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<br /> +<br /> THE<br /> RETAILER’S<br /> HOLIDAY SALES GUID<br /> AT YOUR FINGERTIPS<br /> CURRENT ISSUE<br /> CONVENTIONTV @ NAMM<br /> YOUTUBE VIDEOS<br /> 100% ANDROID, BLACKBERRY<br /> & IPHONE/IPAD COMPATIBLE<br /> VNEWSLETTER GETS A NEW LOOK!<br /> E<br /> m<br /> m<br /> holiday sales guide holiday sales guide holiday sales guide holiday sales guide holiday sales guide h o liday<br /> Hot ‘<br /> Stuffers<br /> Holida<br /> By Dan Ferrisi<br /> It may only be September, but retailers like you k<br /> selling season takes months to prepare for…and th<br /> Septe<br /> Volu<br /> ber 16, 2013<br /> e 30, No. 9<br /> <br /> <br /> <br /> <br /> <br /> Stocking<br /> ’ For The<br /> y Season<br /> now that the holiday<br /> ose preparations had<br /> Here Comes<br /> better be right! After all, the fourth quarter is, for many retailers, the one<br /> that ultimately determines whether the year is boom<a title="2013 Vol. 30-32 page 1" href="http://viewer.zmags.com/publication/e889d17d?page=1"> + THE RETAILER’S HOLIDAY SALES GUID AT YOUR FINGE</a> <a title="2013 Vol. 30-32 page 2" href="http://viewer.zmags.com/publication/e889d17d?page=2"> E m m holiday sales guide holiday sales guide</a> <a title="2013 Vol. 30-32 page 3" href="http://viewer.zmags.com/publication/e889d17d?page=3"> </a> <a title="2013 Vol. 30-32 page 4" href="http://viewer.zmags.com/publication/e889d17d?page=4"> SUMMER NAMM ISSUE Your Amp & Speaker Sales July</a> <a title="2013 Vol. 30-32 page 5" href="http://viewer.zmags.com/publication/e889d17d?page=5"> www.CedarCreekCases.com Custom designed h</a> <a title="2013 Vol. 30-32 page 6" href="http://viewer.zmags.com/publication/e889d17d?page=6"> Zoom North America Launches A new company, Zo</a> <a title="2013 Vol. 30-32 page 7" href="http://viewer.zmags.com/publication/e889d17d?page=7"> 24 Inside VOLUME 30 NO. 7 FEATURES ON THE COV</a> <a title="2013 Vol. 30-32 page 8" href="http://viewer.zmags.com/publication/e889d17d?page=8"> Versatile, Compact, Scalable Array for the Masses</a> <a title="2013 Vol. 30-32 page 9" href="http://viewer.zmags.com/publication/e889d17d?page=9"> DITORIAL E Summer Breeze (Makes Me Feel Fine) </a> <a title="2013 Vol. 30-32 page 10" href="http://viewer.zmags.com/publication/e889d17d?page=10"> DEALERS! 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Your Style. © 2013 PRS Guitars - Phot</a> <a title="2013 Vol. 30-32 page 13" href="http://viewer.zmags.com/publication/e889d17d?page=13"> ATEST L Yamaha Keyboards Do The Trick By Karissa </a> <a title="2013 Vol. 30-32 page 14" href="http://viewer.zmags.com/publication/e889d17d?page=14"> AKG Helps In ‘Raiding The Rock Vault’ On the </a> <a title="2013 Vol. 30-32 page 15" href="http://viewer.zmags.com/publication/e889d17d?page=15"> ATEST L Korg USA Launches New Consumer Awareness </a> <a title="2013 Vol. 30-32 page 16" href="http://viewer.zmags.com/publication/e889d17d?page=16"> Graph Tech Celebrates 30-Year Legacy Spurred </a> <a title="2013 Vol. 30-32 page 17" href="http://viewer.zmags.com/publication/e889d17d?page=17"> ADVERTORIAL • JULY </a> <a title="2013 Vol. 30-32 page 18" href="http://viewer.zmags.com/publication/e889d17d?page=18"> f Hard-Earned Wisdom rom Industry Icons Moderate</a> <a title="2013 Vol. 30-32 page 19" href="http://viewer.zmags.com/publication/e889d17d?page=19"> L ATEST Loudbox At The Top Of The Heap</a> <a title="2013 Vol. 30-32 page 20" href="http://viewer.zmags.com/publication/e889d17d?page=20"> Peavey, DC Comics Team Peavey Electronics has</a> <a title="2013 Vol. 30-32 page 21" href="http://viewer.zmags.com/publication/e889d17d?page=21"> P EOPLE Velazquez Keeps ADJ’s Future Bright </a> <a title="2013 Vol. 30-32 page 22" href="http://viewer.zmags.com/publication/e889d17d?page=22"> </a> <a title="2013 Vol. 30-32 page 23" href="http://viewer.zmags.com/publication/e889d17d?page=23"> P EOPLE King Of The Mulvihill KHS America </a> <a title="2013 Vol. 30-32 page 24" href="http://viewer.zmags.com/publication/e889d17d?page=24"> </a> <a title="2013 Vol. 30-32 page 25" href="http://viewer.zmags.com/publication/e889d17d?page=25"> P RODUCTS DrPumrso&APeurcudssion Zip! 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Join Danny Rocks of The Company Roc</a> <a title="2013 Vol. 30-32 page 37" href="http://viewer.zmags.com/publication/e889d17d?page=37"> 2013 Summer NAMM University Sessions 11am How</a> <a title="2013 Vol. 30-32 page 38" href="http://viewer.zmags.com/publication/e889d17d?page=38"> They’ll discuss their top picks from each of the </a> <a title="2013 Vol. 30-32 page 39" href="http://viewer.zmags.com/publication/e889d17d?page=39"> 2013 Summer NAMM Exhibitor List (COURTESY OF NAMM</a> <a title="2013 Vol. 30-32 page 40" href="http://viewer.zmags.com/publication/e889d17d?page=40"> NewBay Media 1229 Nickel Cig</a> <a title="2013 Vol. 30-32 page 41" href="http://viewer.zmags.com/publication/e889d17d?page=41"> SEVENTY-SIXTH EDITION 38 </a> <a title="2013 Vol. 30-32 page 42" href="http://viewer.zmags.com/publication/e889d17d?page=42"> The Stanton SCS.4DJ is a stand alone, self</a> <a title="2013 Vol. 30-32 page 43" href="http://viewer.zmags.com/publication/e889d17d?page=43"> Gretsch Drums Hosts Retailers At U.S. Factory </a> <a title="2013 Vol. 30-32 page 44" href="http://viewer.zmags.com/publication/e889d17d?page=44"> </a> <a title="2013 Vol. 30-32 page 45" href="http://viewer.zmags.com/publication/e889d17d?page=45"> FIVE MINUTES WITH BRIAN GROSS President</a> <a title="2013 Vol. 30-32 page 46" href="http://viewer.zmags.com/publication/e889d17d?page=46"> </a> <a title="2013 Vol. 30-32 page 47" href="http://viewer.zmags.com/publication/e889d17d?page=47"> The studio at Bach to Rock’s Bethesda MD location</a> <a title="2013 Vol. 30-32 page 48" href="http://viewer.zmags.com/publication/e889d17d?page=48"> more than 100 bands competing. More than 1,500 pa</a> <a title="2013 Vol. 30-32 page 49" href="http://viewer.zmags.com/publication/e889d17d?page=49"> 46 The lobby in Bethesda. states in which we ei</a> <a title="2013 Vol. 30-32 page 50" href="http://viewer.zmags.com/publication/e889d17d?page=50"> working relationships with music products retail </a> <a title="2013 Vol. 30-32 page 51" href="http://viewer.zmags.com/publication/e889d17d?page=51"> MI SPY VIRGINIA IS FOR AMP LOVERS I had </a> <a title="2013 Vol. 30-32 page 52" href="http://viewer.zmags.com/publication/e889d17d?page=52"> 1234 APC (AUDIO - POWER COMBO) SNAKES </a> <a title="2013 Vol. 30-32 page 53" href="http://viewer.zmags.com/publication/e889d17d?page=53"> around me. I noticed a few customers bopping from</a> <a title="2013 Vol. 30-32 page 54" href="http://viewer.zmags.com/publication/e889d17d?page=54"> I took that under advisement even as I sought</a> <a title="2013 Vol. 30-32 page 55" href="http://viewer.zmags.com/publication/e889d17d?page=55"> to speak.) “Can I help you?” Action Man asked</a> <a title="2013 Vol. 30-32 page 56" href="http://viewer.zmags.com/publication/e889d17d?page=56"> AMPLIFY YOUR AMP & SPEAKER SALES (continued from </a> <a title="2013 Vol. 30-32 page 57" href="http://viewer.zmags.com/publication/e889d17d?page=57"> S P E C I A L T O T H E R E TA I L E R GRETSC</a> <a title="2013 Vol. 30-32 page 58" href="http://viewer.zmags.com/publication/e889d17d?page=58"> </a> <a title="2013 Vol. 30-32 page 59" href="http://viewer.zmags.com/publication/e889d17d?page=59"> SHINE A LIGHT THE ROAD TO SUCCESS By Michelle</a> <a title="2013 Vol. 30-32 page 60" href="http://viewer.zmags.com/publication/e889d17d?page=60"> </a> <a title="2013 Vol. 30-32 page 61" href="http://viewer.zmags.com/publication/e889d17d?page=61"> SALES GURU INVESTMENT TIME By Gene Fresco </a> <a title="2013 Vol. 30-32 page 62" href="http://viewer.zmags.com/publication/e889d17d?page=62"> </a> <a title="2013 Vol. 30-32 page 63" href="http://viewer.zmags.com/publication/e889d17d?page=63"> V E D D AT O R I A L THE AGE OF URGENCY By </a> <a title="2013 Vol. 30-32 page 64" href="http://viewer.zmags.com/publication/e889d17d?page=64"> FIND OUT WHY EVERYONE IS WATCHING </a> <a title="2013 Vol. 30-32 page 65" href="http://viewer.zmags.com/publication/e889d17d?page=65"> TheRetailer's Mall </a> <a title="2013 Vol. 30-32 page 66" href="http://viewer.zmags.com/publication/e889d17d?page=66"> TheRetailer's Mall </a> <a title="2013 Vol. 30-32 page 67" href="http://viewer.zmags.com/publication/e889d17d?page=67"> Ad Index Company Pg ACE PRODUCT</a> <a title="2013 Vol. 30-32 page 68" href="http://viewer.zmags.com/publication/e889d17d?page=68"> SUMMER NAMM NEW PRODUCT 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30-32 page 76" href="http://viewer.zmags.com/publication/e889d17d?page=76"> SUMMER NAMM WRAP-UP UP U Aug Volu ust 15, </a> <a title="2013 Vol. 30-32 page 77" href="http://viewer.zmags.com/publication/e889d17d?page=77"> </a> <a title="2013 Vol. 30-32 page 78" href="http://viewer.zmags.com/publication/e889d17d?page=78"> Gibson Guitar Becomes Gibson Brands To repres</a> <a title="2013 Vol. 30-32 page 79" href="http://viewer.zmags.com/publication/e889d17d?page=79"> Inside VOLUME 30 NO.8 FEATURES </a> <a title="2013 Vol. 30-32 page 80" href="http://viewer.zmags.com/publication/e889d17d?page=80"> </a> <a title="2013 Vol. 30-32 page 81" href="http://viewer.zmags.com/publication/e889d17d?page=81"> DITORIAL E Reflections On Summer NAMM I’m typi</a> <a title="2013 Vol. 30-32 page 82" href="http://viewer.zmags.com/publication/e889d17d?page=82"> </a> <a title="2013 Vol. 30-32 page 83" href="http://viewer.zmags.com/publication/e889d17d?page=83"> L For several years, two of the co-shareholde</a> <a title="2013 Vol. 30-32 page 84" href="http://viewer.zmags.com/publication/e889d17d?page=84"> </a> <a title="2013 Vol. 30-32 page 85" href="http://viewer.zmags.com/publication/e889d17d?page=85"> L ATEST KMC Music Holds Charity Golf Tourney </a> <a title="2013 Vol. 30-32 page 86" href="http://viewer.zmags.com/publication/e889d17d?page=86"> Lanikai, Kohala Present Ukeapalooza Lanikai a</a> <a title="2013 Vol. 30-32 page 87" href="http://viewer.zmags.com/publication/e889d17d?page=87"> ATEST L Sweetwater Is Music To ESA’s Ears Chu</a> <a title="2013 Vol. 30-32 page 88" href="http://viewer.zmags.com/publication/e889d17d?page=88"> Gretsch’s 130th Anniversary Tour Rolls On </a> <a title="2013 Vol. 30-32 page 89" href="http://viewer.zmags.com/publication/e889d17d?page=89"> ADVERTORIAL • AUGUST 2013</a> <a title="2013 Vol. 30-32 page 90" href="http://viewer.zmags.com/publication/e889d17d?page=90"> amplify turn up the volume on your sales </a> <a title="2013 Vol. 30-32 page 91" href="http://viewer.zmags.com/publication/e889d17d?page=91"> EOPLE P Kahn Leads Global Truss </a> <a title="2013 Vol. 30-32 page 92" href="http://viewer.zmags.com/publication/e889d17d?page=92"> PEOPL Fishman Reels In New Hires Fishman h</a> <a title="2013 Vol. 30-32 page 93" href="http://viewer.zmags.com/publication/e889d17d?page=93"> P RODUCTS DrDumJs &PerLcuisgsiohnting Dark Si</a> <a title="2013 Vol. 30-32 page 94" href="http://viewer.zmags.com/publication/e889d17d?page=94"> PRODUCT Pro Audio S Isolation Chamber </a> <a title="2013 Vol. 30-32 page 95" href="http://viewer.zmags.com/publication/e889d17d?page=95"> P RODUCTS DrPumrso&APeurcudssion Ou</a> <a title="2013 Vol. 30-32 page 96" href="http://viewer.zmags.com/publication/e889d17d?page=96"> Miscellaneous PRODUCTS In The Bag Ov</a> <a title="2013 Vol. 30-32 page 97" href="http://viewer.zmags.com/publication/e889d17d?page=97"> P RODUCTS DrGumus i&taPercsuss&ion Amps </a> <a title="2013 Vol. 30-32 page 98" href="http://viewer.zmags.com/publication/e889d17d?page=98"> SEVENTY-SEVENTH EDITION More Details About Gru</a> <a title="2013 Vol. 30-32 page 99" href="http://viewer.zmags.com/publication/e889d17d?page=99"> FIVE MINUTES WITH WILL KOMASSA President/CEO, </a> <a title="2013 Vol. 30-32 page 100" href="http://viewer.zmags.com/publication/e889d17d?page=100"> From left to right, the warehouse guys a</a> <a title="2013 Vol. 30-32 page 101" href="http://viewer.zmags.com/publication/e889d17d?page=101"> to ensure that when customers get stuff, they don</a> <a title="2013 Vol. 30-32 page 102" href="http://viewer.zmags.com/publication/e889d17d?page=102"> there anything that the dealer channel could do t</a> <a title="2013 Vol. 30-32 page 103" href="http://viewer.zmags.com/publication/e889d17d?page=103"> MI SPY STRIKE UP THE BAND (RENTALS)! The</a> <a title="2013 Vol. 30-32 page 104" href="http://viewer.zmags.com/publication/e889d17d?page=104"> future band member give them a try. The gentleman</a> <a title="2013 Vol. 30-32 page 105" href="http://viewer.zmags.com/publication/e889d17d?page=105"> was not really a trombone player, he was knowledg</a> <a title="2013 Vol. 30-32 page 106" href="http://viewer.zmags.com/publication/e889d17d?page=106"> The Wrap-Up So, where would I recommend for t</a> <a title="2013 Vol. 30-32 page 107" href="http://viewer.zmags.com/publication/e889d17d?page=107"> SHINE A LIGHT A MUSIC SCENE RISES IN THE ‘EAS</a> <a title="2013 Vol. 30-32 page 108" href="http://viewer.zmags.com/publication/e889d17d?page=108"> </a> <a title="2013 Vol. 30-32 page 109" href="http://viewer.zmags.com/publication/e889d17d?page=109"> 10 BUSINESS & MARKETING </a> <a title="2013 Vol. 30-32 page 110" href="http://viewer.zmags.com/publication/e889d17d?page=110"> DJ Premier Appearing Live! 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Available Now F </a> <a title="2013 Vol. 30-32 page 131" href="http://viewer.zmags.com/publication/e889d17d?page=131"> L ATEST Yamaha Helps Achieve Guinness Record </a> <a title="2013 Vol. 30-32 page 132" href="http://viewer.zmags.com/publication/e889d17d?page=132"> </a> <a title="2013 Vol. 30-32 page 133" href="http://viewer.zmags.com/publication/e889d17d?page=133"> SLM Now Shipping Zonda Instruments Just in ti</a> <a title="2013 Vol. 30-32 page 134" href="http://viewer.zmags.com/publication/e889d17d?page=134"> CHAUVET DJ Lights Rock Legend Rock legend Bri</a> <a title="2013 Vol. 30-32 page 135" href="http://viewer.zmags.com/publication/e889d17d?page=135"> P EOPLE In Memoriam: Timothy Dorwart Timot</a> <a title="2013 Vol. 30-32 page 136" href="http://viewer.zmags.com/publication/e889d17d?page=136"> Yamaha Catches A Fisher Yamaha Corp. of Amer</a> <a title="2013 Vol. 30-32 page 137" href="http://viewer.zmags.com/publication/e889d17d?page=137"> ADVERTORIAL • SEPTEMBER 2013 vi</a> <a title="2013 Vol. 30-32 page 138" href="http://viewer.zmags.com/publication/e889d17d?page=138"> amplify turn up the volume on your sales </a> <a title="2013 Vol. 30-32 page 139" href="http://viewer.zmags.com/publication/e889d17d?page=139"> P RODUCTS DrGumus i&taPercsuss&ion Amps </a> <a title="2013 Vol. 30-32 page 140" href="http://viewer.zmags.com/publication/e889d17d?page=140"> </a> <a title="2013 Vol. 30-32 page 141" href="http://viewer.zmags.com/publication/e889d17d?page=141"> P RODUCTS DrDumJs &PerLcuisgsiohnting </a> <a title="2013 Vol. 30-32 page 142" href="http://viewer.zmags.com/publication/e889d17d?page=142"> Pro Audio Engineering Excellence Ov</a> <a title="2013 Vol. 30-32 page 143" href="http://viewer.zmags.com/publication/e889d17d?page=143"> P RODUCTS DrPumrso&APeurcudssion Mix It Up </a> <a title="2013 Vol. 30-32 page 144" href="http://viewer.zmags.com/publication/e889d17d?page=144"> HERE COMES SANTA CLAUS (continued from cover) 1. </a> <a title="2013 Vol. 30-32 page 145" href="http://viewer.zmags.com/publication/e889d17d?page=145"> 10. EHX’S 45000 MULTITRACK LOOPER EHX’s 45000 Mul</a> <a title="2013 Vol. 30-32 page 146" href="http://viewer.zmags.com/publication/e889d17d?page=146"> The new from PRS Guitars ©2013 PRS Guitars / Pho</a> <a title="2013 Vol. 30-32 page 147" href="http://viewer.zmags.com/publication/e889d17d?page=147"> 22 19 20 19. DRUMFIRE’S DA-26P PERCUSSI</a> <a title="2013 Vol. 30-32 page 148" href="http://viewer.zmags.com/publication/e889d17d?page=148"> in the ergonomic Comfort Grip handle, the ruggedn</a> <a title="2013 Vol. 30-32 page 149" href="http://viewer.zmags.com/publication/e889d17d?page=149"> 31 31. ALVAREZ’S ARTIST SERIES 66’</a> <a title="2013 Vol. 30-32 page 150" href="http://viewer.zmags.com/publication/e889d17d?page=150"> SEVENTY-EIGHTH EDITION Crafter Helps Tegeler M</a> <a title="2013 Vol. 30-32 page 151" href="http://viewer.zmags.com/publication/e889d17d?page=151"> FIVE MINUTES WITH HARTLEY PEAVEY Founder & CE</a> <a title="2013 Vol. 30-32 page 152" href="http://viewer.zmags.com/publication/e889d17d?page=152"> sold primarily on price. High-priced products, ge</a> <a title="2013 Vol. 30-32 page 153" href="http://viewer.zmags.com/publication/e889d17d?page=153"> your products clean! Don’t let the strings rust! </a> <a title="2013 Vol. 30-32 page 154" href="http://viewer.zmags.com/publication/e889d17d?page=154"> was owned by Fender, and so on and so forth. An i</a> <a title="2013 Vol. 30-32 page 155" href="http://viewer.zmags.com/publication/e889d17d?page=155"> MI SPY A FALLEN ANGEL SHOPS L.A. The Chi</a> <a title="2013 Vol. 30-32 page 156" href="http://viewer.zmags.com/publication/e889d17d?page=156"> </a> <a title="2013 Vol. 30-32 page 157" href="http://viewer.zmags.com/publication/e889d17d?page=157"> There was a huge area that had Mark Bass, Fender,</a> <a title="2013 Vol. 30-32 page 158" href="http://viewer.zmags.com/publication/e889d17d?page=158"> True 714 Sant Tone Music Santa Monica Blvd. a Mo</a> <a title="2013 Vol. 30-32 page 159" href="http://viewer.zmags.com/publication/e889d17d?page=159"> S P E C I A L T O T H E R E TA I L E R THAT’S</a> <a title="2013 Vol. 30-32 page 160" href="http://viewer.zmags.com/publication/e889d17d?page=160"> 1234 APC (AUDIO - POWER COMBO) SNAKES </a> <a title="2013 Vol. 30-32 page 161" href="http://viewer.zmags.com/publication/e889d17d?page=161"> SHINE A LIGHT SOME LIKE IT HOT LICKS By Miche</a> <a title="2013 Vol. 30-32 page 162" href="http://viewer.zmags.com/publication/e889d17d?page=162"> </a> <a title="2013 Vol. 30-32 page 163" href="http://viewer.zmags.com/publication/e889d17d?page=163"> SALES GURU KNOW WHAT YOU ARE SELLING By Gene F</a> <a title="2013 Vol. 30-32 page 164" href="http://viewer.zmags.com/publication/e889d17d?page=164"> </a> <a title="2013 Vol. 30-32 page 165" href="http://viewer.zmags.com/publication/e889d17d?page=165"> BUSINESS & MARKETING HOW TO REACH OUT TO CUSTOM</a> <a title="2013 Vol. 30-32 page 166" href="http://viewer.zmags.com/publication/e889d17d?page=166"> Versatile, Compact, Scalable Array for the Masses</a> <a title="2013 Vol. 30-32 page 167" href="http://viewer.zmags.com/publication/e889d17d?page=167"> V E D D AT O R I A L URGENCY IS A TWO-WAY STRE</a> <a title="2013 Vol. 30-32 page 168" href="http://viewer.zmags.com/publication/e889d17d?page=168"> T he Industry’s #1 Drum Mic Pack Audix DP</a> <a title="2013 Vol. 30-32 page 169" href="http://viewer.zmags.com/publication/e889d17d?page=169"> TheRetailer's Mall </a> <a title="2013 Vol. 30-32 page 170" href="http://viewer.zmags.com/publication/e889d17d?page=170"> TheRetailer's Mall </a> <a title="2013 Vol. 30-32 page 171" href="http://viewer.zmags.com/publication/e889d17d?page=171"> IT’S INDEPENDENTS’ DAY! (continued from cover) </a> <a title="2013 Vol. 30-32 page 172" href="http://viewer.zmags.com/publication/e889d17d?page=172"> most of our consignments are higher-end things, a</a> <a title="2013 Vol. 30-32 page 173" href="http://viewer.zmags.com/publication/e889d17d?page=173"> an antique boutique store. I, in turn, got access</a> <a title="2013 Vol. 30-32 page 174" href="http://viewer.zmags.com/publication/e889d17d?page=174"> And, of course, then we have the Taylor Guitar Ro</a> <a title="2013 Vol. 30-32 page 175" href="http://viewer.zmags.com/publication/e889d17d?page=175"> ment is hindering small business- es in sur vivin</a> <a title="2013 Vol. 30-32 page 176" href="http://viewer.zmags.com/publication/e889d17d?page=176"> they’ve come out with, solid tops and ukuleles, a</a> <a title="2013 Vol. 30-32 page 177" href="http://viewer.zmags.com/publication/e889d17d?page=177"> UNDER THE HOOD ZOOM’S H6 HANDY RECORDER </a> <a title="2013 Vol. 30-32 page 178" href="http://viewer.zmags.com/publication/e889d17d?page=178"> </a> <a title="2013 Vol. 30-32 page 179" href="http://viewer.zmags.com/publication/e889d17d?page=179"> </a>