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<br /> DEALER EDITION / NOVEMBER 2016<br /> Hyundai Buyers<br /> Are Compulsive<br /> Gamblers!<br /> Just kidding; but data-matching indicates they skew toward casinos,<br /> Subaru owners go for acupuncture and Infiniti folks like pedicures<br /> FORUM: PROFILE:<br /> Dealer's cause-of-month For this car dealer,<br /> project wins the 1-price is right<br /> NOVEMBER 2016<br /> Volume 48, Number 11<br /> ON THE COVER<br /> LET'S PLAY<br /> THE MATCH GAME 18<br /> Consumer Tie-Ins: Hyundai-Gambling, Subaru-Acupuncture,<br /> Chevy-Hunting<br /> BY STEVE FINLAY<br /> 2|<br /> WARDSAUTO<br /> NOVEMBER 2016<br /> 9 14 24<br /> DEALER WOMEN END<br /> PROFILE IN GAME<br /> INDUSTRY<br /> For This<br /> Genesis<br /> Car Dealer,<br /> Playbook:<br /> the 1-Price<br /> <a title="November 2016 page 1" href="http://viewer.zmags.com/publication/d5c69339?page=1"> DEALER EDITION / NOVEMBER 2016 Hyundai Buyers </a> <a title="November 2016 page 2" href="http://viewer.zmags.com/publication/d5c69339?page=2"> NOVEMBER 2016 Volume 48, Number 11 </a> <a title="November 2016 page 3" href="http://viewer.zmags.com/publication/d5c69339?page=3"> 9 14 24 DEALER WOMEN </a> <a title="November 2016 page 4" href="http://viewer.zmags.com/publication/d5c69339?page=4"> EDITOR'S FORUM By Steve Finlay Hey, Tha</a> <a title="November 2016 page 5" href="http://viewer.zmags.com/publication/d5c69339?page=5"> its efforts by hosting in-store community events,</a> <a title="November 2016 page 6" href="http://viewer.zmags.com/publication/d5c69339?page=6"> POWERED BY PENTON WARDS AUTOMOTIVE GROUP </a> <a title="November 2016 page 7" href="http://viewer.zmags.com/publication/d5c69339?page=7"> </a> <a title="November 2016 page 8" href="http://viewer.zmags.com/publication/d5c69339?page=8"> EDITOR'S FORUM Contest participants (from </a> <a title="November 2016 page 9" href="http://viewer.zmags.com/publication/d5c69339?page=9"> DEALER PROFILE FOR THIS CAR DEALER, THE 1-PRIC</a> <a title="November 2016 page 10" href="http://viewer.zmags.com/publication/d5c69339?page=10"> DEALER PROFILE worked for a day and for a we</a> <a title="November 2016 page 11" href="http://viewer.zmags.com/publication/d5c69339?page=11"> Kissimmee, FL; Mobile, AL; and Olympia, WA. Th</a> <a title="November 2016 page 12" href="http://viewer.zmags.com/publication/d5c69339?page=12"> DEALER PROFILE Mullinax: I wouldn't say i</a> <a title="November 2016 page 13" href="http://viewer.zmags.com/publication/d5c69339?page=13"> Fiesta. It's the salesman's job to find the right</a> <a title="November 2016 page 14" href="http://viewer.zmags.com/publication/d5c69339?page=14"> WOMEN IN INDUSTRY SHOW, TELL & SELL Elise Ke</a> <a title="November 2016 page 15" href="http://viewer.zmags.com/publication/d5c69339?page=15"> </a> <a title="November 2016 page 16" href="http://viewer.zmags.com/publication/d5c69339?page=16"> WOMEN IN INDUSTRY </a> <a title="November 2016 page 17" href="http://viewer.zmags.com/publication/d5c69339?page=17"> </a> <a title="November 2016 page 18" href="http://viewer.zmags.com/publication/d5c69339?page=18"> COVER STORY Let's Play THE MATCH Consumer </a> <a title="November 2016 page 19" href="http://viewer.zmags.com/publication/d5c69339?page=19"> touts the tie-ins as offering valu- able insights</a> <a title="November 2016 page 20" href="http://viewer.zmags.com/publication/d5c69339?page=20"> COVER STORY </a> <a title="November 2016 page 21" href="http://viewer.zmags.com/publication/d5c69339?page=21"> near a car dealership. If they are, you can messa</a> <a title="November 2016 page 22" href="http://viewer.zmags.com/publication/d5c69339?page=22"> COVER STORY </a> <a title="November 2016 page 23" href="http://viewer.zmags.com/publication/d5c69339?page=23"> PROFIT CENTERS FINANCE & INSURANCE Goof Up </a> <a title="November 2016 page 24" href="http://viewer.zmags.com/publication/d5c69339?page=24"> END GAME Genesis Playbook: More Models, F</a> <a title="November 2016 page 25" href="http://viewer.zmags.com/publication/d5c69339?page=25"> $68,100, it went on sale this fall. To come from </a> <a title="November 2016 page 26" href="http://viewer.zmags.com/publication/d5c69339?page=26"> “I think it is too high,” Raphael says of Genesis</a>