The Importance of IP to the Fast Growing Business Sector

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The Importance of IP to the Fast Growing Business Sector A report into the value investors, entrepreneurs and advisers place on intellectual property as an asset in a business Prepared by AngelNews and sponsored by Munich Re IP INSURANCE FOR FAST GROWING BUSINESSES. PROTECTION FOR YOUR IMAGINATION. The Importance of IP to the Fast Growing Business Sector Contents Introduction Highlights The Importance of IP to the Fast Growing B</a> The Importance of IP to the Fast Growing B<a title="The Importance of IP to the Fast Growing Business Sector page 2" href="http://viewer.zmags.com/publication/dc2b8eef?page=2">The Importance of IPto the Fast GrowingBusiness</a> The Importance of IPto the Fast GrowingBusiness<a title="The Importance of IP to the Fast Growing Business Sector page 3" href="http://viewer.zmags.com/publication/dc2b8eef?page=3">IP INSURANCE FOR FAST GROWING BUSINESSES.PROTECT</a> IP INSURANCE FOR FAST GROWING BUSINESSES.PROTECT<a title="The Importance of IP to the Fast Growing Business Sector page 4" href="http://viewer.zmags.com/publication/dc2b8eef?page=4">HighlightsOn IP:• The strength of IP is a cr</a> HighlightsOn IP:• The strength of IP is a cr<a title="The Importance of IP to the Fast Growing Business Sector page 5" href="http://viewer.zmags.com/publication/dc2b8eef?page=5">About the survey respondentsThe business angel</a> About the survey respondentsThe business angel<a title="The Importance of IP to the Fast Growing Business Sector page 6" href="http://viewer.zmags.com/publication/dc2b8eef?page=6">About the surveyrespondentscont... </a> About the surveyrespondentscont... <a title="The Importance of IP to the Fast Growing Business Sector page 7" href="http://viewer.zmags.com/publication/dc2b8eef?page=7">Figure 4: Please give us a broadbreakdown of the</a> Figure 4: Please give us a broadbreakdown of the<a title="The Importance of IP to the Fast Growing Business Sector page 8" href="http://viewer.zmags.com/publication/dc2b8eef?page=8">About the surveyrespondents cont...Figure 5: </a> About the surveyrespondents cont...Figure 5: <a title="The Importance of IP to the Fast Growing Business Sector page 9" href="http://viewer.zmags.com/publication/dc2b8eef?page=9">The majority of advisers who responded hadbetwee</a> The majority of advisers who responded hadbetwee<a title="The Importance of IP to the Fast Growing Business Sector page 10" href="http://viewer.zmags.com/publication/dc2b8eef?page=10">CHAPTER 1Exactly how important is IP? </a> CHAPTER 1Exactly how important is IP? <a title="The Importance of IP to the Fast Growing Business Sector page 11" href="http://viewer.zmags.com/publication/dc2b8eef?page=11">Entrepreneurs placed even less value on their IP </a> Entrepreneurs placed even less value on their IP <a title="The Importance of IP to the Fast Growing Business Sector page 12" href="http://viewer.zmags.com/publication/dc2b8eef?page=12">Exactly howimportant isIP? cont... </a> Exactly howimportant isIP? cont... <a title="The Importance of IP to the Fast Growing Business Sector page 13" href="http://viewer.zmags.com/publication/dc2b8eef?page=13">Entrepreneurs believe that IP willgive them a co</a> Entrepreneurs believe that IP willgive them a co<a title="The Importance of IP to the Fast Growing Business Sector page 14" href="http://viewer.zmags.com/publication/dc2b8eef?page=14">Exactly howimportant isIP? cont... </a> Exactly howimportant isIP? cont... <a title="The Importance of IP to the Fast Growing Business Sector page 15" href="http://viewer.zmags.com/publication/dc2b8eef?page=15">Who is watching out for the IP?Despite these c</a> Who is watching out for the IP?Despite these c<a title="The Importance of IP to the Fast Growing Business Sector page 16" href="http://viewer.zmags.com/publication/dc2b8eef?page=16">Exactly howimportant isIP? cont... </a> Exactly howimportant isIP? cont... <a title="The Importance of IP to the Fast Growing Business Sector page 17" href="http://viewer.zmags.com/publication/dc2b8eef?page=17">The risks of IP infringement are realEntreprene</a> The risks of IP infringement are realEntreprene<a title="The Importance of IP to the Fast Growing Business Sector page 18" href="http://viewer.zmags.com/publication/dc2b8eef?page=18">Exactly howimportant isIP? cont... </a> Exactly howimportant isIP? cont... <a title="The Importance of IP to the Fast Growing Business Sector page 19" href="http://viewer.zmags.com/publication/dc2b8eef?page=19">CHAPTER 2Advice, who needs it?Advisers tend to</a> CHAPTER 2Advice, who needs it?Advisers tend to<a title="The Importance of IP to the Fast Growing Business Sector page 20" href="http://viewer.zmags.com/publication/dc2b8eef?page=20">Advice, whoneeds it?cont...Figure 18: Instinct</a> Advice, whoneeds it?cont...Figure 18: Instinct<a title="The Importance of IP to the Fast Growing Business Sector page 21" href="http://viewer.zmags.com/publication/dc2b8eef?page=21">Advisers believe that IP insurancewill pay for t</a> Advisers believe that IP insurancewill pay for t<a title="The Importance of IP to the Fast Growing Business Sector page 22" href="http://viewer.zmags.com/publication/dc2b8eef?page=22">Advice, whoneeds it?cont... So whils</a> Advice, whoneeds it?cont... So whils<a title="The Importance of IP to the Fast Growing Business Sector page 23" href="http://viewer.zmags.com/publication/dc2b8eef?page=23">However, the fact that 33% of entrepreneurs would</a> However, the fact that 33% of entrepreneurs would<a title="The Importance of IP to the Fast Growing Business Sector page 24" href="http://viewer.zmags.com/publication/dc2b8eef?page=24">CHAPTER 3IP insurance – game-changing?To date</a> CHAPTER 3IP insurance – game-changing?To date<a title="The Importance of IP to the Fast Growing Business Sector page 25" href="http://viewer.zmags.com/publication/dc2b8eef?page=25">23% of entrepreneurs had looked at it and dismiss</a> 23% of entrepreneurs had looked at it and dismiss<a title="The Importance of IP to the Fast Growing Business Sector page 26" href="http://viewer.zmags.com/publication/dc2b8eef?page=26">IP insurance -game-changing?cont... </a> IP insurance -game-changing?cont... <a title="The Importance of IP to the Fast Growing Business Sector page 27" href="http://viewer.zmags.com/publication/dc2b8eef?page=27">IP insurance enhances the valueof a businessT</a> IP insurance enhances the valueof a businessT<a title="The Importance of IP to the Fast Growing Business Sector page 28" href="http://viewer.zmags.com/publication/dc2b8eef?page=28">IP insurance -game-changing?cont... </a> IP insurance -game-changing?cont... <a title="The Importance of IP to the Fast Growing Business Sector page 29" href="http://viewer.zmags.com/publication/dc2b8eef?page=29">The commercial impact of IPinsuranceAs mentio</a> The commercial impact of IPinsuranceAs mentio<a title="The Importance of IP to the Fast Growing Business Sector page 30" href="http://viewer.zmags.com/publication/dc2b8eef?page=30">IP insurance -game-changing?cont...The value o</a> IP insurance -game-changing?cont...The value o<a title="The Importance of IP to the Fast Growing Business Sector page 31" href="http://viewer.zmags.com/publication/dc2b8eef?page=31">Making IP insurance effectiveWhat should an IP </a> Making IP insurance effectiveWhat should an IP <a title="The Importance of IP to the Fast Growing Business Sector page 32" href="http://viewer.zmags.com/publication/dc2b8eef?page=32">IP insurance -game-changing?cont... </a> IP insurance -game-changing?cont... <a title="The Importance of IP to the Fast Growing Business Sector page 33" href="http://viewer.zmags.com/publication/dc2b8eef?page=33">Entrepreneurs’ responsesFigure 34: If IP insura</a> Entrepreneurs’ responsesFigure 34: If IP insura<a title="The Importance of IP to the Fast Growing Business Sector page 34" href="http://viewer.zmags.com/publication/dc2b8eef?page=34">IP insurance -game-changing?cont...Buying insu</a> IP insurance -game-changing?cont...Buying insu<a title="The Importance of IP to the Fast Growing Business Sector page 35" href="http://viewer.zmags.com/publication/dc2b8eef?page=35">ConclusionsIt is clear that the current IP ins</a> ConclusionsIt is clear that the current IP ins<a title="The Importance of IP to the Fast Growing Business Sector page 36" href="http://viewer.zmags.com/publication/dc2b8eef?page=36">CHAPTER 4Dealing with the challenges of IP infri</a> CHAPTER 4Dealing with the challenges of IP infri<a title="The Importance of IP to the Fast Growing Business Sector page 37" href="http://viewer.zmags.com/publication/dc2b8eef?page=37">An allegation is the big riskBased on the anecd</a> An allegation is the big riskBased on the anecd<a title="The Importance of IP to the Fast Growing Business Sector page 38" href="http://viewer.zmags.com/publication/dc2b8eef?page=38">Dealing with thechallenges of IPinfringementco</a> Dealing with thechallenges of IPinfringementco<a title="The Importance of IP to the Fast Growing Business Sector page 39" href="http://viewer.zmags.com/publication/dc2b8eef?page=39">The first stage of the fight is to writea letter</a> The first stage of the fight is to writea letter<a title="The Importance of IP to the Fast Growing Business Sector page 40" href="http://viewer.zmags.com/publication/dc2b8eef?page=40">Dealing with thechallenges of IPinfringementco</a> Dealing with thechallenges of IPinfringementco<a title="The Importance of IP to the Fast Growing Business Sector page 41" href="http://viewer.zmags.com/publication/dc2b8eef?page=41">Entrepreneurs’ viewsFigure 42: What would be th</a> Entrepreneurs’ viewsFigure 42: What would be th<a title="The Importance of IP to the Fast Growing Business Sector page 42" href="http://viewer.zmags.com/publication/dc2b8eef?page=42">Dealing with thechallenges of IPinfringementco</a> Dealing with thechallenges of IPinfringementco<a title="The Importance of IP to the Fast Growing Business Sector page 43" href="http://viewer.zmags.com/publication/dc2b8eef?page=43">Positive or negative PR is an issue inthe minds </a> Positive or negative PR is an issue inthe minds <a title="The Importance of IP to the Fast Growing Business Sector page 44" href="http://viewer.zmags.com/publication/dc2b8eef?page=44">Dealing with thechallenges of IPinfringementco</a> Dealing with thechallenges of IPinfringementco<a title="The Importance of IP to the Fast Growing Business Sector page 45" href="http://viewer.zmags.com/publication/dc2b8eef?page=45">Final ConclusionsThe survey work we have under</a> Final ConclusionsThe survey work we have under<a title="The Importance of IP to the Fast Growing Business Sector page 46" href="http://viewer.zmags.com/publication/dc2b8eef?page=46">Contact DetailsIf you were interested in this r</a> Contact DetailsIf you were interested in this r