<br />
the<br />
manager<br />
ThemagazineoftheLeagueManagersAssociation Issue4£5.00<br />
<br />
<br />
<br />
<br />
<br />
<br />
> :CA(<br />
5p@/@26=C::73@<br />
AB3D3;11:/@3<<br />
/72G0==B6@=G2<br />
ABC/@B;11/::<br />
:/E@73;1;3<3;G<br />
<br />
<br />
0@/<2;/</53;3<B<br />
6756:756BA4@=;B63<br />
:;/1=<43@3<13<br />
@=G6=25A=<=<7;/53<br />
;33BB63 1:C0<br />
<br />
<br />
<br />
B63B3/;<br />
E=@9A<br />
AB=9317BG¸AB=<G<br />
>C:7A=<>C::7<5<br />
B=53B63@<br />
OUR STRENGTHS ARE<br />
YOUR ADVANTAGE<br />
<br />
<br />
’ Pioneers in our field<br />
’ Developed alongside coa<a title="TM4 WEBMAG.pdf page 1" href="http://viewer.zmags.com/publication/e14782b9?page=1">themanagerThemagazineoftheLeagueManagersAssocia</a> themanagerThemagazineoftheLeagueManagersAssocia<a title="TM4 WEBMAG.pdf page 2" href="http://viewer.zmags.com/publication/e14782b9?page=2">OUR STRENGTHS AREYOUR ADVANTAGE’ Pioneers in </a> OUR STRENGTHS AREYOUR ADVANTAGE’ Pioneers in <a title="TM4 WEBMAG.pdf page 3" href="http://viewer.zmags.com/publication/e14782b9?page=3">c o m m e n t e d i t o r </a> c o m m e n t e d i t o r <a title="TM4 WEBMAG.pdf page 4" href="http://viewer.zmags.com/publication/e14782b9?page=4"></a> <a title="TM4 WEBMAG.pdf page 5" href="http://viewer.zmags.com/publication/e14782b9?page=5">w i n t e r i s s u e t h e l i n e - u p</a> w i n t e r i s s u e t h e l i n e - u p<a title="TM4 WEBMAG.pdf page 6" href="http://viewer.zmags.com/publication/e14782b9?page=6">KicKingoffNews aNd views froM the DUGoUtNow fo</a> KicKingoffNews aNd views froM the DUGoUtNow fo<a title="TM4 WEBMAG.pdf page 7" href="http://viewer.zmags.com/publication/e14782b9?page=7">aPPreNticeShiPSGooD forBUSiNeSSaccording to re</a> aPPreNticeShiPSGooD forBUSiNeSSaccording to re<a title="TM4 WEBMAG.pdf page 8" href="http://viewer.zmags.com/publication/e14782b9?page=8">sun, surf, soccerHaving coached in California fo</a> sun, surf, soccerHaving coached in California fo<a title="TM4 WEBMAG.pdf page 9" href="http://viewer.zmags.com/publication/e14782b9?page=9">PosITIve sIgns5%INCREASE IN CH</a> PosITIve sIgns5%INCREASE IN CH<a title="TM4 WEBMAG.pdf page 10" href="http://viewer.zmags.com/publication/e14782b9?page=10">» c o v e r s t o r y</a> » c o v e r s t o r y<a title="TM4 WEBMAG.pdf page 11" href="http://viewer.zmags.com/publication/e14782b9?page=11">An experienced mAnAger,Tony Pulis is Adept At pu</a> An experienced mAnAger,Tony Pulis is Adept At pu<a title="TM4 WEBMAG.pdf page 12" href="http://viewer.zmags.com/publication/e14782b9?page=12">» c o v e r s t o r yonly with th</a> » c o v e r s t o r yonly with th<a title="TM4 WEBMAG.pdf page 13" href="http://viewer.zmags.com/publication/e14782b9?page=13">who would step forward and helpif things were go</a> who would step forward and helpif things were go<a title="TM4 WEBMAG.pdf page 14" href="http://viewer.zmags.com/publication/e14782b9?page=14">TOUCHLINE TOBOARDROOMAt the inaugural LMA confe</a> TOUCHLINE TOBOARDROOMAt the inaugural LMA confe<a title="TM4 WEBMAG.pdf page 15" href="http://viewer.zmags.com/publication/e14782b9?page=15">ARCHIENORMANFormer CEO of Asda,and incomingch</a> ARCHIENORMANFormer CEO of Asda,and incomingch<a title="TM4 WEBMAG.pdf page 16" href="http://viewer.zmags.com/publication/e14782b9?page=16">ARSÈNE WENGER with Damon Buffini & Tidjane Thiam</a> ARSÈNE WENGER with Damon Buffini & Tidjane Thiam<a title="TM4 WEBMAG.pdf page 17" href="http://viewer.zmags.com/publication/e14782b9?page=17"> You can be successful in any jobif you can </a> You can be successful in any jobif you can <a title="TM4 WEBMAG.pdf page 18" href="http://viewer.zmags.com/publication/e14782b9?page=18">» b r a n d m a n a g e m e n tPlaying the id</a> » b r a n d m a n a g e m e n tPlaying the id<a title="TM4 WEBMAG.pdf page 19" href="http://viewer.zmags.com/publication/e14782b9?page=19"> A businessplanning to sponsora club must e</a> A businessplanning to sponsora club must e<a title="TM4 WEBMAG.pdf page 20" href="http://viewer.zmags.com/publication/e14782b9?page=20">» b r a n d m a n a g e m e n t“F</a> » b r a n d m a n a g e m e n t“F<a title="TM4 WEBMAG.pdf page 21" href="http://viewer.zmags.com/publication/e14782b9?page=21">he’swiththebrandIt is, he says, totally dif</a> he’swiththebrandIt is, he says, totally dif<a title="TM4 WEBMAG.pdf page 22" href="http://viewer.zmags.com/publication/e14782b9?page=22">» l e a d e r s h i pThe odd one outIn m</a> » l e a d e r s h i pThe odd one outIn m<a title="TM4 WEBMAG.pdf page 23" href="http://viewer.zmags.com/publication/e14782b9?page=23">WORLDBEATINGWINE.Eikendal Classique Gold M</a> WORLDBEATINGWINE.Eikendal Classique Gold M<a title="TM4 WEBMAG.pdf page 24" href="http://viewer.zmags.com/publication/e14782b9?page=24">» p e r f o r m a n c eWelcome to thez neI</a> » p e r f o r m a n c eWelcome to thez neI<a title="TM4 WEBMAG.pdf page 25" href="http://viewer.zmags.com/publication/e14782b9?page=25">Sally GunnellSpeaking about her outstandingper</a> Sally GunnellSpeaking about her outstandingper<a title="TM4 WEBMAG.pdf page 26" href="http://viewer.zmags.com/publication/e14782b9?page=26"> You need to have differentscenarios in your </a> You need to have differentscenarios in your <a title="TM4 WEBMAG.pdf page 27" href="http://viewer.zmags.com/publication/e14782b9?page=27">Stephen K Amos, comedianPreparing yourself to g</a> Stephen K Amos, comedianPreparing yourself to g<a title="TM4 WEBMAG.pdf page 28" href="http://viewer.zmags.com/publication/e14782b9?page=28"> 0CA7<3AA=E<3@A/<23<B@3>@3<3C@A3dS`g[]\bV</a> 0CA7<3AA=E<3@A/<23<B@3>@3<3C@A3dS`g[]\bV<a title="TM4 WEBMAG.pdf page 29" href="http://viewer.zmags.com/publication/e14782b9?page=29">» p o s i t i v e t h i n k i n gTry, try </a> » p o s i t i v e t h i n k i n gTry, try <a title="TM4 WEBMAG.pdf page 30" href="http://viewer.zmags.com/publication/e14782b9?page=30">» s e l f - a w a r e n e s sKeeping upap</a> » s e l f - a w a r e n e s sKeeping upap<a title="TM4 WEBMAG.pdf page 31" href="http://viewer.zmags.com/publication/e14782b9?page=31"> the nuancesin what you sayand how youexpre</a> the nuancesin what you sayand how youexpre<a title="TM4 WEBMAG.pdf page 32" href="http://viewer.zmags.com/publication/e14782b9?page=32">» s e l f - a w a r e n e s sBehave your</a> » s e l f - a w a r e n e s sBehave your<a title="TM4 WEBMAG.pdf page 33" href="http://viewer.zmags.com/publication/e14782b9?page=33">» m a n a g e r s p o t l i g h t10minutes w</a> » m a n a g e r s p o t l i g h t10minutes w<a title="TM4 WEBMAG.pdf page 34" href="http://viewer.zmags.com/publication/e14782b9?page=34">» t e a m t a l k sMust try harderThere are m</a> » t e a m t a l k sMust try harderThere are m<a title="TM4 WEBMAG.pdf page 35" href="http://viewer.zmags.com/publication/e14782b9?page=35">Managers need to understand thateveryone is diff</a> Managers need to understand thateveryone is diff<a title="TM4 WEBMAG.pdf page 36" href="http://viewer.zmags.com/publication/e14782b9?page=36">Stephen K Amos, comedianThe way I deal with crit</a> Stephen K Amos, comedianThe way I deal with crit<a title="TM4 WEBMAG.pdf page 37" href="http://viewer.zmags.com/publication/e14782b9?page=37">Stuart McCall, manager,Bradford CityWe have gi</a> Stuart McCall, manager,Bradford CityWe have gi<a title="TM4 WEBMAG.pdf page 38" href="http://viewer.zmags.com/publication/e14782b9?page=38">:F99D@579:CF9J9FM%&H<D@5M9F@I7?M8CN9B;C@:C::9F</a> :F99D@579:CF9J9FM%&H<D@5M9F@I7?M8CN9B;C@:C::9F<a title="TM4 WEBMAG.pdf page 39" href="http://viewer.zmags.com/publication/e14782b9?page=39">» p a s t m a s t e r sIn conversation with</a> » p a s t m a s t e r sIn conversation with<a title="TM4 WEBMAG.pdf page 40" href="http://viewer.zmags.com/publication/e14782b9?page=40">» t h e p i o n e e r sthe men who changedfoo</a> » t h e p i o n e e r sthe men who changedfoo<a title="TM4 WEBMAG.pdf page 41" href="http://viewer.zmags.com/publication/e14782b9?page=41">SheffieldUnited,foundedin1857,istheoldestdocume</a> SheffieldUnited,foundedin1857,istheoldestdocume<a title="TM4 WEBMAG.pdf page 42" href="http://viewer.zmags.com/publication/e14782b9?page=42">» i n n o v a t i o n</a> » i n n o v a t i o n<a title="TM4 WEBMAG.pdf page 43" href="http://viewer.zmags.com/publication/e14782b9?page=43">Centre of attentionThe National Football Centre,</a> Centre of attentionThe National Football Centre,<a title="TM4 WEBMAG.pdf page 44" href="http://viewer.zmags.com/publication/e14782b9?page=44">» i n n o v a t i o nnot totally up</a> » i n n o v a t i o nnot totally up<a title="TM4 WEBMAG.pdf page 45" href="http://viewer.zmags.com/publication/e14782b9?page=45">» l m a n e w s & e v e n t sLEAdErs IN</a> » l m a n e w s & e v e n t sLEAdErs IN<a title="TM4 WEBMAG.pdf page 46" href="http://viewer.zmags.com/publication/e14782b9?page=46">inspirationalSuccess and longevity in any field </a> inspirationalSuccess and longevity in any field <a title="TM4 WEBMAG.pdf page 47" href="http://viewer.zmags.com/publication/e14782b9?page=47">Youth vsexperienceIt isn’t only in football tha</a> Youth vsexperienceIt isn’t only in football tha<a title="TM4 WEBMAG.pdf page 48" href="http://viewer.zmags.com/publication/e14782b9?page=48">meet the memberslate greats:Sir BoBBy roBSon, </a> meet the memberslate greats:Sir BoBBy roBSon, <a title="TM4 WEBMAG.pdf page 49" href="http://viewer.zmags.com/publication/e14782b9?page=49">dario gradi, MBE g</a> dario gradi, MBE g<a title="TM4 WEBMAG.pdf page 50" href="http://viewer.zmags.com/publication/e14782b9?page=50">» m a n a g e r s p o t l i g h t</a> » m a n a g e r s p o t l i g h t<a title="TM4 WEBMAG.pdf page 51" href="http://viewer.zmags.com/publication/e14782b9?page=51"></a> <a title="TM4 WEBMAG.pdf page 52" href="http://viewer.zmags.com/publication/e14782b9?page=52">PROVING MY TEACHERS WRONG. </a> PROVING MY TEACHERS WRONG.