<br />
<br />
3<br />
JANUARY 201<br />
Higher Education Guide to<br />
FINANCIAL<br />
SERVICES<br />
Your Reliable Financial Services Resource for<br />
College and University Management<br />
2013 Higher Education Guide to FINANCIAL SERVICES<br />
Knowing<br />
the Unknown<br />
T<br />
HERE WAS A TIME, NOT TOO MANY YEARS AGO,<br />
when a college or university had a fairly clear-cut vision of its fi-<br />
nancial picture. Tuition dollars could be counted on, expenditures<br />
could be planned and paid for, fundraising goals could be realistically set<br />
and met. To paraphrase former Secretary of Defense Donald Rumsfeld's<br />
somewhat convoluted remarks concerning the Iraq war a decade ago, there<br />
were known knowns, and there were known unknowns. But today there<br />
are also unknown unknowns—things we don't know that we don't know.<br />
Sound confusing? It is. And if you deal with <a title="University Business - Financial Services Guide 2013 page 1" href="http://viewer.zmags.com/publication/d577af6e?page=1"> 3 JANUARY 201 Higher Education Guide to</a>
<a title="University Business - Financial Services Guide 2013 page 2" href="http://viewer.zmags.com/publication/d577af6e?page=2"> 2013 Higher Education Guide to FINANCIAL SERVICES</a>
<a title="University Business - Financial Services Guide 2013 page 3" href="http://viewer.zmags.com/publication/d577af6e?page=3"> ADMISSIONS & RETENTION SERVICES CMD Outsour</a>
<a title="University Business - Financial Services Guide 2013 page 4" href="http://viewer.zmags.com/publication/d577af6e?page=4"> 2013 Higher Education Guide to FINANCIAL SERVICES</a>
<a title="University Business - Financial Services Guide 2013 page 5" href="http://viewer.zmags.com/publication/d577af6e?page=5"> Fox Lawson & Associates, a Division of Gallagher </a>
<a title="University Business - Financial Services Guide 2013 page 6" href="http://viewer.zmags.com/publication/d577af6e?page=6"> 2013 Higher Education Guide to FINANCIAL SERVICES</a>
<a title="University Business - Financial Services Guide 2013 page 7" href="http://viewer.zmags.com/publication/d577af6e?page=7"> Higher One 115 Munson Street New Haven, CT 06511 </a>
<a title="University Business - Financial Services Guide 2013 page 8" href="http://viewer.zmags.com/publication/d577af6e?page=8"> 2013 Higher Education Guide to FINANCIAL SERVICES</a>
<a title="University Business - Financial Services Guide 2013 page 9" href="http://viewer.zmags.com/publication/d577af6e?page=9"> REVENUE ENHANCEMENT STRATEGIES Stevens Strat</a>
<a title="University Business - Financial Services Guide 2013 page 10" href="http://viewer.zmags.com/publication/d577af6e?page=10"> 2013 Higher Education Guide to FINANCIAL SERVICES</a>
<a title="University Business - Financial Services Guide 2013 page 11" href="http://viewer.zmags.com/publication/d577af6e?page=11"> of financial services that can help you meet the </a>
<a title="University Business - Financial Services Guide 2013 page 12" href="http://viewer.zmags.com/publication/d577af6e?page=12"> Index of Higher Education Consultants ADMISSIONS </a>