<br />
sascom<br />
®<br />
<br />
2011<br />
first quarter<br />
<br />
LOW-COST<br />
ANALYTICS for<br />
SMALL BUSINESS<br />
NEW FRONTIERS<br />
for ANALYTICS<br />
BUILDING<br />
a SMARTER GRID<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
137% RETURN<br />
<br />
Staples<br />
RATE OF<br />
<br />
<br />
Jim Foreman, Director of<br />
Circulation and Analytics at<br />
Staples, on applying science<br />
to the art of marketing<br />
SAS® Global Forum 201 • April 4 - 7 • Las Vegas, Nevada • Caesars Palace<br />
<br />
<br />
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<a title="85327_singles.pdf page 1" href="http://viewer.zmags.com/publication/dde38f6e?page=1">sascom </a> sascom <a title="85327_singles.pdf page 2" href="http://viewer.zmags.com/publication/dde38f6e?page=2">SAS® Global Forum 201 • April 4 - 7 • Las Vegas, </a> SAS® Global Forum 201 • April 4 - 7 • Las Vegas, <a title="85327_singles.pdf page 3" href="http://viewer.zmags.com/publication/dde38f6e?page=3">CONTENTS FIRST QUARTER 2011COVER16Increasing c</a> CONTENTS FIRST QUARTER 2011COVER16Increasing c<a title="85327_singles.pdf page 4" href="http://viewer.zmags.com/publication/dde38f6e?page=4">EDITOR’S NOTESubscriptions to sascom are availa</a> EDITOR’S NOTESubscriptions to sascom are availa<a title="85327_singles.pdf page 5" href="http://viewer.zmags.com/publication/dde38f6e?page=5">COLUMN » TECH HIGHLIGHTNew frontiers for ana</a> COLUMN » TECH HIGHLIGHTNew frontiers for ana<a title="85327_singles.pdf page 6" href="http://viewer.zmags.com/publication/dde38f6e?page=6">TECH HIGHLIGHT Over time SAS has moved fro</a> TECH HIGHLIGHT Over time SAS has moved fro<a title="85327_singles.pdf page 7" href="http://viewer.zmags.com/publication/dde38f6e?page=7">I see three other exciting frontiers: high-perfor</a> I see three other exciting frontiers: high-perfor<a title="85327_singles.pdf page 8" href="http://viewer.zmags.com/publication/dde38f6e?page=8">COLUMN » EMERGING TRENDS‘Cents-ible’ marketi</a> COLUMN » EMERGING TRENDS‘Cents-ible’ marketi<a title="85327_singles.pdf page 9" href="http://viewer.zmags.com/publication/dde38f6e?page=9">• Choose a measure of both volume and quality</a> • Choose a measure of both volume and quality<a title="85327_singles.pdf page 10" href="http://viewer.zmags.com/publication/dde38f6e?page=10">COLUMN » BUSINESS ANALYTICSBusiness analytic</a> COLUMN » BUSINESS ANALYTICSBusiness analytic<a title="85327_singles.pdf page 11" href="http://viewer.zmags.com/publication/dde38f6e?page=11">current performance and forecast futureoutcomes.</a> current performance and forecast futureoutcomes.<a title="85327_singles.pdf page 12" href="http://viewer.zmags.com/publication/dde38f6e?page=12">COLUMN » PARTNER INSIGHTHigh-performance ris</a> COLUMN » PARTNER INSIGHTHigh-performance ris<a title="85327_singles.pdf page 13" href="http://viewer.zmags.com/publication/dde38f6e?page=13">portfolio diversification no longer protectsagai</a> portfolio diversification no longer protectsagai<a title="85327_singles.pdf page 14" href="http://viewer.zmags.com/publication/dde38f6e?page=14">PARTNER INSIGHT• Immediate access – SAS expone</a> PARTNER INSIGHT• Immediate access – SAS expone<a title="85327_singles.pdf page 15" href="http://viewer.zmags.com/publication/dde38f6e?page=15">Founded by top analytics researcher Tom Davenport</a> Founded by top analytics researcher Tom Davenport<a title="85327_singles.pdf page 16" href="http://viewer.zmags.com/publication/dde38f6e?page=16">MARKETING: art or science ? Learn</a> MARKETING: art or science ? Learn<a title="85327_singles.pdf page 17" href="http://viewer.zmags.com/publication/dde38f6e?page=17">CUSTOMER INTELLIGENCE special featureI </a> CUSTOMER INTELLIGENCE special featureI <a title="85327_singles.pdf page 18" href="http://viewer.zmags.com/publication/dde38f6e?page=18">“We can nowgo to marketvery quickly andeasily,</a> “We can nowgo to marketvery quickly andeasily,<a title="85327_singles.pdf page 19" href="http://viewer.zmags.com/publication/dde38f6e?page=19">CUSTOMER INTELLIGENCE special featureConver</a> CUSTOMER INTELLIGENCE special featureConver<a title="85327_singles.pdf page 20" href="http://viewer.zmags.com/publication/dde38f6e?page=20">CUSTOMER INTELLIGENCE special featureEffect</a> CUSTOMER INTELLIGENCE special featureEffect<a title="85327_singles.pdf page 21" href="http://viewer.zmags.com/publication/dde38f6e?page=21">BANKING on analyticsAround the globe, banks are </a> BANKING on analyticsAround the globe, banks are <a title="85327_singles.pdf page 22" href="http://viewer.zmags.com/publication/dde38f6e?page=22"> In Europe: Viseca Card </a> In Europe: Viseca Card <a title="85327_singles.pdf page 23" href="http://viewer.zmags.com/publication/dde38f6e?page=23">BUILDINGa smarter gridT he electric </a> BUILDINGa smarter gridT he electric <a title="85327_singles.pdf page 24" href="http://viewer.zmags.com/publication/dde38f6e?page=24">SMART GRID: A vision for the futureSensors and d</a> SMART GRID: A vision for the futureSensors and d<a title="85327_singles.pdf page 25" href="http://viewer.zmags.com/publication/dde38f6e?page=25">solar panelscenterIntegrate planning</a> solar panelscenterIntegrate planning<a title="85327_singles.pdf page 26" href="http://viewer.zmags.com/publication/dde38f6e?page=26">TOP 10 nations for smart grid investmentGlobally</a> TOP 10 nations for smart grid investmentGlobally<a title="85327_singles.pdf page 27" href="http://viewer.zmags.com/publication/dde38f6e?page=27">TelstraDIGS DOWN UNDER DATATO IMPROVE CUSTOMER </a> TelstraDIGS DOWN UNDER DATATO IMPROVE CUSTOMER <a title="85327_singles.pdf page 28" href="http://viewer.zmags.com/publication/dde38f6e?page=28"> </a> <a title="85327_singles.pdf page 29" href="http://viewer.zmags.com/publication/dde38f6e?page=29">“We help the call center. We can help our shops.</a> “We help the call center. We can help our shops.<a title="85327_singles.pdf page 30" href="http://viewer.zmags.com/publication/dde38f6e?page=30">10 steps to a greenerSUPPLY CHAINOptimi</a> 10 steps to a greenerSUPPLY CHAINOptimi<a title="85327_singles.pdf page 31" href="http://viewer.zmags.com/publication/dde38f6e?page=31">S ustainability initiatives are gaining</a> S ustainability initiatives are gaining<a title="85327_singles.pdf page 32" href="http://viewer.zmags.com/publication/dde38f6e?page=32">improve on-time delivery from 85 percent to95 pe</a> improve on-time delivery from 85 percent to95 pe<a title="85327_singles.pdf page 33" href="http://viewer.zmags.com/publication/dde38f6e?page=33">BRINGING DOWNthe house Former professional card </a> BRINGING DOWNthe house Former professional card <a title="85327_singles.pdf page 34" href="http://viewer.zmags.com/publication/dde38f6e?page=34"> Doubting his faith in statistics, he left th</a> Doubting his faith in statistics, he left th<a title="85327_singles.pdf page 35" href="http://viewer.zmags.com/publication/dde38f6e?page=35">Forecasting team performanceSports betting share</a> Forecasting team performanceSports betting share<a title="85327_singles.pdf page 36" href="http://viewer.zmags.com/publication/dde38f6e?page=36">it down, it simply fell short of the certainty of</a> it down, it simply fell short of the certainty of<a title="85327_singles.pdf page 37" href="http://viewer.zmags.com/publication/dde38f6e?page=37">�nline » OUR FAVORITE WEB RESOURCES</a> �nline » OUR FAVORITE WEB RESOURCES<a title="85327_singles.pdf page 38" href="http://viewer.zmags.com/publication/dde38f6e?page=38">THE BEST OF BLOGS » BLOGS.SAS.COMThe data av</a> THE BEST OF BLOGS » BLOGS.SAS.COMThe data av<a title="85327_singles.pdf page 39" href="http://viewer.zmags.com/publication/dde38f6e?page=39"> SAS</a> SAS<a title="85327_singles.pdf page 40" href="http://viewer.zmags.com/publication/dde38f6e?page=40">SAS® Customer IntelligenceCampaign Management an</a> SAS® Customer IntelligenceCampaign Management an