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<br /> ECOMMERCE<br /> PLATFORMS 2014<br /> September 2014 InternetRetailing's Annual Report<br /> on Ecommerce Platforms<br /> 2 ● INTRODUCTION<br /> EDITORS' COMMENT<br /> W<br /> elcome to the latest largest investments the company will of experience that adds to all the channels<br /> Internet Retailing special make. Whether that investment is made that shoppers buy through? This piece<br /> report, in which our in a complete replatforming or with a considers the role that technologies from<br /> focus is on ecommerce view to building on existing capabilities, mobile to beacons have to play.<br /> platforms. <a title="Ecommerce Platforms Supplement page 1" href="http://viewer.zmags.com/publication/e4d2b37c?page=1"> ECOMMERCE PLATFORMS 2014 September 2014 </a> <a title="Ecommerce Platforms Supplement page 2" href="http://viewer.zmags.com/publication/e4d2b37c?page=2"> 2 ● INTRODUCTION EDITORS' COMMENT W </a> <a title="Ecommerce Platforms Supplement page 3" href="http://viewer.zmags.com/publication/e4d2b37c?page=3"> CONTENTS ● 3 6 CONTENTS </a> <a title="Ecommerce Platforms Supplement page 4" href="http://viewer.zmags.com/publication/e4d2b37c?page=4"> 4 ● EXPERT OPINION AS ECOMMERCE PLATFORMS EXTEND</a> <a title="Ecommerce Platforms Supplement page 5" href="http://viewer.zmags.com/publication/e4d2b37c?page=5"> EXPERT OPINION ● 5 T oday's co</a> <a title="Ecommerce Platforms Supplement page 6" href="http://viewer.zmags.com/publication/e4d2b37c?page=6"> 6 ● INTERFACE & DESIGN BUILD AROUND THE CUSTOMER</a> <a title="Ecommerce Platforms Supplement page 7" href="http://viewer.zmags.com/publication/e4d2b37c?page=7"> INTERFACE & DESIGN ● 7 Against this</a> <a title="Ecommerce Platforms Supplement page 8" href="http://viewer.zmags.com/publication/e4d2b37c?page=8"> 43% </a> <a title="Ecommerce Platforms Supplement page 9" href="http://viewer.zmags.com/publication/e4d2b37c?page=9"> INTERFACE & DESIGN ● 9 give access to i</a> <a title="Ecommerce Platforms Supplement page 10" href="http://viewer.zmags.com/publication/e4d2b37c?page=10"> 10 ● MERCHANDISING FOCUS ON THE DETAIL AMID THE</a> <a title="Ecommerce Platforms Supplement page 11" href="http://viewer.zmags.com/publication/e4d2b37c?page=11"> MERCHANDISING ● 11 SHOW RELEVANT </a> <a title="Ecommerce Platforms Supplement page 12" href="http://viewer.zmags.com/publication/e4d2b37c?page=12"> IF YOU'RE RUNNING SIX SEPARATE SYSTEMS, </a> <a title="Ecommerce Platforms Supplement page 13" href="http://viewer.zmags.com/publication/e4d2b37c?page=13"> MERCHANDISING ● 13 prioritising the pro</a> <a title="Ecommerce Platforms Supplement page 14" href="http://viewer.zmags.com/publication/e4d2b37c?page=14"> 14 ● IN-STORE EXPERIENCE THE HIGH STREET GOES DI</a> <a title="Ecommerce Platforms Supplement page 15" href="http://viewer.zmags.com/publication/e4d2b37c?page=15"> IN-STORE EXPERIENCE ● 15 Telmetrics, </a> <a title="Ecommerce Platforms Supplement page 16" href="http://viewer.zmags.com/publication/e4d2b37c?page=16"> 1 Day Sponsored by 14th October 2014, Novotel, Ha</a> <a title="Ecommerce Platforms Supplement page 17" href="http://viewer.zmags.com/publication/e4d2b37c?page=17"> IN-STORE EXPERIENCE ● 17 in London, puts</a> <a title="Ecommerce Platforms Supplement page 18" href="http://viewer.zmags.com/publication/e4d2b37c?page=18"> 18 ● LOGISTICS EXPRESS DELIVERY SPEED AND CONVE</a> <a title="Ecommerce Platforms Supplement page 19" href="http://viewer.zmags.com/publication/e4d2b37c?page=19"> LOGISTICS ● 19 DQGVSHFL¿FWL</a> <a title="Ecommerce Platforms Supplement page 20" href="http://viewer.zmags.com/publication/e4d2b37c?page=20"> have delivered over 173 million online grocery or</a> <a title="Ecommerce Platforms Supplement page 21" href="http://viewer.zmags.com/publication/e4d2b37c?page=21"> LOGISTICS ● 21 ACHIEVING OMNICH</a> <a title="Ecommerce Platforms Supplement page 22" href="http://viewer.zmags.com/publication/e4d2b37c?page=22"> 22 ● STRATEGY FRAMEWORK BUILDING FOR THE FUTURE</a> <a title="Ecommerce Platforms Supplement page 23" href="http://viewer.zmags.com/publication/e4d2b37c?page=23"> STRATEGY FRAMEWORK ● 23 Evett</a> <a title="Ecommerce Platforms Supplement page 24" href="http://viewer.zmags.com/publication/e4d2b37c?page=24"> You must have the capability to continually evolv</a> <a title="Ecommerce Platforms Supplement page 25" href="http://viewer.zmags.com/publication/e4d2b37c?page=25"> STRATEGY FRAMEWORK ● 25 with two t</a> <a title="Ecommerce Platforms Supplement page 26" href="http://viewer.zmags.com/publication/e4d2b37c?page=26"> 26 ● CUSTOMER ENGAGEMENT ARE YOU BEING SERVED? </a> <a title="Ecommerce Platforms Supplement page 27" href="http://viewer.zmags.com/publication/e4d2b37c?page=27"> CUSTOMER ENGAGEMENT ● 27 WELCOME </a> <a title="Ecommerce Platforms Supplement page 28" href="http://viewer.zmags.com/publication/e4d2b37c?page=28"> “Mobile technology has given new meaning to `l</a> <a title="Ecommerce Platforms Supplement page 29" href="http://viewer.zmags.com/publication/e4d2b37c?page=29"> CUSTOMER ENGAGEMENT ● 29 the consumer</a> <a title="Ecommerce Platforms Supplement page 30" href="http://viewer.zmags.com/publication/e4d2b37c?page=30"> </a> <a title="Ecommerce Platforms Supplement page 31" href="http://viewer.zmags.com/publication/e4d2b37c?page=31"> CONCLUSION ● 31 CONCLUSION... T </a> <a title="Ecommerce Platforms Supplement page 32" href="http://viewer.zmags.com/publication/e4d2b37c?page=32"> </a>