<br />
HTTP://WWW.ANALYTICS-MAGAZINE.ORG<br />
DRIVING BETTER BUSINESS DECISIONS SEPTEMBER/OCTOBER 2015<br />
BROUGHT TO YOU BY:<br />
ALSO INSIDE:<br />
· The magic of managed autonomy<br />
· Build global business collaboration<br />
· Predictive analytics & publishing<br />
WHY CUSTOMER<br />
KNOWLEDGE IS KING<br />
· Cognitive computing for automating<br />
customer knowledge<br />
· Managing customer experience, Executive Edge<br />
delivering real-time results Arvind Purushothaman,<br />
senior director of<br />
analytics at Virtusa,<br />
on benefits of updating<br />
your data architecture<br />
INSIDE STORY<br />
When TMI is never enough<br />
TMI (too much inform<a title="Analytics, September/October 2015 page 1" href="http://viewer.zmags.com/publication/dc1bc72f?page=1"> HTTP://WWW.ANALYTICS-MAGAZINE.ORG DRIVING </a>
<a title="Analytics, September/October 2015 page 2" href="http://viewer.zmags.com/publication/dc1bc72f?page=2"> INSIDE STORY When TMI is never enough TMI (too</a>
<a title="Analytics, September/October 2015 page 3" href="http://viewer.zmags.com/publication/dc1bc72f?page=3"> </a>
<a title="Analytics, September/October 2015 page 4" href="http://viewer.zmags.com/publication/dc1bc72f?page=4"> CONTENTS DRIVING BETTER BUSINESS DECISIONS </a>
<a title="Analytics, September/October 2015 page 5" href="http://viewer.zmags.com/publication/dc1bc72f?page=5"> ANALYTIC SOLVER® PLATFORM Easy to Use, Industria</a>
<a title="Analytics, September/October 2015 page 6" href="http://viewer.zmags.com/publication/dc1bc72f?page=6"> 18 22 DEPARTMENTS 2 Inside Story 8 </a>
<a title="Analytics, September/October 2015 page 7" href="http://viewer.zmags.com/publication/dc1bc72f?page=7"> ANALYTIC SOLVER® PLATFORM From Solver to Full-Po</a>
<a title="Analytics, September/October 2015 page 8" href="http://viewer.zmags.com/publication/dc1bc72f?page=8"> EXECUTIVE EDGE It pays to modernize your d</a>
<a title="Analytics, September/October 2015 page 9" href="http://viewer.zmags.com/publication/dc1bc72f?page=9"> ANALYTICS IN YOUR BROWSER Optimization, Simulatio</a>
<a title="Analytics, September/October 2015 page 10" href="http://viewer.zmags.com/publication/dc1bc72f?page=10"> EXECUTIVE EDGE CIOs are concerned </a>
<a title="Analytics, September/October 2015 page 11" href="http://viewer.zmags.com/publication/dc1bc72f?page=11"> technology platforms, it is important to have</a>
<a title="Analytics, September/October 2015 page 12" href="http://viewer.zmags.com/publication/dc1bc72f?page=12"> A N A LY Z E T H I S Analytics-based program has</a>
<a title="Analytics, September/October 2015 page 13" href="http://viewer.zmags.com/publication/dc1bc72f?page=13"> THE NATION’S FIRST Associate in Applied Science (</a>
<a title="Analytics, September/October 2015 page 14" href="http://viewer.zmags.com/publication/dc1bc72f?page=14"> A N A LY Z E T H I S Question: How do we addres</a>
<a title="Analytics, September/October 2015 page 15" href="http://viewer.zmags.com/publication/dc1bc72f?page=15"> user then receives this feedback within an annota</a>
<a title="Analytics, September/October 2015 page 16" href="http://viewer.zmags.com/publication/dc1bc72f?page=16"> A N A LY Z E T H I S It's a </a>
<a title="Analytics, September/October 2015 page 17" href="http://viewer.zmags.com/publication/dc1bc72f?page=17"> analytics-based platform like WriteLab, whose cor</a>
<a title="Analytics, September/October 2015 page 18" href="http://viewer.zmags.com/publication/dc1bc72f?page=18"> HEALTHCARE ANALYTICS Healthcare industry con</a>
<a title="Analytics, September/October 2015 page 19" href="http://viewer.zmags.com/publication/dc1bc72f?page=19"> Will data scientists emerge as key figures in effic</a>
<a title="Analytics, September/October 2015 page 20" href="http://viewer.zmags.com/publication/dc1bc72f?page=20"> HEALTHCARE ANALYTICS Healthcare is a data pla</a>
<a title="Analytics, September/October 2015 page 21" href="http://viewer.zmags.com/publication/dc1bc72f?page=21"> IBM claims that 90 percent of medi- cal data c</a>
<a title="Analytics, September/October 2015 page 22" href="http://viewer.zmags.com/publication/dc1bc72f?page=22"> INFORMS INITIATIVES CAP program rebrands, lau</a>
<a title="Analytics, September/October 2015 page 23" href="http://viewer.zmags.com/publication/dc1bc72f?page=23"> Master of Science in EnginEEring ManagEMEnt D</a>
<a title="Analytics, September/October 2015 page 24" href="http://viewer.zmags.com/publication/dc1bc72f?page=24"> VIEWPOINT Not taught in school (but useful i</a>
<a title="Analytics, September/October 2015 page 25" href="http://viewer.zmags.com/publication/dc1bc72f?page=25"> Source: http://www.sophia.org/tutorials/accuracy-</a>
<a title="Analytics, September/October 2015 page 26" href="http://viewer.zmags.com/publication/dc1bc72f?page=26"> VIEWPOINT are almost impossible to employ effec</a>
<a title="Analytics, September/October 2015 page 27" href="http://viewer.zmags.com/publication/dc1bc72f?page=27"> and your skills as an analyst – to con- vince oth</a>
<a title="Analytics, September/October 2015 page 28" href="http://viewer.zmags.com/publication/dc1bc72f?page=28"> VIEWPOINT problem framing, interviewing expe</a>
<a title="Analytics, September/October 2015 page 29" href="http://viewer.zmags.com/publication/dc1bc72f?page=29"> Become More. Earn an aaCSB-aCCrEditEd </a>
<a title="Analytics, September/October 2015 page 30" href="http://viewer.zmags.com/publication/dc1bc72f?page=30"> FORUM How to run a cross-functional team Four pr</a>
<a title="Analytics, September/October 2015 page 31" href="http://viewer.zmags.com/publication/dc1bc72f?page=31"> Team meetings should focus on reaching solutions </a>
<a title="Analytics, September/October 2015 page 32" href="http://viewer.zmags.com/publication/dc1bc72f?page=32"> FORUM same efforts can emote different respons-</a>
<a title="Analytics, September/October 2015 page 33" href="http://viewer.zmags.com/publication/dc1bc72f?page=33"> should incorporate both macro insights for unders</a>
<a title="Analytics, September/October 2015 page 34" href="http://viewer.zmags.com/publication/dc1bc72f?page=34"> CUSTOMER RELATIONSHIP MANAGEMENT Cognitive co</a>
<a title="Analytics, September/October 2015 page 35" href="http://viewer.zmags.com/publication/dc1bc72f?page=35"> actionable customer knowledge. Busi- nesses know </a>
<a title="Analytics, September/October 2015 page 36" href="http://viewer.zmags.com/publication/dc1bc72f?page=36"> COGNITIVE COMPUTING Not only does cogniti</a>
<a title="Analytics, September/October 2015 page 37" href="http://viewer.zmags.com/publication/dc1bc72f?page=37"> actions or best practice recommenda- tions. The t</a>
<a title="Analytics, September/October 2015 page 38" href="http://viewer.zmags.com/publication/dc1bc72f?page=38"> COMPETITIVE ADVANTAGE Customer Intellige</a>
<a title="Analytics, September/October 2015 page 39" href="http://viewer.zmags.com/publication/dc1bc72f?page=39"> Most businesses tend to view social intelligence </a>
<a title="Analytics, September/October 2015 page 40" href="http://viewer.zmags.com/publication/dc1bc72f?page=40"> CUSTOMER INTELLIGENCE strategies such as produc</a>
<a title="Analytics, September/October 2015 page 41" href="http://viewer.zmags.com/publication/dc1bc72f?page=41"> at least in terms of definition and using pre-def</a>
<a title="Analytics, September/October 2015 page 42" href="http://viewer.zmags.com/publication/dc1bc72f?page=42"> HUMAN RESOURCE MANAGEMENT The magic of managed a</a>
<a title="Analytics, September/October 2015 page 43" href="http://viewer.zmags.com/publication/dc1bc72f?page=43"> analytics – not just linear and logistic re- gres</a>
<a title="Analytics, September/October 2015 page 44" href="http://viewer.zmags.com/publication/dc1bc72f?page=44"> MANAGED AUTONOMY Strategic alignment</a>
<a title="Analytics, September/October 2015 page 45" href="http://viewer.zmags.com/publication/dc1bc72f?page=45"> Colossus Real-time analytics is critical f</a>
<a title="Analytics, September/October 2015 page 46" href="http://viewer.zmags.com/publication/dc1bc72f?page=46"> MANAGED AUTONOMY and let the team member decide</a>
<a title="Analytics, September/October 2015 page 47" href="http://viewer.zmags.com/publication/dc1bc72f?page=47"> IN CONCLUSION So there you have it. Successful</a>
<a title="Analytics, September/October 2015 page 48" href="http://viewer.zmags.com/publication/dc1bc72f?page=48"> VIRTUAL INTERNAL CLOUD Building global business</a>
<a title="Analytics, September/October 2015 page 49" href="http://viewer.zmags.com/publication/dc1bc72f?page=49"> To successfully adopt a people-principled culture</a>
<a title="Analytics, September/October 2015 page 50" href="http://viewer.zmags.com/publication/dc1bc72f?page=50"> GLOBAL BUSINESS COLLABORATION A peo</a>
<a title="Analytics, September/October 2015 page 51" href="http://viewer.zmags.com/publication/dc1bc72f?page=51"> Mobility: Mobility allows a global services</a>
<a title="Analytics, September/October 2015 page 52" href="http://viewer.zmags.com/publication/dc1bc72f?page=52"> GLOBAL BUSINESS COLLABORATION performance, with</a>
<a title="Analytics, September/October 2015 page 53" href="http://viewer.zmags.com/publication/dc1bc72f?page=53"> 2015 Philadelphia Think the INFORMS Annual Meet</a>
<a title="Analytics, September/October 2015 page 54" href="http://viewer.zmags.com/publication/dc1bc72f?page=54"> NEW REVENUE STREAMS Predictive analytics in t</a>
<a title="Analytics, September/October 2015 page 55" href="http://viewer.zmags.com/publication/dc1bc72f?page=55"> The newspaper of the new millennium is embracing </a>
<a title="Analytics, September/October 2015 page 56" href="http://viewer.zmags.com/publication/dc1bc72f?page=56"> A N A LY T I C S A N D P U B L I S H I N G Kena</a>
<a title="Analytics, September/October 2015 page 57" href="http://viewer.zmags.com/publication/dc1bc72f?page=57"> online and offline data. Predictive analyt- ics, </a>
<a title="Analytics, September/October 2015 page 58" href="http://viewer.zmags.com/publication/dc1bc72f?page=58"> A N A LY T I C S A N D P U B L I S H I N G the </a>
<a title="Analytics, September/October 2015 page 59" href="http://viewer.zmags.com/publication/dc1bc72f?page=59"> Freedom of location. Freedom from tuition. Freedo</a>
<a title="Analytics, September/October 2015 page 60" href="http://viewer.zmags.com/publication/dc1bc72f?page=60"> CORPORATE PROFILE Analytics at IDA Analytics has</a>
<a title="Analytics, September/October 2015 page 61" href="http://viewer.zmags.com/publication/dc1bc72f?page=61"> evaluating and reporting on matters of in- terest</a>
<a title="Analytics, September/October 2015 page 62" href="http://viewer.zmags.com/publication/dc1bc72f?page=62"> CORPORATE PROFILE ITA uses a variety o</a>
<a title="Analytics, September/October 2015 page 63" href="http://viewer.zmags.com/publication/dc1bc72f?page=63"> SAVE THE DATE APRIL 10-12, 2016 HYATT REGENCY G</a>
<a title="Analytics, September/October 2015 page 64" href="http://viewer.zmags.com/publication/dc1bc72f?page=64"> CORPORATE PROFILE ffRdcs: unique capabilities</a>
<a title="Analytics, September/October 2015 page 65" href="http://viewer.zmags.com/publication/dc1bc72f?page=65"> Is the largest association for analytics in the </a>
<a title="Analytics, September/October 2015 page 66" href="http://viewer.zmags.com/publication/dc1bc72f?page=66"> CORPORATE PROFILE rafts to aircraft carriers. A</a>
<a title="Analytics, September/October 2015 page 67" href="http://viewer.zmags.com/publication/dc1bc72f?page=67"> fighters, helicopters, cargo aircraft and unmanne</a>
<a title="Analytics, September/October 2015 page 68" href="http://viewer.zmags.com/publication/dc1bc72f?page=68"> CONFERENCE PREVIEW Philadelphia meeting offers</a>
<a title="Analytics, September/October 2015 page 69" href="http://viewer.zmags.com/publication/dc1bc72f?page=69"> Brandeau of Stanford University, Michael Jordan o</a>
<a title="Analytics, September/October 2015 page 70" href="http://viewer.zmags.com/publication/dc1bc72f?page=70"> CONFERENCE PREVIEW WSC 2015: Social and Be</a>
<a title="Analytics, September/October 2015 page 71" href="http://viewer.zmags.com/publication/dc1bc72f?page=71"> Call for Entries A $15,000 Competition with a $1</a>
<a title="Analytics, September/October 2015 page 72" href="http://viewer.zmags.com/publication/dc1bc72f?page=72"> CONFERENCE PREVIEW and construction, homela</a>
<a title="Analytics, September/October 2015 page 73" href="http://viewer.zmags.com/publication/dc1bc72f?page=73"> ADVERTISE IN ANNUAL MEETING </a>
<a title="Analytics, September/October 2015 page 74" href="http://viewer.zmags.com/publication/dc1bc72f?page=74"> FIVE-MINUTE ANALYST The </a>
<a title="Analytics, September/October 2015 page 75" href="http://viewer.zmags.com/publication/dc1bc72f?page=75"> Unit Value Starting Strength Rebel Soldi</a>
<a title="Analytics, September/October 2015 page 76" href="http://viewer.zmags.com/publication/dc1bc72f?page=76"> FIVE-MINUTE ANALYST imperial troops enter base</a>
<a title="Analytics, September/October 2015 page 77" href="http://viewer.zmags.com/publication/dc1bc72f?page=77"> ® CERTIFIED ANALYTICS PROFESSION</a>
<a title="Analytics, September/October 2015 page 78" href="http://viewer.zmags.com/publication/dc1bc72f?page=78"> THINKING ANALYTICALLY Moon rover Figure 1: Searc</a>
<a title="Analytics, September/October 2015 page 79" href="http://viewer.zmags.com/publication/dc1bc72f?page=79"> OPTIM ZAT ON I I </a>