The Licensing Book Summer 2011

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Summer 2011 LICENSINGBOOK THE BUILDING BUSINESS THROUGH PARTNERSHIPS Licensing Show 2011 Summer 2011 VOLUME 28, NUMBER 2 FEATURES—SUMMER 2011 24 The State of the Industry Another year, a new paradigm shift for the licensing industry. With licensed products being used as marketing materials more than ever, how can you use media (social and otherwise) to bolster your brand? We ask our panel of experts. 41 A Winning Combination In January, two of the oldest corporate branding institutions <a title="The Licensing Book Summer 2011 page 1" href="http://viewer.zmags.com/publication/dd2eec6a?page=1"></a> <a title="The Licensing Book Summer 2011 page 2" href="http://viewer.zmags.com/publication/dd2eec6a?page=2"></a> <a title="The Licensing Book Summer 2011 page 3" href="http://viewer.zmags.com/publication/dd2eec6a?page=3"> </a> <a title="The Licensing Book Summer 2011 page 4" href="http://viewer.zmags.com/publication/dd2eec6a?page=4"></a> <a title="The Licensing Book Summer 2011 page 5" href="http://viewer.zmags.com/publication/dd2eec6a?page=5"></a> <a title="The Licensing Book Summer 2011 page 6" href="http://viewer.zmags.com/publication/dd2eec6a?page=6"></a> <a title="The Licensing Book Summer 2011 page 7" href="http://viewer.zmags.com/publication/dd2eec6a?page=7"></a> <a title="The Licensing Book Summer 2011 page 8" href="http://viewer.zmags.com/publication/dd2eec6a?page=8"></a> <a title="The Licensing Book Summer 2011 page 9" href="http://viewer.zmags.com/publication/dd2eec6a?page=9"></a> <a title="The Licensing Book Summer 2011 page 10" href="http://viewer.zmags.com/publication/dd2eec6a?page=10">Summer 2011VOLUME 28, NUMBER 2FEATURES—SUM</a> Summer 2011VOLUME 28, NUMBER 2FEATURES—SUM<a title="The Licensing Book Summer 2011 page 11" href="http://viewer.zmags.com/publication/dd2eec6a?page=11"></a> <a title="The Licensing Book Summer 2011 page 12" href="http://viewer.zmags.com/publication/dd2eec6a?page=12">PUBLISHER'S POINTVegas... or Th</a> PUBLISHER'S POINTVegas... or Th<a title="The Licensing Book Summer 2011 page 13" href="http://viewer.zmags.com/publication/dd2eec6a?page=13"></a> <a title="The Licensing Book Summer 2011 page 14" href="http://viewer.zmags.com/publication/dd2eec6a?page=14">Licensing NewsENTERTAINMENTHIT Signs Three New</a> Licensing NewsENTERTAINMENTHIT Signs Three New<a title="The Licensing Book Summer 2011 page 15" href="http://viewer.zmags.com/publication/dd2eec6a?page=15"></a> <a title="The Licensing Book Summer 2011 page 16" href="http://viewer.zmags.com/publication/dd2eec6a?page=16">Licensing NewsENTERTAINMENTRubie's Costume Co.</a> Licensing NewsENTERTAINMENTRubie's Costume Co.<a title="The Licensing Book Summer 2011 page 17" href="http://viewer.zmags.com/publication/dd2eec6a?page=17"></a> <a title="The Licensing Book Summer 2011 page 18" href="http://viewer.zmags.com/publication/dd2eec6a?page=18">StatShotLicensed Product Sales at a Glance </a> StatShotLicensed Product Sales at a Glance <a title="The Licensing Book Summer 2011 page 19" href="http://viewer.zmags.com/publication/dd2eec6a?page=19"></a> <a title="The Licensing Book Summer 2011 page 20" href="http://viewer.zmags.com/publication/dd2eec6a?page=20">LIMA AwardsHall of FameInterview with Leigh A</a> LIMA AwardsHall of FameInterview with Leigh A<a title="The Licensing Book Summer 2011 page 21" href="http://viewer.zmags.com/publication/dd2eec6a?page=21"></a> <a title="The Licensing Book Summer 2011 page 22" href="http://viewer.zmags.com/publication/dd2eec6a?page=22">to our businesses. Retail consolidation is the si</a> to our businesses. Retail consolidation is the si<a title="The Licensing Book Summer 2011 page 23" href="http://viewer.zmags.com/publication/dd2eec6a?page=23"></a> <a title="The Licensing Book Summer 2011 page 24" href="http://viewer.zmags.com/publication/dd2eec6a?page=24">State of the IndustryCONSOR CorporationConsta</a> State of the IndustryCONSOR CorporationConsta<a title="The Licensing Book Summer 2011 page 25" href="http://viewer.zmags.com/publication/dd2eec6a?page=25"> Brand promotion: No matter who you are, or w</a> Brand promotion: No matter who you are, or w<a title="The Licensing Book Summer 2011 page 26" href="http://viewer.zmags.com/publication/dd2eec6a?page=26"> Global licensing: In the increasingly importa</a> Global licensing: In the increasingly importa<a title="The Licensing Book Summer 2011 page 27" href="http://viewer.zmags.com/publication/dd2eec6a?page=27"></a> <a title="The Licensing Book Summer 2011 page 28" href="http://viewer.zmags.com/publication/dd2eec6a?page=28">THERETAILMANUFACTURERLICENSORSALESROYALTYARTSTAT</a> THERETAILMANUFACTURERLICENSORSALESROYALTYARTSTAT<a title="The Licensing Book Summer 2011 page 29" href="http://viewer.zmags.com/publication/dd2eec6a?page=29"></a> <a title="The Licensing Book Summer 2011 page 30" href="http://viewer.zmags.com/publication/dd2eec6a?page=30">Liza Abrams,VP, Licensing,SakarInternational</a> Liza Abrams,VP, Licensing,SakarInternational<a title="The Licensing Book Summer 2011 page 31" href="http://viewer.zmags.com/publication/dd2eec6a?page=31"></a> <a title="The Licensing Book Summer 2011 page 32" href="http://viewer.zmags.com/publication/dd2eec6a?page=32">Maura Regan,Senior VP andGM, ConsumerProducts,</a> Maura Regan,Senior VP andGM, ConsumerProducts,<a title="The Licensing Book Summer 2011 page 33" href="http://viewer.zmags.com/publication/dd2eec6a?page=33"></a> <a title="The Licensing Book Summer 2011 page 34" href="http://viewer.zmags.com/publication/dd2eec6a?page=34">James Kipling,Of Counsel,Wood, Herron& Evans L</a> James Kipling,Of Counsel,Wood, Herron& Evans L<a title="The Licensing Book Summer 2011 page 35" href="http://viewer.zmags.com/publication/dd2eec6a?page=35">Gerrick Johnson,Vice President,Equity Research </a> Gerrick Johnson,Vice President,Equity Research <a title="The Licensing Book Summer 2011 page 36" href="http://viewer.zmags.com/publication/dd2eec6a?page=36">Pam WestmanExecutive VP,The Americas,HitEnter</a> Pam WestmanExecutive VP,The Americas,HitEnter<a title="The Licensing Book Summer 2011 page 37" href="http://viewer.zmags.com/publication/dd2eec6a?page=37">Leigh Anne Brodsky,President,Nickelodeon Consum</a> Leigh Anne Brodsky,President,Nickelodeon Consum<a title="The Licensing Book Summer 2011 page 38" href="http://viewer.zmags.com/publication/dd2eec6a?page=38">Liz Kalodner,EVP and GM,CBS ConsumerProducts</a> Liz Kalodner,EVP and GM,CBS ConsumerProducts<a title="The Licensing Book Summer 2011 page 39" href="http://viewer.zmags.com/publication/dd2eec6a?page=39"></a> <a title="The Licensing Book Summer 2011 page 40" href="http://viewer.zmags.com/publication/dd2eec6a?page=40"></a> <a title="The Licensing Book Summer 2011 page 41" href="http://viewer.zmags.com/publication/dd2eec6a?page=41">A Winning Combination How the Beanstalk Group a</a> A Winning Combination How the Beanstalk Group a<a title="The Licensing Book Summer 2011 page 42" href="http://viewer.zmags.com/publication/dd2eec6a?page=42">three brands (including DEWALT) across their rel-</a> three brands (including DEWALT) across their rel-<a title="The Licensing Book Summer 2011 page 43" href="http://viewer.zmags.com/publication/dd2eec6a?page=43"></a> <a title="The Licensing Book Summer 2011 page 44" href="http://viewer.zmags.com/publication/dd2eec6a?page=44">Taking Brands toNew HeightsOn January 11, the n</a> Taking Brands toNew HeightsOn January 11, the n<a title="The Licensing Book Summer 2011 page 45" href="http://viewer.zmags.com/publication/dd2eec6a?page=45"></a> <a title="The Licensing Book Summer 2011 page 46" href="http://viewer.zmags.com/publication/dd2eec6a?page=46">In Their Own WordsNancy Bailey </a> In Their Own WordsNancy Bailey <a title="The Licensing Book Summer 2011 page 47" href="http://viewer.zmags.com/publication/dd2eec6a?page=47"></a> <a title="The Licensing Book Summer 2011 page 48" href="http://viewer.zmags.com/publication/dd2eec6a?page=48">Licensing Show 2011Character & EntertainmentGo </a> Licensing Show 2011Character & EntertainmentGo <a title="The Licensing Book Summer 2011 page 49" href="http://viewer.zmags.com/publication/dd2eec6a?page=49"></a> <a title="The Licensing Book Summer 2011 page 50" href="http://viewer.zmags.com/publication/dd2eec6a?page=50">Licensing Show 2011Character & EntertainmentHol</a> Licensing Show 2011Character & EntertainmentHol<a title="The Licensing Book Summer 2011 page 51" href="http://viewer.zmags.com/publication/dd2eec6a?page=51"></a> <a title="The Licensing Book Summer 2011 page 52" href="http://viewer.zmags.com/publication/dd2eec6a?page=52">Licensing Show 2011Character & EntertainmentDis</a> Licensing Show 2011Character & EntertainmentDis<a title="The Licensing Book Summer 2011 page 53" href="http://viewer.zmags.com/publication/dd2eec6a?page=53"></a> <a title="The Licensing Book Summer 2011 page 54" href="http://viewer.zmags.com/publication/dd2eec6a?page=54">Licensing Show 2011Character & EntertainmentPar</a> Licensing Show 2011Character & EntertainmentPar<a title="The Licensing Book Summer 2011 page 55" href="http://viewer.zmags.com/publication/dd2eec6a?page=55"></a> <a title="The Licensing Book Summer 2011 page 56" href="http://viewer.zmags.com/publication/dd2eec6a?page=56">Licensing Show 2011Character & EntertainmentCla</a> Licensing Show 2011Character & EntertainmentCla<a title="The Licensing Book Summer 2011 page 57" href="http://viewer.zmags.com/publication/dd2eec6a?page=57"></a> <a title="The Licensing Book Summer 2011 page 58" href="http://viewer.zmags.com/publication/dd2eec6a?page=58">Licensing Show 2011Character & EntertainmentStu</a> Licensing Show 2011Character & EntertainmentStu<a title="The Licensing Book Summer 2011 page 59" href="http://viewer.zmags.com/publication/dd2eec6a?page=59"></a> <a title="The Licensing Book Summer 2011 page 60" href="http://viewer.zmags.com/publication/dd2eec6a?page=60">Licensing Show 2011Character & EntertainmentSo</a> Licensing Show 2011Character & EntertainmentSo<a title="The Licensing Book Summer 2011 page 61" href="http://viewer.zmags.com/publication/dd2eec6a?page=61"></a> <a title="The Licensing Book Summer 2011 page 62" href="http://viewer.zmags.com/publication/dd2eec6a?page=62">Licensing Show 2011Character & EntertainmentSes</a> Licensing Show 2011Character & EntertainmentSes<a title="The Licensing Book Summer 2011 page 63" href="http://viewer.zmags.com/publication/dd2eec6a?page=63"></a> <a title="The Licensing Book Summer 2011 page 64" href="http://viewer.zmags.com/publication/dd2eec6a?page=64">Licensing Show 2011Character & EntertainmentUnc</a> Licensing Show 2011Character & EntertainmentUnc<a title="The Licensing Book Summer 2011 page 65" href="http://viewer.zmags.com/publication/dd2eec6a?page=65"></a> <a title="The Licensing Book Summer 2011 page 66" href="http://viewer.zmags.com/publication/dd2eec6a?page=66">Licensing Show 2011Character & EntertainmentJim</a> Licensing Show 2011Character & EntertainmentJim<a title="The Licensing Book Summer 2011 page 67" href="http://viewer.zmags.com/publication/dd2eec6a?page=67"></a> <a title="The Licensing Book Summer 2011 page 68" href="http://viewer.zmags.com/publication/dd2eec6a?page=68">Licensing Show 2011Character & EntertainmentC3 </a> Licensing Show 2011Character & EntertainmentC3 <a title="The Licensing Book Summer 2011 page 69" href="http://viewer.zmags.com/publication/dd2eec6a?page=69"></a> <a title="The Licensing Book Summer 2011 page 70" href="http://viewer.zmags.com/publication/dd2eec6a?page=70">Licensing Show 2011Character & EntertainmentSq</a> Licensing Show 2011Character & EntertainmentSq<a title="The Licensing Book Summer 2011 page 71" href="http://viewer.zmags.com/publication/dd2eec6a?page=71"></a> <a title="The Licensing Book Summer 2011 page 72" href="http://viewer.zmags.com/publication/dd2eec6a?page=72">Licensing Show 2011Character & EntertainmentRed</a> Licensing Show 2011Character & EntertainmentRed<a title="The Licensing Book Summer 2011 page 73" href="http://viewer.zmags.com/publication/dd2eec6a?page=73"></a> <a title="The Licensing Book Summer 2011 page 74" href="http://viewer.zmags.com/publication/dd2eec6a?page=74">Licensing Show 2011Character & EntertainmentNew</a> Licensing Show 2011Character & EntertainmentNew<a title="The Licensing Book Summer 2011 page 75" href="http://viewer.zmags.com/publication/dd2eec6a?page=75"></a> <a title="The Licensing Book Summer 2011 page 76" href="http://viewer.zmags.com/publication/dd2eec6a?page=76">Licensing Show 2011Character & EntertainmentFr</a> Licensing Show 2011Character & EntertainmentFr<a title="The Licensing Book Summer 2011 page 77" href="http://viewer.zmags.com/publication/dd2eec6a?page=77"></a> <a title="The Licensing Book Summer 2011 page 78" href="http://viewer.zmags.com/publication/dd2eec6a?page=78">Licensing Show 2011Character & EntertainmentJak</a> Licensing Show 2011Character & EntertainmentJak<a title="The Licensing Book Summer 2011 page 79" href="http://viewer.zmags.com/publication/dd2eec6a?page=79"></a> <a title="The Licensing Book Summer 2011 page 80" href="http://viewer.zmags.com/publication/dd2eec6a?page=80">Licensing Show 2011Character & EntertainmentDom</a> Licensing Show 2011Character & EntertainmentDom<a title="The Licensing Book Summer 2011 page 81" href="http://viewer.zmags.com/publication/dd2eec6a?page=81"></a> <a title="The Licensing Book Summer 2011 page 82" href="http://viewer.zmags.com/publication/dd2eec6a?page=82">Licensing Show 2011Character & EntertainmentHo</a> Licensing Show 2011Character & EntertainmentHo<a title="The Licensing Book Summer 2011 page 83" href="http://viewer.zmags.com/publication/dd2eec6a?page=83"></a> <a title="The Licensing Book Summer 2011 page 84" href="http://viewer.zmags.com/publication/dd2eec6a?page=84">Licensing Show 2011Character & EntertainmentBra</a> Licensing Show 2011Character & EntertainmentBra<a title="The Licensing Book Summer 2011 page 85" href="http://viewer.zmags.com/publication/dd2eec6a?page=85"></a> <a title="The Licensing Book Summer 2011 page 86" href="http://viewer.zmags.com/publication/dd2eec6a?page=86">Licensing Show 2011Character & EntertainmentWi</a> Licensing Show 2011Character & EntertainmentWi<a title="The Licensing Book Summer 2011 page 87" href="http://viewer.zmags.com/publication/dd2eec6a?page=87"></a> <a title="The Licensing Book Summer 2011 page 88" href="http://viewer.zmags.com/publication/dd2eec6a?page=88">Licensing Show 2011Character & EntertainmentLis</a> Licensing Show 2011Character & EntertainmentLis<a title="The Licensing Book Summer 2011 page 89" href="http://viewer.zmags.com/publication/dd2eec6a?page=89"></a> <a title="The Licensing Book Summer 2011 page 90" href="http://viewer.zmags.com/publication/dd2eec6a?page=90">Licensing Show 2011Character & EntertainmentBig</a> Licensing Show 2011Character & EntertainmentBig<a title="The Licensing Book Summer 2011 page 91" href="http://viewer.zmags.com/publication/dd2eec6a?page=91">Want to ReachMillions of ConsumersDuring the Ho</a> Want to ReachMillions of ConsumersDuring the Ho<a title="The Licensing Book Summer 2011 page 92" href="http://viewer.zmags.com/publication/dd2eec6a?page=92">Licensing Show 2011Character & EntertainmentA S</a> Licensing Show 2011Character & EntertainmentA S<a title="The Licensing Book Summer 2011 page 93" href="http://viewer.zmags.com/publication/dd2eec6a?page=93"></a> <a title="The Licensing Book Summer 2011 page 94" href="http://viewer.zmags.com/publication/dd2eec6a?page=94"></a> <a title="The Licensing Book Summer 2011 page 95" href="http://viewer.zmags.com/publication/dd2eec6a?page=95">Pack your bags, we're going to Hollywood! In c</a> Pack your bags, we're going to Hollywood! In c<a title="The Licensing Book Summer 2011 page 96" href="http://viewer.zmags.com/publication/dd2eec6a?page=96">Paramount LicensingADVENTURESIN LICENSINGW</a> Paramount LicensingADVENTURESIN LICENSINGW<a title="The Licensing Book Summer 2011 page 97" href="http://viewer.zmags.com/publication/dd2eec6a?page=97">The Adventures of TintinThe Steven Spielberg-dir</a> The Adventures of TintinThe Steven Spielberg-dir<a title="The Licensing Book Summer 2011 page 98" href="http://viewer.zmags.com/publication/dd2eec6a?page=98">TLB: This sounds like a truly global effort for l</a> TLB: This sounds like a truly global effort for l<a title="The Licensing Book Summer 2011 page 99" href="http://viewer.zmags.com/publication/dd2eec6a?page=99">Things to RememberJennifer RichmondSimple Tip</a> Things to RememberJennifer RichmondSimple Tip<a title="The Licensing Book Summer 2011 page 100" href="http://viewer.zmags.com/publication/dd2eec6a?page=100">LIMA ExchangeCharles RiottoWelcome to Licens</a> LIMA ExchangeCharles RiottoWelcome to Licens<a title="The Licensing Book Summer 2011 page 101" href="http://viewer.zmags.com/publication/dd2eec6a?page=101"></a> <a title="The Licensing Book Summer 2011 page 102" href="http://viewer.zmags.com/publication/dd2eec6a?page=102">group, will deliver the keynote address—“The New </a> group, will deliver the keynote address—“The New <a title="The Licensing Book Summer 2011 page 103" href="http://viewer.zmags.com/publication/dd2eec6a?page=103"></a> <a title="The Licensing Book Summer 2011 page 104" href="http://viewer.zmags.com/publication/dd2eec6a?page=104">Licensing Show 2011Corporate BrandsMODA Strikes</a> Licensing Show 2011Corporate BrandsMODA Strikes<a title="The Licensing Book Summer 2011 page 105" href="http://viewer.zmags.com/publication/dd2eec6a?page=105"></a> <a title="The Licensing Book Summer 2011 page 106" href="http://viewer.zmags.com/publication/dd2eec6a?page=106">Licensing Show 2011Corporate BrandsDiscovery Ex</a> Licensing Show 2011Corporate BrandsDiscovery Ex<a title="The Licensing Book Summer 2011 page 107" href="http://viewer.zmags.com/publication/dd2eec6a?page=107"></a> <a title="The Licensing Book Summer 2011 page 108" href="http://viewer.zmags.com/publication/dd2eec6a?page=108">Licensing Show 2011Corporate BrandsLicensing Li</a> Licensing Show 2011Corporate BrandsLicensing Li<a title="The Licensing Book Summer 2011 page 109" href="http://viewer.zmags.com/publication/dd2eec6a?page=109"></a> <a title="The Licensing Book Summer 2011 page 110" href="http://viewer.zmags.com/publication/dd2eec6a?page=110">Licensing Show 2011Corporate BrandsIMC Licensin</a> Licensing Show 2011Corporate BrandsIMC Licensin<a title="The Licensing Book Summer 2011 page 111" href="http://viewer.zmags.com/publication/dd2eec6a?page=111"></a> <a title="The Licensing Book Summer 2011 page 112" href="http://viewer.zmags.com/publication/dd2eec6a?page=112">Licensing Show 2011Corporate BrandsSikorsky Air</a> Licensing Show 2011Corporate BrandsSikorsky Air<a title="The Licensing Book Summer 2011 page 113" href="http://viewer.zmags.com/publication/dd2eec6a?page=113"></a> <a title="The Licensing Book Summer 2011 page 114" href="http://viewer.zmags.com/publication/dd2eec6a?page=114">Licensing Show 2011Corporate BrandsBrand Centr</a> Licensing Show 2011Corporate BrandsBrand Centr<a title="The Licensing Book Summer 2011 page 115" href="http://viewer.zmags.com/publication/dd2eec6a?page=115">Licensing Show 2011Corporate BrandsOnly In's Li</a> Licensing Show 2011Corporate BrandsOnly In's Li<a title="The Licensing Book Summer 2011 page 116" href="http://viewer.zmags.com/publication/dd2eec6a?page=116">Licensing Show 2011Corporate BrandsBeanstalk </a> Licensing Show 2011Corporate BrandsBeanstalk <a title="The Licensing Book Summer 2011 page 117" href="http://viewer.zmags.com/publication/dd2eec6a?page=117">Licensing Show 2011Corporate Brandsbsp Featur</a> Licensing Show 2011Corporate Brandsbsp Featur<a title="The Licensing Book Summer 2011 page 118" href="http://viewer.zmags.com/publication/dd2eec6a?page=118">Licensing Show 2011Corporate BrandsMarathon Pro</a> Licensing Show 2011Corporate BrandsMarathon Pro<a title="The Licensing Book Summer 2011 page 119" href="http://viewer.zmags.com/publication/dd2eec6a?page=119">Of CounselJames KiplingTerritorialMattersLic</a> Of CounselJames KiplingTerritorialMattersLic<a title="The Licensing Book Summer 2011 page 120" href="http://viewer.zmags.com/publication/dd2eec6a?page=120">In the StudioMcHale DesignGoing the Extra Mile</a> In the StudioMcHale DesignGoing the Extra Mile<a title="The Licensing Book Summer 2011 page 121" href="http://viewer.zmags.com/publication/dd2eec6a?page=121">DreamWorks used 3-D pre-visualization to show the</a> DreamWorks used 3-D pre-visualization to show the<a title="The Licensing Book Summer 2011 page 122" href="http://viewer.zmags.com/publication/dd2eec6a?page=122">Licensing Show 2011Art & PublishingHighlights f</a> Licensing Show 2011Art & PublishingHighlights f<a title="The Licensing Book Summer 2011 page 123" href="http://viewer.zmags.com/publication/dd2eec6a?page=123">Licensing Show 2011Art & Publishing</a> Licensing Show 2011Art & Publishing<a title="The Licensing Book Summer 2011 page 124" href="http://viewer.zmags.com/publication/dd2eec6a?page=124">Licensing Show 2011Art & PublishingKing Feature</a> Licensing Show 2011Art & PublishingKing Feature<a title="The Licensing Book Summer 2011 page 125" href="http://viewer.zmags.com/publication/dd2eec6a?page=125">Licensing Show 2011InternationalBBC Worldwide R</a> Licensing Show 2011InternationalBBC Worldwide R<a title="The Licensing Book Summer 2011 page 126" href="http://viewer.zmags.com/publication/dd2eec6a?page=126">Licensing Show 2011InternationalGiochi Preziosi</a> Licensing Show 2011InternationalGiochi Preziosi<a title="The Licensing Book Summer 2011 page 127" href="http://viewer.zmags.com/publication/dd2eec6a?page=127">Licensing Show 2011InternationalZinkia Entertai</a> Licensing Show 2011InternationalZinkia Entertai<a title="The Licensing Book Summer 2011 page 128" href="http://viewer.zmags.com/publication/dd2eec6a?page=128">Licensing Show 2011InternationalITV Expands Its</a> Licensing Show 2011InternationalITV Expands Its<a title="The Licensing Book Summer 2011 page 129" href="http://viewer.zmags.com/publication/dd2eec6a?page=129">The VoiceReaching BothTrade and Consumers</a> The VoiceReaching BothTrade and Consumers<a title="The Licensing Book Summer 2011 page 130" href="http://viewer.zmags.com/publication/dd2eec6a?page=130">BrandCulture Ken MarkmanWhy Is DTR S</a> BrandCulture Ken MarkmanWhy Is DTR S<a title="The Licensing Book Summer 2011 page 131" href="http://viewer.zmags.com/publication/dd2eec6a?page=131">Used barcode scanner 26% of </a> Used barcode scanner 26% of <a title="The Licensing Book Summer 2011 page 132" href="http://viewer.zmags.com/publication/dd2eec6a?page=132">Celebrity LicensingAllan Grafman & Sean F. Kane</a> Celebrity LicensingAllan Grafman & Sean F. Kane<a title="The Licensing Book Summer 2011 page 133" href="http://viewer.zmags.com/publication/dd2eec6a?page=133">the right to control the commercial use of the na</a> the right to control the commercial use of the na<a title="The Licensing Book Summer 2011 page 134" href="http://viewer.zmags.com/publication/dd2eec6a?page=134">Directory of Properties, Products and Services</a> Directory of Properties, Products and Services<a title="The Licensing Book Summer 2011 page 135" href="http://viewer.zmags.com/publication/dd2eec6a?page=135"></a> <a title="The Licensing Book Summer 2011 page 136" href="http://viewer.zmags.com/publication/dd2eec6a?page=136"></a>