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<br /> <br /> <br /> TOY<br /> FAIR<br /> 2016»<br /> HOT NEW TOYS<br /> FOR THE YEAR AHEAD<br /> ®<br /> STATE<br /> OF THE<br /> INDUSTRY»<br /> SEAN MCGOWAN'S<br /> PREDICTIONS FOR 2016<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> FEBRUARY 2016<br /> Volume 32, No. 1 — Published by Adventure Publishing Group<br /> DEPARTMENTS<br /> 101 Property Profile:<br /> Strawberry Shortcake<br /> 118 Talkin’ Toys:<br /> PlayMonster<br /> 122 Talkin’ Toys:<br /> Sony Pictures<br /> Entertainment<br /> 136 Talkin’ Toys:<br /> KD Interactive<br /> 157 The Rubie’s Insider<br /> 170 Talkin’ Toys:<br /> Bananagrams<br /> 238 Women in Toys<br /> Celebrates 25 Years<br /> 240 Outside the Box<br /> 242 Talking SEO<br /> 244 Raising the Bar<br /> 248 Industry Marketplace<br /> 250 Flashback:<br /> February 199<a title="TOY 2-16 page 1" href="http://viewer.zmags.com/publication/d9288338?page=1"> </a> <a title="TOY 2-16 page 2" href="http://viewer.zmags.com/publication/d9288338?page=2"> </a> <a title="TOY 2-16 page 3" href="http://viewer.zmags.com/publication/d9288338?page=3"> TOY FAIR 2016» HOT NEW TOYS FOR THE YEAR AHEAD </a> <a title="TOY 2-16 page 4" href="http://viewer.zmags.com/publication/d9288338?page=4"> </a> <a title="TOY 2-16 page 5" href="http://viewer.zmags.com/publication/d9288338?page=5"> </a> <a title="TOY 2-16 page 6" href="http://viewer.zmags.com/publication/d9288338?page=6"> </a> <a title="TOY 2-16 page 7" href="http://viewer.zmags.com/publication/d9288338?page=7"> </a> <a title="TOY 2-16 page 8" href="http://viewer.zmags.com/publication/d9288338?page=8"> </a> <a title="TOY 2-16 page 9" href="http://viewer.zmags.com/publication/d9288338?page=9"> </a> <a title="TOY 2-16 page 10" href="http://viewer.zmags.com/publication/d9288338?page=10"> </a> <a title="TOY 2-16 page 11" href="http://viewer.zmags.com/publication/d9288338?page=11"> </a> <a title="TOY 2-16 page 12" href="http://viewer.zmags.com/publication/d9288338?page=12"> </a> <a title="TOY 2-16 page 13" href="http://viewer.zmags.com/publication/d9288338?page=13"> </a> <a title="TOY 2-16 page 14" href="http://viewer.zmags.com/publication/d9288338?page=14"> </a> <a title="TOY 2-16 page 15" href="http://viewer.zmags.com/publication/d9288338?page=15"> </a> <a title="TOY 2-16 page 16" href="http://viewer.zmags.com/publication/d9288338?page=16"> </a> <a title="TOY 2-16 page 17" href="http://viewer.zmags.com/publication/d9288338?page=17"> </a> <a title="TOY 2-16 page 18" href="http://viewer.zmags.com/publication/d9288338?page=18"> FEBRUARY 2016 Volume 32, No. 1 — Published by Adv</a> <a title="TOY 2-16 page 19" href="http://viewer.zmags.com/publication/d9288338?page=19"> </a> <a title="TOY 2-16 page 20" href="http://viewer.zmags.com/publication/d9288338?page=20"> IT’S TOUGH NOT TO KICK THIS YEAR OFF with a posit</a> <a title="TOY 2-16 page 21" href="http://viewer.zmags.com/publication/d9288338?page=21"> </a> <a title="TOY 2-16 page 22" href="http://viewer.zmags.com/publication/d9288338?page=22"> </a> <a title="TOY 2-16 page 23" href="http://viewer.zmags.com/publication/d9288338?page=23"> </a> <a title="TOY 2-16 page 24" href="http://viewer.zmags.com/publication/d9288338?page=24"> </a> <a title="TOY 2-16 page 25" href="http://viewer.zmags.com/publication/d9288338?page=25"> </a> <a title="TOY 2-16 page 26" href="http://viewer.zmags.com/publication/d9288338?page=26"> </a> <a title="TOY 2-16 page 27" href="http://viewer.zmags.com/publication/d9288338?page=27"> </a> <a title="TOY 2-16 page 28" href="http://viewer.zmags.com/publication/d9288338?page=28"> </a> <a title="TOY 2-16 page 29" href="http://viewer.zmags.com/publication/d9288338?page=29"> </a> <a title="TOY 2-16 page 30" href="http://viewer.zmags.com/publication/d9288338?page=30"> </a> <a title="TOY 2-16 page 31" href="http://viewer.zmags.com/publication/d9288338?page=31"> </a> <a title="TOY 2-16 page 32" href="http://viewer.zmags.com/publication/d9288338?page=32"> INDUSTRY UPDATE MATTEL EXPANDS BARBIE FASHIONISTA</a> <a title="TOY 2-16 page 33" href="http://viewer.zmags.com/publication/d9288338?page=33"> </a> <a title="TOY 2-16 page 34" href="http://viewer.zmags.com/publication/d9288338?page=34"> INDUSTRY UPDATE FANTOYSTIC FACTS: STAR TREK CELEB</a> <a title="TOY 2-16 page 35" href="http://viewer.zmags.com/publication/d9288338?page=35"> </a> <a title="TOY 2-16 page 36" href="http://viewer.zmags.com/publication/d9288338?page=36"> </a> <a title="TOY 2-16 page 37" href="http://viewer.zmags.com/publication/d9288338?page=37"> </a> <a title="TOY 2-16 page 38" href="http://viewer.zmags.com/publication/d9288338?page=38"> </a> <a title="TOY 2-16 page 39" href="http://viewer.zmags.com/publication/d9288338?page=39"> </a> <a title="TOY 2-16 page 40" href="http://viewer.zmags.com/publication/d9288338?page=40"> </a> <a title="TOY 2-16 page 41" href="http://viewer.zmags.com/publication/d9288338?page=41"> </a> <a title="TOY 2-16 page 42" href="http://viewer.zmags.com/publication/d9288338?page=42"> </a> <a title="TOY 2-16 page 43" href="http://viewer.zmags.com/publication/d9288338?page=43"> </a> <a title="TOY 2-16 page 44" href="http://viewer.zmags.com/publication/d9288338?page=44"> </a> <a title="TOY 2-16 page 45" href="http://viewer.zmags.com/publication/d9288338?page=45"> </a> <a title="TOY 2-16 page 46" href="http://viewer.zmags.com/publication/d9288338?page=46"> </a> <a title="TOY 2-16 page 47" href="http://viewer.zmags.com/publication/d9288338?page=47"> </a> <a title="TOY 2-16 page 48" href="http://viewer.zmags.com/publication/d9288338?page=48"> </a> <a title="TOY 2-16 page 49" href="http://viewer.zmags.com/publication/d9288338?page=49"> </a> <a title="TOY 2-16 page 50" href="http://viewer.zmags.com/publication/d9288338?page=50"> </a> <a title="TOY 2-16 page 51" href="http://viewer.zmags.com/publication/d9288338?page=51"> </a> <a title="TOY 2-16 page 52" href="http://viewer.zmags.com/publication/d9288338?page=52"> tia happenings TOTY 2016: Celebrating 100 Years o</a> <a title="TOY 2-16 page 53" href="http://viewer.zmags.com/publication/d9288338?page=53"> this incredible industry and supporting toy compa</a> <a title="TOY 2-16 page 54" href="http://viewer.zmags.com/publication/d9288338?page=54"> Dollar sales in billions, u.s. toy indust</a> <a title="TOY 2-16 page 55" href="http://viewer.zmags.com/publication/d9288338?page=55"> TOYS ARE STILL ON TOP While entertainment brands </a> <a title="TOY 2-16 page 56" href="http://viewer.zmags.com/publication/d9288338?page=56"> State of the Industry TOYS: BY THE NUMBERS The N</a> <a title="TOY 2-16 page 57" href="http://viewer.zmags.com/publication/d9288338?page=57"> TOY FAIR 2016 Super-Cate</a> <a title="TOY 2-16 page 58" href="http://viewer.zmags.com/publication/d9288338?page=58"> State of the Industry The holidays boded w</a> <a title="TOY 2-16 page 59" href="http://viewer.zmags.com/publication/d9288338?page=59"> </a> <a title="TOY 2-16 page 60" href="http://viewer.zmags.com/publication/d9288338?page=60"> State of the Industry LOOKING AHEAD: PREDICTIONS</a> <a title="TOY 2-16 page 61" href="http://viewer.zmags.com/publication/d9288338?page=61"> sales were 28.6 million Danish krone. Assum</a> <a title="TOY 2-16 page 62" href="http://viewer.zmags.com/publication/d9288338?page=62"> State of the Industry EVA LORENZ, Category Lead</a> <a title="TOY 2-16 page 63" href="http://viewer.zmags.com/publication/d9288338?page=63"> STEVE PASIERB President and CEO, Toy Industry Ass</a> <a title="TOY 2-16 page 64" href="http://viewer.zmags.com/publication/d9288338?page=64"> State of the Industry SHARON DIMINICO Founder a</a> <a title="TOY 2-16 page 65" href="http://viewer.zmags.com/publication/d9288338?page=65"> </a> <a title="TOY 2-16 page 66" href="http://viewer.zmags.com/publication/d9288338?page=66"> State of the Industry SIMHA KUMAR President, Ch</a> <a title="TOY 2-16 page 67" href="http://viewer.zmags.com/publication/d9288338?page=67"> </a> <a title="TOY 2-16 page 68" href="http://viewer.zmags.com/publication/d9288338?page=68"> State of the Industry BEN GADBOIS Global Presid</a> <a title="TOY 2-16 page 69" href="http://viewer.zmags.com/publication/d9288338?page=69"> ERIC BRIGHT Director of Merchandising, GameStop </a> <a title="TOY 2-16 page 70" href="http://viewer.zmags.com/publication/d9288338?page=70"> State of the Industry LAURA ZEBERSKY Chief Com</a> <a title="TOY 2-16 page 71" href="http://viewer.zmags.com/publication/d9288338?page=71"> </a> <a title="TOY 2-16 page 72" href="http://viewer.zmags.com/publication/d9288338?page=72"> State of the Industry KIMBERLEY MOSLEY Presiden</a> <a title="TOY 2-16 page 73" href="http://viewer.zmags.com/publication/d9288338?page=73"> JAY FOREMAN President and CEO, The Bridge Direct </a> <a title="TOY 2-16 page 74" href="http://viewer.zmags.com/publication/d9288338?page=74"> State of the Industry "GOOD" ISN'T GOOD ENOUGH b</a> <a title="TOY 2-16 page 75" href="http://viewer.zmags.com/publication/d9288338?page=75"> STAT SHOT Succeed in the Drone Zone </a> <a title="TOY 2-16 page 76" href="http://viewer.zmags.com/publication/d9288338?page=76"> State of the Industry EMBRACE THE GRIND TO SUCCE</a> <a title="TOY 2-16 page 77" href="http://viewer.zmags.com/publication/d9288338?page=77"> STAT SHOT Kids at Play: How Do They Spend Thei</a> <a title="TOY 2-16 page 78" href="http://viewer.zmags.com/publication/d9288338?page=78"> SWEET SUITE SWEET SUITE 16: MAKING WAVES IN NYC T</a> <a title="TOY 2-16 page 79" href="http://viewer.zmags.com/publication/d9288338?page=79"> What's New MOOSE TOYS With Moose Toys’ new </a> <a title="TOY 2-16 page 80" href="http://viewer.zmags.com/publication/d9288338?page=80"> What's New HASBRO With the Yo-kai Watch and</a> <a title="TOY 2-16 page 81" href="http://viewer.zmags.com/publication/d9288338?page=81"> </a> <a title="TOY 2-16 page 82" href="http://viewer.zmags.com/publication/d9288338?page=82"> What's New GLITEK The Glitek Glide featu</a> <a title="TOY 2-16 page 83" href="http://viewer.zmags.com/publication/d9288338?page=83"> </a> <a title="TOY 2-16 page 84" href="http://viewer.zmags.com/publication/d9288338?page=84"> What's New EYEBLACK JR. EyeBlack Jr. gives </a> <a title="TOY 2-16 page 85" href="http://viewer.zmags.com/publication/d9288338?page=85"> </a> <a title="TOY 2-16 page 86" href="http://viewer.zmags.com/publication/d9288338?page=86"> What's New EDGE BRANDS Designed for kids ag</a> <a title="TOY 2-16 page 87" href="http://viewer.zmags.com/publication/d9288338?page=87"> </a> <a title="TOY 2-16 page 88" href="http://viewer.zmags.com/publication/d9288338?page=88"> What's New HEXBUG </a> <a title="TOY 2-16 page 89" href="http://viewer.zmags.com/publication/d9288338?page=89"> </a> <a title="TOY 2-16 page 90" href="http://viewer.zmags.com/publication/d9288338?page=90"> What's New BLIP TOYS Based on the new Disn</a> <a title="TOY 2-16 page 91" href="http://viewer.zmags.com/publication/d9288338?page=91"> </a> <a title="TOY 2-16 page 92" href="http://viewer.zmags.com/publication/d9288338?page=92"> What's New ENTERTAINMENT ONE Entertainment </a> <a title="TOY 2-16 page 93" href="http://viewer.zmags.com/publication/d9288338?page=93"> </a> <a title="TOY 2-16 page 94" href="http://viewer.zmags.com/publication/d9288338?page=94"> What's New OFFICE OXYGEN Office Oxygen has </a> <a title="TOY 2-16 page 95" href="http://viewer.zmags.com/publication/d9288338?page=95"> </a> <a title="TOY 2-16 page 96" href="http://viewer.zmags.com/publication/d9288338?page=96"> What's New Berg Buzzy Racing BERG The Berg Buz</a> <a title="TOY 2-16 page 97" href="http://viewer.zmags.com/publication/d9288338?page=97"> </a> <a title="TOY 2-16 page 98" href="http://viewer.zmags.com/publication/d9288338?page=98"> What's New TUCKER TOYS Tucker Toys’ new E-Z</a> <a title="TOY 2-16 page 99" href="http://viewer.zmags.com/publication/d9288338?page=99"> </a> <a title="TOY 2-16 page 100" href="http://viewer.zmags.com/publication/d9288338?page=100"> Property Profile THE GOLDEN AGE OF PEANUTS IS NOW</a> <a title="TOY 2-16 page 101" href="http://viewer.zmags.com/publication/d9288338?page=101"> TOY FAIR 2016 THE SCENT OF SUCCESS STRAWBERRY SH</a> <a title="TOY 2-16 page 102" href="http://viewer.zmags.com/publication/d9288338?page=102"> What's New PERCYVITES PercyVites, a video p</a> <a title="TOY 2-16 page 103" href="http://viewer.zmags.com/publication/d9288338?page=103"> </a> <a title="TOY 2-16 page 104" href="http://viewer.zmags.com/publication/d9288338?page=104"> What's New DGL TOYS DGL Toys will add new i</a> <a title="TOY 2-16 page 105" href="http://viewer.zmags.com/publication/d9288338?page=105"> </a> <a title="TOY 2-16 page 106" href="http://viewer.zmags.com/publication/d9288338?page=106"> What's New WILD REPUBLIC Light Blazers, fr</a> <a title="TOY 2-16 page 107" href="http://viewer.zmags.com/publication/d9288338?page=107"> </a> <a title="TOY 2-16 page 108" href="http://viewer.zmags.com/publication/d9288338?page=108"> What's New UNCLE MILTON Uncle Milton will l</a> <a title="TOY 2-16 page 109" href="http://viewer.zmags.com/publication/d9288338?page=109"> </a> <a title="TOY 2-16 page 110" href="http://viewer.zmags.com/publication/d9288338?page=110"> What's New Mega Rocket DIGGIN’ ACTIVE </a> <a title="TOY 2-16 page 111" href="http://viewer.zmags.com/publication/d9288338?page=111"> </a> <a title="TOY 2-16 page 112" href="http://viewer.zmags.com/publication/d9288338?page=112"> What's New WINFUN WinFun’s Boom and Voom bu</a> <a title="TOY 2-16 page 113" href="http://viewer.zmags.com/publication/d9288338?page=113"> </a> <a title="TOY 2-16 page 114" href="http://viewer.zmags.com/publication/d9288338?page=114"> What's New TECH 4 KIDS Squishy Pops are squ</a> <a title="TOY 2-16 page 115" href="http://viewer.zmags.com/publication/d9288338?page=115"> </a> <a title="TOY 2-16 page 116" href="http://viewer.zmags.com/publication/d9288338?page=116"> What's New Bizzy Buzz Buzz OHIO ART The Ret</a> <a title="TOY 2-16 page 117" href="http://viewer.zmags.com/publication/d9288338?page=117"> </a> <a title="TOY 2-16 page 118" href="http://viewer.zmags.com/publication/d9288338?page=118"> Talkin' Toys NEW YEAR, NEW NAME: PATCH BECOMES PL</a> <a title="TOY 2-16 page 119" href="http://viewer.zmags.com/publication/d9288338?page=119"> </a> <a title="TOY 2-16 page 120" href="http://viewer.zmags.com/publication/d9288338?page=120"> What's New IMPORTS DRAGON Imports Dra</a> <a title="TOY 2-16 page 121" href="http://viewer.zmags.com/publication/d9288338?page=121"> </a> <a title="TOY 2-16 page 122" href="http://viewer.zmags.com/publication/d9288338?page=122"> Talkin' Toys GEARING UP FOR GHOSTBUSTERS The Toy </a> <a title="TOY 2-16 page 123" href="http://viewer.zmags.com/publication/d9288338?page=123"> </a> <a title="TOY 2-16 page 124" href="http://viewer.zmags.com/publication/d9288338?page=124"> What's New D NOW INC. With Megaloop, from D</a> <a title="TOY 2-16 page 125" href="http://viewer.zmags.com/publication/d9288338?page=125"> </a> <a title="TOY 2-16 page 126" href="http://viewer.zmags.com/publication/d9288338?page=126"> What's New AG ENTERTAINMENT Originally rele</a> <a title="TOY 2-16 page 127" href="http://viewer.zmags.com/publication/d9288338?page=127"> </a> <a title="TOY 2-16 page 128" href="http://viewer.zmags.com/publication/d9288338?page=128"> What's New SUNRIGHTS INC. Sunrights Inc. wi</a> <a title="TOY 2-16 page 129" href="http://viewer.zmags.com/publication/d9288338?page=129"> NKOK EZ Dimension 3D Printer NKOK’s new EZ </a> <a title="TOY 2-16 page 130" href="http://viewer.zmags.com/publication/d9288338?page=130"> AULDEY TOYS Designed </a> <a title="TOY 2-16 page 131" href="http://viewer.zmags.com/publication/d9288338?page=131"> </a> <a title="TOY 2-16 page 132" href="http://viewer.zmags.com/publication/d9288338?page=132"> ODYSSEY TOYS Odyssey Toys’ Pocket Drone is </a> <a title="TOY 2-16 page 133" href="http://viewer.zmags.com/publication/d9288338?page=133"> </a> <a title="TOY 2-16 page 134" href="http://viewer.zmags.com/publication/d9288338?page=134"> ZING Designed for kids ages 4 and up, Zing’</a> <a title="TOY 2-16 page 135" href="http://viewer.zmags.com/publication/d9288338?page=135"> </a> <a title="TOY 2-16 page 136" href="http://viewer.zmags.com/publication/d9288338?page=136"> Talkin’ Toys KD GROUP PLANS EXPANSION IN THE U.S.</a> <a title="TOY 2-16 page 137" href="http://viewer.zmags.com/publication/d9288338?page=137"> TOY FAIR 2016 COGNITOYS CogniToys' 7-in</a> <a title="TOY 2-16 page 138" href="http://viewer.zmags.com/publication/d9288338?page=138"> Activities & Construction THE ORB FACTORY</a> <a title="TOY 2-16 page 139" href="http://viewer.zmags.com/publication/d9288338?page=139"> </a> <a title="TOY 2-16 page 140" href="http://viewer.zmags.com/publication/d9288338?page=140"> Activities & Construction JAKKS PACIFIC </a> <a title="TOY 2-16 page 141" href="http://viewer.zmags.com/publication/d9288338?page=141"> </a> <a title="TOY 2-16 page 142" href="http://viewer.zmags.com/publication/d9288338?page=142"> Activities & Construction PLAYMONSTER </a> <a title="TOY 2-16 page 143" href="http://viewer.zmags.com/publication/d9288338?page=143"> </a> <a title="TOY 2-16 page 144" href="http://viewer.zmags.com/publication/d9288338?page=144"> Activities & Construction CRAYOLA T</a> <a title="TOY 2-16 page 145" href="http://viewer.zmags.com/publication/d9288338?page=145"> </a> <a title="TOY 2-16 page 146" href="http://viewer.zmags.com/publication/d9288338?page=146"> Activities & Construction MAGFORMERS </a> <a title="TOY 2-16 page 147" href="http://viewer.zmags.com/publication/d9288338?page=147"> </a> <a title="TOY 2-16 page 148" href="http://viewer.zmags.com/publication/d9288338?page=148"> Activities & Construction CLICKBLOCK </a> <a title="TOY 2-16 page 149" href="http://viewer.zmags.com/publication/d9288338?page=149"> </a> <a title="TOY 2-16 page 150" href="http://viewer.zmags.com/publication/d9288338?page=150"> Activities & Construction GROW’N UP </a> <a title="TOY 2-16 page 151" href="http://viewer.zmags.com/publication/d9288338?page=151"> TOY FAIR 2016 THE BRIDGE DIRECT The Bridge </a> <a title="TOY 2-16 page 152" href="http://viewer.zmags.com/publication/d9288338?page=152"> Activities & Construction SPIN MASTER </a> <a title="TOY 2-16 page 153" href="http://viewer.zmags.com/publication/d9288338?page=153"> TOY FAIR 2016 KAHOOTZ TOYS Kahootz Toys </a> <a title="TOY 2-16 page 154" href="http://viewer.zmags.com/publication/d9288338?page=154"> Activities & Construction LASER PEGS Laser </a> <a title="TOY 2-16 page 155" href="http://viewer.zmags.com/publication/d9288338?page=155"> TOY FAIR 2016 RAVENSBURGER The Sweetheart</a> <a title="TOY 2-16 page 156" href="http://viewer.zmags.com/publication/d9288338?page=156"> July 13 • NYC • Majesty Yacht Get your brand </a> <a title="TOY 2-16 page 157" href="http://viewer.zmags.com/publication/d9288338?page=157"> </a> <a title="TOY 2-16 page 158" href="http://viewer.zmags.com/publication/d9288338?page=158"> </a> <a title="TOY 2-16 page 159" href="http://viewer.zmags.com/publication/d9288338?page=159"> </a> <a title="TOY 2-16 page 160" href="http://viewer.zmags.com/publication/d9288338?page=160"> FEATURE RUBIE’S COS HALL Rubie's Costume Co.'</a> <a title="TOY 2-16 page 161" href="http://viewer.zmags.com/publication/d9288338?page=161"> </a> <a title="TOY 2-16 page 162" href="http://viewer.zmags.com/publication/d9288338?page=162"> FEATURE PRODUCT PREVIEW: RUBIE'S COSTUME CO </a> <a title="TOY 2-16 page 163" href="http://viewer.zmags.com/publication/d9288338?page=163"> 1. 4. 5. FEATURE 2. </a> <a title="TOY 2-16 page 164" href="http://viewer.zmags.com/publication/d9288338?page=164"> </a> <a title="TOY 2-16 page 165" href="http://viewer.zmags.com/publication/d9288338?page=165"> </a> <a title="TOY 2-16 page 166" href="http://viewer.zmags.com/publication/d9288338?page=166"> FEATURE IMAGINE BY RUBIE’S GETS DRESSED UP E</a> <a title="TOY 2-16 page 167" href="http://viewer.zmags.com/publication/d9288338?page=167"> </a> <a title="TOY 2-16 page 168" href="http://viewer.zmags.com/publication/d9288338?page=168"> FEATURE PRODUCT PREVIEW: IMAGINE BY RUBIE'S </a> <a title="TOY 2-16 page 169" href="http://viewer.zmags.com/publication/d9288338?page=169"> </a> <a title="TOY 2-16 page 170" href="http://viewer.zmags.com/publication/d9288338?page=170"> Talkin' Toys BANANAGRAMS CELEBRATES 10 YEARS The </a> <a title="TOY 2-16 page 171" href="http://viewer.zmags.com/publication/d9288338?page=171"> </a> <a title="TOY 2-16 page 172" 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