<br />
The Official Publication of the North American Association of State & Provincial Lotteries<br />
Lottery Insights<br />
June Issue 2011<br />
Canadian lotteries take<br />
Lotto to the Max!<br />
By Patricia McQueen<br />
Page 24<br />
Lottery and Young Adults:<br />
Re-Defining the Generation Game in<br />
an Increasingly Multi-Cultural Society<br />
By Simon Jaworski, VP, Lottery Research, TRiG<br />
Page 12<br />
In This Issue<br />
Lottery Insights June Issue 2011<br />
From the President<br />
Jeff Anderson, Director, Idaho Lottery<br />
Page 4<br />
The Georgia Lottery Corporation<br />
Achieves NSI Verification<br />
Page 6<br />
Alchemy3 Introduces<br />
“EL GRANDE”<br />
New Game has Multi-Cultural<br />
Appeal<br />
Page 8<br />
Now Playing at the Nebraska<br />
Lottery: Green Lantern<br />
By Patricia McQueen, Staff Writer,<br />
NASPL<br />
Page 10<br />
Lottery and Young Adults:<b<a title="June.Issue.2011 page 1" href="http://viewer.zmags.com/publication/e95cf079?page=1"> The Official Publication of the North American As</a>
<a title="June.Issue.2011 page 2" href="http://viewer.zmags.com/publication/e95cf079?page=2"> In This Issue Lottery Insights June Issue 2011 </a>
<a title="June.Issue.2011 page 3" href="http://viewer.zmags.com/publication/e95cf079?page=3"> Lottery Insights - June 2011 | 3</a>
<a title="June.Issue.2011 page 4" href="http://viewer.zmags.com/publication/e95cf079?page=4"> From the NASPL President Dear Friends, I rece</a>
<a title="June.Issue.2011 page 5" href="http://viewer.zmags.com/publication/e95cf079?page=5"> Lottery Insights - June 2011 | 5</a>
<a title="June.Issue.2011 page 6" href="http://viewer.zmags.com/publication/e95cf079?page=6"> Industry News The Georgia Lot- tery </a>
<a title="June.Issue.2011 page 7" href="http://viewer.zmags.com/publication/e95cf079?page=7"> “I want to commend the Georgia Lottery Corpo- rat</a>
<a title="June.Issue.2011 page 8" href="http://viewer.zmags.com/publication/e95cf079?page=8"> Industry News El Grande is a new</a>
<a title="June.Issue.2011 page 9" href="http://viewer.zmags.com/publication/e95cf079?page=9"> CULTURAL CONNECTION Introducing “El Grande”</a>
<a title="June.Issue.2011 page 10" href="http://viewer.zmags.com/publication/e95cf079?page=10"> Industry News Now Playin</a>
<a title="June.Issue.2011 page 11" href="http://viewer.zmags.com/publication/e95cf079?page=11"> Must be 19. Please pla</a>
<a title="June.Issue.2011 page 12" href="http://viewer.zmags.com/publication/e95cf079?page=12"> Feature The Research Intel</a>
<a title="June.Issue.2011 page 13" href="http://viewer.zmags.com/publication/e95cf079?page=13"> group, 18-24 year olds, is already different enou</a>
<a title="June.Issue.2011 page 14" href="http://viewer.zmags.com/publication/e95cf079?page=14"> Feature F This is not to say that</a>
<a title="June.Issue.2011 page 15" href="http://viewer.zmags.com/publication/e95cf079?page=15"> than the 25-34 year old age group. This is probab</a>
<a title="June.Issue.2011 page 16" href="http://viewer.zmags.com/publication/e95cf079?page=16"> Feature K Social Media can also b</a>
<a title="June.Issue.2011 page 17" href="http://viewer.zmags.com/publication/e95cf079?page=17"> 3. The 18-24 year old age group has the most </a>
<a title="June.Issue.2011 page 18" href="http://viewer.zmags.com/publication/e95cf079?page=18"> Feature At the Ohio Lottery, our social </a>
<a title="June.Issue.2011 page 19" href="http://viewer.zmags.com/publication/e95cf079?page=19"> ohlottery?ob=5 we have more than 4,000 upload vie</a>
<a title="June.Issue.2011 page 20" href="http://viewer.zmags.com/publication/e95cf079?page=20"> NASPL’ 11 Update NASPL ‘11 Partner/Companion Pr</a>
<a title="June.Issue.2011 page 21" href="http://viewer.zmags.com/publication/e95cf079?page=21"> Register Now! naspl2011.com NASPL 2011 Partner </a>
<a title="June.Issue.2011 page 22" href="http://viewer.zmags.com/publication/e95cf079?page=22"> NASPL 2011 Professional Development Update More t</a>
<a title="June.Issue.2011 page 23" href="http://viewer.zmags.com/publication/e95cf079?page=23"> Professional Development Seminars AKA NASPL 2011 </a>
<a title="June.Issue.2011 page 24" href="http://viewer.zmags.com/publication/e95cf079?page=24"> Spotlight Canadian Lot</a>
<a title="June.Issue.2011 page 25" href="http://viewer.zmags.com/publication/e95cf079?page=25"> Lotto Max replaced the 15-year-old Super 7, and i</a>
<a title="June.Issue.2011 page 26" href="http://viewer.zmags.com/publication/e95cf079?page=26"> Spotlight But after </a>
<a title="June.Issue.2011 page 27" href="http://viewer.zmags.com/publication/e95cf079?page=27"> and using a variety of internal resources, expert</a>
<a title="June.Issue.2011 page 28" href="http://viewer.zmags.com/publication/e95cf079?page=28"> Spotlight From start </a>
<a title="June.Issue.2011 page 29" href="http://viewer.zmags.com/publication/e95cf079?page=29"> the Maxmillions amount reached a high of $49 mill</a>
<a title="June.Issue.2011 page 30" href="http://viewer.zmags.com/publication/e95cf079?page=30"> Spotlight Atlantic Lottery</a>
<a title="June.Issue.2011 page 31" href="http://viewer.zmags.com/publication/e95cf079?page=31"> up in big plastic balls. The first seven “balls” </a>
<a title="June.Issue.2011 page 32" href="http://viewer.zmags.com/publication/e95cf079?page=32"> Lottery Leadership Lottery Leadership</a>
<a title="June.Issue.2011 page 33" href="http://viewer.zmags.com/publication/e95cf079?page=33"> • ATM sales of lottery products • Enhanced Point</a>
<a title="June.Issue.2011 page 34" href="http://viewer.zmags.com/publication/e95cf079?page=34"> Lottery Leadership o Hank Beaumont, Recruitmen</a>
<a title="June.Issue.2011 page 35" href="http://viewer.zmags.com/publication/e95cf079?page=35"> before. Hard work is needed. Unity is very import</a>
<a title="June.Issue.2011 page 36" href="http://viewer.zmags.com/publication/e95cf079?page=36"> Lottery Leadership Institute 36 | Lottery Insig</a>
<a title="June.Issue.2011 page 37" href="http://viewer.zmags.com/publication/e95cf079?page=37"> May 2011 Lottery Insights - June 2011 | 37</a>
<a title="June.Issue.2011 page 38" href="http://viewer.zmags.com/publication/e95cf079?page=38"> Research As we </a>
<a title="June.Issue.2011 page 39" href="http://viewer.zmags.com/publication/e95cf079?page=39"> Consumer Financial Pressure Both Joes and Jacks c</a>
<a title="June.Issue.2011 page 40" href="http://viewer.zmags.com/publication/e95cf079?page=40"> Research Frequency of Play However, despite the</a>
<a title="June.Issue.2011 page 41" href="http://viewer.zmags.com/publication/e95cf079?page=41"> Almost one-in-ten people who have ever played the</a>
<a title="June.Issue.2011 page 42" href="http://viewer.zmags.com/publication/e95cf079?page=42"> Research Enjoyment among Joes has steadily incr</a>
<a title="June.Issue.2011 page 43" href="http://viewer.zmags.com/publication/e95cf079?page=43"> Perceptions of the Lottery Respondents are asked </a>
<a title="June.Issue.2011 page 44" href="http://viewer.zmags.com/publication/e95cf079?page=44"> Research As may be expected, Joes generally hav</a>
<a title="June.Issue.2011 page 45" href="http://viewer.zmags.com/publication/e95cf079?page=45"> IMPLICATIONS AND RECOMMENDATIONS For the second s</a>
<a title="June.Issue.2011 page 46" href="http://viewer.zmags.com/publication/e95cf079?page=46"> Research Indianapolis is wa</a>
<a title="June.Issue.2011 page 47" href="http://viewer.zmags.com/publication/e95cf079?page=47"> Conferences and Seminars October 24 - 28, 2011 NA</a>
<a title="June.Issue.2011 page 48" href="http://viewer.zmags.com/publication/e95cf079?page=48"> </a>