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r<br />
P og am Gu de r i <br />
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Digital Retail’s<br />
Most Influential Event<br />
OSTON<br />
September 12–14, 2011 • Boston Convention & Exhibition Center<br />
www.shop.org/summit11<br />
<br />
Thank You to the<br />
Annual Summit Sponsors<br />
CHAIRMAN’S CIRCLE<br />
Thank you to Our Sponsors Ad<br />
PLATINUM<br />
GOLD<br />
SILVER<br />
BRONZE<br />
Table of Contents<br />
Welcome to Boston and the<br />
shop.org 2011 annual summit!<br />
We have separate sections of the program guide to better organize the information and to make it easier for you to<br />
access what you need, quickly. The sections are separated by a tab.<br />
Thank you to our Sponsors . . . . . . . . . . . . . . . . . . . . <a title="Shop.Org Program Guide page 1" href="http://viewer.zmags.com/publication/d8bfca7d?page=1"> r P og am Gu de </a>
<a title="Shop.Org Program Guide page 2" href="http://viewer.zmags.com/publication/d8bfca7d?page=2"> </a>
<a title="Shop.Org Program Guide page 3" href="http://viewer.zmags.com/publication/d8bfca7d?page=3"> Thank You to the Annual Summit Sponsors C</a>
<a title="Shop.Org Program Guide page 4" href="http://viewer.zmags.com/publication/d8bfca7d?page=4"> Table of Contents Welcome to Boston and the s</a>
<a title="Shop.Org Program Guide page 5" href="http://viewer.zmags.com/publication/d8bfca7d?page=5"> Welcome Welcome to Boston and the Shop.o</a>
<a title="Shop.Org Program Guide page 6" href="http://viewer.zmags.com/publication/d8bfca7d?page=6"> About Shop.org Vision Statement To be the w</a>
<a title="Shop.Org Program Guide page 7" href="http://viewer.zmags.com/publication/d8bfca7d?page=7"> Board of Directors Shop.org Board of Directors </a>
<a title="Shop.Org Program Guide page 8" href="http://viewer.zmags.com/publication/d8bfca7d?page=8"> Executive Content & Content Committee Executive C</a>
<a title="Shop.Org Program Guide page 9" href="http://viewer.zmags.com/publication/d8bfca7d?page=9"> Research Committee Shop.org Research Committee </a>
<a title="Shop.Org Program Guide page 10" href="http://viewer.zmags.com/publication/d8bfca7d?page=10"> Member Services Committee Member Services Commit</a>
<a title="Shop.Org Program Guide page 11" href="http://viewer.zmags.com/publication/d8bfca7d?page=11"> Member Services Committee Letter Welcome New Sho</a>
<a title="Shop.Org Program Guide page 12" href="http://viewer.zmags.com/publication/d8bfca7d?page=12"> Meeting Space Floorplan Exhibit </a>
<a title="Shop.Org Program Guide page 13" href="http://viewer.zmags.com/publication/d8bfca7d?page=13"> Meeting Space Floorplan Level 2 (Concurrent Sess</a>
<a title="Shop.Org Program Guide page 14" href="http://viewer.zmags.com/publication/d8bfca7d?page=14"> General Information Boston Convention & Exhibiti</a>
<a title="Shop.Org Program Guide page 15" href="http://viewer.zmags.com/publication/d8bfca7d?page=15"> Twitter Join the conversation on Twitter at www.t</a>
<a title="Shop.Org Program Guide page 16" href="http://viewer.zmags.com/publication/d8bfca7d?page=16"> WiFi Ad Our exclusive social promoti</a>
<a title="Shop.Org Program Guide page 17" href="http://viewer.zmags.com/publication/d8bfca7d?page=17"> Agenda & Content Agenda ......................</a>
<a title="Shop.Org Program Guide page 18" href="http://viewer.zmags.com/publication/d8bfca7d?page=18"> Agenda & Content</a>
<a title="Shop.Org Program Guide page 19" href="http://viewer.zmags.com/publication/d8bfca7d?page=19"> Locations: EXPO Hall: Lower/Exhibit Leve</a>
<a title="Shop.Org Program Guide page 20" href="http://viewer.zmags.com/publication/d8bfca7d?page=20"> Agenda 11:00AM - 11:15PM 11:15AM - 12:15PM </a>
<a title="Shop.Org Program Guide page 21" href="http://viewer.zmags.com/publication/d8bfca7d?page=21"> Agenda Tuesday, September 13 7:30AM - 8:30AM 8</a>
<a title="Shop.Org Program Guide page 22" href="http://viewer.zmags.com/publication/d8bfca7d?page=22"> Agenda 11:30AM -12:15PM </a>
<a title="Shop.Org Program Guide page 23" href="http://viewer.zmags.com/publication/d8bfca7d?page=23"> Agenda There is no charge, but you must be regi</a>
<a title="Shop.Org Program Guide page 24" href="http://viewer.zmags.com/publication/d8bfca7d?page=24"> Agenda ➌ Track 3: Customer Experience and Conve</a>
<a title="Shop.Org Program Guide page 25" href="http://viewer.zmags.com/publication/d8bfca7d?page=25"> Agenda 3:30PM - 4:00PM BIG !dea Session: Met</a>
<a title="Shop.Org Program Guide page 26" href="http://viewer.zmags.com/publication/d8bfca7d?page=26"> Agenda Speakers: Anne Ashbey, Blackstone Audio, </a>
<a title="Shop.Org Program Guide page 27" href="http://viewer.zmags.com/publication/d8bfca7d?page=27"> Agenda Wednesday, September 14 8:00AM - 9:00AM </a>
<a title="Shop.Org Program Guide page 28" href="http://viewer.zmags.com/publication/d8bfca7d?page=28"> Agenda 11:00AM - 12:30PM 12:30PM</a>
<a title="Shop.Org Program Guide page 29" href="http://viewer.zmags.com/publication/d8bfca7d?page=29"> Agenda 1:30PM - 2:00PM BIG !dea Session: The</a>
<a title="Shop.Org Program Guide page 30" href="http://viewer.zmags.com/publication/d8bfca7d?page=30"> Agenda ❼ Track 7: Online Marketing Strategy Adv</a>
<a title="Shop.Org Program Guide page 31" href="http://viewer.zmags.com/publication/d8bfca7d?page=31"> Agenda 3:30PM - 4:30PM CONCURRENT SESSION II</a>
<a title="Shop.Org Program Guide page 32" href="http://viewer.zmags.com/publication/d8bfca7d?page=32"> Agenda • What are the most material changes to y</a>
<a title="Shop.Org Program Guide page 33" href="http://viewer.zmags.com/publication/d8bfca7d?page=33"> Content FAQ Maybe you’ve wondered how we come up</a>
<a title="Shop.Org Program Guide page 34" href="http://viewer.zmags.com/publication/d8bfca7d?page=34"> Concurrents and Roundtables CONCURRENTS While our</a>
<a title="Shop.Org Program Guide page 35" href="http://viewer.zmags.com/publication/d8bfca7d?page=35"> </a>
<a title="Shop.Org Program Guide page 36" href="http://viewer.zmags.com/publication/d8bfca7d?page=36"> The Doctor Is In During each afternoon of the S</a>
<a title="Shop.Org Program Guide page 37" href="http://viewer.zmags.com/publication/d8bfca7d?page=37"> Speakers ............... Page 33 Amy Africa Anne</a>
<a title="Shop.Org Program Guide page 38" href="http://viewer.zmags.com/publication/d8bfca7d?page=38"> Drive Revenue with Personalized Recommendations </a>
<a title="Shop.Org Program Guide page 39" href="http://viewer.zmags.com/publication/d8bfca7d?page=39"> SAp–eBakers KEY:= Concurrent Sessions= Doctor </a>
<a title="Shop.Org Program Guide page 40" href="http://viewer.zmags.com/publication/d8bfca7d?page=40"> Speakers KEY:= Concurrent Sessions= Doctor </a>
<a title="Shop.Org Program Guide page 41" href="http://viewer.zmags.com/publication/d8bfca7d?page=41"> SDp–eFakers KEY:= Concurrent Sessions= Doctor </a>
<a title="Shop.Org Program Guide page 42" href="http://viewer.zmags.com/publication/d8bfca7d?page=42"> Speakers KEY:= Concurrent Sessions= Doctor </a>
<a title="Shop.Org Program Guide page 43" href="http://viewer.zmags.com/publication/d8bfca7d?page=43"> SHp–eKakers KEY:= Concurrent Sessions= Doctor </a>
<a title="Shop.Org Program Guide page 44" href="http://viewer.zmags.com/publication/d8bfca7d?page=44"> Speakers KEY:= Concurrent Sessions= Doctor </a>
<a title="Shop.Org Program Guide page 45" href="http://viewer.zmags.com/publication/d8bfca7d?page=45"> SMp–eNakers KEY:= Concurrent Sessions= Doctor </a>
<a title="Shop.Org Program Guide page 46" href="http://viewer.zmags.com/publication/d8bfca7d?page=46"> Speakers KEY:= Concurrent Sessions= Doctor </a>
<a title="Shop.Org Program Guide page 47" href="http://viewer.zmags.com/publication/d8bfca7d?page=47"> Speakers KEY:= Concurrent Sessions= Doctor </a>
<a title="Shop.Org Program Guide page 48" href="http://viewer.zmags.com/publication/d8bfca7d?page=48"> Speakers KEY:= Concurrent Sessions= Doctor </a>
<a title="Shop.Org Program Guide page 49" href="http://viewer.zmags.com/publication/d8bfca7d?page=49"> SWp–eZakers KEY:= Concurrent Sessions= Doctor </a>
<a title="Shop.Org Program Guide page 50" href="http://viewer.zmags.com/publication/d8bfca7d?page=50"> Speakers Shop.org Calendar of Events SAVE THE DAT</a>
<a title="Shop.Org Program Guide page 51" href="http://viewer.zmags.com/publication/d8bfca7d?page=51"> EXPO Hall: Sponsors & Exhibitors EXPO Hall Gener</a>
<a title="Shop.Org Program Guide page 52" href="http://viewer.zmags.com/publication/d8bfca7d?page=52"> EXPO Hall: Sponsors & Exhibtors C M Y CM MY CY C</a>
<a title="Shop.Org Program Guide page 53" href="http://viewer.zmags.com/publication/d8bfca7d?page=53"> EXPO Hall The EXPO Hall is a “must-see” activity </a>
<a title="Shop.Org Program Guide page 54" href="http://viewer.zmags.com/publication/d8bfca7d?page=54"> EXPO Hall General Information BIG !dea Session I</a>
<a title="Shop.Org Program Guide page 55" href="http://viewer.zmags.com/publication/d8bfca7d?page=55"> EXPO Hall General Information Tuesday, September</a>
<a title="Shop.Org Program Guide page 56" href="http://viewer.zmags.com/publication/d8bfca7d?page=56"> Sponsors Chairman’s Circle Certona </a>
<a title="Shop.Org Program Guide page 57" href="http://viewer.zmags.com/publication/d8bfca7d?page=57"> Gold-Silver Fredhopper </a>
<a title="Shop.Org Program Guide page 58" href="http://viewer.zmags.com/publication/d8bfca7d?page=58"> Sponsors Google, Inc. </a>
<a title="Shop.Org Program Guide page 59" href="http://viewer.zmags.com/publication/d8bfca7d?page=59"> Bronze Maxymiser, Inc. </a>
<a title="Shop.Org Program Guide page 60" href="http://viewer.zmags.com/publication/d8bfca7d?page=60"> Exhibitors 5th Finger </a>
<a title="Shop.Org Program Guide page 61" href="http://viewer.zmags.com/publication/d8bfca7d?page=61"> A Advertise.com 3</a>
<a title="Shop.Org Program Guide page 62" href="http://viewer.zmags.com/publication/d8bfca7d?page=62"> Exhibitors Amplifi Commerce </a>
<a title="Shop.Org Program Guide page 63" href="http://viewer.zmags.com/publication/d8bfca7d?page=63"> B-C BorderJump </a>
<a title="Shop.Org Program Guide page 64" href="http://viewer.zmags.com/publication/d8bfca7d?page=64"> Exhibitors Certona </a>
<a title="Shop.Org Program Guide page 65" href="http://viewer.zmags.com/publication/d8bfca7d?page=65"> C CommerceHub 513 </a>
<a title="Shop.Org Program Guide page 66" href="http://viewer.zmags.com/publication/d8bfca7d?page=66"> Exhibitors CyberSource </a>
<a title="Shop.Org Program Guide page 67" href="http://viewer.zmags.com/publication/d8bfca7d?page=67"> E eBay, Inc. </a>
<a title="Shop.Org Program Guide page 68" href="http://viewer.zmags.com/publication/d8bfca7d?page=68"> Exhibitors eWay Direct, Inc. </a>
<a title="Shop.Org Program Guide page 69" href="http://viewer.zmags.com/publication/d8bfca7d?page=69"> F-G Fluid, Inc. </a>
<a title="Shop.Org Program Guide page 70" href="http://viewer.zmags.com/publication/d8bfca7d?page=70"> Exhibitors Global Response </a>
<a title="Shop.Org Program Guide page 71" href="http://viewer.zmags.com/publication/d8bfca7d?page=71"> H-I hybris </a>
<a title="Shop.Org Program Guide page 72" href="http://viewer.zmags.com/publication/d8bfca7d?page=72"> Exhibitors INetU Managed Hosting </a>
<a title="Shop.Org Program Guide page 73" href="http://viewer.zmags.com/publication/d8bfca7d?page=73"> J-L Janrain </a>
<a title="Shop.Org Program Guide page 74" href="http://viewer.zmags.com/publication/d8bfca7d?page=74"> Exhibitors LiquidPixels, Inc. </a>
<a title="Shop.Org Program Guide page 75" href="http://viewer.zmags.com/publication/d8bfca7d?page=75"> M Magento </a>
<a title="Shop.Org Program Guide page 76" href="http://viewer.zmags.com/publication/d8bfca7d?page=76"> Exhibitors Mazooma Inc. </a>
<a title="Shop.Org Program Guide page 77" href="http://viewer.zmags.com/publication/d8bfca7d?page=77"> M-N Midco Connections 109</a>
<a title="Shop.Org Program Guide page 78" href="http://viewer.zmags.com/publication/d8bfca7d?page=78"> Exhibitors Optaros </a>
<a title="Shop.Org Program Guide page 79" href="http://viewer.zmags.com/publication/d8bfca7d?page=79"> P Pitney Bowes </a>
<a title="Shop.Org Program Guide page 80" href="http://viewer.zmags.com/publication/d8bfca7d?page=80"> Exhibitors Pronto </a>
<a title="Shop.Org Program Guide page 81" href="http://viewer.zmags.com/publication/d8bfca7d?page=81"> R-S RichRelevance </a>
<a title="Shop.Org Program Guide page 82" href="http://viewer.zmags.com/publication/d8bfca7d?page=82"> Exhibitors SeeWhy Inc. </a>
<a title="Shop.Org Program Guide page 83" href="http://viewer.zmags.com/publication/d8bfca7d?page=83"> S Silverpop </a>
<a title="Shop.Org Program Guide page 84" href="http://viewer.zmags.com/publication/d8bfca7d?page=84"> Exhibitors SPEED FC </a>
<a title="Shop.Org Program Guide page 85" href="http://viewer.zmags.com/publication/d8bfca7d?page=85"> S-T Symantec </a>
<a title="Shop.Org Program Guide page 86" href="http://viewer.zmags.com/publication/d8bfca7d?page=86"> Exhibitors Translations.com </a>
<a title="Shop.Org Program Guide page 87" href="http://viewer.zmags.com/publication/d8bfca7d?page=87"> V-W Venda </a>
<a title="Shop.Org Program Guide page 88" href="http://viewer.zmags.com/publication/d8bfca7d?page=88"> Exhibitors YourAmigo </a>
<a title="Shop.Org Program Guide page 89" href="http://viewer.zmags.com/publication/d8bfca7d?page=89"> Exhibitor Giveaways Exhibitor Giveaways Acquit</a>
<a title="Shop.Org Program Guide page 90" href="http://viewer.zmags.com/publication/d8bfca7d?page=90"> Products & Services Index Affiliate Marketing Ad</a>
<a title="Shop.Org Program Guide page 91" href="http://viewer.zmags.com/publication/d8bfca7d?page=91"> Customer Service (continued) ResellerRatings ....</a>
<a title="Shop.Org Program Guide page 92" href="http://viewer.zmags.com/publication/d8bfca7d?page=92"> Products & Services Index Electronic Commerce C</a>
<a title="Shop.Org Program Guide page 93" href="http://viewer.zmags.com/publication/d8bfca7d?page=93"> Merchandise Planning & Allocation Systems IBM Cor</a>
<a title="Shop.Org Program Guide page 94" href="http://viewer.zmags.com/publication/d8bfca7d?page=94"> Products & Services Index Payments Processing A</a>
<a title="Shop.Org Program Guide page 95" href="http://viewer.zmags.com/publication/d8bfca7d?page=95"> Research Studies / Books Creative Good ..........</a>
<a title="Shop.Org Program Guide page 96" href="http://viewer.zmags.com/publication/d8bfca7d?page=96"> Products & Services Index Social Media Marketin</a>
<a title="Shop.Org Program Guide page 97" href="http://viewer.zmags.com/publication/d8bfca7d?page=97"> Web Design / Hosting Ability Commerce............</a>
<a title="Shop.Org Program Guide page 98" href="http://viewer.zmags.com/publication/d8bfca7d?page=98"> GSI enables all aspects of online shopping Ple</a>
<a title="Shop.Org Program Guide page 99" href="http://viewer.zmags.com/publication/d8bfca7d?page=99"> Guide to EXPO Hall 5th Finger ...................</a>
<a title="Shop.Org Program Guide page 100" href="http://viewer.zmags.com/publication/d8bfca7d?page=100"> Removable Agenda-At-A-Glance and EXPO Hall Floorp</a>
<a title="Shop.Org Program Guide page 101" href="http://viewer.zmags.com/publication/d8bfca7d?page=101"> </a>
<a title="Shop.Org Program Guide page 102" href="http://viewer.zmags.com/publication/d8bfca7d?page=102"> eCommerCe without Baynote iS LiKe CaKe without Fr</a>