FINANCIAL<br /> SERVICES<br /> Your Reliable Financial Services Resource for<br /> College and University Management<br /> 2013 Higher Education Guide to FINANCIAL SERVICES<br /> Knowing<br /> the Unknown<br /> T<br /> HERE WAS A TIME, NOT TOO MANY YEARS AGO,<br /> when a college or university had a fairly clear-cut vision of its fi-<br /> nancial picture. Tuition dollars could be counted on, expenditures<br /> could be planned and paid for, fundraising goals could be realistically set<br /> and met. To paraphrase former Secretary of Defense Donald Rumsfeld's<br /> somewhat convoluted remarks concerning the Iraq war a decade ago, there<br /> were known knowns, and there were known unknowns. But today there<br /> are also unknown unknowns—things we don't know that we don't know.<br /> Sound confusing? It is. And if you deal with <a title="University Business - Financial Services Guide 2013 page 1" href="http://viewer.zmags.com/publication/d577af6e?page=1"> 3 JANUARY 201 Higher Education Guide to</a> <a title="University Business - Financial Services Guide 2013 page 2" href="http://viewer.zmags.com/publication/d577af6e?page=2"> 2013 Higher Education Guide to FINANCIAL SERVICES</a> <a title="University Business - Financial Services Guide 2013 page 3" href="http://viewer.zmags.com/publication/d577af6e?page=3"> ADMISSIONS & RETENTION SERVICES CMD Outsour</a> <a title="University Business - Financial Services Guide 2013 page 4" href="http://viewer.zmags.com/publication/d577af6e?page=4"> 2013 Higher Education Guide to FINANCIAL SERVICES</a> <a title="University Business - Financial Services Guide 2013 page 5" href="http://viewer.zmags.com/publication/d577af6e?page=5"> Fox Lawson & Associates, a Division of Gallagher </a> <a title="University Business - Financial Services Guide 2013 page 6" href="http://viewer.zmags.com/publication/d577af6e?page=6"> 2013 Higher Education Guide to FINANCIAL SERVICES</a> <a title="University Business - Financial Services Guide 2013 page 7" href="http://viewer.zmags.com/publication/d577af6e?page=7"> Higher One 115 Munson Street New Haven, CT 06511 </a> <a title="University Business - Financial Services Guide 2013 page 8" href="http://viewer.zmags.com/publication/d577af6e?page=8"> 2013 Higher Education Guide to FINANCIAL SERVICES</a> <a title="University Business - Financial Services Guide 2013 page 9" href="http://viewer.zmags.com/publication/d577af6e?page=9"> REVENUE ENHANCEMENT STRATEGIES Stevens Strat</a> <a title="University Business - Financial Services Guide 2013 page 10" href="http://viewer.zmags.com/publication/d577af6e?page=10"> 2013 Higher Education Guide to FINANCIAL SERVICES</a> <a title="University Business - Financial Services Guide 2013 page 11" href="http://viewer.zmags.com/publication/d577af6e?page=11"> of financial services that can help you meet the </a> <a title="University Business - Financial Services Guide 2013 page 12" href="http://viewer.zmags.com/publication/d577af6e?page=12"> Index of Higher Education Consultants ADMISSIONS </a>