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<br /> CustomerStrategy<br /> Issue 01: Volume 05<br /> March / April 2010<br /> Readyfor<br /> takeoff<br /> <br /> SocialMediaandtheAirlineindustry<br /> <br /> <br /> <br /> <br /> <br /> <br /> “Web2.0ischangingthewaywelookat<br /> travel from a business, as well as a<br /> consumer’spointofview.”<br /> Peter Grover, wnS Global ServiCeS – P10<br /> <br /> Getting it right<br /> first time<br /> Can you afford not to? P9<br /> <br /> effectiveness cycle<br /> A year without brand awareness<br /> is a dangerous place P6<br /> <br /> win<br /> A Copy of<br /> HoWTo<br /> MANAGE<br /> DIffICulT<<a title="CSD3 page 1" href="http://viewer.zmags.com/publication/e466ce6a?page=1">CustomerStrategy </a> CustomerStrategy <a title="CSD3 page 2" href="http://viewer.zmags.com/publication/e466ce6a?page=2">Editor’s CommEntLookingforyourfeedbackENCIRClI</a> Editor’s CommEntLookingforyourfeedbackENCIRClI<a title="CSD3 page 3" href="http://viewer.zmags.com/publication/e466ce6a?page=3">Comment&Analysisback to front </a> Comment&Analysisback to front <a title="CSD3 page 4" href="http://viewer.zmags.com/publication/e466ce6a?page=4">Comment&Analysisdata undErstandingimprovingserv</a> Comment&Analysisdata undErstandingimprovingserv<a title="CSD3 page 5" href="http://viewer.zmags.com/publication/e466ce6a?page=5">Comment&AnalysisEmPloyEE EngagEmEntCan you Affo</a> Comment&AnalysisEmPloyEE EngagEmEntCan you Affo<a title="CSD3 page 6" href="http://viewer.zmags.com/publication/e466ce6a?page=6">Comment&Analysisbrand awarEnEssThe Effectivenes</a> Comment&Analysisbrand awarEnEssThe Effectivenes<a title="CSD3 page 7" href="http://viewer.zmags.com/publication/e466ce6a?page=7">mary gobErAreYourManagersPinningTheir Colors </a> mary gobErAreYourManagersPinningTheir Colors <a title="CSD3 page 8" href="http://viewer.zmags.com/publication/e466ce6a?page=8">FEATURE: SOCIAL NETWORKINGleveragingt</a> FEATURE: SOCIAL NETWORKINGleveragingt<a title="CSD3 page 9" href="http://viewer.zmags.com/publication/e466ce6a?page=9">aaennaaaa a eaneta, e</a> aaennaaaa a eaneta, e<a title="CSD3 page 10" href="http://viewer.zmags.com/publication/e466ce6a?page=10">FEATURE: SOCIAL NETWORKINGWeb2.0,isincrea</a> FEATURE: SOCIAL NETWORKINGWeb2.0,isincrea<a title="CSD3 page 11" href="http://viewer.zmags.com/publication/e466ce6a?page=11">FEATURE: SOCIAL NETWORKINGThe social we</a> FEATURE: SOCIAL NETWORKINGThe social we<a title="CSD3 page 12" href="http://viewer.zmags.com/publication/e466ce6a?page=12">FEATURE: SOCIAL NETWORKINGSocialNetworking:Ma</a> FEATURE: SOCIAL NETWORKINGSocialNetworking:Ma<a title="CSD3 page 13" href="http://viewer.zmags.com/publication/e466ce6a?page=13">COMPETITIONWINa copy ofHow toManageDifficult</a> COMPETITIONWINa copy ofHow toManageDifficult<a title="CSD3 page 14" href="http://viewer.zmags.com/publication/e466ce6a?page=14">FEATURE: FIRST CALL RESOLUTIONProvidingcritic</a> FEATURE: FIRST CALL RESOLUTIONProvidingcritic<a title="CSD3 page 15" href="http://viewer.zmags.com/publication/e466ce6a?page=15">FEATURE: FEEDBACK MANAGEMENTFrank Lord discuss</a> FEATURE: FEEDBACK MANAGEMENTFrank Lord discuss<a title="CSD3 page 16" href="http://viewer.zmags.com/publication/e466ce6a?page=16">FEATURE: FEEDBACK MANAGEMENT??Nik Nesbit exp</a> FEATURE: FEEDBACK MANAGEMENT??Nik Nesbit exp<a title="CSD3 page 17" href="http://viewer.zmags.com/publication/e466ce6a?page=17">Managing multiplecloud applicationsThecloudcom</a> Managing multiplecloud applicationsThecloudcom<a title="CSD3 page 18" href="http://viewer.zmags.com/publication/e466ce6a?page=18">Retail brands, such as Apple, have made great inr</a> Retail brands, such as Apple, have made great inr<a title="CSD3 page 19" href="http://viewer.zmags.com/publication/e466ce6a?page=19">CustomerStrategyTheCustomerStrategyFeat</a> CustomerStrategyTheCustomerStrategyFeat