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<br /> What to Do When the Market Shrinks x Fall Concrete Repair x Craft More Effective Marketing Messages<br /> Five-Star Sponsor Profile: Minkoff Company, Inc. x Great Marketing Ideas<br /> THE PROPERTY MANAGEMENT STAFFING SPECIALISTS<br /> www.InterSolutionsInc.com<br /> PMA’s 2018<br /> Platinum Sponsors<br /> 2 www.pma-dc.org www.bestapartmentsindc.com<br /> PRESIDENT’S MESSAGE<br /> Property Management’s Oscars<br /> Peter Pollak<br /> The number one reason employees seek greener is a<br /> perceived lack of appreciation and recognition. With<br /> unemployment continuing to drop, recruiting is getting<br /> tougher. At a time when we in the property management<br /> industry are facing a severe talent crisis, recognizing team<br /> members and making them feel great about their work<br /> are paramount. And tha<a title="BulletinOctober2018 page 1" href="http://viewer.zmags.com/publication/dd41a42f?page=1"> What to Do When the Market Shrinks x Fall Concret</a> <a title="BulletinOctober2018 page 2" href="http://viewer.zmags.com/publication/dd41a42f?page=2"> THE PROPERTY MANAGEMENT STAFFING SPECIALISTS www</a> <a title="BulletinOctober2018 page 3" href="http://viewer.zmags.com/publication/dd41a42f?page=3"> PRESIDENT’S MESSAGE Property Management’s Oscars </a> <a title="BulletinOctober2018 page 4" href="http://viewer.zmags.com/publication/dd41a42f?page=4"> PMA Calendar PACE Awards Ceremony Thursday, Oct</a> <a title="BulletinOctober2018 page 5" href="http://viewer.zmags.com/publication/dd41a42f?page=5"> The Buzz A Great Marketing Idea </a> <a title="BulletinOctober2018 page 6" href="http://viewer.zmags.com/publication/dd41a42f?page=6"> PACE AWARDS CEREMONY Thursday, October 18 5:30 </a> <a title="BulletinOctober2018 page 7" href="http://viewer.zmags.com/publication/dd41a42f?page=7"> PMA will honor the region’s most outstanding apar</a> <a title="BulletinOctober2018 page 8" href="http://viewer.zmags.com/publication/dd41a42f?page=8"> ROSS Management Services S.L. Nusbaum Realty Co. </a> <a title="BulletinOctober2018 page 9" href="http://viewer.zmags.com/publication/dd41a42f?page=9"> Virginia Square Towers Waverly Village Waterside </a> <a title="BulletinOctober2018 page 10" href="http://viewer.zmags.com/publication/dd41a42f?page=10"> Welcome New Members The following is a list of co</a> <a title="BulletinOctober2018 page 11" href="http://viewer.zmags.com/publication/dd41a42f?page=11"> A Great Marketing Idea What’s the goal of your</a> <a title="BulletinOctober2018 page 12" href="http://viewer.zmags.com/publication/dd41a42f?page=12"> The lessons for multifamily residential propertie</a> <a title="BulletinOctober2018 page 13" href="http://viewer.zmags.com/publication/dd41a42f?page=13"> Maintenance Summit and Maintenance Professional A</a> <a title="BulletinOctober2018 page 14" href="http://viewer.zmags.com/publication/dd41a42f?page=14"> How Maintenance Can Improve the Resident Experien</a> <a title="BulletinOctober2018 page 15" href="http://viewer.zmags.com/publication/dd41a42f?page=15"> Fees • PMA Full Member: $150 per person • Non</a> <a title="BulletinOctober2018 page 16" href="http://viewer.zmags.com/publication/dd41a42f?page=16"> Lessons from Brookstone Brookstone recently an</a> <a title="BulletinOctober2018 page 17" href="http://viewer.zmags.com/publication/dd41a42f?page=17"> 2018 Holiday Ball - Winter Wonderland Celebrat</a> <a title="BulletinOctober2018 page 18" href="http://viewer.zmags.com/publication/dd41a42f?page=18"> • One complimentary guest room at Renaissance </a> <a title="BulletinOctober2018 page 19" href="http://viewer.zmags.com/publication/dd41a42f?page=19"> September Photo Gallery </a> <a title="BulletinOctober2018 page 20" href="http://viewer.zmags.com/publication/dd41a42f?page=20"> More than 100 PMA members attended the September </a> <a title="BulletinOctober2018 page 21" href="http://viewer.zmags.com/publication/dd41a42f?page=21"> Five-Star Sponsor Spotlight Minkoff Company, Inc.</a> <a title="BulletinOctober2018 page 22" href="http://viewer.zmags.com/publication/dd41a42f?page=22"> much money as possible. As a result, preferred pr</a> <a title="BulletinOctober2018 page 23" href="http://viewer.zmags.com/publication/dd41a42f?page=23"> Relationship Building The tradition of relationsh</a> <a title="BulletinOctober2018 page 24" href="http://viewer.zmags.com/publication/dd41a42f?page=24"> Millennials? Forget About ‘Em! Millennials get</a> <a title="BulletinOctober2018 page 25" href="http://viewer.zmags.com/publication/dd41a42f?page=25"> Operations Corner Fall Concrete Repair Concrete </a> <a title="BulletinOctober2018 page 26" href="http://viewer.zmags.com/publication/dd41a42f?page=26"> when the project starts and ends. If the weather </a> <a title="BulletinOctober2018 page 27" href="http://viewer.zmags.com/publication/dd41a42f?page=27"> Marketing and Advertising Excellence and Leasing </a> <a title="BulletinOctober2018 page 28" href="http://viewer.zmags.com/publication/dd41a42f?page=28"> What’s It Like to Be A Resident at Your Community</a> <a title="BulletinOctober2018 page 29" href="http://viewer.zmags.com/publication/dd41a42f?page=29"> Associate Seminar: Beyond Personality – Five Tact</a> <a title="BulletinOctober2018 page 30" href="http://viewer.zmags.com/publication/dd41a42f?page=30"> Tom’s Blog Two World Views I can never get enoug</a> <a title="BulletinOctober2018 page 31" href="http://viewer.zmags.com/publication/dd41a42f?page=31"> an abundant economy, it’s not about acquiring mor</a> <a title="BulletinOctober2018 page 32" href="http://viewer.zmags.com/publication/dd41a42f?page=32"> What to Do When the Market Shrinks Guess what?</a> <a title="BulletinOctober2018 page 33" href="http://viewer.zmags.com/publication/dd41a42f?page=33"> income has declined from 62 percent in 1970 to 43</a> <a title="BulletinOctober2018 page 34" href="http://viewer.zmags.com/publication/dd41a42f?page=34"> The Downside of Optimism There have been numer</a> <a title="BulletinOctober2018 page 35" href="http://viewer.zmags.com/publication/dd41a42f?page=35"> 10"h x AD SIZE: 7.5"w AD FOR P.C. RICHARD BUILDER</a> <a title="BulletinOctober2018 page 36" href="http://viewer.zmags.com/publication/dd41a42f?page=36"> Committee Corner The following is a short recap o</a> <a title="BulletinOctober2018 page 37" href="http://viewer.zmags.com/publication/dd41a42f?page=37"> August Social Committee The 2018 August Social wa</a> <a title="BulletinOctober2018 page 38" href="http://viewer.zmags.com/publication/dd41a42f?page=38"> Marketing Council The Council received more than </a> <a title="BulletinOctober2018 page 39" href="http://viewer.zmags.com/publication/dd41a42f?page=39"> Toastmasters Club PMA Toastmasters Club is a self</a> <a title="BulletinOctober2018 page 40" href="http://viewer.zmags.com/publication/dd41a42f?page=40"> PMA’s 2018 Five-Star Sponsors </a>