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Best regards
Zmags
DEALER EDITION / NOVEMBER 2016
Hyundai Buyers
Are Compulsive
Gamblers!
Just kidding; but data-matching indicates they skew toward casinos,
Subaru owners go for acupuncture and Infiniti folks like pedicures
FORUM: PROFILE:
Dealer's cause-of-month For this car dealer,
project wins the 1-price is right
NOVEMBER 2016
Volume 48, Number 11
ON THE COVER
LET'S PLAY
THE MATCH GAME 18
Consumer Tie-Ins: Hyundai-Gambling, Subaru-Acupuncture,
Chevy-Hunting
BY STEVE FINLAY
2|
WARDSAUTO
NOVEMBER 2016
9 14 24
DEALER WOMEN END
PROFILE IN GAME
INDUSTRY
For This
Genesis
Car Dealer,
Playbook:
the 1-Price
DEALER EDITION / NOVEMBER 2016 Hyundai Buyers
NOVEMBER 2016 Volume 48, Number 11
9 14 24 DEALER WOMEN
EDITOR'S FORUM By Steve Finlay Hey, Tha
its efforts by hosting in-store community events,
POWERED BY PENTON WARDS AUTOMOTIVE GROUP
EDITOR'S FORUM Contest participants (from
DEALER PROFILE FOR THIS CAR DEALER, THE 1-PRIC
DEALER PROFILE worked for a day and for a we
Kissimmee, FL; Mobile, AL; and Olympia, WA. Th
DEALER PROFILE Mullinax: I wouldn't say i
Fiesta. It's the salesman's job to find the right
WOMEN IN INDUSTRY SHOW, TELL & SELL Elise Ke
WOMEN IN INDUSTRY
COVER STORY Let's Play THE MATCH Consumer
touts the tie-ins as offering valu- able insights
COVER STORY
near a car dealership. If they are, you can messa
COVER STORY
PROFIT CENTERS FINANCE & INSURANCE Goof Up
END GAME Genesis Playbook: More Models, F
$68,100, it went on sale this fall. To come from
“I think it is too high,” Raphael says of Genesis