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<br /> May 2012<br /> THE FORUM FORTHE VE<br /> E INDUSTRY EXECUTIV<br /> al<br /> <br /> SHOWCASE FEATURE<br /> RE<br /> <br /> HBA's<br /> BA<br /> RISING STARS<br /> Global<br /> obal<br /> SUPPLY CHAIN<br /> C-Suite:<br /> BIOTECH<br /> PUBLICATION<br /> www.pharmavoice.com<br /> Overcoming the Loss Of Exclusivity (LOE) Challenge.<br /> Overcoming the Loss Of Exclusivity (LOE) C<br /> The 1st LOE Solution<br /> The 1st LOE Solution<br /> TrialCard Retained<br /> TrialCard Retained<br /> 276,000 TRxs<br /> TRxs<br /> 12 Months<br /> Post LOE<br /> P<br /> 3 MONTHS 6 MONTHS 9 MONTHS 12 MONTHS<br /> TRxs POST LOSS OF PATENT EXCLUSIVITY<br /> TRxs POST LOSS OF PATENT EXCLUSIVITY<br /> IMS's Vector One®: National (VONA); August 2005 – July 2007 & July 2009 – June 2011, respectively<br /> IMS's Vector One®: Natio<a title="PharmaVOICE | May 2012 page 1" href="http://viewer.zmags.com/publication/e417b42f?page=1"> May 2012 THE FORUM FORTHE </a> <a title="PharmaVOICE | May 2012 page 2" href="http://viewer.zmags.com/publication/e417b42f?page=2"> Overcoming the Loss Of Exclusivity (LOE) Challeng</a> <a title="PharmaVOICE | May 2012 page 3" href="http://viewer.zmags.com/publication/e417b42f?page=3"> THE FORUM FOR THE INDUSTRY EXECUTIVE </a> <a title="PharmaVOICE | May 2012 page 4" href="http://viewer.zmags.com/publication/e417b42f?page=4"> Contents... MAY 2012 ON THE COVER Regi</a> <a title="PharmaVOICE | May 2012 page 5" href="http://viewer.zmags.com/publication/e417b42f?page=5"> To see it for yourself, co </a> <a title="PharmaVOICE | May 2012 page 6" href="http://viewer.zmags.com/publication/e417b42f?page=6"> Exclusive Bonus ONLINE CONTENT Supply Chain Out</a> <a title="PharmaVOICE | May 2012 page 7" href="http://viewer.zmags.com/publication/e417b42f?page=7"> Copyright © 2012 Quintiles In THE NEW HEALTH, cu</a> <a title="PharmaVOICE | May 2012 page 8" href="http://viewer.zmags.com/publication/e417b42f?page=8"> front Awards... MEDICIS RECEIVES RECOGNITION FO</a> <a title="PharmaVOICE | May 2012 page 9" href="http://viewer.zmags.com/publication/e417b42f?page=9"> Upfront Physicians Want Value AND PRACTICAL SOLU</a> <a title="PharmaVOICE | May 2012 page 10" href="http://viewer.zmags.com/publication/e417b42f?page=10"> Robin Robinson Regional Marketing Strategies </a> <a title="PharmaVOICE | May 2012 page 11" href="http://viewer.zmags.com/publication/e417b42f?page=11"> Regional Marketing acceptable for growth</a> <a title="PharmaVOICE | May 2012 page 12" href="http://viewer.zmags.com/publication/e417b42f?page=12"> Regional Marketing “ At Alc</a> <a title="PharmaVOICE | May 2012 page 13" href="http://viewer.zmags.com/publication/e417b42f?page=13"> Regional Marketing sonnel, having an awarene</a> <a title="PharmaVOICE | May 2012 page 14" href="http://viewer.zmags.com/publication/e417b42f?page=14"> DIGITAL EDITION — BONUS CONTENT Regional Marketin</a> <a title="PharmaVOICE | May 2012 page 15" href="http://viewer.zmags.com/publication/e417b42f?page=15"> DIGITAL EDITION — BONUS CONTENT ing can g</a> <a title="PharmaVOICE | May 2012 page 16" href="http://viewer.zmags.com/publication/e417b42f?page=16"> The path to enlightenment begins here.</a> <a title="PharmaVOICE | May 2012 page 17" href="http://viewer.zmags.com/publication/e417b42f?page=17"> Scan here with your smartphone </a> <a title="PharmaVOICE | May 2012 page 18" href="http://viewer.zmags.com/publication/e417b42f?page=18"> New Course for Denise Myshko BIOTHERAPEUTICS </a> <a title="PharmaVOICE | May 2012 page 19" href="http://viewer.zmags.com/publication/e417b42f?page=19"> “ Funding has not dried up for “ we have seen a </a> <a title="PharmaVOICE | May 2012 page 20" href="http://viewer.zmags.com/publication/e417b42f?page=20"> Biotherapeutics Biotechnology Medicines in Devel</a> <a title="PharmaVOICE | May 2012 page 21" href="http://viewer.zmags.com/publication/e417b42f?page=21"> Intellogics won't box you in to off-the-shelf sol</a> <a title="PharmaVOICE | May 2012 page 22" href="http://viewer.zmags.com/publication/e417b42f?page=22"> Denise Myshko Addressing REIMBURSEMENT During Dev</a> <a title="PharmaVOICE | May 2012 page 23" href="http://viewer.zmags.com/publication/e417b42f?page=23"> Global Health Trends » Health spending growth wi</a> <a title="PharmaVOICE | May 2012 page 24" href="http://viewer.zmags.com/publication/e417b42f?page=24"> Reimbursement Mr. Fitzgerald says the n</a> <a title="PharmaVOICE | May 2012 page 25" href="http://viewer.zmags.com/publication/e417b42f?page=25"> More prescriptions. Greater ROI. A</a> <a title="PharmaVOICE | May 2012 page 26" href="http://viewer.zmags.com/publication/e417b42f?page=26"> Kim Ribbink The Sun Keeps Rising on JAPAN´S Phar</a> <a title="PharmaVOICE | May 2012 page 27" href="http://viewer.zmags.com/publication/e417b42f?page=27"> In terms of government support, the new growt</a> <a title="PharmaVOICE | May 2012 page 28" href="http://viewer.zmags.com/publication/e417b42f?page=28"> Japan “ s r R fo with t</a> <a title="PharmaVOICE | May 2012 page 29" href="http://viewer.zmags.com/publication/e417b42f?page=29"> Japan “ tale che the lik com lon Japan has an ab</a> <a title="PharmaVOICE | May 2012 page 30" href="http://viewer.zmags.com/publication/e417b42f?page=30"> Japan ents received the premium with 367 active </a> <a title="PharmaVOICE | May 2012 page 31" href="http://viewer.zmags.com/publication/e417b42f?page=31"> Pharmaceutical Institute form maceutical </a> <a title="PharmaVOICE | May 2012 page 32" href="http://viewer.zmags.com/publication/e417b42f?page=32"> GLoBAL Robin Robinson Supply Chain: Information</a> <a title="PharmaVOICE | May 2012 page 33" href="http://viewer.zmags.com/publication/e417b42f?page=33"> their customers. With multiple medications, diagn</a> <a title="PharmaVOICE | May 2012 page 34" href="http://viewer.zmags.com/publication/e417b42f?page=34"> Global Supply Chain The lack of blockbuster</a> <a title="PharmaVOICE | May 2012 page 35" href="http://viewer.zmags.com/publication/e417b42f?page=35"> </a> <a title="PharmaVOICE | May 2012 page 36" href="http://viewer.zmags.com/publication/e417b42f?page=36"> DIGITAL EDITION — BONUS CONTENT Global Supply Cha</a> <a title="PharmaVOICE | May 2012 page 37" href="http://viewer.zmags.com/publication/e417b42f?page=37"> DIGITAL EDITION — BONUS CONTENT Four Optio</a> <a title="PharmaVOICE | May 2012 page 38" href="http://viewer.zmags.com/publication/e417b42f?page=38"> C-Suite Biotech Companies Insights from the C-Su</a> <a title="PharmaVOICE | May 2012 page 39" href="http://viewer.zmags.com/publication/e417b42f?page=39"> focus on developing innovative treatments that in</a> <a title="PharmaVOICE | May 2012 page 40" href="http://viewer.zmags.com/publication/e417b42f?page=40"> Taren Grom Meet the 105 Healthcare Businesswome</a> <a title="PharmaVOICE | May 2012 page 41" href="http://viewer.zmags.com/publication/e417b42f?page=41"> work from her team; courage to be tenacious and t</a> <a title="PharmaVOICE | May 2012 page 42" href="http://viewer.zmags.com/publication/e417b42f?page=42"> Rising Stars The 2012 HBA Rising Stars ASHLEI</a> <a title="PharmaVOICE | May 2012 page 43" href="http://viewer.zmags.com/publication/e417b42f?page=43"> Great leadership starts with the </a> <a title="PharmaVOICE | May 2012 page 44" href="http://viewer.zmags.com/publication/e417b42f?page=44"> Rising Stars The 2012 HBA Rising Stars VALERI</a> <a title="PharmaVOICE | May 2012 page 45" href="http://viewer.zmags.com/publication/e417b42f?page=45"> into business results, so they develop virtuous c</a> <a title="PharmaVOICE | May 2012 page 46" href="http://viewer.zmags.com/publication/e417b42f?page=46"> Rising Stars The 2012 HBA Rising Stars MEREDI</a> <a title="PharmaVOICE | May 2012 page 47" href="http://viewer.zmags.com/publication/e417b42f?page=47"> Congratulations to Colleen Katzman and all of </a> <a title="PharmaVOICE | May 2012 page 48" href="http://viewer.zmags.com/publication/e417b42f?page=48"> Rising Stars The 2012 HBA Rising Stars GWEN M</a> <a title="PharmaVOICE | May 2012 page 49" href="http://viewer.zmags.com/publication/e417b42f?page=49"> an effective communicator, and can inspire o</a> <a title="PharmaVOICE | May 2012 page 50" href="http://viewer.zmags.com/publication/e417b42f?page=50"> Rising Stars The 2012 HBA Rising Stars SHANNA</a> <a title="PharmaVOICE | May 2012 page 51" href="http://viewer.zmags.com/publication/e417b42f?page=51"> ceed, and when necessary they make the often diff</a> <a title="PharmaVOICE | May 2012 page 52" href="http://viewer.zmags.com/publication/e417b42f?page=52"> Rising Stars The 2012 HBA Rising Stars CHRIST</a> <a title="PharmaVOICE | May 2012 page 53" href="http://viewer.zmags.com/publication/e417b42f?page=53"> I recommend volunteering within your organization</a> <a title="PharmaVOICE | May 2012 page 54" href="http://viewer.zmags.com/publication/e417b42f?page=54"> Rising Stars The ability to experience new and d</a> <a title="PharmaVOICE | May 2012 page 55" href="http://viewer.zmags.com/publication/e417b42f?page=55"> Meet Flash! Flash's enthusiasm is ma</a> <a title="PharmaVOICE | May 2012 page 56" href="http://viewer.zmags.com/publication/e417b42f?page=56"> Rising Stars Since my birth, my grandmother has </a> <a title="PharmaVOICE | May 2012 page 57" href="http://viewer.zmags.com/publication/e417b42f?page=57"> ity and responsibility, have been incredibly in- </a> <a title="PharmaVOICE | May 2012 page 58" href="http://viewer.zmags.com/publication/e417b42f?page=58"> Rising Stars Learn how to quickly</a> <a title="PharmaVOICE | May 2012 page 59" href="http://viewer.zmags.com/publication/e417b42f?page=59"> info@surveysampling.com surveysampling.com</a> <a title="PharmaVOICE | May 2012 page 60" href="http://viewer.zmags.com/publication/e417b42f?page=60"> DIGITAL EDITION — BONUS CONTENT Rising Stars LEA</a> <a title="PharmaVOICE | May 2012 page 61" href="http://viewer.zmags.com/publication/e417b42f?page=61"> DIGITAL EDITION — BONUS CONTENT Rising Stars </a> <a title="PharmaVOICE | May 2012 page 62" href="http://viewer.zmags.com/publication/e417b42f?page=62"> DIGITAL EDITION — BONUS CONTENT Rising Stars A g</a> <a title="PharmaVOICE | May 2012 page 63" href="http://viewer.zmags.com/publication/e417b42f?page=63"> The foundation of a great leader is always strong</a> <a title="PharmaVOICE | May 2012 page 64" href="http://viewer.zmags.com/publication/e417b42f?page=64"> DIGITAL EDITION — BONUS CONTENT Rising Stars </a> <a title="PharmaVOICE | May 2012 page 65" href="http://viewer.zmags.com/publication/e417b42f?page=65"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | May 2012 page 66" href="http://viewer.zmags.com/publication/e417b42f?page=66"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | May 2012 page 67" href="http://viewer.zmags.com/publication/e417b42f?page=67"> DIGITAL EDITION — BONUS CONTENT Rising Stars </a> <a title="PharmaVOICE | May 2012 page 68" href="http://viewer.zmags.com/publication/e417b42f?page=68"> DIGITAL EDITION — BONUS CONTENT Rising Stars My </a> <a title="PharmaVOICE | May 2012 page 69" href="http://viewer.zmags.com/publication/e417b42f?page=69"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | May 2012 page 70" href="http://viewer.zmags.com/publication/e417b42f?page=70"> DIGITAL EDITION — BONUS CONTENT Rising Stars </a> <a title="PharmaVOICE | May 2012 page 71" href="http://viewer.zmags.com/publication/e417b42f?page=71"> ACRP CERTIFICATIONS TIONS ACRP CERTIFICATI THE T</a> <a title="PharmaVOICE | May 2012 page 72" href="http://viewer.zmags.com/publication/e417b42f?page=72"> Training P harmaceutical and biotech</a> <a title="PharmaVOICE | May 2012 page 73" href="http://viewer.zmags.com/publication/e417b42f?page=73"> TIM RYAN Boehringer Ingelheim Pharmaceuticals </a> <a title="PharmaVOICE | May 2012 page 74" href="http://viewer.zmags.com/publication/e417b42f?page=74"> Training tional satellite broadcast hosted by Su</a> <a title="PharmaVOICE | May 2012 page 75" href="http://viewer.zmags.com/publication/e417b42f?page=75"> Instinct. Knowledge. PuIrnpsotinscet. Knowledge. </a> <a title="PharmaVOICE | May 2012 page 76" href="http://viewer.zmags.com/publication/e417b42f?page=76"> Training “If sales professionals are train</a> <a title="PharmaVOICE | May 2012 page 77" href="http://viewer.zmags.com/publication/e417b42f?page=77"> WE SPEAK PHYSICIAN VISIT US AT THE S</a> <a title="PharmaVOICE | May 2012 page 78" href="http://viewer.zmags.com/publication/e417b42f?page=78"> Training Expanding Reps'Value through LEARNING</a> <a title="PharmaVOICE | May 2012 page 79" href="http://viewer.zmags.com/publication/e417b42f?page=79"> WE SPEAK PHYSICIAN BETTER INSIGHT FOR STRONGER</a> <a title="PharmaVOICE | May 2012 page 80" href="http://viewer.zmags.com/publication/e417b42f?page=80"> Training How Apple Leads through INNOVATION EXC</a> <a title="PharmaVOICE | May 2012 page 81" href="http://viewer.zmags.com/publication/e417b42f?page=81"> </a> <a title="PharmaVOICE | May 2012 page 82" href="http://viewer.zmags.com/publication/e417b42f?page=82"> DIGITAL EDITION — BONUS CONTENT Pharma Trax SALE</a> <a title="PharmaVOICE | May 2012 page 83" href="http://viewer.zmags.com/publication/e417b42f?page=83"> DIGITAL EDITION — BONUS CONTENT THERAPEUTIC </a> <a title="PharmaVOICE | May 2012 page 84" href="http://viewer.zmags.com/publication/e417b42f?page=84"> DIGITAL EDITION — BONUS CONTENT KIDNEY DISE</a> <a title="PharmaVOICE | May 2012 page 85" href="http://viewer.zmags.com/publication/e417b42f?page=85"> DIGITAL EDITION — BONUS CONTENT the repor</a> <a title="PharmaVOICE | May 2012 page 86" href="http://viewer.zmags.com/publication/e417b42f?page=86"> The Calendar INDUSTRY EVENTS AND CONFERENCES, INC</a> <a title="PharmaVOICE | May 2012 page 87" href="http://viewer.zmags.com/publication/e417b42f?page=87"> Attention DIA Exhibitors and Attendees Atten</a> <a title="PharmaVOICE | May 2012 page 88" href="http://viewer.zmags.com/publication/e417b42f?page=88"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | May 2012 page 89" href="http://viewer.zmags.com/publication/e417b42f?page=89"> DIGITAL EDITION — BONUS CONTENT MAY 9</a> <a title="PharmaVOICE | May 2012 page 90" href="http://viewer.zmags.com/publication/e417b42f?page=90"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | May 2012 page 91" href="http://viewer.zmags.com/publication/e417b42f?page=91"> DIGITAL EDITION — BONUS CONTENT Opal Ev</a> <a title="PharmaVOICE | May 2012 page 92" href="http://viewer.zmags.com/publication/e417b42f?page=92"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | May 2012 page 93" href="http://viewer.zmags.com/publication/e417b42f?page=93"> DIGITAL EDITION — BONUS CONTENT cellenc</a> <a title="PharmaVOICE | May 2012 page 94" href="http://viewer.zmags.com/publication/e417b42f?page=94"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | May 2012 page 95" href="http://viewer.zmags.com/publication/e417b42f?page=95"> DIGITAL EDITION — BONUS CONTENT JUL 16</a> <a title="PharmaVOICE | May 2012 page 96" href="http://viewer.zmags.com/publication/e417b42f?page=96"> Social Media SOCIAL MEDIA TRENDS, REGS, AND AP</a> <a title="PharmaVOICE | May 2012 page 97" href="http://viewer.zmags.com/publication/e417b42f?page=97"> Social Media TECH CHECK APPS, TWEETS, AND </a> <a title="PharmaVOICE | May 2012 page 98" href="http://viewer.zmags.com/publication/e417b42f?page=98"> What's New NEW HEALTHCARE-RELATED PRODUCTS, SERVI</a> <a title="PharmaVOICE | May 2012 page 99" href="http://viewer.zmags.com/publication/e417b42f?page=99"> Aiming at both SCIENTIFIC & BUSINESS LEADERS work</a> <a title="PharmaVOICE | May 2012 page 100" href="http://viewer.zmags.com/publication/e417b42f?page=100"> DIGITAL EDITION — BONUS CONTENT What's New Scho</a> <a title="PharmaVOICE | May 2012 page 101" href="http://viewer.zmags.com/publication/e417b42f?page=101"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | May 2012 page 102" href="http://viewer.zmags.com/publication/e417b42f?page=102"> </a> <a title="PharmaVOICE | May 2012 page 103" href="http://viewer.zmags.com/publication/e417b42f?page=103"> Tools of the Trade NEW ELECTRONIC AND WEB-BASED A</a> <a title="PharmaVOICE | May 2012 page 104" href="http://viewer.zmags.com/publication/e417b42f?page=104"> DIGITAL EDITION — BONUS CONTENT Tools of the Trad</a> <a title="PharmaVOICE | May 2012 page 105" href="http://viewer.zmags.com/publication/e417b42f?page=105"> DIGITAL EDITION — BONUS CONTENT Tools of the Trad</a> <a title="PharmaVOICE | May 2012 page 106" href="http://viewer.zmags.com/publication/e417b42f?page=106"> Talent Pool EXECUTIVE APPOINTMENTS AND PROMOT</a> <a title="PharmaVOICE | May 2012 page 107" href="http://viewer.zmags.com/publication/e417b42f?page=107"> strategic planning and execution of the company's</a> <a title="PharmaVOICE | May 2012 page 108" href="http://viewer.zmags.com/publication/e417b42f?page=108"> DIGITAL EDITION — BONUS CONTENT Talent Pool BIO</a> <a title="PharmaVOICE | May 2012 page 109" href="http://viewer.zmags.com/publication/e417b42f?page=109"> DIGITAL EDITION — BONUS CONTENT AGENCY POOL </a> <a title="PharmaVOICE | May 2012 page 110" href="http://viewer.zmags.com/publication/e417b42f?page=110"> The LAST Word Building Strong Partnerships Jo</a> <a title="PharmaVOICE | May 2012 page 111" href="http://viewer.zmags.com/publication/e417b42f?page=111"> We can na avigate. Finding the new</a> <a title="PharmaVOICE | May 2012 page 112" href="http://viewer.zmags.com/publication/e417b42f?page=112"> l i i </a>