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January 2011<br /> Millennials<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> Make Way for the<br /> SHOWCASE FEATURE<br /> e-Patients<br /> A Decade of the<br /> GENOME<br /> Customer-Centric<br /> SALES FORCES<br /> What's a<br /> QR CODE?<br /> Emerging Market:<br /> BRAZIL<br /> PUBLICATION<br /> www.pharmavoice.com<br /> YOU HAVE A PROBLEM:<br /> SOLVE IT:<br /> CATALINA<br /> HEALTH RESOURCE®<br /> We'll reach your patients through<br /> their pharmacists in a way no one<br /> else can. They'll get personalized<br /> messages. And you'll get results.<br /> Start today at<br /> catalinahealthresource.com<br /> The world's largest personalized<br /> health media networkTM<br /> *Case Management Society of America. June 2006. Case Management Adherence Guidelines.THE FORUM FOR THE INDUSTRY EXECUTIVE<br /> Volume 11 · Number 1<br /> PUBLISHER Lisa Banket<br /> <a title="PharmaVOICE | January 2011 page 1" href="http://viewer.zmags.com/publication/e8b8fab8?page=1">January 2011 Millennials THE FORUM</a> <a title="PharmaVOICE | January 2011 page 2" href="http://viewer.zmags.com/publication/e8b8fab8?page=2"> YOU HAVE A PROBLEM: SOLVE IT: CA</a> <a title="PharmaVOICE | January 2011 page 3" href="http://viewer.zmags.com/publication/e8b8fab8?page=3">THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 11 </a> <a title="PharmaVOICE | January 2011 page 4" href="http://viewer.zmags.com/publication/e8b8fab8?page=4">Contents... JANUARY 2011 ON THE COVER MIL</a> <a title="PharmaVOICE | January 2011 page 5" href="http://viewer.zmags.com/publication/e8b8fab8?page=5">DIGITAL EDITION Exclusive Bonus ONLINE CONTENT </a> <a title="PharmaVOICE | January 2011 page 6" href="http://viewer.zmags.com/publication/e8b8fab8?page=6">Pharma what ot doing to generati Send feedbac</a> <a title="PharmaVOICE | January 2011 page 7" href="http://viewer.zmags.com/publication/e8b8fab8?page=7"> Do Not Track Legislation THERE WAS A LOT OF BUZZ </a> <a title="PharmaVOICE | January 2011 page 8" href="http://viewer.zmags.com/publication/e8b8fab8?page=8">Merck & THE STREET Merck is proudly</a> <a title="PharmaVOICE | January 2011 page 9" href="http://viewer.zmags.com/publication/e8b8fab8?page=9"> PAREXEL Product Lifecycle Management Services </a> <a title="PharmaVOICE | January 2011 page 10" href="http://viewer.zmags.com/publication/e8b8fab8?page=10">Millennials: Robin Robinson Problems or </a> <a title="PharmaVOICE | January 2011 page 11" href="http://viewer.zmags.com/publication/e8b8fab8?page=11"> the strengths each brings to the table. This mean</a> <a title="PharmaVOICE | January 2011 page 12" href="http://viewer.zmags.com/publication/e8b8fab8?page=12"> Millennials attitudes, and t</a> <a title="PharmaVOICE | January 2011 page 13" href="http://viewer.zmags.com/publication/e8b8fab8?page=13"> Preparing Your Corporation for Millennials A re</a> <a title="PharmaVOICE | January 2011 page 14" href="http://viewer.zmags.com/publication/e8b8fab8?page=14"> Millennials MARSICO. PDI. We are most certainly </a> <a title="PharmaVOICE | January 2011 page 15" href="http://viewer.zmags.com/publication/e8b8fab8?page=15"> they want be treated respectfully, and they</a> <a title="PharmaVOICE | January 2011 page 16" href="http://viewer.zmags.com/publication/e8b8fab8?page=16"> Millennials SOUND BITES FROM THE FIELD PharmaVO</a> <a title="PharmaVOICE | January 2011 page 17" href="http://viewer.zmags.com/publication/e8b8fab8?page=17"> (PDLO RYHU 2QH 0LOOLRQ +HDOWK 3URIHVVLRQDOV (P</a> <a title="PharmaVOICE | January 2011 page 18" href="http://viewer.zmags.com/publication/e8b8fab8?page=18">DIGITAL EDITION — BONUS CONTENT Millennials Tailo</a> <a title="PharmaVOICE | January 2011 page 19" href="http://viewer.zmags.com/publication/e8b8fab8?page=19"> DIGITAL EDITION — BONUS CONTENT Millennials </a> <a title="PharmaVOICE | January 2011 page 20" href="http://viewer.zmags.com/publication/e8b8fab8?page=20">The Genome: Denise Myshko The Next 10 Years </a> <a title="PharmaVOICE | January 2011 page 21" href="http://viewer.zmags.com/publication/e8b8fab8?page=21"> The Genome Eventually, a genomic</a> <a title="PharmaVOICE | January 2011 page 22" href="http://viewer.zmags.com/publication/e8b8fab8?page=22"> The Genome biology keeps changing, and our “</a> <a title="PharmaVOICE | January 2011 page 23" href="http://viewer.zmags.com/publication/e8b8fab8?page=23"> The Genome Today, we are beyond </a> <a title="PharmaVOICE | January 2011 page 24" href="http://viewer.zmags.com/publication/e8b8fab8?page=24"> JERRY COAMEY. Senior VP, Practice Leader, Persona</a> <a title="PharmaVOICE | January 2011 page 25" href="http://viewer.zmags.com/publication/e8b8fab8?page=25"> </a> <a title="PharmaVOICE | January 2011 page 26" href="http://viewer.zmags.com/publication/e8b8fab8?page=26">DIGITAL EDITION — BONUS CONTENT The Genome </a> <a title="PharmaVOICE | January 2011 page 27" href="http://viewer.zmags.com/publication/e8b8fab8?page=27"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | January 2011 page 28" href="http://viewer.zmags.com/publication/e8b8fab8?page=28">Achieving Taren Grom Global Launch EXCELLENCE</a> <a title="PharmaVOICE | January 2011 page 29" href="http://viewer.zmags.com/publication/e8b8fab8?page=29"> Often, the foundation for a successful g</a> <a title="PharmaVOICE | January 2011 page 30" href="http://viewer.zmags.com/publication/e8b8fab8?page=30"> Global Launch sight, information, and critical </a> <a title="PharmaVOICE | January 2011 page 31" href="http://viewer.zmags.com/publication/e8b8fab8?page=31"> Global Launch It's important to design </a> <a title="PharmaVOICE | January 2011 page 32" href="http://viewer.zmags.com/publication/e8b8fab8?page=32"> Global Launch profits for so long are moving off</a> <a title="PharmaVOICE | January 2011 page 33" href="http://viewer.zmags.com/publication/e8b8fab8?page=33"> ,Ğ͛ƐǁĂŶƚĞĚƚŽŐĞƚƌŝĚŽĨƉĂƉĞƌĨŽƌĚĞĐĂĚĞƐ͘͘͘ </a> <a title="PharmaVOICE | January 2011 page 34" href="http://viewer.zmags.com/publication/e8b8fab8?page=34">DIGITAL EDITION — BONUS CONTENT The PROS </a> <a title="PharmaVOICE | January 2011 page 35" href="http://viewer.zmags.com/publication/e8b8fab8?page=35"> DIGITAL EDITION — BONUS CONTENT Global Launch Ke</a> <a title="PharmaVOICE | January 2011 page 36" href="http://viewer.zmags.com/publication/e8b8fab8?page=36"> DIGITAL EDITION — BONUS CONTENT Global Launch </a> <a title="PharmaVOICE | January 2011 page 37" href="http://viewer.zmags.com/publication/e8b8fab8?page=37"> Researched and organised by 9th Annual SFE Eur</a> <a title="PharmaVOICE | January 2011 page 38" href="http://viewer.zmags.com/publication/e8b8fab8?page=38">? SFE with a new business MODEL Robin</a> <a title="PharmaVOICE | January 2011 page 39" href="http://viewer.zmags.com/publication/e8b8fab8?page=39"> Biopharma companies are rapidly adopting</a> <a title="PharmaVOICE | January 2011 page 40" href="http://viewer.zmags.com/publication/e8b8fab8?page=40"> There is real value in bringing “physicia</a> <a title="PharmaVOICE | January 2011 page 41" href="http://viewer.zmags.com/publication/e8b8fab8?page=41"> Customer-Centric Sales Model Customer-centric o</a> <a title="PharmaVOICE | January 2011 page 42" href="http://viewer.zmags.com/publication/e8b8fab8?page=42">DIGITAL EDITION — BONUS CONTENT Shoauld Sales </a> <a title="PharmaVOICE | January 2011 page 43" href="http://viewer.zmags.com/publication/e8b8fab8?page=43"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | January 2011 page 44" href="http://viewer.zmags.com/publication/e8b8fab8?page=44">RCaising apital Denise Myshko in a Tight M</a> <a title="PharmaVOICE | January 2011 page 45" href="http://viewer.zmags.com/publication/e8b8fab8?page=45"> ing and, therefore, funders have their pick of co</a> <a title="PharmaVOICE | January 2011 page 46" href="http://viewer.zmags.com/publication/e8b8fab8?page=46"> Biotech The venture capital industry is in a phas</a> <a title="PharmaVOICE | January 2011 page 47" href="http://viewer.zmags.com/publication/e8b8fab8?page=47"> glo ind The founding partners, the innovators, </a> <a title="PharmaVOICE | January 2011 page 48" href="http://viewer.zmags.com/publication/e8b8fab8?page=48">DIGITAL EDITION — BONUS CONTENT Alternative Deni</a> <a title="PharmaVOICE | January 2011 page 49" href="http://viewer.zmags.com/publication/e8b8fab8?page=49"> DIGITAL EDITION — BONUS CONTENT Biotech </a> <a title="PharmaVOICE | January 2011 page 50" href="http://viewer.zmags.com/publication/e8b8fab8?page=50">Ola BRAZIL: Kim Ribbink Latin America's </a> <a title="PharmaVOICE | January 2011 page 51" href="http://viewer.zmags.com/publication/e8b8fab8?page=51"> Emerging Market: Brazil “promotion at the po</a> <a title="PharmaVOICE | January 2011 page 52" href="http://viewer.zmags.com/publication/e8b8fab8?page=52"> Emerging Market: Brazil T</a> <a title="PharmaVOICE | January 2011 page 53" href="http://viewer.zmags.com/publication/e8b8fab8?page=53"> Enter The World's largest pharmaceutical mar</a> <a title="PharmaVOICE | January 2011 page 54" href="http://viewer.zmags.com/publication/e8b8fab8?page=54">DIGITAL EDITION — BONUS CONTENT Perspective CLIN</a> <a title="PharmaVOICE | January 2011 page 55" href="http://viewer.zmags.com/publication/e8b8fab8?page=55"> DIGITAL EDITION — BONUS CONTENT Emerging Market: </a> <a title="PharmaVOICE | January 2011 page 56" href="http://viewer.zmags.com/publication/e8b8fab8?page=56">e-Patients I n the 2</a> <a title="PharmaVOICE | January 2011 page 57" href="http://viewer.zmags.com/publication/e8b8fab8?page=57"> VIEWPOINTS ROI Metrics... The goal of using he</a> <a title="PharmaVOICE | January 2011 page 58" href="http://viewer.zmags.com/publication/e8b8fab8?page=58"> e-Patients SOCIAL NETWORK APP Given the growing p</a> <a title="PharmaVOICE | January 2011 page 59" href="http://viewer.zmags.com/publication/e8b8fab8?page=59"> Choose any course on the shelf. Boost selling saf</a> <a title="PharmaVOICE | January 2011 page 60" href="http://viewer.zmags.com/publication/e8b8fab8?page=60">e-Patients e-Patients: Much M</a> <a title="PharmaVOICE | January 2011 page 61" href="http://viewer.zmags.com/publication/e8b8fab8?page=61"> Putting Patients on the Map — a Process Thousa</a> <a title="PharmaVOICE | January 2011 page 62" href="http://viewer.zmags.com/publication/e8b8fab8?page=62">(QRuic)kCRoedsepsonse </a> <a title="PharmaVOICE | January 2011 page 63" href="http://viewer.zmags.com/publication/e8b8fab8?page=63">The Calendar INDUSTRY EVENTS AND CONFERENCES, IN</a> <a title="PharmaVOICE | January 2011 page 64" href="http://viewer.zmags.com/publication/e8b8fab8?page=64"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | January 2011 page 65" href="http://viewer.zmags.com/publication/e8b8fab8?page=65"> JAN 24 January 24-25 Life Sciences Serializatio</a> <a title="PharmaVOICE | January 2011 page 66" href="http://viewer.zmags.com/publication/e8b8fab8?page=66"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | January 2011 page 67" href="http://viewer.zmags.com/publication/e8b8fab8?page=67"> DIGITAL EDITION — BONUS CONTENT JAN 31</a> <a title="PharmaVOICE | January 2011 page 68" href="http://viewer.zmags.com/publication/e8b8fab8?page=68"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | January 2011 page 69" href="http://viewer.zmags.com/publication/e8b8fab8?page=69"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | January 2011 page 70" href="http://viewer.zmags.com/publication/e8b8fab8?page=70"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | January 2011 page 71" href="http://viewer.zmags.com/publication/e8b8fab8?page=71"> DIGITAL EDITION — BONUS CONTENT San Fra</a> <a title="PharmaVOICE | January 2011 page 72" href="http://viewer.zmags.com/publication/e8b8fab8?page=72"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | January 2011 page 73" href="http://viewer.zmags.com/publication/e8b8fab8?page=73"> DIGITAL EDITION — BONUS CONTENT MAR 16</a> <a title="PharmaVOICE | January 2011 page 74" href="http://viewer.zmags.com/publication/e8b8fab8?page=74"> DIGITAL EDITION — BONUS CONTENT The Calendar </a> <a title="PharmaVOICE | January 2011 page 75" href="http://viewer.zmags.com/publication/e8b8fab8?page=75"> </a> <a title="PharmaVOICE | January 2011 page 76" href="http://viewer.zmags.com/publication/e8b8fab8?page=76">Pharma Trax SALES, MARKETING, AND R&D TRENDS AFF</a> <a title="PharmaVOICE | January 2011 page 77" href="http://viewer.zmags.com/publication/e8b8fab8?page=77"> tling into its FDAAA-related responsibilities and</a> <a title="PharmaVOICE | January 2011 page 78" href="http://viewer.zmags.com/publication/e8b8fab8?page=78"> DIGITAL EDITION — BONUS CONTENT Pharma Trax THER</a> <a title="PharmaVOICE | January 2011 page 79" href="http://viewer.zmags.com/publication/e8b8fab8?page=79"> DIGITAL EDITION — BONUS CONTENT Pharma Trax THER</a> <a title="PharmaVOICE | January 2011 page 80" href="http://viewer.zmags.com/publication/e8b8fab8?page=80"> DIGITAL EDITION — BONUS CONTENT Pharma Trax New </a> <a title="PharmaVOICE | January 2011 page 81" href="http://viewer.zmags.com/publication/e8b8fab8?page=81"> Dr Altaf Lal CEO, MSD Wellcome Trust Hilleman Lab</a> <a title="PharmaVOICE | January 2011 page 82" href="http://viewer.zmags.com/publication/e8b8fab8?page=82">What's New NEW HEALTHCARE-RELATED PRODUCTS, SERV</a> <a title="PharmaVOICE | January 2011 page 83" href="http://viewer.zmags.com/publication/e8b8fab8?page=83"> What's New knowledge for optimizin</a> <a title="PharmaVOICE | January 2011 page 84" href="http://viewer.zmags.com/publication/e8b8fab8?page=84">Tools of the Trade NEW ELECTRONIC AND WEB-BASED </a> <a title="PharmaVOICE | January 2011 page 85" href="http://viewer.zmags.com/publication/e8b8fab8?page=85"> “Trident provides the pharmaceutical indus</a> <a title="PharmaVOICE | January 2011 page 86" href="http://viewer.zmags.com/publication/e8b8fab8?page=86">Social Media SOCIAL MEDIA TRENDS, REGS, AND A</a> <a title="PharmaVOICE | January 2011 page 87" href="http://viewer.zmags.com/publication/e8b8fab8?page=87"> Social Media Digit</a> <a title="PharmaVOICE | January 2011 page 88" href="http://viewer.zmags.com/publication/e8b8fab8?page=88"> Talent Pool EXECUTIVE APPOINTMENTS AND PRO</a> <a title="PharmaVOICE | January 2011 page 89" href="http://viewer.zmags.com/publication/e8b8fab8?page=89"> * SPECIALTY POOL Al ALTOMARI AGILE THERAPEUTIC</a> <a title="PharmaVOICE | January 2011 page 90" href="http://viewer.zmags.com/publication/e8b8fab8?page=90"> Talent Pool * CONSULTING POOL Tony CHEN Derek </a> <a title="PharmaVOICE | January 2011 page 91" href="http://viewer.zmags.com/publication/e8b8fab8?page=91"> Uncover Tomorrow's Strategies to Help You Streaml</a> <a title="PharmaVOICE | January 2011 page 92" href="http://viewer.zmags.com/publication/e8b8fab8?page=92"> DIGITAL EDITION — BONUS CONTENT Talent Pool * B</a> <a title="PharmaVOICE | January 2011 page 93" href="http://viewer.zmags.com/publication/e8b8fab8?page=93"> DIGITAL EDITION — BONUS CONTENT e-recruitmen</a> <a title="PharmaVOICE | January 2011 page 94" href="http://viewer.zmags.com/publication/e8b8fab8?page=94">The LAST Word * Pharma FORECAST SIMON KI</a> <a title="PharmaVOICE | January 2011 page 95" href="http://viewer.zmags.com/publication/e8b8fab8?page=95"> Announcing the Announcing the 1st Annual Partners</a> <a title="PharmaVOICE | January 2011 page 96" href="http://viewer.zmags.com/publication/e8b8fab8?page=96"> BUILDING BRANDS WITHOUT LIMITS PILOTS don't let </a>