<br />
Chefs sweeten the meal pg. 28 · Taking stock of IPO market pg. 30 · Speaking for authenticity pg. 34<br />
WWW.NRN.COM<br />
MAY 14, 2012 A PENTON MEDIA PUBLICATION<br />
Russian<br />
evolution<br />
Major players plot<br />
expansion in<br />
markets of former<br />
Soviet states<br />
BY MARK BRANDAU<br />
Twenty-two years a er McDon-<br />
alds became the first U.S. res-<br />
taurant brand to open its doors<br />
in Russia, foodservice execu-<br />
tives say the country remains a<br />
canvas nearly as blank as north-<br />
ern Siberia and still rife with de-<br />
velopment opportunity.<br />
Explosive wealth concen-<br />
trated mostly in the major cit-<br />
ies of Moscow and St. Peters-<br />
burg and largely dependent on<br />
commodity pr<a title="May 14, 2012 - sample page 1" href="http://viewer.zmags.com/publication/e8f1deae?page=1"> Chefs sweeten the meal pg. 28 · Taking stock of I</a>
<a title="May 14, 2012 - sample page 2" href="http://viewer.zmags.com/publication/e8f1deae?page=2"> </a>
<a title="May 14, 2012 - sample page 3" href="http://viewer.zmags.com/publication/e8f1deae?page=3"> EDITOR'S LETTER Breaking new ground I ts f</a>
<a title="May 14, 2012 - sample page 4" href="http://viewer.zmags.com/publication/e8f1deae?page=4"> FOREFRONT RESEARCH NRA: Sales, traffic strong in </a>
<a title="May 14, 2012 - sample page 5" href="http://viewer.zmags.com/publication/e8f1deae?page=5"> Wells F rgo Rest ur nt Fin nce h s cted</a>
<a title="May 14, 2012 - sample page 6" href="http://viewer.zmags.com/publication/e8f1deae?page=6"> That was just a taste! If you liked t</a>