<br />
LAW À LA MODE<br />
Special Edition – INTA 2012<br />
Top 10 tips for brand owners<br />
in Asia<br />
Collaborating with the high<br />
street<br />
The risks for luxury brands<br />
Ambush marketing rules in<br />
2012’s summer of sports<br />
L’Oreal and eBay<br />
Worth it for brand owners?<br />
Gucci’s battle against Guess<br />
Fashion, Retail and Design Group<br />
Contents<br />
ThE Top 10 TIpS All brANd owNErS NEEd To kNow AbouT ASIA 03<br />
Tips for building and maintaining your brand in Asia<br />
CulTIvATINg luxury brANdS IN ThE world of fAST fAShIoN 04<br />
We examine the effect of a high street collaboration on a luxury brand<br />
A goldEN opporTuNITy… for A rEd CArd? 05<br />
Navigating the anti-ambush marketing hurdles to ensure your business doesn’t make a false star t this s<a title="INTA 2012 - Special Edition - Law a la Mode page 1" href="http://viewer.zmags.com/publication/e516913c?page=1"> LAW À LA MODE Special Edition – INTA 2012 To</a>
<a title="INTA 2012 - Special Edition - Law a la Mode page 2" href="http://viewer.zmags.com/publication/e516913c?page=2"> Contents ThE Top 10 TIpS All brANd owNErS NEEd To</a>
<a title="INTA 2012 - Special Edition - Law a la Mode page 3" href="http://viewer.zmags.com/publication/e516913c?page=3"> THE Top 10 TIpS ALL BRAND OWNERS NEED TO KNOW ABO</a>
<a title="INTA 2012 - Special Edition - Law a la Mode page 4" href="http://viewer.zmags.com/publication/e516913c?page=4"> Cultivating Luxury Brands in the World of </a>
<a title="INTA 2012 - Special Edition - Law a la Mode page 5" href="http://viewer.zmags.com/publication/e516913c?page=5"> A GOLDEN OPPORTUNITY… FOR A RED CARD? Ensuring yo</a>
<a title="INTA 2012 - Special Edition - Law a la Mode page 6" href="http://viewer.zmags.com/publication/e516913c?page=6"> L’OREAL v. EBAy: WAS IT WORTH IT FOR BRAND OWNERS</a>
<a title="INTA 2012 - Special Edition - Law a la Mode page 7" href="http://viewer.zmags.com/publication/e516913c?page=7"> GUCCI’S BATTLE AGAInST GUESS AN INSPIRED CHOICE? </a>
<a title="INTA 2012 - Special Edition - Law a la Mode page 8" href="http://viewer.zmags.com/publication/e516913c?page=8"> The Global Co-Chairs of our Fashion, Retail and D</a>