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<br /> BRAND GUIDE<br /> 2018<br /> V1.2 - May 2018<br /> A<br /> <br /> <br /> Contents<br /> INFINITY BRAND GUIDE<br /> About Infinity 2<br /> About Us: Partner Facing<br /> We Make Holidays Easy: Customer Facing<br /> Brand Position: PVP’s & CVP’s<br /> Infinity Holidays Brand 12<br /> Logo & usage guidelines<br /> Our Company & Our Partners 18<br /> T.E.N Structure<br /> Infinity Structure<br /> Leisure Partners<br /> Industry Partners<br /> Support Team Structure<br /> Product Range & Development 24<br /> Core Product Range<br /> Brand Specific Product<br /> Infinity Product Range<br /> Distribution & Promotion 38<br /> Infinity Product Structure<br /> Promotion<br /> Product Delivery<br /> Brochures<br /> Expos & Events<br /> Website & Social<br /> Infinity Rewards You<a title="Infinity Brand Guide 2018 page 1" href="http://viewer.zmags.com/publication/e4ced2f8?page=1"> BRAND GUIDE 2018 V1.2 - May 2018 A </a> <a title="Infinity Brand Guide 2018 page 2" href="http://viewer.zmags.com/publication/e4ced2f8?page=2"> </a> <a title="Infinity Brand Guide 2018 page 3" href="http://viewer.zmags.com/publication/e4ced2f8?page=3"> Contents INFINITY BRAND GUIDE About Infinity </a> <a title="Infinity Brand Guide 2018 page 4" href="http://viewer.zmags.com/publication/e4ced2f8?page=4"> 2 About infinity Our positioning statement Maki</a> <a title="Infinity Brand Guide 2018 page 5" href="http://viewer.zmags.com/publication/e4ced2f8?page=5"> Infinity Holidays has almost 560 sales and support</a> <a title="Infinity Brand Guide 2018 page 6" href="http://viewer.zmags.com/publication/e4ced2f8?page=6"> 4 About infinity A complete history of inf</a> <a title="Infinity Brand Guide 2018 page 7" href="http://viewer.zmags.com/publication/e4ced2f8?page=7"> Infinity Int FC purchases the TravelSpir</a> <a title="Infinity Brand Guide 2018 page 8" href="http://viewer.zmags.com/publication/e4ced2f8?page=8"> Brand position Partner value proposition & custo</a> <a title="Infinity Brand Guide 2018 page 9" href="http://viewer.zmags.com/publication/e4ced2f8?page=9"> rere rtners rtners tners Real Support</a> <a title="Infinity Brand Guide 2018 page 10" href="http://viewer.zmags.com/publication/e4ced2f8?page=10"> 8 Brand position FCTG Retail Version & Ind</a> <a title="Infinity Brand Guide 2018 page 11" href="http://viewer.zmags.com/publication/e4ced2f8?page=11"> Real Support With multiple ways to book, both offl</a> <a title="Infinity Brand Guide 2018 page 12" href="http://viewer.zmags.com/publication/e4ced2f8?page=12"> 10 Brand position Australia’s Number One W</a> <a title="Infinity Brand Guide 2018 page 13" href="http://viewer.zmags.com/publication/e4ced2f8?page=13"> Award winning We are a multi-award-winning wholes</a> <a title="Infinity Brand Guide 2018 page 14" href="http://viewer.zmags.com/publication/e4ced2f8?page=14"> 12 The Infinity Holidays Brand main Logo & usage</a> <a title="Infinity Brand Guide 2018 page 15" href="http://viewer.zmags.com/publication/e4ced2f8?page=15"> clear space & Minimum size To maximise the brand’</a> <a title="Infinity Brand Guide 2018 page 16" href="http://viewer.zmags.com/publication/e4ced2f8?page=16"> 14 The Infinity Holidays Brand Logo variant</a> <a title="Infinity Brand Guide 2018 page 17" href="http://viewer.zmags.com/publication/e4ced2f8?page=17"> MEdia logo A reduced version of the Infinity Holid</a> <a title="Infinity Brand Guide 2018 page 18" href="http://viewer.zmags.com/publication/e4ced2f8?page=18"> 16 The Infinity Holidays Brand Logo usage To ma</a> <a title="Infinity Brand Guide 2018 page 19" href="http://viewer.zmags.com/publication/e4ced2f8?page=19"> 2018:20 USA EAST COAST ALSO FEATURING T</a> <a title="Infinity Brand Guide 2018 page 20" href="http://viewer.zmags.com/publication/e4ced2f8?page=20"> 18 Our Company & Our Partners Infinity Hol</a> <a title="Infinity Brand Guide 2018 page 21" href="http://viewer.zmags.com/publication/e4ced2f8?page=21"> Although we trade to the public and retail partne</a> <a title="Infinity Brand Guide 2018 page 22" href="http://viewer.zmags.com/publication/e4ced2f8?page=22"> famous and distinctive brand. 925 stores 5510</a> <a title="Infinity Brand Guide 2018 page 23" href="http://viewer.zmags.com/publication/e4ced2f8?page=23"> Our Industry Partners (non-FCTG Leisure Brands an</a> <a title="Infinity Brand Guide 2018 page 24" href="http://viewer.zmags.com/publication/e4ced2f8?page=24"> 22 support team structure </a> <a title="Infinity Brand Guide 2018 page 25" href="http://viewer.zmags.com/publication/e4ced2f8?page=25"> The Infinity Finance area</a> <a title="Infinity Brand Guide 2018 page 26" href="http://viewer.zmags.com/publication/e4ced2f8?page=26"> 24 Product Range & development famous for </a> <a title="Infinity Brand Guide 2018 page 27" href="http://viewer.zmags.com/publication/e4ced2f8?page=27"> we sell the world Simply put, Infinity Group’s pro</a> <a title="Infinity Brand Guide 2018 page 28" href="http://viewer.zmags.com/publication/e4ced2f8?page=28"> 26 brand specific product Product curation</a> <a title="Infinity Brand Guide 2018 page 29" href="http://viewer.zmags.com/publication/e4ced2f8?page=29"> Flight Centre Tailor-made Originally created for </a> <a title="Infinity Brand Guide 2018 page 30" href="http://viewer.zmags.com/publication/e4ced2f8?page=30"> 28 Infinity Product Range accommodation In</a> <a title="Infinity Brand Guide 2018 page 31" href="http://viewer.zmags.com/publication/e4ced2f8?page=31"> GLOBAL PROCUREMENT NETWORK </a> <a title="Infinity Brand Guide 2018 page 32" href="http://viewer.zmags.com/publication/e4ced2f8?page=32"> 30 Infinity Product Range Cruise Our Cruis</a> <a title="Infinity Brand Guide 2018 page 33" href="http://viewer.zmags.com/publication/e4ced2f8?page=33"> dedicated departures – group buying Our Dedicated</a> <a title="Infinity Brand Guide 2018 page 34" href="http://viewer.zmags.com/publication/e4ced2f8?page=34"> 32 Infinity Product Range Rail Our d</a> <a title="Infinity Brand Guide 2018 page 35" href="http://viewer.zmags.com/publication/e4ced2f8?page=35"> AIR As package holiday experts, Infinity teams add</a> <a title="Infinity Brand Guide 2018 page 36" href="http://viewer.zmags.com/publication/e4ced2f8?page=36"> 34 Infinity Product Range Experiences Infini</a> <a title="Infinity Brand Guide 2018 page 37" href="http://viewer.zmags.com/publication/e4ced2f8?page=37"> amtrak vacations 6 american tours international </a> <a title="Infinity Brand Guide 2018 page 38" href="http://viewer.zmags.com/publication/e4ced2f8?page=38"> 36 Infinity Product Range Self-drive Holida</a> <a title="Infinity Brand Guide 2018 page 39" href="http://viewer.zmags.com/publication/e4ced2f8?page=39"> sports & events Partnering with some of the world</a> <a title="Infinity Brand Guide 2018 page 40" href="http://viewer.zmags.com/publication/e4ced2f8?page=40"> 38 distribution & promotion </a> <a title="Infinity Brand Guide 2018 page 41" href="http://viewer.zmags.com/publication/e4ced2f8?page=41"> Infinity PAck – Infinity teams Produced monthly a</a> <a title="Infinity Brand Guide 2018 page 42" href="http://viewer.zmags.com/publication/e4ced2f8?page=42"> 40 Product Delivery Tactical product del</a> <a title="Infinity Brand Guide 2018 page 43" href="http://viewer.zmags.com/publication/e4ced2f8?page=43"> Saletoga Sands Plantation Island </a> <a title="Infinity Brand Guide 2018 page 44" href="http://viewer.zmags.com/publication/e4ced2f8?page=44"> 42 Brochures Our brochure range is design</a> <a title="Infinity Brand Guide 2018 page 45" href="http://viewer.zmags.com/publication/e4ced2f8?page=45"> Rome Left: Old Street in Trastevere Right: Coloss</a> <a title="Infinity Brand Guide 2018 page 46" href="http://viewer.zmags.com/publication/e4ced2f8?page=46"> 44 expos & events Flight Centre Travel Gr</a> <a title="Infinity Brand Guide 2018 page 47" href="http://viewer.zmags.com/publication/e4ced2f8?page=47"> JUN 2017 JUN 2017 JUN 2017 january-march july-</a> <a title="Infinity Brand Guide 2018 page 48" href="http://viewer.zmags.com/publication/e4ced2f8?page=48"> 46 website & social Maintaining an onlin</a> <a title="Infinity Brand Guide 2018 page 49" href="http://viewer.zmags.com/publication/e4ced2f8?page=49"> website as agent resource With the addition of an</a> <a title="Infinity Brand Guide 2018 page 50" href="http://viewer.zmags.com/publication/e4ced2f8?page=50"> 48 infinity rewards you more One of our c</a> <a title="Infinity Brand Guide 2018 page 51" href="http://viewer.zmags.com/publication/e4ced2f8?page=51"> OVER 10 YEARS OF INCREDIBLE REWARD TRIPS Incrowd </a> <a title="Infinity Brand Guide 2018 page 52" href="http://viewer.zmags.com/publication/e4ced2f8?page=52"> 50 Sales expertise infinity Sales village</a> <a title="Infinity Brand Guide 2018 page 53" href="http://viewer.zmags.com/publication/e4ced2f8?page=53"> NSW/VIC/TAS cruise FC/SF Village 3 Teams </a> <a title="Infinity Brand Guide 2018 page 54" href="http://viewer.zmags.com/publication/e4ced2f8?page=54"> 52 Infinity specialist teams BUSINESS DE</a> <a title="Infinity Brand Guide 2018 page 55" href="http://viewer.zmags.com/publication/e4ced2f8?page=55"> Infinity FIT australia As a destination, Australi</a> <a title="Infinity Brand Guide 2018 page 56" href="http://viewer.zmags.com/publication/e4ced2f8?page=56"> 54 Infinity specialist teams Infinity cr</a> <a title="Infinity Brand Guide 2018 page 57" href="http://viewer.zmags.com/publication/e4ced2f8?page=57"> Infinity sports & events Infinity Sports & Events </a> <a title="Infinity Brand Guide 2018 page 58" href="http://viewer.zmags.com/publication/e4ced2f8?page=58"> 56 book infinity our platforms Infinity Ho</a> <a title="Infinity Brand Guide 2018 page 59" href="http://viewer.zmags.com/publication/e4ced2f8?page=59"> The Standard version of i-rail logo is the prefer</a> <a title="Infinity Brand Guide 2018 page 60" href="http://viewer.zmags.com/publication/e4ced2f8?page=60"> Infinity Holidays Brand Guide V1.2</a>