<br />
INFOLOG<br />
A mAgAzine About informAtion logistics from strAlfors #2, 2013<br />
reLease<br />
the pOwer<br />
of communication<br />
3everything communicates – everywhere<br />
3What do you know about Big Data?<br />
3It’s all about service in the marketplace<br />
INFOLOG MaGaZINe<br />
is published by Stralfors AB<br />
pubLIsher respONsIbLe<br />
Martin Sterner<br />
martin.sterner@stralfors.se<br />
text aNd desIGN<br />
www.valuenotnoise.se<br />
traNsLatION<br />
www.sprakbolaget.se<br />
prINted by<br />
www.mixiprint.se<br />
address<br />
Infolog Magazine<br />
Strålfors AB<br />
341 84 Ljungby<br />
Sweden<br />
www.stralfors.co.uk<br />
strÅLFOrs develops<br />
and offers communication<br />
solutions giving companies<br />
with many customers<br />
completely new<br />
opportunities for more<br />
personal and stronger<br />
customer relations.<br />
Stralfors has revenue<br />
of SEK 2.7 billion, has<br />
manufacturing in seve<a title="20130802_infolog_UK page 1" href="http://viewer.zmags.com/publication/e864f03c?page=1"> INFOLOG A mAgAzine About informAtion logistics fr</a>
<a title="20130802_infolog_UK page 2" href="http://viewer.zmags.com/publication/e864f03c?page=2"> INFOLOG MaGaZINe is published by Stralfors AB pub</a>
<a title="20130802_infolog_UK page 3" href="http://viewer.zmags.com/publication/e864f03c?page=3"> „ Contents topic: everything com</a>
<a title="20130802_infolog_UK page 4" href="http://viewer.zmags.com/publication/e864f03c?page=4"> searCh. repLaCe. Checking facts, p</a>
<a title="20130802_infolog_UK page 5" href="http://viewer.zmags.com/publication/e864f03c?page=5"> “ The consumer is armed to the teeth,” says Sven </a>
<a title="20130802_infolog_UK page 6" href="http://viewer.zmags.com/publication/e864f03c?page=6"> 6 3 INFOLOG</a>
<a title="20130802_infolog_UK page 7" href="http://viewer.zmags.com/publication/e864f03c?page=7"> What is bIG data? TexT: ewa asTly • PHOTO: maTTO</a>
<a title="20130802_infolog_UK page 8" href="http://viewer.zmags.com/publication/e864f03c?page=8"> 8 3 INFOLOG</a>
<a title="20130802_infolog_UK page 9" href="http://viewer.zmags.com/publication/e864f03c?page=9"> “DAtA is to the informAtion society toDAy WhAt co</a>
<a title="20130802_infolog_UK page 10" href="http://viewer.zmags.com/publication/e864f03c?page=10"> dId yOu kNOw that ... ... with the ri</a>
<a title="20130802_infolog_UK page 11" href="http://viewer.zmags.com/publication/e864f03c?page=11"> ... Big Data is the enormous volume</a>
<a title="20130802_infolog_UK page 12" href="http://viewer.zmags.com/publication/e864f03c?page=12"> Big Data – the traces of data we all leave behind</a>
<a title="20130802_infolog_UK page 13" href="http://viewer.zmags.com/publication/e864f03c?page=13"> INFOLOG 3 13</a>
<a title="20130802_infolog_UK page 14" href="http://viewer.zmags.com/publication/e864f03c?page=14"> B Loyalty ig Data is t</a>
<a title="20130802_infolog_UK page 15" href="http://viewer.zmags.com/publication/e864f03c?page=15"> ly send me a special offer on my mobile. But for </a>
<a title="20130802_infolog_UK page 16" href="http://viewer.zmags.com/publication/e864f03c?page=16"> Marketing for all the senses! The smell of freshl</a>
<a title="20130802_infolog_UK page 17" href="http://viewer.zmags.com/publication/e864f03c?page=17"> T Niklas Broweus is hree shops in </a>
<a title="20130802_infolog_UK page 18" href="http://viewer.zmags.com/publication/e864f03c?page=18"> Every year about 400 million invoices are sent to</a>
<a title="20130802_infolog_UK page 19" href="http://viewer.zmags.com/publication/e864f03c?page=19"> aNNOuNCeMeNts content mArketing 64 Augmente</a>
<a title="20130802_infolog_UK page 20" href="http://viewer.zmags.com/publication/e864f03c?page=20"> We people live our lives totally isolated from co</a>
<a title="20130802_infolog_UK page 21" href="http://viewer.zmags.com/publication/e864f03c?page=21"> B eing a service company</a>
<a title="20130802_infolog_UK page 22" href="http://viewer.zmags.com/publication/e864f03c?page=22"> Apple’s a longer possible s</a>
<a title="20130802_infolog_UK page 23" href="http://viewer.zmags.com/publication/e864f03c?page=23"> that the hidden services take on signifi- cantly </a>
<a title="20130802_infolog_UK page 24" href="http://viewer.zmags.com/publication/e864f03c?page=24"> 24 3 INFOLOG</a>
<a title="20130802_infolog_UK page 25" href="http://viewer.zmags.com/publication/e864f03c?page=25"> Selling an important staple such as bread in seve</a>
<a title="20130802_infolog_UK page 26" href="http://viewer.zmags.com/publication/e864f03c?page=26"> The best-known products at an international level</a>
<a title="20130802_infolog_UK page 27" href="http://viewer.zmags.com/publication/e864f03c?page=27"> Jacob Malmros is responsible for the business sys</a>
<a title="20130802_infolog_UK page 28" href="http://viewer.zmags.com/publication/e864f03c?page=28"> Pernilla Jonsson is responsible for the Consumer,</a>
<a title="20130802_infolog_UK page 29" href="http://viewer.zmags.com/publication/e864f03c?page=29"> The home and friends play significant roles in the</a>
<a title="20130802_infolog_UK page 30" href="http://viewer.zmags.com/publication/e864f03c?page=30"> sIMpLer deCIsION-MakING paths Every year almost 5</a>
<a title="20130802_infolog_UK page 31" href="http://viewer.zmags.com/publication/e864f03c?page=31"> INFOLOG 3 31</a>
<a title="20130802_infolog_UK page 32" href="http://viewer.zmags.com/publication/e864f03c?page=32"> D B Schenker is a</a>
<a title="20130802_infolog_UK page 33" href="http://viewer.zmags.com/publication/e864f03c?page=33"> aNNOuNCeMeNts uniQue professorship Darek Hafto</a>
<a title="20130802_infolog_UK page 34" href="http://viewer.zmags.com/publication/e864f03c?page=34"> Dariush ghatan 3 Dariush ghatan is an entreprene</a>
<a title="20130802_infolog_UK page 35" href="http://viewer.zmags.com/publication/e864f03c?page=35"> Curiosity, courage and chalenges F </a>
<a title="20130802_infolog_UK page 36" href="http://viewer.zmags.com/publication/e864f03c?page=36"> the NatIONaL servICe LOttery In the centre stands</a>
<a title="20130802_infolog_UK page 37" href="http://viewer.zmags.com/publication/e864f03c?page=37"> Daniel draws out a card, tears off the control st</a>
<a title="20130802_infolog_UK page 38" href="http://viewer.zmags.com/publication/e864f03c?page=38"> In the past, personnel had to</a>
<a title="20130802_infolog_UK page 39" href="http://viewer.zmags.com/publication/e864f03c?page=39"> For the very first time, there were more invest</a>
<a title="20130802_infolog_UK page 40" href="http://viewer.zmags.com/publication/e864f03c?page=40"> Meet Our peOpLe Magdalena Schindler is Customer </a>