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<br /> S<br /> m<br /> URVEY<br /> arket research bulletin<br /> <br /> <br /> <br /> CONGRATULATIONS!<br /> YOU MAY KISS THE BRIDAL<br /> BUSINESS<br /> Close the<br /> Feedback Loop<br /> How Measuring Customer<br /> Satisfaction Can Improve<br /> Customer Satisfaction<br /> <br /> Maritz Research Acquires<br /> evolve24<br /> Concept Testing<br /> And the“Uniqueness”<br /> Paradox<br /> Understanding<br /> the New Consumer<br /> <br /> November, 2010<br /> © 2010 Decipher, Inc.<br /> <br /> 22% FASHION<br /> 7% COMFORT<br /> 3% PRICE<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> &<a title="SURVEY Magazine, November 2010..pdf page 1" href="http://viewer.zmags.com/publication/e557b72b?page=1">S mURVEYarket research bulletin</a> S mURVEYarket research bulletin<a title="SURVEY Magazine, November 2010..pdf page 2" href="http://viewer.zmags.com/publication/e557b72b?page=2">© 2010 Decipher, Inc.22% FASHION7% COMFORT </a> © 2010 Decipher, Inc.22% FASHION7% COMFORT <a title="SURVEY Magazine, November 2010..pdf page 3" href="http://viewer.zmags.com/publication/e557b72b?page=3">68%FEAR OF LOOKING LIKE YOUR FATHER?</a> 68%FEAR OF LOOKING LIKE YOUR FATHER?<a title="SURVEY Magazine, November 2010..pdf page 4" href="http://viewer.zmags.com/publication/e557b72b?page=4">S m38</a> S m38<a title="SURVEY Magazine, November 2010..pdf page 5" href="http://viewer.zmags.com/publication/e557b72b?page=5">57social Media50Trendssocial Media20 </a> 57social Media50Trendssocial Media20 <a title="SURVEY Magazine, November 2010..pdf page 6" href="http://viewer.zmags.com/publication/e557b72b?page=6">Become an OnlineReporting Artistwith Dapresy P</a> Become an OnlineReporting Artistwith Dapresy P<a title="SURVEY Magazine, November 2010..pdf page 7" href="http://viewer.zmags.com/publication/e557b72b?page=7"></a> <a title="SURVEY Magazine, November 2010..pdf page 8" href="http://viewer.zmags.com/publication/e557b72b?page=8">Close theFeedbackLoopHow Measuring Customer </a> Close theFeedbackLoopHow Measuring Customer <a title="SURVEY Magazine, November 2010..pdf page 9" href="http://viewer.zmags.com/publication/e557b72b?page=9">November, 2010</a> November, 2010<a title="SURVEY Magazine, November 2010..pdf page 10" href="http://viewer.zmags.com/publication/e557b72b?page=10">A Rice/NYU study showed that customers who took p</a> A Rice/NYU study showed that customers who took p<a title="SURVEY Magazine, November 2010..pdf page 11" href="http://viewer.zmags.com/publication/e557b72b?page=11">Adding email triggers to a traditional question-</a> Adding email triggers to a traditional question-<a title="SURVEY Magazine, November 2010..pdf page 12" href="http://viewer.zmags.com/publication/e557b72b?page=12">The Feedback LoopWhen surveying customers, empl</a> The Feedback LoopWhen surveying customers, empl<a title="SURVEY Magazine, November 2010..pdf page 13" href="http://viewer.zmags.com/publication/e557b72b?page=13">VizAble’s video streaming technology and online q</a> VizAble’s video streaming technology and online q<a title="SURVEY Magazine, November 2010..pdf page 14" href="http://viewer.zmags.com/publication/e557b72b?page=14">The Power of VideoVideo is revolutionizing </a> The Power of VideoVideo is revolutionizing <a title="SURVEY Magazine, November 2010..pdf page 15" href="http://viewer.zmags.com/publication/e557b72b?page=15">How can your business experience thepower of onl</a> How can your business experience thepower of onl<a title="SURVEY Magazine, November 2010..pdf page 16" href="http://viewer.zmags.com/publication/e557b72b?page=16">SAFETY. SERVICE. STABILITY. VALUE. </a> SAFETY. SERVICE. STABILITY. VALUE. <a title="SURVEY Magazine, November 2010..pdf page 17" href="http://viewer.zmags.com/publication/e557b72b?page=17"></a> <a title="SURVEY Magazine, November 2010..pdf page 18" href="http://viewer.zmags.com/publication/e557b72b?page=18">The most accessible database of syndicated market</a> The most accessible database of syndicated market<a title="SURVEY Magazine, November 2010..pdf page 19" href="http://viewer.zmags.com/publication/e557b72b?page=19">ShapetheFuture.ResearchNow.Powered by the op</a> ShapetheFuture.ResearchNow.Powered by the op<a title="SURVEY Magazine, November 2010..pdf page 20" href="http://viewer.zmags.com/publication/e557b72b?page=20">Gongos:It’s your calendar,your alarm,your inb</a> Gongos:It’s your calendar,your alarm,your inb<a title="SURVEY Magazine, November 2010..pdf page 21" href="http://viewer.zmags.com/publication/e557b72b?page=21"> What Facebook Teaches UsAbout the Potential of</a> What Facebook Teaches UsAbout the Potential of<a title="SURVEY Magazine, November 2010..pdf page 22" href="http://viewer.zmags.com/publication/e557b72b?page=22">W ithout question, the story of Fac</a> W ithout question, the story of Fac<a title="SURVEY Magazine, November 2010..pdf page 23" href="http://viewer.zmags.com/publication/e557b72b?page=23">But, why is it that we as a culture are increasin</a> But, why is it that we as a culture are increasin<a title="SURVEY Magazine, November 2010..pdf page 24" href="http://viewer.zmags.com/publication/e557b72b?page=24">Connectedat the HipHas aWhole NewMeaningBe</a> Connectedat the HipHas aWhole NewMeaningBe<a title="SURVEY Magazine, November 2010..pdf page 25" href="http://viewer.zmags.com/publication/e557b72b?page=25">As socially dynamic research communities become e</a> As socially dynamic research communities become e<a title="SURVEY Magazine, November 2010..pdf page 26" href="http://viewer.zmags.com/publication/e557b72b?page=26">CONGRATULATIONS!YOU MAY KISS THEBRIDAL BUSINESS</a> CONGRATULATIONS!YOU MAY KISS THEBRIDAL BUSINESS<a title="SURVEY Magazine, November 2010..pdf page 27" href="http://viewer.zmags.com/publication/e557b72b?page=27">THE RECESSION PROOFREVELATIONYou have probably </a> THE RECESSION PROOFREVELATIONYou have probably <a title="SURVEY Magazine, November 2010..pdf page 28" href="http://viewer.zmags.com/publication/e557b72b?page=28">scottkay.saks.com</a> scottkay.saks.com<a title="SURVEY Magazine, November 2010..pdf page 29" href="http://viewer.zmags.com/publication/e557b72b?page=29">Alexandria FacilityKing St. Metro Place1729 Kin</a> Alexandria FacilityKing St. Metro Place1729 Kin<a title="SURVEY Magazine, November 2010..pdf page 30" href="http://viewer.zmags.com/publication/e557b72b?page=30">We’re proof it works. 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I needed someone with just the right</a> “I knew that I needed someone with just the right<a title="SURVEY Magazine, November 2010..pdf page 36" href="http://viewer.zmags.com/publication/e557b72b?page=36">Because of the changes, the way research and surv</a> Because of the changes, the way research and surv<a title="SURVEY Magazine, November 2010..pdf page 37" href="http://viewer.zmags.com/publication/e557b72b?page=37">YOU’RE KNOWN FOR THE COMPANY YOUKEEPSince 2005</a> YOU’RE KNOWN FOR THE COMPANY YOUKEEPSince 2005<a title="SURVEY Magazine, November 2010..pdf page 38" href="http://viewer.zmags.com/publication/e557b72b?page=38"></a> <a title="SURVEY Magazine, November 2010..pdf page 39" href="http://viewer.zmags.com/publication/e557b72b?page=39">Concept TestingAnd The “Uniqueness”ParadoxBy J</a> Concept TestingAnd The “Uniqueness”ParadoxBy J<a title="SURVEY Magazine, November 2010..pdf page 40" href="http://viewer.zmags.com/publication/e557b72b?page=40">A “systems approach”permits comparisonsto be ma</a> A “systems approach”permits comparisonsto be ma<a title="SURVEY Magazine, November 2010..pdf page 41" href="http://viewer.zmags.com/publication/e557b72b?page=41">Standards help achieve consistency from concept t</a> Standards help achieve consistency from concept t<a title="SURVEY Magazine, November 2010..pdf page 42" href="http://viewer.zmags.com/publication/e557b72b?page=42">Sampling StrategyTwo very different sampling st</a> Sampling StrategyTwo very different sampling st<a title="SURVEY Magazine, November 2010..pdf page 43" href="http://viewer.zmags.com/publication/e557b72b?page=43">The QuestionnaireNaturally, you will want to use</a> The QuestionnaireNaturally, you will want to use<a title="SURVEY Magazine, November 2010..pdf page 44" href="http://viewer.zmags.com/publication/e557b72b?page=44">Uniqueness ParadoxFew marketers really understa</a> Uniqueness ParadoxFew marketers really understa<a title="SURVEY Magazine, November 2010..pdf page 45" href="http://viewer.zmags.com/publication/e557b72b?page=45">The ProductConcept testing evaluates only the “</a> The ProductConcept testing evaluates only the “<a title="SURVEY Magazine, November 2010..pdf page 46" href="http://viewer.zmags.com/publication/e557b72b?page=46">UNLOCKING CANDOR IN ONLINE QUALITATIVE RESEARCH:</a> UNLOCKING CANDOR IN ONLINE QUALITATIVE RESEARCH:<a title="SURVEY Magazine, November 2010..pdf page 47" href="http://viewer.zmags.com/publication/e557b72b?page=47">Candor in Online Qualitative: A Methodological Br</a> Candor in Online Qualitative: A Methodological Br<a title="SURVEY Magazine, November 2010..pdf page 48" href="http://viewer.zmags.com/publication/e557b72b?page=48">Case Study: Private Thoughts VersusPublic Statem</a> Case Study: Private Thoughts VersusPublic Statem<a title="SURVEY Magazine, November 2010..pdf page 49" href="http://viewer.zmags.com/publication/e557b72b?page=49"></a> <a title="SURVEY Magazine, November 2010..pdf page 50" href="http://viewer.zmags.com/publication/e557b72b?page=50"></a> <a title="SURVEY Magazine, November 2010..pdf page 51" href="http://viewer.zmags.com/publication/e557b72b?page=51">Seeing is BelievingTesting Behavior in Online Ch</a> Seeing is BelievingTesting Behavior in Online Ch<a title="SURVEY Magazine, November 2010..pdf page 52" href="http://viewer.zmags.com/publication/e557b72b?page=52">KeyElementof UserInterfacesis UsabilityBusin</a> KeyElementof UserInterfacesis UsabilityBusin<a title="SURVEY Magazine, November 2010..pdf page 53" href="http://viewer.zmags.com/publication/e557b72b?page=53">Digital FluencyIn addition to Nielson's three po</a> Digital FluencyIn addition to Nielson's three po<a title="SURVEY Magazine, November 2010..pdf page 54" href="http://viewer.zmags.com/publication/e557b72b?page=54">Help when you canThere is always a child in need</a> Help when you canThere is always a child in need<a title="SURVEY Magazine, November 2010..pdf page 55" href="http://viewer.zmags.com/publication/e557b72b?page=55">86A:C96G86A:C96G86A:C96GD;:K:CIH'%&%$&&D8;6:A</a> 86A:C96G86A:C96G86A:C96GD;:K:CIH'%&%$&&D8;6:A<a title="SURVEY Magazine, November 2010..pdf page 56" href="http://viewer.zmags.com/publication/e557b72b?page=56">The leaders never rest.OOoops! The MRB Supplier </a> The leaders never rest.OOoops! The MRB Supplier <a title="SURVEY Magazine, November 2010..pdf page 57" href="http://viewer.zmags.com/publication/e557b72b?page=57">Copyright 2006-2010 AIP CorporationThe Art of R</a> Copyright 2006-2010 AIP CorporationThe Art of R<a title="SURVEY Magazine, November 2010..pdf page 58" href="http://viewer.zmags.com/publication/e557b72b?page=58">Understandingthe NewConsumer57 SURVEY mAGAZI</a> Understandingthe NewConsumer57 SURVEY mAGAZI<a title="SURVEY Magazine, November 2010..pdf page 59" href="http://viewer.zmags.com/publication/e557b72b?page=59">Key Trends in How People aroundthe World Are Com</a> Key Trends in How People aroundthe World Are Com<a title="SURVEY Magazine, November 2010..pdf page 60" href="http://viewer.zmags.com/publication/e557b72b?page=60">C learly, over the past few years, </a> C learly, over the past few years, <a title="SURVEY Magazine, November 2010..pdf page 61" href="http://viewer.zmags.com/publication/e557b72b?page=61">The recent Pew Internet and American Life Project</a> The recent Pew Internet and American Life Project<a title="SURVEY Magazine, November 2010..pdf page 62" href="http://viewer.zmags.com/publication/e557b72b?page=62">61 SURVEY mAGAZINE</a> 61 SURVEY mAGAZINE<a title="SURVEY Magazine, November 2010..pdf page 63" href="http://viewer.zmags.com/publication/e557b72b?page=63">Internet Surpasses TV as a Valued Information Sou</a> Internet Surpasses TV as a Valued Information Sou<a title="SURVEY Magazine, November 2010..pdf page 64" href="http://viewer.zmags.com/publication/e557b72b?page=64">Email panel opinions beginning to divergeSSICo</a> Email panel opinions beginning to divergeSSICo<a title="SURVEY Magazine, November 2010..pdf page 65" href="http://viewer.zmags.com/publication/e557b72b?page=65">Why Guess Who’s Completing Your Surveys? </a> Why Guess Who’s Completing Your Surveys? <a title="SURVEY Magazine, November 2010..pdf page 66" href="http://viewer.zmags.com/publication/e557b72b?page=66">65 SURVEY mAGAZINE</a> 65 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ROI</a> Optimizing Website Effectiveness and ROI<a title="SURVEY Magazine, November 2010..pdf page 72" href="http://viewer.zmags.com/publication/e557b72b?page=72"> Effective Diagnosis of your Website’s Perfor</a> Effective Diagnosis of your Website’s Perfor<a title="SURVEY Magazine, November 2010..pdf page 73" href="http://viewer.zmags.com/publication/e557b72b?page=73">Combining both behavioral and attitudinal data fo</a> Combining both behavioral and attitudinal data fo<a title="SURVEY Magazine, November 2010..pdf page 74" href="http://viewer.zmags.com/publication/e557b72b?page=74">Modeling BehaviorIt seems that there’s a model, </a> Modeling BehaviorIt seems that there’s a model, <a title="SURVEY Magazine, November 2010..pdf page 75" href="http://viewer.zmags.com/publication/e557b72b?page=75">Beyond Satisfaction.Beyond Loyalty.Beyond Recom</a> Beyond Satisfaction.Beyond Loyalty.Beyond Recom<a title="SURVEY Magazine, November 2010..pdf page 76" href="http://viewer.zmags.com/publication/e557b72b?page=76">There have been models or theories for understand</a> There have been models or theories for understand<a title="SURVEY Magazine, November 2010..pdf page 77" href="http://viewer.zmags.com/publication/e557b72b?page=77">Model N – This is a ‘one number’ or single questi</a> Model N – This is a ‘one number’ or single questi<a title="SURVEY Magazine, November 2010..pdf page 78" href="http://viewer.zmags.com/publication/e557b72b?page=78">Customer Advocacy: Recognizing The New Decision-M</a> Customer Advocacy: Recognizing The New Decision-M<a title="SURVEY Magazine, November 2010..pdf page 79" href="http://viewer.zmags.com/publication/e557b72b?page=79">Advocacy, principally based on customer word-of-m</a> Advocacy, principally based on customer word-of-m<a title="SURVEY Magazine, November 2010..pdf page 80" href="http://viewer.zmags.com/publication/e557b72b?page=80">Since our founding in 1976, Market Probe has been</a> Since our 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href="http://viewer.zmags.com/publication/e557b72b?page=86">Top DiscussionWhat's a motivational quote you</a> Top DiscussionWhat's a motivational quote you<a title="SURVEY Magazine, November 2010..pdf page 87" href="http://viewer.zmags.com/publication/e557b72b?page=87">The key to change...is to let goof fear."Yo</a> The key to change...is to let goof fear."Yo<a title="SURVEY Magazine, November 2010..pdf page 88" href="http://viewer.zmags.com/publication/e557b72b?page=88">continued ...Work Hard, Play Hard..To work too</a> continued ...Work Hard, Play Hard..To work too<a title="SURVEY Magazine, November 2010..pdf page 89" href="http://viewer.zmags.com/publication/e557b72b?page=89">Nelson DavisClient DevelopmentDirector, AIP Co</a> Nelson DavisClient DevelopmentDirector, AIP Co<a title="SURVEY Magazine, November 2010..pdf page 90" href="http://viewer.zmags.com/publication/e557b72b?page=90">89 SURVEY mAGAZINE</a> 89 SURVEY mAGAZINE<a title="SURVEY Magazine, November 2010..pdf page 91" 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peopleAsk 1 to 100 que</a> Get in touchwith peopleAsk 1 to 100 que