If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> BREWHOUSE<br /> OUR HOUSE IS YOUR HOUSE<br /> COPENHAGEN<br /> 2012<br /> <br /> THE CARLSBERG BREWHOUSE WILL BECOME:<br /> A sustainable model A celebration of heritage<br /> A flexible infrastructure of programs The Brewhouse honors the<br /> and special events that supports contributions of visionaries and<br /> Carlsberg`s philanthropic and adventurers—people like Carlsberg`s<br /> commercial sponsorship of sports, founders, J. C. and Carl Jacobsen—<br /> music, art, and scientific exploration inspiring a new generation of<br /> can be refreshed, tested, and explorers who are willing to step up<br /> modified with the community. to new challenges and do the right<br /> thing<br /> PART 1<br /> WELCOME & APPROACH<br /> ABSTRACT<br /> In a world of constant change, a new generation of multitasking consumer—<br /> called “mill<a title="21-2%20RAA_BOOKLET page 1" href="http://viewer.zmags.com/publication/e0a5da38?page=1"> BREWHOUSE OUR HOUSE IS YOUR HOUSE COPENHA</a> <a title="21-2%20RAA_BOOKLET page 2" href="http://viewer.zmags.com/publication/e0a5da38?page=2"> </a> <a title="21-2%20RAA_BOOKLET page 3" href="http://viewer.zmags.com/publication/e0a5da38?page=3"> THE CARLSBERG BREWHOUSE WILL BECOME: A sustainab</a> <a title="21-2%20RAA_BOOKLET page 4" href="http://viewer.zmags.com/publication/e0a5da38?page=4"> PART 1 WELCOME & APPROACH </a> <a title="21-2%20RAA_BOOKLET page 5" href="http://viewer.zmags.com/publication/e0a5da38?page=5"> PART 1 WELCOME & APPROACH </a> <a title="21-2%20RAA_BOOKLET page 6" href="http://viewer.zmags.com/publication/e0a5da38?page=6"> PART 1 WELCOME & APPROACH </a> <a title="21-2%20RAA_BOOKLET page 7" href="http://viewer.zmags.com/publication/e0a5da38?page=7"> WHAT This Brand WHO This Generation The Formu</a> <a title="21-2%20RAA_BOOKLET page 8" href="http://viewer.zmags.com/publication/e0a5da38?page=8"> PART 1 WELCOME & APPROACH </a> <a title="21-2%20RAA_BOOKLET page 9" href="http://viewer.zmags.com/publication/e0a5da38?page=9"> PART 1 WELCOME & APPROACH </a> <a title="21-2%20RAA_BOOKLET page 10" href="http://viewer.zmags.com/publication/e0a5da38?page=10"> PART 1 WELCOME & APPROACH </a> <a title="21-2%20RAA_BOOKLET page 11" href="http://viewer.zmags.com/publication/e0a5da38?page=11"> PART 1 WELCOME & APPROACH </a> <a title="21-2%20RAA_BOOKLET page 12" href="http://viewer.zmags.com/publication/e0a5da38?page=12"> PART 1 WELCOME & APPROACH </a> <a title="21-2%20RAA_BOOKLET page 13" href="http://viewer.zmags.com/publication/e0a5da38?page=13"> PART 1 WELCOME & APPROACH V</a> <a title="21-2%20RAA_BOOKLET page 14" href="http://viewer.zmags.com/publication/e0a5da38?page=14"> PART II THE BREWHOUSE</a> <a title="21-2%20RAA_BOOKLET page 15" href="http://viewer.zmags.com/publication/e0a5da38?page=15"> Daytime In the daytime, the guests are mostly to</a> <a title="21-2%20RAA_BOOKLET page 16" href="http://viewer.zmags.com/publication/e0a5da38?page=16"> PART II</a> <a title="21-2%20RAA_BOOKLET page 17" href="http://viewer.zmags.com/publication/e0a5da38?page=17"> PART II</a> <a title="21-2%20RAA_BOOKLET page 18" href="http://viewer.zmags.com/publication/e0a5da38?page=18"> PART II</a> <a title="21-2%20RAA_BOOKLET page 19" href="http://viewer.zmags.com/publication/e0a5da38?page=19"> BREWHOUSE LEGENDS </a> <a title="21-2%20RAA_BOOKLET page 20" href="http://viewer.zmags.com/publication/e0a5da38?page=20"> PART II</a> <a title="21-2%20RAA_BOOKLET page 21" href="http://viewer.zmags.com/publication/e0a5da38?page=21"> PART II</a> <a title="21-2%20RAA_BOOKLET page 22" href="http://viewer.zmags.com/publication/e0a5da38?page=22"> PART II</a> <a title="21-2%20RAA_BOOKLET page 23" href="http://viewer.zmags.com/publication/e0a5da38?page=23"> PART II</a> <a title="21-2%20RAA_BOOKLET page 24" href="http://viewer.zmags.com/publication/e0a5da38?page=24"> PART II</a> <a title="21-2%20RAA_BOOKLET page 25" href="http://viewer.zmags.com/publication/e0a5da38?page=25"> PART II</a> <a title="21-2%20RAA_BOOKLET page 26" href="http://viewer.zmags.com/publication/e0a5da38?page=26"> PART II</a> <a title="21-2%20RAA_BOOKLET page 27" href="http://viewer.zmags.com/publication/e0a5da38?page=27"> PART II</a> <a title="21-2%20RAA_BOOKLET page 28" href="http://viewer.zmags.com/publication/e0a5da38?page=28"> Glo w CARLSBERG CUISINE Make your reservatio</a> <a title="21-2%20RAA_BOOKLET page 29" href="http://viewer.zmags.com/publication/e0a5da38?page=29"> PART II</a> <a title="21-2%20RAA_BOOKLET page 30" href="http://viewer.zmags.com/publication/e0a5da38?page=30"> PART II</a> <a title="21-2%20RAA_BOOKLET page 31" href="http://viewer.zmags.com/publication/e0a5da38?page=31"> PART II</a> <a title="21-2%20RAA_BOOKLET page 32" href="http://viewer.zmags.com/publication/e0a5da38?page=32"> PART II</a> <a title="21-2%20RAA_BOOKLET page 33" href="http://viewer.zmags.com/publication/e0a5da38?page=33"> L8 Global Bar L7 Mezzanine L</a> <a title="21-2%20RAA_BOOKLET page 34" href="http://viewer.zmags.com/publication/e0a5da38?page=34"> PART II</a> <a title="21-2%20RAA_BOOKLET page 35" href="http://viewer.zmags.com/publication/e0a5da38?page=35"> PART II</a> <a title="21-2%20RAA_BOOKLET page 36" href="http://viewer.zmags.com/publication/e0a5da38?page=36"> PART III OUTCOMES CGC Unleashing the pote</a> <a title="21-2%20RAA_BOOKLET page 37" href="http://viewer.zmags.com/publication/e0a5da38?page=37"> PART III OUTCOMES CGC “ CPH IN THE PRESS THE T</a> <a title="21-2%20RAA_BOOKLET page 38" href="http://viewer.zmags.com/publication/e0a5da38?page=38"> PART III OUTCOMES Adding value to the </a> <a title="21-2%20RAA_BOOKLET page 39" href="http://viewer.zmags.com/publication/e0a5da38?page=39"> PART III OUTCOMES OPPORTUNITIE</a> <a title="21-2%20RAA_BOOKLET page 40" href="http://viewer.zmags.com/publication/e0a5da38?page=40"> PART III OUTCOMES CONCLUSION At this p</a> <a title="21-2%20RAA_BOOKLET page 41" href="http://viewer.zmags.com/publication/e0a5da38?page=41"> </a> <a title="21-2%20RAA_BOOKLET page 42" href="http://viewer.zmags.com/publication/e0a5da38?page=42"> </a>