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<br /> Cautionary tales for<br /> the modern investor.<br /> The seven deadly sins of multi-asset investing.<br /> <br /> Introduction<br /> Investment pitfalls and<br /> how to resist them.<br /> Investing is an activity that’s rife with opportunity to fall into<br /> bad habits, be led astray or make decisions for the wrong reasons.<br /> Being aware of the behavioural traps and temptations that lie in<br /> wait for the unwary investor is the first step to avoiding them.<br /> The Seven Deadly Sins were formulated in early Christian teachings<br /> to make followers mindful of man’s natural vices – lust, gluttony,<br /> greed, sloth, wrath, envy and pride.<br /> On the following pages, we’re adapting The Seven Deadly Sins to<br /> the world of multi-asset investment, revealing the all-too-common<br /> investor tendencies that we look to avoid in order to achieve reliable<br /> long-term performance for our clients.<br /> Thanks to John Devolle for his pertinent and<a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 1" href="http://viewer.zmags.com/publication/e5eb9faa?page=1"> Cautionary tales for the modern investor. The sev</a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 2" href="http://viewer.zmags.com/publication/e5eb9faa?page=2"> </a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 3" href="http://viewer.zmags.com/publication/e5eb9faa?page=3"> Introduction Investment pitfalls and how to re</a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 4" href="http://viewer.zmags.com/publication/e5eb9faa?page=4"> </a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 5" href="http://viewer.zmags.com/publication/e5eb9faa?page=5"> 1. Lust (luxuria) Resist the siren call of shor</a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 6" href="http://viewer.zmags.com/publication/e5eb9faa?page=6"> 2. Gluttony (gula) When it comes to information</a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 7" href="http://viewer.zmags.com/publication/e5eb9faa?page=7"> </a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 8" href="http://viewer.zmags.com/publication/e5eb9faa?page=8"> 08 Seven Deadly Sins of Multi-Asset Investing</a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 9" href="http://viewer.zmags.com/publication/e5eb9faa?page=9"> 3. Greed (avaritia) If everyone else is investi</a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 10" href="http://viewer.zmags.com/publication/e5eb9faa?page=10"> 4. Sloth (acedia) In investment there are no s</a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 11" href="http://viewer.zmags.com/publication/e5eb9faa?page=11"> </a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 12" href="http://viewer.zmags.com/publication/e5eb9faa?page=12"> </a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 13" href="http://viewer.zmags.com/publication/e5eb9faa?page=13"> 5. Wrath (ira) Being diversified is the key to c</a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 14" href="http://viewer.zmags.com/publication/e5eb9faa?page=14"> 6. Envy (invidia) Imitating the index is the po</a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 15" href="http://viewer.zmags.com/publication/e5eb9faa?page=15"> </a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 16" href="http://viewer.zmags.com/publication/e5eb9faa?page=16"> 16 Seven Deadly Sins of Multi-Asset Investing</a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 17" href="http://viewer.zmags.com/publication/e5eb9faa?page=17"> 7. Pride (superbia) Overconfidence comes before</a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 18" href="http://viewer.zmags.com/publication/e5eb9faa?page=18"> Conclusion Hindsight is a wonderful th</a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 19" href="http://viewer.zmags.com/publication/e5eb9faa?page=19"> My investment sin checklist I avoided </a> <a title="Cautionary tales for the modern investor. The seven deadly sins of multi-asset investing page 20" href="http://viewer.zmags.com/publication/e5eb9faa?page=20"> </a>