Cautionary tales for
the modern investor.
The seven deadly sins of multi-asset investing.
Investment pitfalls and
how to resist them.
Investing is an activity that’s rife with opportunity to fall into
bad habits, be led astray or make decisions for the wrong reasons.
Being aware of the behavioural traps and temptations that lie in
wait for the unwary investor is the ﬁrst step to avoiding them.
The Seven Deadly Sins were formulated in early Christian teachings
to make followers mindful of man’s natural vices – lust, gluttony,
greed, sloth, wrath, envy and pride.
On the following pages, we’re adapting The Seven Deadly Sins to
the world of multi-asset investment, revealing the all-too-common
investor tendencies that we look to avoid in order to achieve reliable
long-term performance for our clients.
Thanks to John Devolle for his pertinent and Cautionary tales for the modern investor. The sev
Introduction Investment pitfalls and how to re
1. Lust (luxuria) Resist the siren call of shor
2. Gluttony (gula) When it comes to information
08 Seven Deadly Sins of Multi-Asset Investing
3. Greed (avaritia) If everyone else is investi
4. Sloth (acedia) In investment there are no s
5. Wrath (ira) Being diversiﬁed is the key to c
6. Envy (invidia) Imitating the index is the po
16 Seven Deadly Sins of Multi-Asset Investing
7. Pride (superbia) Overconﬁdence comes before
Conclusion Hindsight is a wonderful th
My investment sin checklist I avoided