<br />
FALL 2013<br />
GROW YOUR<br />
BUSINESS WITH<br />
CATERING<br />
Three industry experts guide you through the intricacies of<br />
setting up – and profiting from – a catering business within<br />
your restaurants.<br />
Also Inside:<br />
KFC REACH Scholars • Neighborhood Marketing<br />
GAC Report • Education Committee Report<br />
<br />
<br />
Cover<br />
contents<br />
table of<br />
Catering:<br />
Industry experts discuss the ins and outs<br />
of catering sales and show you how to add<br />
catering to your restaurant.<br />
Fall 2013<br />
features<br />
18<br />
GAC Report: d e p a r t m e n t s<br />
Legislative Update<br />
By Dan Gans and Kevin O’Hanlon<br />
As it stands, Congress has made some important strides toward<br />
passing landmark legislation, but challenges persist in both chambers. 10<br />
<a title="AKFCF_Fall13_Zmags page 1" href="http://viewer.zmags.com/publication/e0f980b9?page=1"> FALL 2013 GROW YOUR BUSINESS WITH CATERING </a>
<a title="AKFCF_Fall13_Zmags page 2" href="http://viewer.zmags.com/publication/e0f980b9?page=2"> </a>
<a title="AKFCF_Fall13_Zmags page 3" href="http://viewer.zmags.com/publication/e0f980b9?page=3"> </a>
<a title="AKFCF_Fall13_Zmags page 4" href="http://viewer.zmags.com/publication/e0f980b9?page=4"> Cover contents table of Catering: In</a>
<a title="AKFCF_Fall13_Zmags page 5" href="http://viewer.zmags.com/publication/e0f980b9?page=5"> </a>
<a title="AKFCF_Fall13_Zmags page 6" href="http://viewer.zmags.com/publication/e0f980b9?page=6"> From the Editor Is It Fall Already? 6 </a>
<a title="AKFCF_Fall13_Zmags page 7" href="http://viewer.zmags.com/publication/e0f980b9?page=7"> </a>
<a title="AKFCF_Fall13_Zmags page 8" href="http://viewer.zmags.com/publication/e0f980b9?page=8"> President’s Report Is Anyone Listening? 6 B</a>
<a title="AKFCF_Fall13_Zmags page 9" href="http://viewer.zmags.com/publication/e0f980b9?page=9"> It gives me great satisfaction to k</a>
<a title="AKFCF_Fall13_Zmags page 10" href="http://viewer.zmags.com/publication/e0f980b9?page=10"> </a>
<a title="AKFCF_Fall13_Zmags page 11" href="http://viewer.zmags.com/publication/e0f980b9?page=11"> </a>
<a title="AKFCF_Fall13_Zmags page 12" href="http://viewer.zmags.com/publication/e0f980b9?page=12"> NCAC Report Touchdown KFC – Bringing ‘Couchga</a>
<a title="AKFCF_Fall13_Zmags page 13" href="http://viewer.zmags.com/publication/e0f980b9?page=13"> activity during each game on Game Center (NFL.com</a>
<a title="AKFCF_Fall13_Zmags page 14" href="http://viewer.zmags.com/publication/e0f980b9?page=14"> NCAC Report the segment. This</a>
<a title="AKFCF_Fall13_Zmags page 15" href="http://viewer.zmags.com/publication/e0f980b9?page=15"> </a>
<a title="AKFCF_Fall13_Zmags page 16" href="http://viewer.zmags.com/publication/e0f980b9?page=16"> In The News Watch Your Mailboxes For Convent</a>
<a title="AKFCF_Fall13_Zmags page 17" href="http://viewer.zmags.com/publication/e0f980b9?page=17"> time I handed her in comparison a $20 gratuity,” </a>
<a title="AKFCF_Fall13_Zmags page 18" href="http://viewer.zmags.com/publication/e0f980b9?page=18"> In The News Burger,’ there’s more variety </a>
<a title="AKFCF_Fall13_Zmags page 19" href="http://viewer.zmags.com/publication/e0f980b9?page=19"> condolences Roosevelt Adams passed away on Aug. 1</a>
<a title="AKFCF_Fall13_Zmags page 20" href="http://viewer.zmags.com/publication/e0f980b9?page=20"> GAC Report LEGISLATIVE UPDATE 18 AKFCF </a>
<a title="AKFCF_Fall13_Zmags page 21" href="http://viewer.zmags.com/publication/e0f980b9?page=21"> By Dan Gans and Kevin O’Hanlon WPASSING L WASHING</a>
<a title="AKFCF_Fall13_Zmags page 22" href="http://viewer.zmags.com/publication/e0f980b9?page=22"> 20 GAC Report The ultimate path forward fo</a>
<a title="AKFCF_Fall13_Zmags page 23" href="http://viewer.zmags.com/publication/e0f980b9?page=23"> </a>
<a title="AKFCF_Fall13_Zmags page 24" href="http://viewer.zmags.com/publication/e0f980b9?page=24"> KFC Foundation KFC Foundation Makes</a>
<a title="AKFCF_Fall13_Zmags page 25" href="http://viewer.zmags.com/publication/e0f980b9?page=25"> Thanks to the widespread and ongoing support </a>
<a title="AKFCF_Fall13_Zmags page 26" href="http://viewer.zmags.com/publication/e0f980b9?page=26"> KFC Foundation REACH SCHOLARS Name of Employee Am</a>
<a title="AKFCF_Fall13_Zmags page 27" href="http://viewer.zmags.com/publication/e0f980b9?page=27"> Name of Employee Benjamin Cardenas Kenecia Carter</a>
<a title="AKFCF_Fall13_Zmags page 28" href="http://viewer.zmags.com/publication/e0f980b9?page=28"> KFC Foundation REACH SCHOLARS Name of Employee Ra</a>
<a title="AKFCF_Fall13_Zmags page 29" href="http://viewer.zmags.com/publication/e0f980b9?page=29"> </a>
<a title="AKFCF_Fall13_Zmags page 30" href="http://viewer.zmags.com/publication/e0f980b9?page=30"> Catering Exploring O p 28 AKFCF Quarterl</a>
<a title="AKFCF_Fall13_Zmags page 31" href="http://viewer.zmags.com/publication/e0f980b9?page=31"> portunities By Aimee Harvey, Editor, Technomic In</a>
<a title="AKFCF_Fall13_Zmags page 32" href="http://viewer.zmags.com/publication/e0f980b9?page=32"> Catering G rowth oppor</a>
<a title="AKFCF_Fall13_Zmags page 33" href="http://viewer.zmags.com/publication/e0f980b9?page=33"> Getting Started Clearly, catering presents a</a>
<a title="AKFCF_Fall13_Zmags page 34" href="http://viewer.zmags.com/publication/e0f980b9?page=34"> Catering and 32 percent said that restau</a>
<a title="AKFCF_Fall13_Zmags page 35" href="http://viewer.zmags.com/publication/e0f980b9?page=35"> Figure 1 The challenge for restaurant oper</a>
<a title="AKFCF_Fall13_Zmags page 36" href="http://viewer.zmags.com/publication/e0f980b9?page=36"> Catering customer concerns in real time vi</a>
<a title="AKFCF_Fall13_Zmags page 37" href="http://viewer.zmags.com/publication/e0f980b9?page=37"> Competitive Differentiation for Catering in QSR B</a>
<a title="AKFCF_Fall13_Zmags page 38" href="http://viewer.zmags.com/publication/e0f980b9?page=38"> Catering THE FUTURE OF KFC Catering BY LINN</a>
<a title="AKFCF_Fall13_Zmags page 39" href="http://viewer.zmags.com/publication/e0f980b9?page=39"> C atering continues to be one of th</a>
<a title="AKFCF_Fall13_Zmags page 40" href="http://viewer.zmags.com/publication/e0f980b9?page=40"> Catering integrated with KFC.com and will provi</a>
<a title="AKFCF_Fall13_Zmags page 41" href="http://viewer.zmags.com/publication/e0f980b9?page=41"> delivery drivers. The Catering Team also is partn</a>
<a title="AKFCF_Fall13_Zmags page 42" href="http://viewer.zmags.com/publication/e0f980b9?page=42"> Neigh </a>
<a title="AKFCF_Fall13_Zmags page 43" href="http://viewer.zmags.com/publication/e0f980b9?page=43"> W e are all familiar with the phrase,“The </a>
<a title="AKFCF_Fall13_Zmags page 44" href="http://viewer.zmags.com/publication/e0f980b9?page=44"> Neighborhood Marketing </a>
<a title="AKFCF_Fall13_Zmags page 45" href="http://viewer.zmags.com/publication/e0f980b9?page=45"> My philosophy and my techniques have helped </a>
<a title="AKFCF_Fall13_Zmags page 46" href="http://viewer.zmags.com/publication/e0f980b9?page=46"> </a>
<a title="AKFCF_Fall13_Zmags page 47" href="http://viewer.zmags.com/publication/e0f980b9?page=47"> keep them coming back for more. Ignore these inte</a>
<a title="AKFCF_Fall13_Zmags page 48" href="http://viewer.zmags.com/publication/e0f980b9?page=48"> Neighborhood Marketing </a>
<a title="AKFCF_Fall13_Zmags page 49" href="http://viewer.zmags.com/publication/e0f980b9?page=49"> With that connection comes trust, and with trust,</a>
<a title="AKFCF_Fall13_Zmags page 50" href="http://viewer.zmags.com/publication/e0f980b9?page=50"> Business Cards </a>
<a title="AKFCF_Fall13_Zmags page 51" href="http://viewer.zmags.com/publication/e0f980b9?page=51"> Regional Short Great Lakes 6 By Mike Hall a</a>
<a title="AKFCF_Fall13_Zmags page 52" href="http://viewer.zmags.com/publication/e0f980b9?page=52"> UFPC Resource Services Resource Services Prog</a>
<a title="AKFCF_Fall13_Zmags page 53" href="http://viewer.zmags.com/publication/e0f980b9?page=53"> </a>
<a title="AKFCF_Fall13_Zmags page 54" href="http://viewer.zmags.com/publication/e0f980b9?page=54"> CARIBLA Report 2013 YRI Franchise Convention:</a>
<a title="AKFCF_Fall13_Zmags page 55" href="http://viewer.zmags.com/publication/e0f980b9?page=55"> Seventy-five franchisees from the Latin America an</a>
<a title="AKFCF_Fall13_Zmags page 56" href="http://viewer.zmags.com/publication/e0f980b9?page=56"> KFC/NPC Report Restaurant Margin Improvement </a>
<a title="AKFCF_Fall13_Zmags page 57" href="http://viewer.zmags.com/publication/e0f980b9?page=57"> </a>
<a title="AKFCF_Fall13_Zmags page 58" href="http://viewer.zmags.com/publication/e0f980b9?page=58"> OEC Report The Only Constant Is Change 6 By</a>
<a title="AKFCF_Fall13_Zmags page 59" href="http://viewer.zmags.com/publication/e0f980b9?page=59"> </a>
<a title="AKFCF_Fall13_Zmags page 60" href="http://viewer.zmags.com/publication/e0f980b9?page=60"> Education Committee The Benefits of the RGM Ke</a>
<a title="AKFCF_Fall13_Zmags page 61" href="http://viewer.zmags.com/publication/e0f980b9?page=61"> promise of quality service to our guests. </a>
<a title="AKFCF_Fall13_Zmags page 62" href="http://viewer.zmags.com/publication/e0f980b9?page=62"> Executive Director’s Report Transitions 6 B</a>
<a title="AKFCF_Fall13_Zmags page 63" href="http://viewer.zmags.com/publication/e0f980b9?page=63"> Kelly agreed to answer a few questions to help fr</a>
<a title="AKFCF_Fall13_Zmags page 64" href="http://viewer.zmags.com/publication/e0f980b9?page=64"> Legal Update The Political Challenge Of Being </a>
<a title="AKFCF_Fall13_Zmags page 65" href="http://viewer.zmags.com/publication/e0f980b9?page=65"> From where I sit, as someone who counsels fra</a>
<a title="AKFCF_Fall13_Zmags page 66" href="http://viewer.zmags.com/publication/e0f980b9?page=66"> Looking Back </a>
<a title="AKFCF_Fall13_Zmags page 67" href="http://viewer.zmags.com/publication/e0f980b9?page=67"> </a>
<a title="AKFCF_Fall13_Zmags page 68" href="http://viewer.zmags.com/publication/e0f980b9?page=68"> </a>