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http://www.analytics-magazine.org<br /> Analytics<br /> Driving Better Business Decisions May/June 2012<br /> Why once-successful companies fail<br /> The case for informed decision-making in an increasingly complex business environment<br /> ALSO INSIDE<br /> • Actionable analytics: Bridging gap between analytics creation and consumption<br /> • Sponsored search advertising: Statistical, optimization methods manage Internet campaigns<br /> • Integrated sentiment analysis: Powerful technique hears much more than customer’s voice<br /> Executive Edge<br /> Orbitz V.P. Sameer Chopra eyes future of analytics and the need to change<br /> Inside Story<br /> Something for everyone<br /> I recently attended the 2012 <br /> INFORMS Conference on Business Analytics & Operations Research in Huntington Beach, Calif. The conference continues to draw record numbers and kudos for its outstanding program and networking events, highlighted by the Oscar-like Edelman Awards Gala.<br /> T<a title="Analytics, May/June 2012 page 1" href="http://viewer.zmags.com/publication/dcf9dafc?page=1">http://www.analytics-magazine.org Analytics Dr</a> <a title="Analytics, May/June 2012 page 2" href="http://viewer.zmags.com/publication/dcf9dafc?page=2">Inside Story Something for everyone I recently</a> <a title="Analytics, May/June 2012 page 3" href="http://viewer.zmags.com/publication/dcf9dafc?page=3">Contents DRIVING BETTER BUSINESS DECISIONS </a> <a title="Analytics, May/June 2012 page 4" href="http://viewer.zmags.com/publication/dcf9dafc?page=4">Departments Inside Story Executive Edge P</a> <a title="Analytics, May/June 2012 page 5" href="http://viewer.zmags.com/publication/dcf9dafc?page=5">Executive Edge The times they are a changin’ fo</a> <a title="Analytics, May/June 2012 page 6" href="http://viewer.zmags.com/publication/dcf9dafc?page=6">Executive Edge machine learning is rapidly incr</a> <a title="Analytics, May/June 2012 page 7" href="http://viewer.zmags.com/publication/dcf9dafc?page=7">Executive Edge • Based on the resumes I’ve been</a> <a title="Analytics, May/June 2012 page 8" href="http://viewer.zmags.com/publication/dcf9dafc?page=8">Profit Center Award-winning analytics By E. An</a> <a title="Analytics, May/June 2012 page 9" href="http://viewer.zmags.com/publication/dcf9dafc?page=9">Profit Center it upended existing practices. In</a> <a title="Analytics, May/June 2012 page 10" href="http://viewer.zmags.com/publication/dcf9dafc?page=10">Analyze This! Big Data: generation next By Vij</a> <a title="Analytics, May/June 2012 page 11" href="http://viewer.zmags.com/publication/dcf9dafc?page=11">Analyze THis Hadoop we know how to store Big Da</a> <a title="Analytics, May/June 2012 page 12" href="http://viewer.zmags.com/publication/dcf9dafc?page=12">Viewpoint What is ‘wellness’? New study highli</a> <a title="Analytics, May/June 2012 page 13" href="http://viewer.zmags.com/publication/dcf9dafc?page=13">Viewpoint produce long-term effects. Such feedb</a> <a title="Analytics, May/June 2012 page 14" href="http://viewer.zmags.com/publication/dcf9dafc?page=14">Newsmakers INFORMS salutes analytics achievemen</a> <a title="Analytics, May/June 2012 page 15" href="http://viewer.zmags.com/publication/dcf9dafc?page=15">Newsmakers realized more than 207 million euros</a> <a title="Analytics, May/June 2012 page 16" href="http://viewer.zmags.com/publication/dcf9dafc?page=16">Newsmakers The UPS George D. Smith Prize is a n</a> <a title="Analytics, May/June 2012 page 17" href="http://viewer.zmags.com/publication/dcf9dafc?page=17">Why do large, once-successful companies fail? The</a> <a title="Analytics, May/June 2012 page 18" href="http://viewer.zmags.com/publication/dcf9dafc?page=18">Corporate Decision-Making Herbert Simon the Nob</a> <a title="Analytics, May/June 2012 page 19" href="http://viewer.zmags.com/publication/dcf9dafc?page=19">Corporate Decision-Making of that outcome. How </a> <a title="Analytics, May/June 2012 page 20" href="http://viewer.zmags.com/publication/dcf9dafc?page=20">Corporate Decision-Making for random exploratio</a> <a title="Analytics, May/June 2012 page 21" href="http://viewer.zmags.com/publication/dcf9dafc?page=21">Corporate Decision-Making interactions – think </a> <a title="Analytics, May/June 2012 page 22" href="http://viewer.zmags.com/publication/dcf9dafc?page=22">Return On Investment Actionable Analytics How </a> <a title="Analytics, May/June 2012 page 23" href="http://viewer.zmags.com/publication/dcf9dafc?page=23">Actionable Analytics to use the tool to plan de</a> <a title="Analytics, May/June 2012 page 24" href="http://viewer.zmags.com/publication/dcf9dafc?page=24">Actionable Analytics dimensions. Perhaps most i</a> <a title="Analytics, May/June 2012 page 25" href="http://viewer.zmags.com/publication/dcf9dafc?page=25">Actionable Analytics dashboard? 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