<br />
Independent<br />
THE LEADING MAGAZINE FOR INDEPENDENT CONVENIENCE RETAILERS www.talkingretail.com<br />
<br />
EVERY FORTNIGHT<br />
6 May 2011<br />
THE<br />
reT<br />
ONE<br />
FOR<br />
reT<br />
<br />
YOU<br />
c<br />
AVAILABLE NOW.<br />
71%<br />
of your customers are<br />
more likely to buy a<br />
price-marked pack.*<br />
£1<br />
1.25l price-marked<br />
pack exclusively for<br />
independents in 2011.<br />
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<br<a title="IRN May 6th 2011 page 1" href="http://viewer.zmags.com/publication/dd3ec4ea?page=1">Independent THE LEADING MAGAZINE FOR INDEPEND</a> Independent THE LEADING MAGAZINE FOR INDEPEND<a title="IRN May 6th 2011 page 2" href="http://viewer.zmags.com/publication/dd3ec4ea?page=2">• Extra® ‘Food Creatures’ are back on TV• Reass</a> • Extra® ‘Food Creatures’ are back on TV• Reass<a title="IRN May 6th 2011 page 3" href="http://viewer.zmags.com/publication/dd3ec4ea?page=3">NEWSGot a news story?Email retailnews@metropolis</a> NEWSGot a news story?Email retailnews@metropolis<a title="IRN May 6th 2011 page 4" href="http://viewer.zmags.com/publication/dd3ec4ea?page=4">News‘Impose heavier penalties onillicit tobac</a> News‘Impose heavier penalties onillicit tobac<a title="IRN May 6th 2011 page 5" href="http://viewer.zmags.com/publication/dd3ec4ea?page=5">Nisa break-upThe Big Story, page 16Lang rebu</a> Nisa break-upThe Big Story, page 16Lang rebu<a title="IRN May 6th 2011 page 6" href="http://viewer.zmags.com/publication/dd3ec4ea?page=6">NEWSTALKINGSHOPJonathan JamesI must ad</a> NEWSTALKINGSHOPJonathan JamesI must ad<a title="IRN May 6th 2011 page 7" href="http://viewer.zmags.com/publication/dd3ec4ea?page=7">A Daimler BrandThe New Vito.Made for the Peopl</a> A Daimler BrandThe New Vito.Made for the Peopl<a title="IRN May 6th 2011 page 8" href="http://viewer.zmags.com/publication/dd3ec4ea?page=8">NewsBarbecue summerSee feature , page 54Diageo </a> NewsBarbecue summerSee feature , page 54Diageo <a title="IRN May 6th 2011 page 9" href="http://viewer.zmags.com/publication/dd3ec4ea?page=9"></a> <a title="IRN May 6th 2011 page 10" href="http://viewer.zmags.com/publication/dd3ec4ea?page=10">Newsfor more sector newsGo to www.talkingretail.</a> Newsfor more sector newsGo to www.talkingretail.<a title="IRN May 6th 2011 page 11" href="http://viewer.zmags.com/publication/dd3ec4ea?page=11">ROWNTREE'S® brand is in ROWNTREE'</a> ROWNTREE'S® brand is in ROWNTREE'<a title="IRN May 6th 2011 page 12" href="http://viewer.zmags.com/publication/dd3ec4ea?page=12">NEWSExtension to Sundaytrading is ‘unlikely’</a> NEWSExtension to Sundaytrading is ‘unlikely’<a title="IRN May 6th 2011 page 13" href="http://viewer.zmags.com/publication/dd3ec4ea?page=13">ournew look• Brand new distinctive packagi</a> ournew look• Brand new distinctive packagi<a title="IRN May 6th 2011 page 14" href="http://viewer.zmags.com/publication/dd3ec4ea?page=14">ACTIONLINEDO YOU HAVE A QUESTION?Call us on 020 </a> ACTIONLINEDO YOU HAVE A QUESTION?Call us on 020 <a title="IRN May 6th 2011 page 15" href="http://viewer.zmags.com/publication/dd3ec4ea?page=15"> This advertisement has beenremoved for legal co</a> This advertisement has beenremoved for legal co<a title="IRN May 6th 2011 page 16" href="http://viewer.zmags.com/publication/dd3ec4ea?page=16">THE BIG STORY Nisa-Today’sNisa gets set topart </a> THE BIG STORY Nisa-Today’sNisa gets set topart <a title="IRN May 6th 2011 page 17" href="http://viewer.zmags.com/publication/dd3ec4ea?page=17">THE BIG STORY Nisa-Today’sa formal vote. Pulle</a> THE BIG STORY Nisa-Today’sa formal vote. Pulle<a title="IRN May 6th 2011 page 18" href="http://viewer.zmags.com/publication/dd3ec4ea?page=18">THE BIG STORY Nisa-Today’s “These things hap</a> THE BIG STORY Nisa-Today’s “These things hap<a title="IRN May 6th 2011 page 19" href="http://viewer.zmags.com/publication/dd3ec4ea?page=19">Vanilla & Chocolate- Already worth £7.5m* af</a> Vanilla & Chocolate- Already worth £7.5m* af<a title="IRN May 6th 2011 page 20" href="http://viewer.zmags.com/publication/dd3ec4ea?page=20">PM £3.69 PM £1.55 </a> PM £3.69 PM £1.55 <a title="IRN May 6th 2011 page 21" href="http://viewer.zmags.com/publication/dd3ec4ea?page=21">12 fOR 9NEWcHERRyfLAvOuR£4.99 £orangE/r</a> 12 fOR 9NEWcHERRyfLAvOuR£4.99 £orangE/r<a title="IRN May 6th 2011 page 22" href="http://viewer.zmags.com/publication/dd3ec4ea?page=22">PROFILE Spar, Swiss Cottage, LondonNewcomers rol</a> PROFILE Spar, Swiss Cottage, LondonNewcomers rol<a title="IRN May 6th 2011 page 23" href="http://viewer.zmags.com/publication/dd3ec4ea?page=23"> This advertisement has beenremoved for legal co</a> This advertisement has beenremoved for legal co<a title="IRN May 6th 2011 page 24" href="http://viewer.zmags.com/publication/dd3ec4ea?page=24">PROFILE Spar, Swiss Cottage, LondonWe do have </a> PROFILE Spar, Swiss Cottage, LondonWe do have <a title="IRN May 6th 2011 page 25" href="http://viewer.zmags.com/publication/dd3ec4ea?page=25">The event the trade relies onPRO-RETAIL 2011Tue</a> The event the trade relies onPRO-RETAIL 2011Tue<a title="IRN May 6th 2011 page 26" href="http://viewer.zmags.com/publication/dd3ec4ea?page=26">advertisement feature P&GGet the party starf</a> advertisement feature P&GGet the party starf<a title="IRN May 6th 2011 page 27" href="http://viewer.zmags.com/publication/dd3ec4ea?page=27">t ed with Pringlessharing sections to make </a> t ed with Pringlessharing sections to make <a title="IRN May 6th 2011 page 28" href="http://viewer.zmags.com/publication/dd3ec4ea?page=28">PRODUCT NEWSSKINGERSSAYSAndrew SkingleyA </a> PRODUCT NEWSSKINGERSSAYSAndrew SkingleyA <a title="IRN May 6th 2011 page 29" href="http://viewer.zmags.com/publication/dd3ec4ea?page=29">Know someone that’s feeling blue? </a> Know someone that’s feeling blue? <a title="IRN May 6th 2011 page 30" href="http://viewer.zmags.com/publication/dd3ec4ea?page=30">It’s CiderFestival Time!£13.99SELL 4 FOR £3</a> It’s CiderFestival Time!£13.99SELL 4 FOR £3<a title="IRN May 6th 2011 page 31" href="http://viewer.zmags.com/publication/dd3ec4ea?page=31">WETHE CIDER MARKET CIDERCONTINUES TO GROW!</a> WETHE CIDER MARKET CIDERCONTINUES TO GROW!<a title="IRN May 6th 2011 page 32" href="http://viewer.zmags.com/publication/dd3ec4ea?page=32">Product News </a> Product News <a title="IRN May 6th 2011 page 33" href="http://viewer.zmags.com/publication/dd3ec4ea?page=33">Shake yoursales upthis summer...with the faste</a> Shake yoursales upthis summer...with the faste<a title="IRN May 6th 2011 page 34" href="http://viewer.zmags.com/publication/dd3ec4ea?page=34">Product News </a> Product News <a title="IRN May 6th 2011 page 35" href="http://viewer.zmags.com/publication/dd3ec4ea?page=35"></a> <a title="IRN May 6th 2011 page 36" href="http://viewer.zmags.com/publication/dd3ec4ea?page=36">advertisement feature P&Grefreshing: fairyeffe</a> advertisement feature P&Grefreshing: fairyeffe<a title="IRN May 6th 2011 page 37" href="http://viewer.zmags.com/publication/dd3ec4ea?page=37">portfolio offerss for every homehands, and i</a> portfolio offerss for every homehands, and i<a title="IRN May 6th 2011 page 38" href="http://viewer.zmags.com/publication/dd3ec4ea?page=38">PRODUCT NEWS </a> PRODUCT NEWS <a title="IRN May 6th 2011 page 39" href="http://viewer.zmags.com/publication/dd3ec4ea?page=39">“I am the undisputed overlord of the</a> “I am the undisputed overlord of the<a title="IRN May 6th 2011 page 40" href="http://viewer.zmags.com/publication/dd3ec4ea?page=40">GIVEAWAYSDeadline for entries 19 MayUsual terms </a> GIVEAWAYSDeadline for entries 19 MayUsual terms <a title="IRN May 6th 2011 page 41" href="http://viewer.zmags.com/publication/dd3ec4ea?page=41">5OFFERReady, steady, gofor NurishmentIT'S AL</a> 5OFFERReady, steady, gofor NurishmentIT'S AL<a title="IRN May 6th 2011 page 42" href="http://viewer.zmags.com/publication/dd3ec4ea?page=42">PRODUCT NEWS </a> PRODUCT NEWS <a title="IRN May 6th 2011 page 43" href="http://viewer.zmags.com/publication/dd3ec4ea?page=43">Love sales. Love Kingsmill.® `KINGSMILL' is a Re</a> Love sales. Love Kingsmill.® `KINGSMILL' is a Re<a title="IRN May 6th 2011 page 44" href="http://viewer.zmags.com/publication/dd3ec4ea?page=44"></a> <a title="IRN May 6th 2011 page 45" href="http://viewer.zmags.com/publication/dd3ec4ea?page=45">® `KINGSMILL' is a Registered Trade Mark of ABF G</a> ® `KINGSMILL' is a Registered Trade Mark of ABF G<a title="IRN May 6th 2011 page 46" href="http://viewer.zmags.com/publication/dd3ec4ea?page=46">® `KINGSMILL' is a Registered Trade Mark of ABF G</a> ® `KINGSMILL' is a Registered Trade Mark of ABF G<a title="IRN May 6th 2011 page 47" href="http://viewer.zmags.com/publication/dd3ec4ea?page=47">READER OFFER Seabrook CrispsSeabrook Crisps say</a> READER OFFER Seabrook CrispsSeabrook Crisps say<a title="IRN May 6th 2011 page 48" href="http://viewer.zmags.com/publication/dd3ec4ea?page=48">In focus Food-to-goF reshness andquality key </a> In focus Food-to-goF reshness andquality key <a title="IRN May 6th 2011 page 49" href="http://viewer.zmags.com/publication/dd3ec4ea?page=49">PartnershipOpportunities • Over </a> PartnershipOpportunities • Over <a title="IRN May 6th 2011 page 50" href="http://viewer.zmags.com/publication/dd3ec4ea?page=50">In focus Food-to-goc-stores on average more th</a> In focus Food-to-goc-stores on average more th<a title="IRN May 6th 2011 page 51" href="http://viewer.zmags.com/publication/dd3ec4ea?page=51">igeun Oasis Blackcurrant Apple is back so </a> igeun Oasis Blackcurrant Apple is back so <a title="IRN May 6th 2011 page 52" href="http://viewer.zmags.com/publication/dd3ec4ea?page=52">In focus Food-to-gocustomers looking </a> In focus Food-to-gocustomers looking <a title="IRN May 6th 2011 page 53" href="http://viewer.zmags.com/publication/dd3ec4ea?page=53">Totally Tempting.Tantalising Twists.You’re prob</a> Totally Tempting.Tantalising Twists.You’re prob<a title="IRN May 6th 2011 page 54" href="http://viewer.zmags.com/publication/dd3ec4ea?page=54">IN FOCUS Barbecue food and drinkWill the sun sh</a> IN FOCUS Barbecue food and drinkWill the sun sh<a title="IRN May 6th 2011 page 55" href="http://viewer.zmags.com/publication/dd3ec4ea?page=55"></a> <a title="IRN May 6th 2011 page 56" href="http://viewer.zmags.com/publication/dd3ec4ea?page=56">in focus Barbecue food and drinkKey facts and s</a> in focus Barbecue food and drinkKey facts and s<a title="IRN May 6th 2011 page 57" href="http://viewer.zmags.com/publication/dd3ec4ea?page=57">NEW TEXTTO WIN ON-PACKFEATURING CRICKETINGHERO</a> NEW TEXTTO WIN ON-PACKFEATURING CRICKETINGHERO<a title="IRN May 6th 2011 page 58" href="http://viewer.zmags.com/publication/dd3ec4ea?page=58">IN FOCUS Barbecue food and drinkto create more</a> IN FOCUS Barbecue food and drinkto create more<a title="IRN May 6th 2011 page 59" href="http://viewer.zmags.com/publication/dd3ec4ea?page=59">New Give your R</a> New Give your R<a title="IRN May 6th 2011 page 60" href="http://viewer.zmags.com/publication/dd3ec4ea?page=60">IN FOCUS Barbecue food and drinkcategory worth</a> IN FOCUS Barbecue food and drinkcategory worth<a title="IRN May 6th 2011 page 61" href="http://viewer.zmags.com/publication/dd3ec4ea?page=61">Together, let’s taste a better summer</a> Together, let’s taste a better summer<a title="IRN May 6th 2011 page 62" href="http://viewer.zmags.com/publication/dd3ec4ea?page=62">IN FOCUS Barbecue food and drink e beau</a> IN FOCUS Barbecue food and drink e beau<a title="IRN May 6th 2011 page 63" href="http://viewer.zmags.com/publication/dd3ec4ea?page=63"></a> <a title="IRN May 6th 2011 page 64" href="http://viewer.zmags.com/publication/dd3ec4ea?page=64">IN FOCUS Barbecue food and drinkspirits throug</a> IN FOCUS Barbecue food and drinkspirits throug<a title="IRN May 6th 2011 page 65" href="http://viewer.zmags.com/publication/dd3ec4ea?page=65">+44 (0) 113 240 3666boostdrinks.comboostdrinks.</a> +44 (0) 113 240 3666boostdrinks.comboostdrinks.<a title="IRN May 6th 2011 page 66" href="http://viewer.zmags.com/publication/dd3ec4ea?page=66">in focus Barbecue food and drink Development</a> in focus Barbecue food and drink Development<a title="IRN May 6th 2011 page 67" href="http://viewer.zmags.com/publication/dd3ec4ea?page=67">Coming to your storethis summerYour cust</a> Coming to your storethis summerYour cust<a title="IRN May 6th 2011 page 68" href="http://viewer.zmags.com/publication/dd3ec4ea?page=68">IN focus Barbecue food and drinkBRANDNewsshloe</a> IN focus Barbecue food and drinkBRANDNewsshloe<a title="IRN May 6th 2011 page 69" href="http://viewer.zmags.com/publication/dd3ec4ea?page=69">WarburtonsHot Dog Rollsand SeededBurger Bunsn</a> WarburtonsHot Dog Rollsand SeededBurger Bunsn<a title="IRN May 6th 2011 page 70" href="http://viewer.zmags.com/publication/dd3ec4ea?page=70">In focus Laundry It’s time to clean upwith l</a> In focus Laundry It’s time to clean upwith l<a title="IRN May 6th 2011 page 71" href="http://viewer.zmags.com/publication/dd3ec4ea?page=71">Persil is the UK’s No.1 laundry brand*NEW Persil</a> Persil is the UK’s No.1 laundry brand*NEW Persil<a title="IRN May 6th 2011 page 72" href="http://viewer.zmags.com/publication/dd3ec4ea?page=72">In focus Laundry communicating the be</a> In focus Laundry communicating the be<a title="IRN May 6th 2011 page 73" href="http://viewer.zmags.com/publication/dd3ec4ea?page=73">ShelfHelping you make moreOwnlabel NonLa</a> ShelfHelping you make moreOwnlabel NonLa<a title="IRN May 6th 2011 page 74" href="http://viewer.zmags.com/publication/dd3ec4ea?page=74">What isPartners forGrowth?Partners for Growth </a> What isPartners forGrowth?Partners for Growth <a title="IRN May 6th 2011 page 75" href="http://viewer.zmags.com/publication/dd3ec4ea?page=75">dry sales by 10%Divide</a> dry sales by 10%Divide<a title="IRN May 6th 2011 page 76" href="http://viewer.zmags.com/publication/dd3ec4ea?page=76">In focus LaundryAriel continuesto clean upwi</a> In focus LaundryAriel continuesto clean upwi<a title="IRN May 6th 2011 page 77" href="http://viewer.zmags.com/publication/dd3ec4ea?page=77">What havethey allgot incommon?AskN</a> What havethey allgot incommon?AskN<a title="IRN May 6th 2011 page 78" href="http://viewer.zmags.com/publication/dd3ec4ea?page=78"> Will you be in thespotlight this year?</a> Will you be in thespotlight this year?<a title="IRN May 6th 2011 page 79" href="http://viewer.zmags.com/publication/dd3ec4ea?page=79">Allied Drinks Independant Retail News:Ind</a> Allied Drinks Independant Retail News:Ind<a title="IRN May 6th 2011 page 80" href="http://viewer.zmags.com/publication/dd3ec4ea?page=80">business serViCesLicence Trade. Want to sell alc</a> business serViCesLicence Trade. Want to sell alc<a title="IRN May 6th 2011 page 81" href="http://viewer.zmags.com/publication/dd3ec4ea?page=81">diSpLAy EqUipmEnTEpoSwww.shopsmart.uk.comshops</a> diSpLAy EqUipmEnTEpoSwww.shopsmart.uk.comshops<a title="IRN May 6th 2011 page 82" href="http://viewer.zmags.com/publication/dd3ec4ea?page=82">EQUIPMENTIN</a> EQUIPMENTIN<a title="IRN May 6th 2011 page 83" href="http://viewer.zmags.com/publication/dd3ec4ea?page=83">refrigeration</a> refrigeration<a title="IRN May 6th 2011 page 84" href="http://viewer.zmags.com/publication/dd3ec4ea?page=84">REFRIGERATIONSTAYCOLDSTAYCOLD </a> REFRIGERATIONSTAYCOLDSTAYCOLD <a title="IRN May 6th 2011 page 85" href="http://viewer.zmags.com/publication/dd3ec4ea?page=85">REFRIGERATION</a> REFRIGERATION<a title="IRN May 6th 2011 page 86" href="http://viewer.zmags.com/publication/dd3ec4ea?page=86">SHOPFITTING</a> SHOPFITTING<a title="IRN May 6th 2011 page 87" href="http://viewer.zmags.com/publication/dd3ec4ea?page=87">IndependentSKINGERSSAYSEDITORIALreTEDITOR </a> IndependentSKINGERSSAYSEDITORIALreTEDITOR <a title="IRN May 6th 2011 page 88" href="http://viewer.zmags.com/publication/dd3ec4ea?page=88">New share-size Galaxy®• Sharing moments repres</a> New share-size Galaxy®• Sharing moments repres