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Zmags
INFOLOG
A mAgAzine About informAtion logistics from strAlfors #2, 2013
reLease
the pOwer
of communication
3everything communicates – everywhere
3What do you know about Big Data?
3It’s all about service in the marketplace
INFOLOG MaGaZINe
is published by Stralfors AB
pubLIsher respONsIbLe
Martin Sterner
martin.sterner@stralfors.se
text aNd desIGN
www.valuenotnoise.se
traNsLatION
www.sprakbolaget.se
prINted by
www.mixiprint.se
address
Infolog Magazine
Strålfors AB
341 84 Ljungby
Sweden
www.stralfors.co.uk
strÅLFOrs develops
and offers communication
solutions giving companies
with many customers
completely new
opportunities for more
personal and stronger
customer relations.
Stralfors has revenue
of SEK 2.7 billion, has
manufacturing in seve
INFOLOG A mAgAzine About informAtion logistics fr
INFOLOG MaGaZINe is published by Stralfors AB pub
„ Contents topic: everything com
searCh. repLaCe. Checking facts, p
“ The consumer is armed to the teeth,” says Sven
6 3 INFOLOG
What is bIG data? TexT: ewa asTly • PHOTO: maTTO
8 3 INFOLOG
“DAtA is to the informAtion society toDAy WhAt co
dId yOu kNOw that ... ... with the ri
... Big Data is the enormous volume
Big Data – the traces of data we all leave behind
INFOLOG 3 13
B Loyalty ig Data is t
ly send me a special offer on my mobile. But for
Marketing for all the senses! The smell of freshl
T Niklas Broweus is hree shops in
Every year about 400 million invoices are sent to
aNNOuNCeMeNts content mArketing 64 Augmente
We people live our lives totally isolated from co
B eing a service company
Apple’s a longer possible s
that the hidden services take on signifi- cantly
24 3 INFOLOG
Selling an important staple such as bread in seve
The best-known products at an international level
Jacob Malmros is responsible for the business sys
Pernilla Jonsson is responsible for the Consumer,
The home and friends play significant roles in the
sIMpLer deCIsION-MakING paths Every year almost 5
INFOLOG 3 31
D B Schenker is a
aNNOuNCeMeNts uniQue professorship Darek Hafto
Dariush ghatan 3 Dariush ghatan is an entreprene
Curiosity, courage and chalenges F
the NatIONaL servICe LOttery In the centre stands
Daniel draws out a card, tears off the control st
In the past, personnel had to
For the very first time, there were more invest
Meet Our peOpLe Magdalena Schindler is Customer