a SMARTER GRID
Jim Foreman, Director of
Circulation and Analytics at
Staples, on applying science
to the art of marketing
SAS® Global Forum 201 • April 4 - 7 • Las Vegas, Nevada • Caesars Palace
Five reasons why you can bet on SAS Global Forum to deliver!
• The ultimate learning and training opportunities.
Choose from more than 300 paper presentations, pre-conference training courses,
hands-on workshops and Code Doctor sessions.
• Access to valuable SAS resources.
Meet SAS developers in the Demo Room to discuss the latest features and possible enhancements.
Visit the SAS Publishing booth to sascom
SAS® Global Forum 201 • April 4 - 7 • Las Vegas,
CONTENTS FIRST QUARTER 2011 COVER 16Increasing c
EDITOR’S NOTE Subscriptions to sascom are availa
COLUMN » TECH HIGHLIGHT New frontiers for ana
TECH HIGHLIGHT Over time SAS has moved fro
I see three other exciting frontiers: high-perfor
COLUMN » EMERGING TRENDS ‘Cents-ible’ marketi
• Choose a measure of both volume and quality
COLUMN » BUSINESS ANALYTICS Business analytic
current performance and forecast future outcomes.
COLUMN » PARTNER INSIGHT High-performance ris
portfolio diversification no longer protects agai
PARTNER INSIGHT • Immediate access – SAS expone
Founded by top analytics researcher Tom Davenport
M ARKETING: art or science ? Learn
CUSTOMER INTELLIGENCE special feature I
“We can now go to market very quickly and easily,
CUSTOMER INTELLIGENCE special feature Conver
CUSTOMER INTELLIGENCE special feature Effect
BANKING on analytics Around the globe, banks are
In Europe: Viseca Card
BUILDING a smarter grid T he electric
SMART GRID: A vision for the future Sensors and d
solar panels center Integrate planning
TOP 10 nations for smart grid investment Globally
Telstra DIGS DOWN UNDER DATA TO IMPROVE CUSTOMER
“We help the call center. We can help our shops.
10 steps to a greener SUPPLY CHAIN Optimi
S ustainability initiatives are gaining
improve on-time delivery from 85 percent to 95 pe
BRINGING DOWN the house Former professional card
Doubting his faith in statistics, he left th
Forecasting team performance Sports betting share
it down, it simply fell short of the certainty of
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THE BEST OF BLOGS » BLOGS.SAS.COM The data av
SAS® Customer Intelligence Campaign Management an