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SPECIAL ISSUE<br /> November/December 2010<br /> THE FORUM FOR THE INDUSTRY EXECUTIVE<br /> YEAR IN<br /> PREVIEW<br /> Industry Overview<br /> CEO INSIGHTS<br /> Research & Development<br /> PIPELINE INNOVATION<br /> Regulations<br /> MARKETING<br /> Social Media<br /> SALES<br /> Healthcare Reform<br /> www.pharmavoice.com<br /> 2010 AGENCY<br /> OF THE YEAR<br /> 1110-05<br /> THE FORUM FOR THE INDUSTRY EXECUTIVE<br /> Volume 10 · Number 10<br /> PUBLISHER Lisa Banket<br /> EDITOR Taren Grom<br /> CREATIVE DIRECTOR Marah Walsh<br /> MANAGING EDITOR<br /> Denise Myshko<br /> SENIOR EDITOR<br /> Robin Robinson<br /> FEATURES EDITOR<br /> Kim Ribbink<br /> CONTRIBUTING EDITOR<br /> Carolyn Gretton<br /> <a title="PharmaVOICE | Nov/Dec 2010 page 1" href="http://viewer.zmags.com/publication/d5bfcc6f?page=1">SPECIAL ISSUE November/December 2010 </a> <a title="PharmaVOICE | Nov/Dec 2010 page 2" href="http://viewer.zmags.com/publication/d5bfcc6f?page=2"> 2010 AGENCY OF THE YEAR </a> <a title="PharmaVOICE | Nov/Dec 2010 page 3" href="http://viewer.zmags.com/publication/d5bfcc6f?page=3"> THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 10 ·</a> <a title="PharmaVOICE | Nov/Dec 2010 page 4" href="http://viewer.zmags.com/publication/d5bfcc6f?page=4"> November/December 2010 SPECIAL ISSUE : Year in</a> <a title="PharmaVOICE | Nov/Dec 2010 page 5" href="http://viewer.zmags.com/publication/d5bfcc6f?page=5"> </a> <a title="PharmaVOICE | Nov/Dec 2010 page 6" href="http://viewer.zmags.com/publication/d5bfcc6f?page=6"> DIGITAL EDITION — BONUS CONTENT DIGITAL EDITIO</a> <a title="PharmaVOICE | Nov/Dec 2010 page 7" href="http://viewer.zmags.com/publication/d5bfcc6f?page=7"> l i , , ll</a> <a title="PharmaVOICE | Nov/Dec 2010 page 8" href="http://viewer.zmags.com/publication/d5bfcc6f?page=8"> UPFRONT Awards DIGITAS HEALTH WINS OMMA AWARD </a> <a title="PharmaVOICE | Nov/Dec 2010 page 9" href="http://viewer.zmags.com/publication/d5bfcc6f?page=9"> THE FINE ART OF </a> <a title="PharmaVOICE | Nov/Dec 2010 page 10" href="http://viewer.zmags.com/publication/d5bfcc6f?page=10"> 2010 : YEAR IN PREVIEW BY DENISE MYSHKO » AN IN</a> <a title="PharmaVOICE | Nov/Dec 2010 page 11" href="http://viewer.zmags.com/publication/d5bfcc6f?page=11"> From the company that built the CoPay industry...</a> <a title="PharmaVOICE | Nov/Dec 2010 page 12" href="http://viewer.zmags.com/publication/d5bfcc6f?page=12"> 2011 : YEAR IN PREVIEW world ev</a> <a title="PharmaVOICE | Nov/Dec 2010 page 13" href="http://viewer.zmags.com/publication/d5bfcc6f?page=13"> YOU HAVE A PROBLEM: SOLVE IT: CA</a> <a title="PharmaVOICE | Nov/Dec 2010 page 14" href="http://viewer.zmags.com/publication/d5bfcc6f?page=14"> 2010 : YEAR IN PREVIEW BY TAREN GROM » THE CRYS</a> <a title="PharmaVOICE | Nov/Dec 2010 page 15" href="http://viewer.zmags.com/publication/d5bfcc6f?page=15"> addition, these markets will insist on population</a> <a title="PharmaVOICE | Nov/Dec 2010 page 16" href="http://viewer.zmags.com/publication/d5bfcc6f?page=16"> 2010 : YEAR IN PREVIEW before. As a r</a> <a title="PharmaVOICE | Nov/Dec 2010 page 17" href="http://viewer.zmags.com/publication/d5bfcc6f?page=17"> keters will have to learn new ways of thinking, a</a> <a title="PharmaVOICE | Nov/Dec 2010 page 18" href="http://viewer.zmags.com/publication/d5bfcc6f?page=18"> DIGITAL EDITION — BONUS CONTENT 2010 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 19" href="http://viewer.zmags.com/publication/d5bfcc6f?page=19"> DIGITAL EDITION — BONUS CONTENT LOOKING Forward </a> <a title="PharmaVOICE | Nov/Dec 2010 page 20" href="http://viewer.zmags.com/publication/d5bfcc6f?page=20"> DIGITAL EDITION — BONUS CONTENT 2010 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 21" href="http://viewer.zmags.com/publication/d5bfcc6f?page=21"> DIGITAL EDITION — BONUS CONTENT LOOKING Forward </a> <a title="PharmaVOICE | Nov/Dec 2010 page 22" href="http://viewer.zmags.com/publication/d5bfcc6f?page=22"> DIGITAL EDITION — BONUS CONTENT 2010 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 23" href="http://viewer.zmags.com/publication/d5bfcc6f?page=23"> DIGITAL EDITION — BONUS CONTENT LOOKING Forward </a> <a title="PharmaVOICE | Nov/Dec 2010 page 24" href="http://viewer.zmags.com/publication/d5bfcc6f?page=24"> DIGITAL EDITION — BONUS CONTENT 2010 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 25" href="http://viewer.zmags.com/publication/d5bfcc6f?page=25"> DIGITAL EDITION — BONUS CONTENT LOOKING Forward </a> <a title="PharmaVOICE | Nov/Dec 2010 page 26" href="http://viewer.zmags.com/publication/d5bfcc6f?page=26"> DIGITAL EDITION — BONUS CONTENT 2010 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 27" href="http://viewer.zmags.com/publication/d5bfcc6f?page=27"> DIGITAL EDITION — BONUS CONTENT LOOKING Forward </a> <a title="PharmaVOICE | Nov/Dec 2010 page 28" href="http://viewer.zmags.com/publication/d5bfcc6f?page=28"> DIGITAL EDITION — BONUS CONTENT 2010 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 29" href="http://viewer.zmags.com/publication/d5bfcc6f?page=29"> DIGITAL EDITION — BONUS CONTENT OFFICE Corner </a> <a title="PharmaVOICE | Nov/Dec 2010 page 30" href="http://viewer.zmags.com/publication/d5bfcc6f?page=30"> 2011 : YEAR IN PREVIEW BY DENISE MYSHKO » R&D T</a> <a title="PharmaVOICE | Nov/Dec 2010 page 31" href="http://viewer.zmags.com/publication/d5bfcc6f?page=31"> Michael Naimoli Microsoft “Research and developme</a> <a title="PharmaVOICE | Nov/Dec 2010 page 32" href="http://viewer.zmags.com/publication/d5bfcc6f?page=32"> 2011 : YEAR IN PREVIEW </a> <a title="PharmaVOICE | Nov/Dec 2010 page 33" href="http://viewer.zmags.com/publication/d5bfcc6f?page=33"> TIPS FOR ADOPTING A NEW R&D MODEL As large phar</a> <a title="PharmaVOICE | Nov/Dec 2010 page 34" href="http://viewer.zmags.com/publication/d5bfcc6f?page=34"> 2011 : YEAR IN PREVIEW looking to improve both </a> <a title="PharmaVOICE | Nov/Dec 2010 page 35" href="http://viewer.zmags.com/publication/d5bfcc6f?page=35"> !S A GLOBAL #2/ KNOWN FOR PROCESS DRIVEN CLINICAL</a> <a title="PharmaVOICE | Nov/Dec 2010 page 36" href="http://viewer.zmags.com/publication/d5bfcc6f?page=36"> DIGITAL EDITION — BONUS CONTENT RESEARCH & Devel</a> <a title="PharmaVOICE | Nov/Dec 2010 page 37" href="http://viewer.zmags.com/publication/d5bfcc6f?page=37"> </a> <a title="PharmaVOICE | Nov/Dec 2010 page 38" href="http://viewer.zmags.com/publication/d5bfcc6f?page=38"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 39" href="http://viewer.zmags.com/publication/d5bfcc6f?page=39"> DIGITAL EDITION — BONUS CONTENT RESEARCH & Devel</a> <a title="PharmaVOICE | Nov/Dec 2010 page 40" href="http://viewer.zmags.com/publication/d5bfcc6f?page=40"> 2011 : YEAR IN PREVIEW BY DENISE MYSHKO » R&D P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 41" href="http://viewer.zmags.com/publication/d5bfcc6f?page=41"> James Datin Safeguard Scientifics “Biotech compan</a> <a title="PharmaVOICE | Nov/Dec 2010 page 42" href="http://viewer.zmags.com/publication/d5bfcc6f?page=42"> LEADING CLINICAL RESEARCH ORGANIZATION SEEKS STRA</a> <a title="PharmaVOICE | Nov/Dec 2010 page 43" href="http://viewer.zmags.com/publication/d5bfcc6f?page=43"> Patients not patience Why designing a sound pati</a> <a title="PharmaVOICE | Nov/Dec 2010 page 44" href="http://viewer.zmags.com/publication/d5bfcc6f?page=44"> Sanjeev Wadhwa Computer Sciences “There is increa</a> <a title="PharmaVOICE | Nov/Dec 2010 page 45" href="http://viewer.zmags.com/publication/d5bfcc6f?page=45"> Michael Naimoli Microsoft “Companies are under in</a> <a title="PharmaVOICE | Nov/Dec 2010 page 46" href="http://viewer.zmags.com/publication/d5bfcc6f?page=46"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 47" href="http://viewer.zmags.com/publication/d5bfcc6f?page=47"> DIGITAL EDITION — BONUS CONTENT RESEARCH & Devel</a> <a title="PharmaVOICE | Nov/Dec 2010 page 48" href="http://viewer.zmags.com/publication/d5bfcc6f?page=48"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN </a> <a title="PharmaVOICE | Nov/Dec 2010 page 49" href="http://viewer.zmags.com/publication/d5bfcc6f?page=49"> Members register by December 31, 2010 and save 10</a> <a title="PharmaVOICE | Nov/Dec 2010 page 50" href="http://viewer.zmags.com/publication/d5bfcc6f?page=50"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 51" href="http://viewer.zmags.com/publication/d5bfcc6f?page=51"> DIGITAL EDITION — BONUS CONTENT RESEARCH & Devel</a> <a title="PharmaVOICE | Nov/Dec 2010 page 52" href="http://viewer.zmags.com/publication/d5bfcc6f?page=52"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 53" href="http://viewer.zmags.com/publication/d5bfcc6f?page=53"> DIGITAL EDITION — BONUS CONTENT RESEARCH & Devel</a> <a title="PharmaVOICE | Nov/Dec 2010 page 54" href="http://viewer.zmags.com/publication/d5bfcc6f?page=54"> DIGITAL EDITION — BONUS CONTENT RESEARCH & Devel</a> <a title="PharmaVOICE | Nov/Dec 2010 page 55" href="http://viewer.zmags.com/publication/d5bfcc6f?page=55"> </a> <a title="PharmaVOICE | Nov/Dec 2010 page 56" href="http://viewer.zmags.com/publication/d5bfcc6f?page=56"> 2011 : YEAR IN PREVIEW BY DENISE MYSHKO » R&D R</a> <a title="PharmaVOICE | Nov/Dec 2010 page 57" href="http://viewer.zmags.com/publication/d5bfcc6f?page=57"> FRAMEWORK FOR POSTMARKETING STUDIES The Institu</a> <a title="PharmaVOICE | Nov/Dec 2010 page 58" href="http://viewer.zmags.com/publication/d5bfcc6f?page=58"> 2011 : YEAR IN PREVIEW Rob</a> <a title="PharmaVOICE | Nov/Dec 2010 page 59" href="http://viewer.zmags.com/publication/d5bfcc6f?page=59"> postapproval oversight and surveillance thr</a> <a title="PharmaVOICE | Nov/Dec 2010 page 60" href="http://viewer.zmags.com/publication/d5bfcc6f?page=60"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 61" href="http://viewer.zmags.com/publication/d5bfcc6f?page=61"> DIGITAL EDITION — BONUS CONTENT meet an unm</a> <a title="PharmaVOICE | Nov/Dec 2010 page 62" href="http://viewer.zmags.com/publication/d5bfcc6f?page=62"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 63" href="http://viewer.zmags.com/publication/d5bfcc6f?page=63"> DIGITAL EDITION — BONUS CONTENT RESEARCH & Devel</a> <a title="PharmaVOICE | Nov/Dec 2010 page 64" href="http://viewer.zmags.com/publication/d5bfcc6f?page=64"> 2011 : YEAR IN PREVIEW BY DENISE MYSHKO » GLOBA</a> <a title="PharmaVOICE | Nov/Dec 2010 page 65" href="http://viewer.zmags.com/publication/d5bfcc6f?page=65"> so-called `pharmerging' markets </a> <a title="PharmaVOICE | Nov/Dec 2010 page 66" href="http://viewer.zmags.com/publication/d5bfcc6f?page=66"> 2011 : YEAR IN PREVIEW </a> <a title="PharmaVOICE | Nov/Dec 2010 page 67" href="http://viewer.zmags.com/publication/d5bfcc6f?page=67"> Ldg`^c\ Vi i]Z heZZY d[ a^[Z# =Zg a^[Z# </a> <a title="PharmaVOICE | Nov/Dec 2010 page 68" href="http://viewer.zmags.com/publication/d5bfcc6f?page=68"> 2011 : YEAR IN PREVIEW In general, off-paten</a> <a title="PharmaVOICE | Nov/Dec 2010 page 69" href="http://viewer.zmags.com/publication/d5bfcc6f?page=69"> </a> <a title="PharmaVOICE | Nov/Dec 2010 page 70" href="http://viewer.zmags.com/publication/d5bfcc6f?page=70"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 71" href="http://viewer.zmags.com/publication/d5bfcc6f?page=71"> DIGITAL EDITION — BONUS CONTENT GLOBAL THE GLOB</a> <a title="PharmaVOICE | Nov/Dec 2010 page 72" href="http://viewer.zmags.com/publication/d5bfcc6f?page=72"> 2011 : YEAR IN PREVIEW BY ROBIN ROBINSON » MARK</a> <a title="PharmaVOICE | Nov/Dec 2010 page 73" href="http://viewer.zmags.com/publication/d5bfcc6f?page=73"> </a> <a title="PharmaVOICE | Nov/Dec 2010 page 74" href="http://viewer.zmags.com/publication/d5bfcc6f?page=74"> 2011 : YEAR IN PREVIEW </a> <a title="PharmaVOICE | Nov/Dec 2010 page 75" href="http://viewer.zmags.com/publication/d5bfcc6f?page=75"> Sydney Clark IMS “Movingforward,pharmawillgothrou</a> <a title="PharmaVOICE | Nov/Dec 2010 page 76" href="http://viewer.zmags.com/publication/d5bfcc6f?page=76"> 2011 : YEAR IN PREVIEW </a> <a title="PharmaVOICE | Nov/Dec 2010 page 77" href="http://viewer.zmags.com/publication/d5bfcc6f?page=77"> MARKETING Top Trends Impacting Marketing INDU</a> <a title="PharmaVOICE | Nov/Dec 2010 page 78" href="http://viewer.zmags.com/publication/d5bfcc6f?page=78"> 2011 : YEAR IN PREVIEW DOUG MACK is President o</a> <a title="PharmaVOICE | Nov/Dec 2010 page 79" href="http://viewer.zmags.com/publication/d5bfcc6f?page=79"> KOL? Patient? Payer? Investor? Journalist? Opini</a> <a title="PharmaVOICE | Nov/Dec 2010 page 80" href="http://viewer.zmags.com/publication/d5bfcc6f?page=80"> 2011 : YEAR IN PREVIEW BY ROBIN ROBINSON » MARK</a> <a title="PharmaVOICE | Nov/Dec 2010 page 81" href="http://viewer.zmags.com/publication/d5bfcc6f?page=81"> </a> <a title="PharmaVOICE | Nov/Dec 2010 page 82" href="http://viewer.zmags.com/publication/d5bfcc6f?page=82"> 2011 : YEAR IN PREVIEW INDUSTRY MARKETING LEADER</a> <a title="PharmaVOICE | Nov/Dec 2010 page 83" href="http://viewer.zmags.com/publication/d5bfcc6f?page=83"> “Consumers can say good things and bad about </a> <a title="PharmaVOICE | Nov/Dec 2010 page 84" href="http://viewer.zmags.com/publication/d5bfcc6f?page=84"> 2011 : YEAR IN PREVIEW Purohit Navigation, beli</a> <a title="PharmaVOICE | Nov/Dec 2010 page 85" href="http://viewer.zmags.com/publication/d5bfcc6f?page=85"> Now available for licensing Your opportunity to </a> <a title="PharmaVOICE | Nov/Dec 2010 page 86" href="http://viewer.zmags.com/publication/d5bfcc6f?page=86"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 87" href="http://viewer.zmags.com/publication/d5bfcc6f?page=87"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | Nov/Dec 2010 page 88" href="http://viewer.zmags.com/publication/d5bfcc6f?page=88"> DIGITAL EDITION — BONUS CONTENT BY ROBIN ROB</a> <a title="PharmaVOICE | Nov/Dec 2010 page 89" href="http://viewer.zmags.com/publication/d5bfcc6f?page=89"> DIGITAL EDITION — BONUS CONTENT MARKETING </a> <a title="PharmaVOICE | Nov/Dec 2010 page 90" href="http://viewer.zmags.com/publication/d5bfcc6f?page=90"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 91" href="http://viewer.zmags.com/publication/d5bfcc6f?page=91"> Have You Got What It Takes To Be The Next Pharma </a> <a title="PharmaVOICE | Nov/Dec 2010 page 92" href="http://viewer.zmags.com/publication/d5bfcc6f?page=92"> 2011 : YEAR IN PREVIEW BY ROBIN ROBINSON » SALE</a> <a title="PharmaVOICE | Nov/Dec 2010 page 93" href="http://viewer.zmags.com/publication/d5bfcc6f?page=93"> </a> <a title="PharmaVOICE | Nov/Dec 2010 page 94" href="http://viewer.zmags.com/publication/d5bfcc6f?page=94"> 2011 : YEAR IN PREVIEW </a> <a title="PharmaVOICE | Nov/Dec 2010 page 95" href="http://viewer.zmags.com/publication/d5bfcc6f?page=95"> </a> <a title="PharmaVOICE | Nov/Dec 2010 page 96" href="http://viewer.zmags.com/publication/d5bfcc6f?page=96"> 2011 : YEAR IN PREVIEW </a> <a title="PharmaVOICE | Nov/Dec 2010 page 97" href="http://viewer.zmags.com/publication/d5bfcc6f?page=97"> 5IF POMZ XBZ B DPNQBOZ CFDPNFT 5)& */%6453: -&"%&</a> <a title="PharmaVOICE | Nov/Dec 2010 page 98" href="http://viewer.zmags.com/publication/d5bfcc6f?page=98"> 2011 : YEAR IN PREVIEW Factors Impacting Sales</a> <a title="PharmaVOICE | Nov/Dec 2010 page 99" href="http://viewer.zmags.com/publication/d5bfcc6f?page=99"> creatively navigate the full potential of small-t</a> <a title="PharmaVOICE | Nov/Dec 2010 page 100" href="http://viewer.zmags.com/publication/d5bfcc6f?page=100"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 101" href="http://viewer.zmags.com/publication/d5bfcc6f?page=101"> DIGITAL EDITION — BONUS CONTENT SALES </a> <a title="PharmaVOICE | Nov/Dec 2010 page 102" href="http://viewer.zmags.com/publication/d5bfcc6f?page=102"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 103" href="http://viewer.zmags.com/publication/d5bfcc6f?page=103"> DIGITAL EDITION — BONUS CONTENT SALES Buzzword</a> <a title="PharmaVOICE | Nov/Dec 2010 page 104" href="http://viewer.zmags.com/publication/d5bfcc6f?page=104"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 105" href="http://viewer.zmags.com/publication/d5bfcc6f?page=105"> DIGITAL EDITION — BONUS CONTENT SALES Adv</a> <a title="PharmaVOICE | Nov/Dec 2010 page 106" href="http://viewer.zmags.com/publication/d5bfcc6f?page=106"> 2011 : YEAR IN PREVIEW BY ROBIN ROBINSON » HEAL</a> <a title="PharmaVOICE | Nov/Dec 2010 page 107" href="http://viewer.zmags.com/publication/d5bfcc6f?page=107"> HEALTHCARE Reform and use. To address the pr</a> <a title="PharmaVOICE | Nov/Dec 2010 page 108" href="http://viewer.zmags.com/publication/d5bfcc6f?page=108"> 2011 : YEAR IN PREVIEW </a> <a title="PharmaVOICE | Nov/Dec 2010 page 109" href="http://viewer.zmags.com/publication/d5bfcc6f?page=109"> identification, which takes years of bench r</a> <a title="PharmaVOICE | Nov/Dec 2010 page 110" href="http://viewer.zmags.com/publication/d5bfcc6f?page=110"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 111" href="http://viewer.zmags.com/publication/d5bfcc6f?page=111"> DIGITAL EDITION — BONUS CONTENT HEALTHCARE Refor</a> <a title="PharmaVOICE | Nov/Dec 2010 page 112" href="http://viewer.zmags.com/publication/d5bfcc6f?page=112"> DIGITAL EDITION — BONUS CONTENT 2011 : YEAR IN P</a> <a title="PharmaVOICE | Nov/Dec 2010 page 113" href="http://viewer.zmags.com/publication/d5bfcc6f?page=113"> </a> <a title="PharmaVOICE | Nov/Dec 2010 page 114" href="http://viewer.zmags.com/publication/d5bfcc6f?page=114"> VIEW ON E-SOLUTIONS In the e-Driver's Seat TECHNO</a> <a title="PharmaVOICE | Nov/Dec 2010 page 115" href="http://viewer.zmags.com/publication/d5bfcc6f?page=115"> VIEW ON E-SOLUTIONS Social media off</a> <a title="PharmaVOICE | Nov/Dec 2010 page 116" href="http://viewer.zmags.com/publication/d5bfcc6f?page=116"> VIEW ON E-SOLUTIONS IMPLICATIONS FOR INFORMATICS</a> <a title="PharmaVOICE | Nov/Dec 2010 page 117" href="http://viewer.zmags.com/publication/d5bfcc6f?page=117"> social media is happening outside the walls of ex</a> <a title="PharmaVOICE | Nov/Dec 2010 page 118" href="http://viewer.zmags.com/publication/d5bfcc6f?page=118"> SPECIAL FEATURE VIEW ON E-SOLUTIONS Healthcare S</a> <a title="PharmaVOICE | Nov/Dec 2010 page 119" href="http://viewer.zmags.com/publication/d5bfcc6f?page=119"> </a> <a title="PharmaVOICE | Nov/Dec 2010 page 120" href="http://viewer.zmags.com/publication/d5bfcc6f?page=120"> SPECIAL FEATURE VIEW ON 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