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Zmags
BRAND GUIDE
2018
V2.0 - october 2018
A
Contents
INFINITY BRAND GUIDE
About Infinity 2
About Us: Partner Facing
We Make Holidays Easy: Customer Facing
Brand Position: PVP’s & CVP’s
Infinity Holidays Brand 12
Logo & usage guidelines
Our Company & Our Partners 18
T.E.N Structure
Infinity Structure
Leisure Partners
Industry Partners
Support Team Structure
Product Range & Development 24
Core Product Range
Brand Specific Product
Infinity Product Range
Distribution & Promotion 38
Infinity Product Structure
Promotion
Product Delivery
Brochures
Expos & Events
Website & Social
Infinity Rewards
BRAND GUIDE 2018 V2.0 - october 2018 A
Contents INFINITY BRAND GUIDE About Infinity
2 About infinity Our positioning statement Maki
Infinity Holidays has almost 560 sales and support
4 About infinity A complete history of inf
Infinity Int FC purchases the TravelSpir
Brand position Partner value proposition & custo
Real Support Supplier partner Version
8 Brand position FCTG Retail Version & Ind
Real Support With multiple ways to book, both offl
10 Brand position Australia’s Number One W
Award winning We are a multi-award-winning wholes
12 The Infinity Holidays Brand main Logo & usage
clear space & Minimum size To maximise the brand’
14 The Infinity Holidays Brand Logo variant
MEdia logo A reduced version of the Infinity Holid
16 The Infinity Holidays Brand Logo usage To ma
2018:20 USA EAST COAST ALSO FEATURING T
18 Our Company & Our Partners Infinity Hol
Although we trade to the public and retail partne
Famous premium stream 20 FOCUSE
Our Industry Partners (non-FCTG Leisure Brands an
22 support team structure
The Infinity Finance area
24 Product Range & development famous for
we sell the world Simply put, Infinity Holiday’s p
26 brand specific product Product teams In
ULTIMATE TRAVEL PLANNERS With a high number of no
28 Infinity Product Range accommodation In
GLOBAL PROCUREMENT NETWORK
30 Infinity Product Range Cruise Our Cruis
dedicated departures – group buying Our Dedicated
32 Infinity Product Range Rail Our d
AIR As package holiday experts, Infinity teams add
34 Infinity Product Range Experiences Infini
touring options through infinity
36 Infinity Product Range Self-drive Holida
sports & events Partnering with some of the world
38 distribution & promotion
Infinity PAck – Infinity teams Produced monthly a
40 Product Delivery Tactical product del
Saletoga Sands Plantation Island
42 Brochures Our brochure range is design
36 REGIONAL ENGLAND Lake Windemere,The La
44 expos & events Flight Centre Travel Gr
The 2017/18 Financial Year Expos have changed to
46 website & social Maintaining an onlin
website as an agent resource With the addition of
48 infinity rewards you more One of our c
OVER 10 YEARS OF INCREDIBLE REWARD TRIPS incrowd
50 Sales expertise infinity Sales village
NSW/VIC/TAS cruise FC/SF Village 3 Teams
52 Infinity specialist teams BUSINESS DE
Infinity FIT australia As a destination, Australi
54 Infinity specialist teams Infinity cr
Infinity sports & events Infinity Sports & Events
56 book infinity our platforms Infinity Ho
Specialist cruise booking platform for over 70 cr
58 book infinity When to click Infinity
When to Call When you need so
60 book infinity When to CHAT Our chat
Choose to combine We add value to every sale! Our
Infinity Holidays Brand Guide V2.0 – Oc