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<br /> <br /> PULSE<br /> r lse's<br /> J A N U A R Y / F E B R U A R Y 2 0 1 3 E X P E R I E N C E I S PA . C O M<br /> Take and<br /> Sha e Pu<br /> n e a ve<br /> Qu<br /> I t r cti<br /> iz!<br /> (PAGES 38-39)<br /> 2013 TRENDS AND FORECAST:<br /> what's the<br /> ECONOMIC WEATHER<br /> in the year ahead?<br /> Exclusive on Digital Pulse!<br /> Watch a video of featured Conversations<br /> expert Chris Brogan and hear his advice on<br /> how to do social media right 22<br /> Read more retail tips based on in-store<br /> consumer behavior and preferences 30<br /> Know more about the spa industry challenges<br /> identified by the ISPA 2012 U.S. Spa Industry<br /> Study 41<br /> <a title="Pulse January/February 2013 page 1" href="http://viewer.zmags.com/publication/dc6faafc?page=1"> </a> <a title="Pulse January/February 2013 page 2" href="http://viewer.zmags.com/publication/dc6faafc?page=2"> PULSE r lse's J A N </a> <a title="Pulse January/February 2013 page 3" href="http://viewer.zmags.com/publication/dc6faafc?page=3"> Industry Leaders in Keeping the Planet Green. Ém</a> <a title="Pulse January/February 2013 page 4" href="http://viewer.zmags.com/publication/dc6faafc?page=4"> The good news is, we will plant it for you. We h</a> <a title="Pulse January/February 2013 page 5" href="http://viewer.zmags.com/publication/dc6faafc?page=5"> FROM THE CHAIRMAN HELLO ISPA! PHOTO © TIFFANY BR</a> <a title="Pulse January/February 2013 page 6" href="http://viewer.zmags.com/publication/dc6faafc?page=6"> TrueBond® Manicure System M</a> <a title="Pulse January/February 2013 page 7" href="http://viewer.zmags.com/publication/dc6faafc?page=7"> PULSE The Magazine for the Spa Professional </a> <a title="Pulse January/February 2013 page 8" href="http://viewer.zmags.com/publication/dc6faafc?page=8"> JUST FOR HIM, NEW DESTRESSING FACE & BODY RITUALS</a> <a title="Pulse January/February 2013 page 9" href="http://viewer.zmags.com/publication/dc6faafc?page=9"> Pulse preview A </a> <a title="Pulse January/February 2013 page 10" href="http://viewer.zmags.com/publication/dc6faafc?page=10"> Professional</a> <a title="Pulse January/February 2013 page 11" href="http://viewer.zmags.com/publication/dc6faafc?page=11"> PULSE January/February2013 VOLUME 23 ISSUE 1 </a> <a title="Pulse January/February 2013 page 12" href="http://viewer.zmags.com/publication/dc6faafc?page=12"> Transend Gold Matte Shimmer Quietness Crème</a> <a title="Pulse January/February 2013 page 13" href="http://viewer.zmags.com/publication/dc6faafc?page=13"> experienceispa.com IN EVERY ISSUE 2 From the</a> <a title="Pulse January/February 2013 page 14" href="http://viewer.zmags.com/publication/dc6faafc?page=14"> A Power-Packed Weapon Against Wrinkles Hydro</a> <a title="Pulse January/February 2013 page 15" href="http://viewer.zmags.com/publication/dc6faafc?page=15"> pulse points Useful facts and tips for spa profe</a> <a title="Pulse January/February 2013 page 16" href="http://viewer.zmags.com/publication/dc6faafc?page=16"> Primary Reasons for Spa Usage 73% Relaxation/</a> <a title="Pulse January/February 2013 page 17" href="http://viewer.zmags.com/publication/dc6faafc?page=17"> member profile KOHLER WATERS SP</a> <a title="Pulse January/February 2013 page 18" href="http://viewer.zmags.com/publication/dc6faafc?page=18"> “We are owned by Kohler Company which has be</a> <a title="Pulse January/February 2013 page 19" href="http://viewer.zmags.com/publication/dc6faafc?page=19"> member profile </a> <a title="Pulse January/February 2013 page 20" href="http://viewer.zmags.com/publication/dc6faafc?page=20"> NEW for the spa indus</a> <a title="Pulse January/February 2013 page 21" href="http://viewer.zmags.com/publication/dc6faafc?page=21"> member profile (CONTINUED FROM PAGE 16) c</a> <a title="Pulse January/February 2013 page 22" href="http://viewer.zmags.com/publication/dc6faafc?page=22"> </a> <a title="Pulse January/February 2013 page 23" href="http://viewer.zmags.com/publication/dc6faafc?page=23"> conversations What's in a conversation? It'</a> <a title="Pulse January/February 2013 page 24" href="http://viewer.zmags.com/publication/dc6faafc?page=24"> </a> <a title="Pulse January/February 2013 page 25" href="http://viewer.zmags.com/publication/dc6faafc?page=25"> conversations not engagement. Hint: listen. H</a> <a title="Pulse January/February 2013 page 26" href="http://viewer.zmags.com/publication/dc6faafc?page=26"> </a> <a title="Pulse January/February 2013 page 27" href="http://viewer.zmags.com/publication/dc6faafc?page=27"> member news The cool happenings and newsworthy e</a> <a title="Pulse January/February 2013 page 28" href="http://viewer.zmags.com/publication/dc6faafc?page=28"> OPEN FOR BUSINESS Rosewood Mayakoba, located </a> <a title="Pulse January/February 2013 page 29" href="http://viewer.zmags.com/publication/dc6faafc?page=29"> TRENDS & RESEARCH Wellness Shift A Look at How </a> <a title="Pulse January/February 2013 page 30" href="http://viewer.zmags.com/publication/dc6faafc?page=30"> In this context, spas make up only 10 percent of </a> <a title="Pulse January/February 2013 page 31" href="http://viewer.zmags.com/publication/dc6faafc?page=31"> WELLNESS SECTOR: Healthy Eating, Nutritio</a> <a title="Pulse January/February 2013 page 32" href="http://viewer.zmags.com/publication/dc6faafc?page=32"> WELLNESS SECTOR: Beauty & Anti-Aging Trends Acco</a> <a title="Pulse January/February 2013 page 33" href="http://viewer.zmags.com/publication/dc6faafc?page=33"> RETAIL REPORT Retail is often a challenging part </a> <a title="Pulse January/February 2013 page 34" href="http://viewer.zmags.com/publication/dc6faafc?page=34"> www.teesbytina.com sales@teesbytina.com 17633 G</a> <a title="Pulse January/February 2013 page 35" href="http://viewer.zmags.com/publication/dc6faafc?page=35"> What's Your Vision of the Spa Industry's Future? </a> <a title="Pulse January/February 2013 page 36" href="http://viewer.zmags.com/publication/dc6faafc?page=36"> Daphne Swenerton “T he spa industry continues to</a> <a title="Pulse January/February 2013 page 37" href="http://viewer.zmags.com/publication/dc6faafc?page=37"> INNOVATE SESSION: On Creative Ideas and Best </a> <a title="Pulse January/February 2013 page 38" href="http://viewer.zmags.com/publication/dc6faafc?page=38"> work culture, values and level of cus- tomer serv</a> <a title="Pulse January/February 2013 page 39" href="http://viewer.zmags.com/publication/dc6faafc?page=39"> drawn out from the client's body, spun in a centr</a> <a title="Pulse January/February 2013 page 40" href="http://viewer.zmags.com/publication/dc6faafc?page=40"> :OLPZH]HS\HISLN\LZ[ >LOLSW`V\RUV^P[ >LOLSW`V\HJ[</a> <a title="Pulse January/February 2013 page 41" href="http://viewer.zmags.com/publication/dc6faafc?page=41"> ISPA Pulse Interactive Quiz How Good Are You at</a> <a title="Pulse January/February 2013 page 42" href="http://viewer.zmags.com/publication/dc6faafc?page=42"> Want more review </a> <a title="Pulse January/February 2013 page 43" href="http://viewer.zmags.com/publication/dc6faafc?page=43"> ASK THE EXPERT COLIN McILHENEY According to th</a> <a title="Pulse January/February 2013 page 44" href="http://viewer.zmags.com/publication/dc6faafc?page=44"> in visits, up by 4.1 percent in 2012 to 156 milli</a> <a title="Pulse January/February 2013 page 45" href="http://viewer.zmags.com/publication/dc6faafc?page=45"> Number of Spa Establishments The number of spa es</a> <a title="Pulse January/February 2013 page 46" href="http://viewer.zmags.com/publication/dc6faafc?page=46"> Number of Spa Visits by Clients Between the perio</a> <a title="Pulse January/February 2013 page 47" href="http://viewer.zmags.com/publication/dc6faafc?page=47"> The World is Flat 44 PULSE Janua</a> <a title="Pulse January/February 2013 page 48" href="http://viewer.zmags.com/publication/dc6faafc?page=48"> Learning to Do Business with a Global View BY A</a> <a title="Pulse January/February 2013 page 49" href="http://viewer.zmags.com/publication/dc6faafc?page=49"> “During my time in the U.S., I observed how child</a> <a title="Pulse January/February 2013 page 50" href="http://viewer.zmags.com/publication/dc6faafc?page=50"> power of personal connections through family, fri</a> <a title="Pulse January/February 2013 page 51" href="http://viewer.zmags.com/publication/dc6faafc?page=51"> YEAR IN REVIEW 2012 Snapshot Survey Captures Ke</a> <a title="Pulse January/February 2013 page 52" href="http://viewer.zmags.com/publication/dc6faafc?page=52"> </a> <a title="Pulse January/February 2013 page 53" href="http://viewer.zmags.com/publication/dc6faafc?page=53"> Community Partnerships As more consumers turn the</a> <a title="Pulse January/February 2013 page 54" href="http://viewer.zmags.com/publication/dc6faafc?page=54"> Target Audiences and Group Packages Results from </a> <a title="Pulse January/February 2013 page 55" href="http://viewer.zmags.com/publication/dc6faafc?page=55"> 2012 ISPA Conference & Expo Silve Sponso ISPA wou</a> <a title="Pulse January/February 2013 page 56" href="http://viewer.zmags.com/publication/dc6faafc?page=56"> Salt of the Earth saltearthspa.com BALANCE CENTER</a> <a title="Pulse January/February 2013 page 57" href="http://viewer.zmags.com/publication/dc6faafc?page=57"> focus on the foundation International SPA Associ</a> <a title="Pulse January/February 2013 page 58" href="http://viewer.zmags.com/publication/dc6faafc?page=58"> Tools OF THE TRADE APPS, BLOGS, GADGETS, BOOKS AN</a> <a title="Pulse January/February 2013 page 59" href="http://viewer.zmags.com/publication/dc6faafc?page=59"> ISPA NEWS Invest in Professional Growth! o </a> <a title="Pulse January/February 2013 page 60" href="http://viewer.zmags.com/publication/dc6faafc?page=60"> Don't Forget… The 2012 ISPA Conference & Expo mig</a> <a title="Pulse January/February 2013 page 61" href="http://viewer.zmags.com/publication/dc6faafc?page=61"> PRODUCTSPOTLIGHT Looking for product ideas for </a> <a title="Pulse January/February 2013 page 62" href="http://viewer.zmags.com/publication/dc6faafc?page=62"> Save the Date! 2013 ISPA CONFERENCE & EXPO </a> <a title="Pulse January/February 2013 page 63" href="http://viewer.zmags.com/publication/dc6faafc?page=63"> Calendar JANUARY/FEBRUARY 2013 January is... Al</a> <a title="Pulse January/February 2013 page 64" href="http://viewer.zmags.com/publication/dc6faafc?page=64"> YOUR HEADQUARTERS STAFF Proudly serving ISPA and</a> <a title="Pulse January/February 2013 page 65" href="http://viewer.zmags.com/publication/dc6faafc?page=65"> ad index ISPA would like to thank the following P</a> <a title="Pulse January/February 2013 page 66" href="http://viewer.zmags.com/publication/dc6faafc?page=66"> WHAT'S ON YOUR DESK? 9 8 7 6 5 </a> <a title="Pulse January/February 2013 page 67" href="http://viewer.zmags.com/publication/dc6faafc?page=67"> ENDNOTES A s we star</a> <a title="Pulse January/February 2013 page 68" href="http://viewer.zmags.com/publication/dc6faafc?page=68"> At Matrix, we believe in better. We believe in ap</a> <a title="Pulse January/February 2013 page 69" href="http://viewer.zmags.com/publication/dc6faafc?page=69"> </a> <a title="Pulse January/February 2013 page 70" href="http://viewer.zmags.com/publication/dc6faafc?page=70"> </a> <a title="Pulse January/February 2013 page 71" href="http://viewer.zmags.com/publication/dc6faafc?page=71"> </a> <a title="Pulse January/February 2013 page 72" href="http://viewer.zmags.com/publication/dc6faafc?page=72"> </a> <a title="Pulse January/February 2013 page 73" href="http://viewer.zmags.com/publication/dc6faafc?page=73"> </a> <a title="Pulse January/February 2013 page 74" href="http://viewer.zmags.com/publication/dc6faafc?page=74"> </a> <a title="Pulse January/February 2013 page 75" href="http://viewer.zmags.com/publication/dc6faafc?page=75"> </a> <a title="Pulse January/February 2013 page 76" href="http://viewer.zmags.com/publication/dc6faafc?page=76"> </a> <a title="Pulse January/February 2013 page 77" href="http://viewer.zmags.com/publication/dc6faafc?page=77"> </a>