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<br /> The Official Publication of the North American Association of State & Provincial Lotteries<br /> Lottery Insights<br /> March Issue 2012<br /> Holiday Instant<br /> Ticket Follow-Up<br /> Page 26<br /> Q&A<br /> Michael Jones<br /> Superintendent, Illinois Lottery<br /> Page 14<br /> In Kansas,<br /> There’s No Place<br /> Like Home<br /> Page 20<br /> 2010 vs 2011<br /> Quarterly Sales By Product<br /> Page 44<br /> In This Issue<br /> Lottery Insights March Issue 2012<br /> From the President<br /> Gordon Medenica, Director, New York<br /> Lottery<br /> Page 4<br /> Long-Time Executive Director<br /> of the Vermont Lottery Alan Yandow<br /> To Step Down<br /> Page 6<br /> MDI Acquires Licensing Rights for<br /> Upcoming Epic Action-Adventure<br /> “Battleship”<br /> Page 8<br /> Governor Dayton Names Edwin<br /> Van Petten Executive Director<br /> of the Minnesota State Lottery<br /> Page 10<br /> Arkansas County Native Named<br /> to Head <a title="March.Issue.2012 page 1" href="http://viewer.zmags.com/publication/d5e0dbf9?page=1"> The Official Publication of the North American As</a> <a title="March.Issue.2012 page 2" href="http://viewer.zmags.com/publication/d5e0dbf9?page=2"> In This Issue Lottery Insights March Issue 2012</a> <a title="March.Issue.2012 page 3" href="http://viewer.zmags.com/publication/d5e0dbf9?page=3"> </a> <a title="March.Issue.2012 page 4" href="http://viewer.zmags.com/publication/d5e0dbf9?page=4"> From the NASPL President Gordon Medenica “It </a> <a title="March.Issue.2012 page 5" href="http://viewer.zmags.com/publication/d5e0dbf9?page=5"> Leverage the retro-chic Frogger® brand to engage </a> <a title="March.Issue.2012 page 6" href="http://viewer.zmags.com/publication/d5e0dbf9?page=6"> Industry News Long-Time Executive Director of </a> <a title="March.Issue.2012 page 7" href="http://viewer.zmags.com/publication/d5e0dbf9?page=7"> Lottery Insights - March Issue 2012 |7</a> <a title="March.Issue.2012 page 8" href="http://viewer.zmags.com/publication/d5e0dbf9?page=8"> Industry News MDI Acquires Licensing Rights fo</a> <a title="March.Issue.2012 page 9" href="http://viewer.zmags.com/publication/d5e0dbf9?page=9"> Lottery Insights - March Issue 2012 | 9</a> <a title="March.Issue.2012 page 10" href="http://viewer.zmags.com/publication/d5e0dbf9?page=10"> Industry News Governor Dayton Names Edwin </a> <a title="March.Issue.2012 page 11" href="http://viewer.zmags.com/publication/d5e0dbf9?page=11"> Your organization is cordially invited... NASPL </a> <a title="March.Issue.2012 page 12" href="http://viewer.zmags.com/publication/d5e0dbf9?page=12"> Industry News South Carolina Education Lottery Ce</a> <a title="March.Issue.2012 page 13" href="http://viewer.zmags.com/publication/d5e0dbf9?page=13"> And at least for South Carolina, the key to that </a> <a title="March.Issue.2012 page 14" href="http://viewer.zmags.com/publication/d5e0dbf9?page=14"> Feature Interview Q&A: With Michael Jones, Su</a> <a title="March.Issue.2012 page 15" href="http://viewer.zmags.com/publication/d5e0dbf9?page=15"> and maximizing revenue through decisions on games</a> <a title="March.Issue.2012 page 16" href="http://viewer.zmags.com/publication/d5e0dbf9?page=16"> Feature Interview “It’s also important to exami</a> <a title="March.Issue.2012 page 17" href="http://viewer.zmags.com/publication/d5e0dbf9?page=17"> “I suspect that once we are up and running and pr</a> <a title="March.Issue.2012 page 18" href="http://viewer.zmags.com/publication/d5e0dbf9?page=18"> Feature Interview Our MS, breast cancer and AIDS</a> <a title="March.Issue.2012 page 19" href="http://viewer.zmags.com/publication/d5e0dbf9?page=19"> What’s next for the Illinois Lottery? Our charge </a> <a title="March.Issue.2012 page 20" href="http://viewer.zmags.com/publication/d5e0dbf9?page=20"> Feature Lottery In Kansas, There’s No P</a> <a title="March.Issue.2012 page 21" href="http://viewer.zmags.com/publication/d5e0dbf9?page=21"> sino, in Mulvane near Wichita, opened during the </a> <a title="March.Issue.2012 page 22" href="http://viewer.zmags.com/publication/d5e0dbf9?page=22"> Feature Lottery “It’s amazing to me that we’ve </a> <a title="March.Issue.2012 page 23" href="http://viewer.zmags.com/publication/d5e0dbf9?page=23"> ees working extreme hours, but with our obligatio</a> <a title="March.Issue.2012 page 24" href="http://viewer.zmags.com/publication/d5e0dbf9?page=24"> Feature Lottery ment — ken</a> <a title="March.Issue.2012 page 25" href="http://viewer.zmags.com/publication/d5e0dbf9?page=25"> World Lottery Summit September 9 - 12, 2012 Prep</a> <a title="March.Issue.2012 page 26" href="http://viewer.zmags.com/publication/d5e0dbf9?page=26"> Holiday Instant Follow-Up T he</a> <a title="March.Issue.2012 page 27" href="http://viewer.zmags.com/publication/d5e0dbf9?page=27"> British Columbia Lottery Corp. 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NA</a> <a title="March.Issue.2012 page 40" href="http://viewer.zmags.com/publication/d5e0dbf9?page=40"> Sessions are completed in a controlled learning e</a> <a title="March.Issue.2012 page 41" href="http://viewer.zmags.com/publication/d5e0dbf9?page=41"> Lottery Leadership Institute Speakers Include: </a> <a title="March.Issue.2012 page 42" href="http://viewer.zmags.com/publication/d5e0dbf9?page=42"> The NASPL Naspl Presents: Tully! Research Wizard</a> <a title="March.Issue.2012 page 43" href="http://viewer.zmags.com/publication/d5e0dbf9?page=43"> NASpL is pleased to announce the formal arriv</a> <a title="March.Issue.2012 page 44" href="http://viewer.zmags.com/publication/d5e0dbf9?page=44"> Research 2010 vs 2011 Quarterly Sales By Produc</a> <a title="March.Issue.2012 page 45" href="http://viewer.zmags.com/publication/d5e0dbf9?page=45"> 2010 vs 2011 Quarterly Sales By Product (millions</a> <a title="March.Issue.2012 page 46" href="http://viewer.zmags.com/publication/d5e0dbf9?page=46"> Research 2010 vs 2011 Quarterly Sales By Produc</a> <a title="March.Issue.2012 page 47" href="http://viewer.zmags.com/publication/d5e0dbf9?page=47"> 2010 vs 2011 Quarterly Sales By Product (millions</a> <a title="March.Issue.2012 page 48" href="http://viewer.zmags.com/publication/d5e0dbf9?page=48"> Research 2010 vs 2011 Quarterly Sales By Produc</a> <a title="March.Issue.2012 page 49" href="http://viewer.zmags.com/publication/d5e0dbf9?page=49"> 2010 vs 2011 Quarterly Sales By Product (millions</a> <a title="March.Issue.2012 page 50" href="http://viewer.zmags.com/publication/d5e0dbf9?page=50"> Research 2010 vs 2011 Quarterly Sales By Produc</a> <a title="March.Issue.2012 page 51" href="http://viewer.zmags.com/publication/d5e0dbf9?page=51"> 2010 vs 2011 Quarterly Sales By Product (millions</a> <a title="March.Issue.2012 page 52" href="http://viewer.zmags.com/publication/d5e0dbf9?page=52"> Research 2010 vs 2011 Quarterly Sales By Produc</a> <a title="March.Issue.2012 page 53" href="http://viewer.zmags.com/publication/d5e0dbf9?page=53"> 2010 vs 2011 Quarterly Sales By Product (millions</a> <a title="March.Issue.2012 page 54" href="http://viewer.zmags.com/publication/d5e0dbf9?page=54"> Research 2010 vs 2011 Quarterly Sales By Produc</a> <a title="March.Issue.2012 page 55" href="http://viewer.zmags.com/publication/d5e0dbf9?page=55"> 2010 vs 2011 Quarterly Sales By Product (millions</a> <a title="March.Issue.2012 page 56" href="http://viewer.zmags.com/publication/d5e0dbf9?page=56"> Research 2010 vs 2011 Quarterly Sales By Produc</a> <a title="March.Issue.2012 page 57" href="http://viewer.zmags.com/publication/d5e0dbf9?page=57"> 2010 vs 2011 Quarterly Sales By Product (millions</a> <a title="March.Issue.2012 page 58" href="http://viewer.zmags.com/publication/d5e0dbf9?page=58"> Research 2010 vs 2011 Quarterly Sales By Produc</a> <a title="March.Issue.2012 page 59" href="http://viewer.zmags.com/publication/d5e0dbf9?page=59"> 2010 vs 2011 Quarterly Sales By Product (millions</a> <a title="March.Issue.2012 page 60" href="http://viewer.zmags.com/publication/d5e0dbf9?page=60"> Research 2010 vs 2011 Quarterly Sales Summary (</a> <a title="March.Issue.2012 page 61" href="http://viewer.zmags.com/publication/d5e0dbf9?page=61"> 2010 vs 2011 Quarterly Sales Summary (millions) J</a> <a title="March.Issue.2012 page 62" href="http://viewer.zmags.com/publication/d5e0dbf9?page=62"> Future Events NASPL EVENTS May 21 - 25, </a> <a title="March.Issue.2012 page 63" href="http://viewer.zmags.com/publication/d5e0dbf9?page=63"> Check out past issues of Lottery Insights by </a> <a title="March.Issue.2012 page 64" href="http://viewer.zmags.com/publication/d5e0dbf9?page=64"> Lottery Classifieds Assistant Director of Marke</a> <a title="March.Issue.2012 page 65" href="http://viewer.zmags.com/publication/d5e0dbf9?page=65"> ties. Communicate Lottery Marketing and Sales gui</a> <a title="March.Issue.2012 page 66" href="http://viewer.zmags.com/publication/d5e0dbf9?page=66"> Lottery Classifieds Develop and evaluate perf</a> <a title="March.Issue.2012 page 67" href="http://viewer.zmags.com/publication/d5e0dbf9?page=67"> OTHER QUALIFICATIONS: • Extensive knowledge o</a> <a title="March.Issue.2012 page 68" href="http://viewer.zmags.com/publication/d5e0dbf9?page=68"> “A multi-state retailer was being courted by a </a>