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<br /> Strategic Plan<br /> 2016 –2021 Attracting more visitors to the cities<br /> of SeaTac, Tukwila and Des Moines<br /> Quaint Des Moines offers small town feel<br /> with big-time views of the Sound.<br /> 2<br /> Strategic Plan 2016–2021<br /> Vision:<br /> To position Seattle Southside as a destination of<br /> choice for practical travelers to Seattle while<br /> enhancing the image and economic strength of the<br /> region.<br /> Mission Statement:<br /> As a brand-driven and entrepreneurial destination<br /> leadership organization, Seattle Southside Regional<br /> Tourism Authority (RTA) provides advocacy and<br /> innovative services to competitively market the<br /> destination. This function helps create jobs, grow<br /> tax revenues and improve quality of life for our<br /> businesses and residents.<br /> Goals:<br /> These goals are the core mission of Seattle<br /> Southside RTA:<br /> 1. Increas<a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 1" href="http://viewer.zmags.com/publication/e9b2da7c?page=1"> Strategic Plan 2016 –2021 Attracting more visitor</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 2" href="http://viewer.zmags.com/publication/e9b2da7c?page=2"> Quaint Des Moines offers small town feel with big</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 3" href="http://viewer.zmags.com/publication/e9b2da7c?page=3"> Strategic Plan 2016–2021 Vision: To position Seat</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 4" href="http://viewer.zmags.com/publication/e9b2da7c?page=4"> Seattle Southside farmer’s markets feature local </a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 5" href="http://viewer.zmags.com/publication/e9b2da7c?page=5"> Table of Contents Plan Process and Summary.......</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 6" href="http://viewer.zmags.com/publication/e9b2da7c?page=6"> Plan Process and Summary Plan Process and Su</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 7" href="http://viewer.zmags.com/publication/e9b2da7c?page=7"> Plan Process and Summary committee, including </a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 8" href="http://viewer.zmags.com/publication/e9b2da7c?page=8"> Strategic Plan Components RTA Strategic Plan</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 9" href="http://viewer.zmags.com/publication/e9b2da7c?page=9"> SWOT ANALYSIS RECOMMENDATIONS: ■ Focus your effor</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 10" href="http://viewer.zmags.com/publication/e9b2da7c?page=10"> Strategic Plan Components The Promise A strat</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 11" href="http://viewer.zmags.com/publication/e9b2da7c?page=11"> Actions and Key Performance Indicators The action</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 12" href="http://viewer.zmags.com/publication/e9b2da7c?page=12"> Actions and Key Performance Indicators 1. Ow</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 13" href="http://viewer.zmags.com/publication/e9b2da7c?page=13"> KPI Sell 100 activity passes in 2017. Five new co</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 14" href="http://viewer.zmags.com/publication/e9b2da7c?page=14"> Actions and Key Performance Indicators 2. Dr</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 15" href="http://viewer.zmags.com/publication/e9b2da7c?page=15"> lence KPI Accreditation achieved in 2017. Par</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 16" href="http://viewer.zmags.com/publication/e9b2da7c?page=16"> Actions and Key Performance Indicators 3. Bu</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 17" href="http://viewer.zmags.com/publication/e9b2da7c?page=17"> KPI Three new packages developed in 2017. If dete</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 18" href="http://viewer.zmags.com/publication/e9b2da7c?page=18"> Actions and Key Performance Indicators 4. En</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 19" href="http://viewer.zmags.com/publication/e9b2da7c?page=19"> KPI Investigative committee created in Q1 2017. F</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 20" href="http://viewer.zmags.com/publication/e9b2da7c?page=20"> Measuring Our Success and Conclusion Measuri</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 21" href="http://viewer.zmags.com/publication/e9b2da7c?page=21"> Seattle Southside’s 8,000 hotel rooms include the</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 22" href="http://viewer.zmags.com/publication/e9b2da7c?page=22"> Glossary The 14-mile Interurban Trail South ru</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 23" href="http://viewer.zmags.com/publication/e9b2da7c?page=23"> Glossary ACTIONS: The tactics used to achieve th</a> <a title="Seattle Southside Regional Tourism Authority Strategic Plan 2016-2021 page 24" href="http://viewer.zmags.com/publication/e9b2da7c?page=24"> 3100 South 176th Street, Seattle, WA 98188 206.57</a>