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January 2011<br /> <br /> Millennials<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> <br /> <br /> <br /> Make Way for the<br /> <br /> <br /> SHOWCASE FEATURE<br /> e-Patients<br /> <br /> <br /> A Decade of the<br /> <br /> GENOME<br /> <br /> Customer-Centric<br /> <br /> SALES FORCES<br /> <br /> What's a<br /> <br /> QR CODE?<br /> <br /> Emerging Market:<br /> <br /> BRAZIL<br /> <br /> <br /> <br /> <br /> PUBLICATION<br /> <br /> <br /> www.pharmavoice.com<br /> YOU HAVE A PROBLEM:<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <<a title="PharmaVOICE | January 2011 page 1" href="http://viewer.zmags.com/publication/e8b8fab8?page=1">January 2011Millennials THE FORUM</a> January 2011Millennials THE FORUM<a title="PharmaVOICE | January 2011 page 2" href="http://viewer.zmags.com/publication/e8b8fab8?page=2">YOU HAVE A PROBLEM:SOLVE IT:CA</a> YOU HAVE A PROBLEM:SOLVE IT:CA<a title="PharmaVOICE | January 2011 page 3" href="http://viewer.zmags.com/publication/e8b8fab8?page=3">THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 11 </a> THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 11 <a title="PharmaVOICE | January 2011 page 4" href="http://viewer.zmags.com/publication/e8b8fab8?page=4">Contents... JANUARY 2011ON THE COVERMIL</a> Contents... JANUARY 2011ON THE COVERMIL<a title="PharmaVOICE | January 2011 page 5" href="http://viewer.zmags.com/publication/e8b8fab8?page=5">DIGITAL EDITIONExclusive Bonus ONLINE CONTENT</a> DIGITAL EDITIONExclusive Bonus ONLINE CONTENT<a title="PharmaVOICE | January 2011 page 6" href="http://viewer.zmags.com/publication/e8b8fab8?page=6">Pharmawhat otdoing togeneratiSendfeedbac</a> Pharmawhat otdoing togeneratiSendfeedbac<a title="PharmaVOICE | January 2011 page 7" href="http://viewer.zmags.com/publication/e8b8fab8?page=7">Do Not Track LegislationTHERE WAS A LOT OF BUZZ </a> Do Not Track LegislationTHERE WAS A LOT OF BUZZ <a title="PharmaVOICE | January 2011 page 8" href="http://viewer.zmags.com/publication/e8b8fab8?page=8">Merck & THE STREET Merck is proudly</a> Merck & THE STREET Merck is proudly<a title="PharmaVOICE | January 2011 page 9" href="http://viewer.zmags.com/publication/e8b8fab8?page=9">PAREXEL Product Lifecycle Management Services</a> PAREXEL Product Lifecycle Management Services<a title="PharmaVOICE | January 2011 page 10" href="http://viewer.zmags.com/publication/e8b8fab8?page=10">Millennials:Robin RobinsonProblems or </a> Millennials:Robin RobinsonProblems or <a title="PharmaVOICE | January 2011 page 11" href="http://viewer.zmags.com/publication/e8b8fab8?page=11">the strengths each brings to the table. Thismean</a> the strengths each brings to the table. Thismean<a title="PharmaVOICE | January 2011 page 12" href="http://viewer.zmags.com/publication/e8b8fab8?page=12">Millennialsattitudes, and t</a> Millennialsattitudes, and t<a title="PharmaVOICE | January 2011 page 13" href="http://viewer.zmags.com/publication/e8b8fab8?page=13">Preparing Your Corporationfor MillennialsA re</a> Preparing Your Corporationfor MillennialsA re<a title="PharmaVOICE | January 2011 page 14" href="http://viewer.zmags.com/publication/e8b8fab8?page=14">MillennialsMARSICO. PDI. We are most certainly </a> MillennialsMARSICO. PDI. We are most certainly <a title="PharmaVOICE | January 2011 page 15" href="http://viewer.zmags.com/publication/e8b8fab8?page=15">they want be treated respectfully, and they</a> they want be treated respectfully, and they<a title="PharmaVOICE | January 2011 page 16" href="http://viewer.zmags.com/publication/e8b8fab8?page=16">MillennialsSOUND BITES FROM THE FIELDPharmaVO</a> MillennialsSOUND BITES FROM THE FIELDPharmaVO<a title="PharmaVOICE | January 2011 page 17" href="http://viewer.zmags.com/publication/e8b8fab8?page=17">(PDLO RYHU2QH 0LOOLRQ+HDOWK 3URIHVVLRQDOV(P</a> (PDLO RYHU2QH 0LOOLRQ+HDOWK 3URIHVVLRQDOV(P<a title="PharmaVOICE | January 2011 page 18" href="http://viewer.zmags.com/publication/e8b8fab8?page=18">DIGITAL EDITION — BONUS CONTENTMillennials Tailo</a> DIGITAL EDITION — BONUS CONTENTMillennials Tailo<a title="PharmaVOICE | January 2011 page 19" href="http://viewer.zmags.com/publication/e8b8fab8?page=19">DIGITAL EDITION — BONUS CONTENTMillennials</a> DIGITAL EDITION — BONUS CONTENTMillennials<a title="PharmaVOICE | January 2011 page 20" href="http://viewer.zmags.com/publication/e8b8fab8?page=20">The Genome:Denise MyshkoThe Next 10 Years</a> The Genome:Denise MyshkoThe Next 10 Years<a title="PharmaVOICE | January 2011 page 21" href="http://viewer.zmags.com/publication/e8b8fab8?page=21">The Genome Eventually, a genomic</a> The Genome Eventually, a genomic<a title="PharmaVOICE | January 2011 page 22" href="http://viewer.zmags.com/publication/e8b8fab8?page=22">The Genomebiology keeps changing, and our“</a> The Genomebiology keeps changing, and our“<a title="PharmaVOICE | January 2011 page 23" href="http://viewer.zmags.com/publication/e8b8fab8?page=23">The Genome Today, we are beyond </a> The Genome Today, we are beyond <a title="PharmaVOICE | January 2011 page 24" href="http://viewer.zmags.com/publication/e8b8fab8?page=24">JERRY COAMEY. Senior VP,Practice Leader, Persona</a> JERRY COAMEY. Senior VP,Practice Leader, Persona<a title="PharmaVOICE | January 2011 page 25" href="http://viewer.zmags.com/publication/e8b8fab8?page=25"></a> <a title="PharmaVOICE | January 2011 page 26" href="http://viewer.zmags.com/publication/e8b8fab8?page=26">DIGITAL EDITION — BONUS CONTENTThe Genome </a> DIGITAL EDITION — BONUS CONTENTThe Genome <a title="PharmaVOICE | January 2011 page 27" href="http://viewer.zmags.com/publication/e8b8fab8?page=27">DIGITAL EDITION — BONUS CONTENT</a> DIGITAL EDITION — BONUS CONTENT<a title="PharmaVOICE | January 2011 page 28" href="http://viewer.zmags.com/publication/e8b8fab8?page=28">AchievingTaren GromGlobal LaunchEXCELLENCE</a> AchievingTaren GromGlobal LaunchEXCELLENCE<a title="PharmaVOICE | January 2011 page 29" href="http://viewer.zmags.com/publication/e8b8fab8?page=29"> Often, the foundation for asuccessful g</a> Often, the foundation for asuccessful g<a title="PharmaVOICE | January 2011 page 30" href="http://viewer.zmags.com/publication/e8b8fab8?page=30">Global Launchsight, information, and critical </a> Global Launchsight, information, and critical <a title="PharmaVOICE | January 2011 page 31" href="http://viewer.zmags.com/publication/e8b8fab8?page=31">Global Launch It's important to design </a> Global Launch It's important to design <a title="PharmaVOICE | January 2011 page 32" href="http://viewer.zmags.com/publication/e8b8fab8?page=32">Global Launchprofits for so long are moving off</a> Global Launchprofits for so long are moving off<a title="PharmaVOICE | January 2011 page 33" href="http://viewer.zmags.com/publication/e8b8fab8?page=33">,Ğ͛ƐǁĂŶƚĞĚƚŽŐĞƚƌŝĚŽĨƉĂƉĞƌĨŽƌĚĞĐĂĚĞƐ͘͘͘</a> ,Ğ͛ƐǁĂŶƚĞĚƚŽŐĞƚƌŝĚŽĨƉĂƉĞƌĨŽƌĚĞĐĂĚĞƐ͘͘͘<a title="PharmaVOICE | January 2011 page 34" href="http://viewer.zmags.com/publication/e8b8fab8?page=34">DIGITAL EDITION — BONUS CONTENTThe PROS </a> DIGITAL EDITION — BONUS CONTENTThe PROS <a title="PharmaVOICE | January 2011 page 35" href="http://viewer.zmags.com/publication/e8b8fab8?page=35">DIGITAL EDITION — BONUS CONTENTGlobal LaunchKe</a> DIGITAL EDITION — BONUS CONTENTGlobal LaunchKe<a title="PharmaVOICE | January 2011 page 36" href="http://viewer.zmags.com/publication/e8b8fab8?page=36">DIGITAL EDITION — BONUS CONTENTGlobal Launch</a> DIGITAL EDITION — BONUS CONTENTGlobal Launch<a title="PharmaVOICE | January 2011 page 37" href="http://viewer.zmags.com/publication/e8b8fab8?page=37">Researched and organised by9th AnnualSFE Eur</a> Researched and organised by9th AnnualSFE Eur<a title="PharmaVOICE | January 2011 page 38" href="http://viewer.zmags.com/publication/e8b8fab8?page=38">? SFE with anew business MODELRobin</a> ? SFE with anew business MODELRobin<a title="PharmaVOICE | January 2011 page 39" href="http://viewer.zmags.com/publication/e8b8fab8?page=39"> Biopharma companies are rapidlyadopting</a> Biopharma companies are rapidlyadopting<a title="PharmaVOICE | January 2011 page 40" href="http://viewer.zmags.com/publication/e8b8fab8?page=40"> There is real value in bringing“physicia</a> There is real value in bringing“physicia<a title="PharmaVOICE | January 2011 page 41" href="http://viewer.zmags.com/publication/e8b8fab8?page=41">Customer-Centric Sales ModelCustomer-centric o</a> Customer-Centric Sales ModelCustomer-centric o<a title="PharmaVOICE | January 2011 page 42" href="http://viewer.zmags.com/publication/e8b8fab8?page=42">DIGITAL EDITION — BONUS CONTENTShoauld Sales </a> DIGITAL EDITION — BONUS CONTENTShoauld Sales <a title="PharmaVOICE | January 2011 page 43" href="http://viewer.zmags.com/publication/e8b8fab8?page=43">DIGITAL EDITION — BONUS CONTENT</a> DIGITAL EDITION — BONUS CONTENT<a title="PharmaVOICE | January 2011 page 44" href="http://viewer.zmags.com/publication/e8b8fab8?page=44">RCaisingapitalDenise Myshkoin a TightM</a> RCaisingapitalDenise Myshkoin a TightM<a title="PharmaVOICE | January 2011 page 45" href="http://viewer.zmags.com/publication/e8b8fab8?page=45">ing and, therefore, funders have their pick ofco</a> ing and, therefore, funders have their pick ofco<a title="PharmaVOICE | January 2011 page 46" href="http://viewer.zmags.com/publication/e8b8fab8?page=46">BiotechThe venture capital industryis in a phas</a> BiotechThe venture capital industryis in a phas<a title="PharmaVOICE | January 2011 page 47" href="http://viewer.zmags.com/publication/e8b8fab8?page=47">gloindThe founding partners, the innovators, </a> gloindThe founding partners, the innovators, <a title="PharmaVOICE | January 2011 page 48" href="http://viewer.zmags.com/publication/e8b8fab8?page=48">DIGITAL EDITION — BONUS CONTENTAlternativeDeni</a> DIGITAL EDITION — BONUS CONTENTAlternativeDeni<a title="PharmaVOICE | January 2011 page 49" href="http://viewer.zmags.com/publication/e8b8fab8?page=49">DIGITAL EDITION — BONUS CONTENTBiotech</a> DIGITAL EDITION — BONUS CONTENTBiotech<a title="PharmaVOICE | January 2011 page 50" href="http://viewer.zmags.com/publication/e8b8fab8?page=50">Ola BRAZIL:Kim RibbinkLatin America's </a> Ola BRAZIL:Kim RibbinkLatin America's <a title="PharmaVOICE | January 2011 page 51" href="http://viewer.zmags.com/publication/e8b8fab8?page=51">Emerging Market: Brazil“promotion at the po</a> Emerging Market: Brazil“promotion at the po<a title="PharmaVOICE | January 2011 page 52" href="http://viewer.zmags.com/publication/e8b8fab8?page=52">Emerging Market: Brazil T</a> Emerging Market: Brazil T<a title="PharmaVOICE | January 2011 page 53" href="http://viewer.zmags.com/publication/e8b8fab8?page=53">EnterThe World's largest pharmaceutical mar</a> EnterThe World's largest pharmaceutical mar<a title="PharmaVOICE | January 2011 page 54" href="http://viewer.zmags.com/publication/e8b8fab8?page=54">DIGITAL EDITION — BONUS CONTENTPerspectiveCLIN</a> DIGITAL EDITION — BONUS CONTENTPerspectiveCLIN<a title="PharmaVOICE | January 2011 page 55" href="http://viewer.zmags.com/publication/e8b8fab8?page=55">DIGITAL EDITION — BONUS CONTENTEmerging Market: </a> DIGITAL EDITION — BONUS CONTENTEmerging Market: <a title="PharmaVOICE | January 2011 page 56" href="http://viewer.zmags.com/publication/e8b8fab8?page=56">e-PatientsIn the 2</a> e-PatientsIn the 2<a title="PharmaVOICE | January 2011 page 57" href="http://viewer.zmags.com/publication/e8b8fab8?page=57">VIEWPOINTSROI Metrics...The goal of using he</a> VIEWPOINTSROI Metrics...The goal of using he<a title="PharmaVOICE | January 2011 page 58" href="http://viewer.zmags.com/publication/e8b8fab8?page=58">e-PatientsSOCIAL NETWORK APPGiven the growing p</a> e-PatientsSOCIAL NETWORK APPGiven the growing p<a title="PharmaVOICE | January 2011 page 59" href="http://viewer.zmags.com/publication/e8b8fab8?page=59">Choose any courseon the shelf.Boost selling saf</a> Choose any courseon the shelf.Boost selling saf<a title="PharmaVOICE | January 2011 page 60" href="http://viewer.zmags.com/publication/e8b8fab8?page=60">e-Patientse-Patients: Much M</a> e-Patientse-Patients: Much M<a title="PharmaVOICE | January 2011 page 61" href="http://viewer.zmags.com/publication/e8b8fab8?page=61">Putting Patients on the Map —a Process Thousa</a> Putting Patients on the Map —a Process Thousa<a title="PharmaVOICE | January 2011 page 62" href="http://viewer.zmags.com/publication/e8b8fab8?page=62">(QRuic)kCRoedsepsonse </a> (QRuic)kCRoedsepsonse <a title="PharmaVOICE | January 2011 page 63" href="http://viewer.zmags.com/publication/e8b8fab8?page=63">The CalendarINDUSTRY EVENTS ANDCONFERENCES, IN</a> The CalendarINDUSTRY EVENTS ANDCONFERENCES, IN<a title="PharmaVOICE | January 2011 page 64" href="http://viewer.zmags.com/publication/e8b8fab8?page=64">DIGITAL EDITION — BONUS CONTENTThe Calendar</a> DIGITAL EDITION — BONUS CONTENTThe Calendar<a title="PharmaVOICE | January 2011 page 65" href="http://viewer.zmags.com/publication/e8b8fab8?page=65">JAN24January 24-25Life Sciences Serializatio</a> JAN24January 24-25Life Sciences Serializatio<a title="PharmaVOICE | January 2011 page 66" href="http://viewer.zmags.com/publication/e8b8fab8?page=66">DIGITAL EDITION — BONUS CONTENTThe Calendar</a> DIGITAL EDITION — BONUS CONTENTThe Calendar<a title="PharmaVOICE | January 2011 page 67" href="http://viewer.zmags.com/publication/e8b8fab8?page=67">DIGITAL EDITION — BONUS CONTENTJAN31</a> DIGITAL EDITION — BONUS CONTENTJAN31<a title="PharmaVOICE | January 2011 page 68" href="http://viewer.zmags.com/publication/e8b8fab8?page=68">DIGITAL EDITION — BONUS CONTENTThe Calendar</a> DIGITAL EDITION — BONUS CONTENTThe Calendar<a title="PharmaVOICE | January 2011 page 69" href="http://viewer.zmags.com/publication/e8b8fab8?page=69">DIGITAL EDITION — BONUS CONTENTThe Calendar</a> DIGITAL EDITION — BONUS CONTENTThe Calendar<a title="PharmaVOICE | January 2011 page 70" href="http://viewer.zmags.com/publication/e8b8fab8?page=70">DIGITAL EDITION — BONUS CONTENTThe Calendar</a> DIGITAL EDITION — BONUS CONTENTThe Calendar<a title="PharmaVOICE | January 2011 page 71" href="http://viewer.zmags.com/publication/e8b8fab8?page=71">DIGITAL EDITION — BONUS CONTENTSan Fra</a> DIGITAL EDITION — BONUS CONTENTSan Fra<a title="PharmaVOICE | January 2011 page 72" href="http://viewer.zmags.com/publication/e8b8fab8?page=72">DIGITAL EDITION — BONUS CONTENTThe Calendar</a> DIGITAL EDITION — BONUS CONTENTThe Calendar<a title="PharmaVOICE | January 2011 page 73" href="http://viewer.zmags.com/publication/e8b8fab8?page=73">DIGITAL EDITION — BONUS CONTENTMAR16</a> DIGITAL EDITION — BONUS CONTENTMAR16<a title="PharmaVOICE | January 2011 page 74" href="http://viewer.zmags.com/publication/e8b8fab8?page=74">DIGITAL EDITION — BONUS CONTENTThe Calendar</a> DIGITAL EDITION — BONUS CONTENTThe Calendar<a title="PharmaVOICE | January 2011 page 75" href="http://viewer.zmags.com/publication/e8b8fab8?page=75"></a> <a title="PharmaVOICE | January 2011 page 76" href="http://viewer.zmags.com/publication/e8b8fab8?page=76">Pharma TraxSALES, MARKETING,AND R&D TRENDS AFF</a> Pharma TraxSALES, MARKETING,AND R&D TRENDS AFF<a title="PharmaVOICE | January 2011 page 77" href="http://viewer.zmags.com/publication/e8b8fab8?page=77">tling into its FDAAA-related responsibilities and</a> tling into its FDAAA-related responsibilities and<a title="PharmaVOICE | January 2011 page 78" href="http://viewer.zmags.com/publication/e8b8fab8?page=78">DIGITAL EDITION — BONUS CONTENTPharma TraxTHER</a> DIGITAL EDITION — BONUS CONTENTPharma TraxTHER<a title="PharmaVOICE | January 2011 page 79" href="http://viewer.zmags.com/publication/e8b8fab8?page=79">DIGITAL EDITION — BONUS CONTENTPharma TraxTHER</a> DIGITAL EDITION — BONUS CONTENTPharma TraxTHER<a title="PharmaVOICE | January 2011 page 80" href="http://viewer.zmags.com/publication/e8b8fab8?page=80">DIGITAL EDITION — BONUS CONTENTPharma TraxNew </a> DIGITAL EDITION — BONUS CONTENTPharma TraxNew <a title="PharmaVOICE | January 2011 page 81" href="http://viewer.zmags.com/publication/e8b8fab8?page=81">Dr Altaf LalCEO, MSDWellcome TrustHillemanLab</a> Dr Altaf LalCEO, MSDWellcome TrustHillemanLab<a title="PharmaVOICE | January 2011 page 82" href="http://viewer.zmags.com/publication/e8b8fab8?page=82">What's NewNEW HEALTHCARE-RELATEDPRODUCTS, SERV</a> What's NewNEW HEALTHCARE-RELATEDPRODUCTS, SERV<a title="PharmaVOICE | January 2011 page 83" href="http://viewer.zmags.com/publication/e8b8fab8?page=83">What's Newknowledge for optimizin</a> What's Newknowledge for optimizin<a title="PharmaVOICE | January 2011 page 84" href="http://viewer.zmags.com/publication/e8b8fab8?page=84">Tools of the TradeNEW ELECTRONIC ANDWEB-BASED </a> Tools of the TradeNEW ELECTRONIC ANDWEB-BASED <a title="PharmaVOICE | January 2011 page 85" href="http://viewer.zmags.com/publication/e8b8fab8?page=85"> “Trident provides the pharmaceutical indus</a> “Trident provides the pharmaceutical indus<a title="PharmaVOICE | January 2011 page 86" href="http://viewer.zmags.com/publication/e8b8fab8?page=86">Social Media SOCIAL MEDIATRENDS, REGS,AND A</a> Social Media SOCIAL MEDIATRENDS, REGS,AND A<a title="PharmaVOICE | January 2011 page 87" href="http://viewer.zmags.com/publication/e8b8fab8?page=87">Social Media Digit</a> Social Media Digit<a title="PharmaVOICE | January 2011 page 88" href="http://viewer.zmags.com/publication/e8b8fab8?page=88"> Talent PoolEXECUTIVE APPOINTMENTSAND PRO</a> Talent PoolEXECUTIVE APPOINTMENTSAND PRO<a title="PharmaVOICE | January 2011 page 89" href="http://viewer.zmags.com/publication/e8b8fab8?page=89">* SPECIALTY POOLAl ALTOMARIAGILE THERAPEUTIC</a> * SPECIALTY POOLAl ALTOMARIAGILE THERAPEUTIC<a title="PharmaVOICE | January 2011 page 90" href="http://viewer.zmags.com/publication/e8b8fab8?page=90">Talent Pool* CONSULTING POOLTony CHENDerek </a> Talent Pool* CONSULTING POOLTony CHENDerek <a title="PharmaVOICE | January 2011 page 91" href="http://viewer.zmags.com/publication/e8b8fab8?page=91">Uncover Tomorrow'sStrategies to Help YouStreaml</a> Uncover Tomorrow'sStrategies to Help YouStreaml<a title="PharmaVOICE | January 2011 page 92" href="http://viewer.zmags.com/publication/e8b8fab8?page=92">DIGITAL EDITION — BONUS CONTENTTalent Pool* B</a> DIGITAL EDITION — BONUS CONTENTTalent Pool* B<a title="PharmaVOICE | January 2011 page 93" href="http://viewer.zmags.com/publication/e8b8fab8?page=93">DIGITAL EDITION — BONUS CONTENTe-recruitmen</a> DIGITAL EDITION — BONUS CONTENTe-recruitmen<a title="PharmaVOICE | January 2011 page 94" href="http://viewer.zmags.com/publication/e8b8fab8?page=94">The LAST Word* Pharma FORECASTSIMON KI</a> The LAST Word* Pharma FORECASTSIMON KI<a title="PharmaVOICE | January 2011 page 95" href="http://viewer.zmags.com/publication/e8b8fab8?page=95">Announcing theAnnouncing the1st Annual Partners</a> Announcing theAnnouncing the1st Annual Partners<a title="PharmaVOICE | January 2011 page 96" href="http://viewer.zmags.com/publication/e8b8fab8?page=96">BUILDINGBRANDSWITHOUTLIMITSPILOTS don't let </a> BUILDINGBRANDSWITHOUTLIMITSPILOTS don't let