<br />
Personal touch<br />
<br />
T<br />
he benefits of digital production of labels and<br />
packaging have historically revolved around<br />
making short runs economic, by eliminating<br />
many of the setup charges. Variable data, coding and<br />
numbering, and creating special versions of packs<br />
were then adopted.<br />
Now digital is steadily growing as a section of the<br />
market. It has opened some new sectors – for example<br />
selling professional, high-quality products to small,<br />
local brands – and is often enabled through web-to-<br />
print systems. These systems help reduce administration<br />
and provide effectively instant, print-ready artwork that<br />
is proofed by the end user.<br />
Digital print also helps brands to connect with<br />
their customers. With the prol<a title="PIRA 2011.pdf page 1" href="http://viewer.zmags.com/publication/d8e38eef?page=1">Profit ThroughProfit ThroughInnovation2011</a> Profit ThroughProfit ThroughInnovation2011<a title="PIRA 2011.pdf page 2" href="http://viewer.zmags.com/publication/d8e38eef?page=2">Don't get stuck with yesterday's gear oils.</a> Don't get stuck with yesterday's gear oils.<a title="PIRA 2011.pdf page 3" href="http://viewer.zmags.com/publication/d8e38eef?page=3">Pira INTERNATIONALProfit Through Innovation 2011</a> Pira INTERNATIONALProfit Through Innovation 2011<a title="PIRA 2011.pdf page 4" href="http://viewer.zmags.com/publication/d8e38eef?page=4">The NEW ES9410A3+ colour designed specifically t</a> The NEW ES9410A3+ colour designed specifically t<a title="PIRA 2011.pdf page 5" href="http://viewer.zmags.com/publication/d8e38eef?page=5">Personal touchT he benefits of digita</a> Personal touchT he benefits of digita<a title="PIRA 2011.pdf page 6" 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href="http://viewer.zmags.com/publication/d8e38eef?page=12">ForewordA fter some relatively lea</a> ForewordA fter some relatively lea<a title="PIRA 2011.pdf page 13" href="http://viewer.zmags.com/publication/d8e38eef?page=13">Hey, even a tough guylike me needs a blanket.L</a> Hey, even a tough guylike me needs a blanket.L<a title="PIRA 2011.pdf page 14" href="http://viewer.zmags.com/publication/d8e38eef?page=14">GMC Reduces Your PostalCosts By 60%As postal c</a> GMC Reduces Your PostalCosts By 60%As postal c<a title="PIRA 2011.pdf page 15" href="http://viewer.zmags.com/publication/d8e38eef?page=15">Personal touchT he benefits of digita</a> Personal touchT he benefits of digita<a title="PIRA 2011.pdf page 16" href="http://viewer.zmags.com/publication/d8e38eef?page=16">Printing `The traditional four `Ps'</a> Printing `The traditional four `Ps'<a title="PIRA 2011.pdf page 17" href="http://viewer.zmags.com/publication/d8e38eef?page=17">Expand Your Reachfor Real ResultsTake an effort</a> Expand Your Reachfor Real ResultsTake an effort<a title="PIRA 2011.pdf page 18" href="http://viewer.zmags.com/publication/d8e38eef?page=18">Image: www.media-professional.chPersonal Connec</a> Image: www.media-professional.chPersonal Connec<a title="PIRA 2011.pdf page 19" href="http://viewer.zmags.com/publication/d8e38eef?page=19">PrintingImage 5: Jouw Heineken</a> PrintingImage 5: Jouw Heineken<a title="PIRA 2011.pdf page 20" href="http://viewer.zmags.com/publication/d8e38eef?page=20">PrintingPeter Müller,President ofEMEA Ope</a> PrintingPeter Müller,President ofEMEA Ope<a title="PIRA 2011.pdf page 21" href="http://viewer.zmags.com/publication/d8e38eef?page=21">Printinghas enabled businesses around the w</a> Printinghas enabled businesses around the w<a title="PIRA 2011.pdf page 22" href="http://viewer.zmags.com/publication/d8e38eef?page=22">PrintingTechnologieslinking printproducts</a> PrintingTechnologieslinking printproducts<a title="PIRA 2011.pdf page 23" 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title="PIRA 2011.pdf page 40" href="http://viewer.zmags.com/publication/d8e38eef?page=40">PrintingImage 3: The OcéJe</a> PrintingImage 3: The OcéJe<a title="PIRA 2011.pdf page 41" href="http://viewer.zmags.com/publication/d8e38eef?page=41">PrintingPrint runsTransaction printing is </a> PrintingPrint runsTransaction printing is <a title="PIRA 2011.pdf page 42" href="http://viewer.zmags.com/publication/d8e38eef?page=42">Plain white paperPlain white envelopesWith the </a> Plain white paperPlain white envelopesWith the <a title="PIRA 2011.pdf page 43" href="http://viewer.zmags.com/publication/d8e38eef?page=43">The White Paper Factory™White paper and envelope</a> The White Paper Factory™White paper and envelope<a title="PIRA 2011.pdf page 44" href="http://viewer.zmags.com/publication/d8e38eef?page=44">PrintingWith so muchinformation freelyacc</a> PrintingWith so muchinformation freelyacc<a title="PIRA 2011.pdf page 45" href="http://viewer.zmags.com/publication/d8e38eef?page=45"> Digital print can do that. The digital printi</a> Digital print can do that. 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title="PIRA 2011.pdf page 52" href="http://viewer.zmags.com/publication/d8e38eef?page=52">effective, reliable, Powerful W2PClient: Able La</a> effective, reliable, Powerful W2PClient: Able La<a title="PIRA 2011.pdf page 53" href="http://viewer.zmags.com/publication/d8e38eef?page=53">Blanket solution toprint productivityP </a> Blanket solution toprint productivityP <a title="PIRA 2011.pdf page 54" href="http://viewer.zmags.com/publication/d8e38eef?page=54">PrintingVulcan M</a> PrintingVulcan M<a title="PIRA 2011.pdf page 55" href="http://viewer.zmags.com/publication/d8e38eef?page=55">Blankets offering good smash resistance, such as </a> Blankets offering good smash resistance, such as <a title="PIRA 2011.pdf page 56" href="http://viewer.zmags.com/publication/d8e38eef?page=56">PrintingDevelopments inhead technologyare</a> PrintingDevelopments inhead technologyare<a title="PIRA 2011.pdf page 57" href="http://viewer.zmags.com/publication/d8e38eef?page=57"> The secret to opportunities? </a> 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