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<br /> <br /> B2B<br /> Content Marketing:<br /> 2010 BenChMarks, Budgets and trends<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> In Association With:<br /> Foreword<br /> Hello, Fellow B2B Marketer!<br /> <br /> Like it or not, B2B marketers are indeed publishers today. While this mantra is becoming commonplace, do<br /> marketers see themselves in this light? And, more importantly, do they feel they have the skills and resources<br /> needed for content marketing?<br /> <br /> MarketingProfs and Junta42 set out to find these answers. With the help of the Business Marketing Association (BMA)<br /> and American Business Media (ABM), we surveyed 1,100 North American marketers in May 2010. This is the largest,<br /> most comprehensive content marketing study of its kind in the world.<br /> <br /&
B2BContent Marketing:2010 BenChM
B2BContent Marketing:2010 BenChM
ForewordHello, Fellow B2B Marketer!Like it or
ForewordHello, Fellow B2B Marketer!Like it or
eXeCUTIVe SUMMArYSTUdY SHowS B2B CoNTeNT MArKeT
eXeCUTIVe SUMMArYSTUdY SHowS B2B CoNTeNT MArKeT
MAJor FINdINGS IN 5 KeY AreAS1. Usage and Effec
MAJor FINdINGS IN 5 KeY AreAS1. Usage and Effec
5. Practices of Best in Class:41% of marketers c
5. Practices of Best in Class:41% of marketers c
White papers (43%) and webcasts/webinars (42%) ar
White papers (43%) and webcasts/webinars (42%) ar
Additionally, they have a higher tendency to use
Additionally, they have a higher tendency to use
Social Media Distribution ChannelsWe also asked
Social Media Distribution ChannelsWe also asked
When we consider the adoption rates of each conte
When we consider the adoption rates of each conte
When looking solely at the marketers who are usin
When looking solely at the marketers who are usin
2. GoALS ANd MeASUreMeNTBrand Awareness, Loyalt
2. GoALS ANd MeASUreMeNTBrand Awareness, Loyalt
To measure the effectiveness of content marketing
To measure the effectiveness of content marketing
Content Marketing SpendingAn expanding budget is
Content Marketing SpendingAn expanding budget is
On average, B2B marketers report they spend $78,6
On average, B2B marketers report they spend $78,6
On average, 51% of marketers indicated that they
On average, 51% of marketers indicated that they
Our survey also finds that larger companies (define
Our survey also finds that larger companies (define
When seeking out the right vendors to support con
When seeking out the right vendors to support con
Lack ofC-Level Buy-In
Lack ofC-Level Buy-In
Marketers explained:“ Most of what we did last
Marketers explained:“ Most of what we did last
Here’s what we found:• Self-described effect
Here’s what we found:• Self-described effect
Industry Classification (n=1,124), % of TotalAdve
Industry Classification (n=1,124), % of TotalAdve
About MarketingProfs:MarketingProfs is a rich an
About MarketingProfs:MarketingProfs is a rich an
This digital version of 2010 B2B ContentMarketin
This digital version of 2010 B2B ContentMarketin