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Zmags
Strategic Plan
2016 –2021 Attracting more visitors to the cities
of SeaTac, Tukwila and Des Moines
Quaint Des Moines offers small town feel
with big-time views of the Sound.
2
Strategic Plan 2016–2021
Vision:
To position Seattle Southside as a destination of
choice for practical travelers to Seattle while
enhancing the image and economic strength of the
region.
Mission Statement:
As a brand-driven and entrepreneurial destination
leadership organization, Seattle Southside Regional
Tourism Authority (RTA) provides advocacy and
innovative services to competitively market the
destination. This function helps create jobs, grow
tax revenues and improve quality of life for our
businesses and residents.
Goals:
These goals are the core mission of Seattle
Southside RTA:
1. Increas
Strategic Plan 2016 –2021 Attracting more visitor
Quaint Des Moines offers small town feel with big
Strategic Plan 2016–2021 Vision: To position Seat
Seattle Southside farmer’s markets feature local
Table of Contents Plan Process and Summary.......
Plan Process and Summary Plan Process and Su
Plan Process and Summary committee, including
Strategic Plan Components RTA Strategic Plan
SWOT ANALYSIS RECOMMENDATIONS: ■ Focus your effor
Strategic Plan Components The Promise A strat
Actions and Key Performance Indicators The action
Actions and Key Performance Indicators 1. Ow
KPI Sell 100 activity passes in 2017. Five new co
Actions and Key Performance Indicators 2. Dr
lence KPI Accreditation achieved in 2017. Par
Actions and Key Performance Indicators 3. Bu
KPI Three new packages developed in 2017. If dete
Actions and Key Performance Indicators 4. En
KPI Investigative committee created in Q1 2017. F
Measuring Our Success and Conclusion Measuri
Seattle Southside’s 8,000 hotel rooms include the
Glossary The 14-mile Interurban Trail South ru
Glossary ACTIONS: The tactics used to achieve th
3100 South 176th Street, Seattle, WA 98188 206.57