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<br /> SPRING 2012<br /> WWW.THE–FINANCEDIRECTOR.COM<br /> PLUS:<br /> special fleet<br /> management report<br /> Building global success<br /> Henkel, IHG and Heineken discuss strategy in high-growth markets<br /> LOCOG FD Neil Wood talks Olympic readiness · HSBC group FD Iain Mackay: streamlining processes<br /> <br /> From the editor<br /> On the web...<br /> Find thought leadership, news, trends and<br /> events at www.the-financedirector.com<br /> Finance Director Europe<br /> Spring 2012<br /> EDITORIAL<br /> Editor Carl Friedmann<br /> carl.friedmann@progressivedigitalmedia.com<br /> Associate editor Steve Dunkerley<br /> Chief sub-editor Gemma Smelt<br /> Sub-editor Laura Cook<br /> Feature writers Ross Davies, Rod James,<br /> Abi Millar, Philip Kleinfeld<br /> Production manager Steve Buchanan<br /> Group art director Henrik Williams<br /> Designer Carolyn Jones<br /> Editor-in-chief John Lawrence<br /> COMMERCIAL<br /> Client services manager Der<a title="FDE May 2012 page 1" href="http://viewer.zmags.com/publication/e9f49ab9?page=1"> SPRING 2012 WWW.THE–FINANCEDIRECTOR.</a> <a title="FDE May 2012 page 2" href="http://viewer.zmags.com/publication/e9f49ab9?page=2"> </a> <a title="FDE May 2012 page 3" href="http://viewer.zmags.com/publication/e9f49ab9?page=3"> From the editor On the web... Find thought leade</a> <a title="FDE May 2012 page 4" href="http://viewer.zmags.com/publication/e9f49ab9?page=4"> MEMBER OF THE VOLKSWAGEN GROUP THE NEW SEAT</a> <a title="FDE May 2012 page 5" href="http://viewer.zmags.com/publication/e9f49ab9?page=5"> Contents 23In this issue... 16 How do you achi</a> <a title="FDE May 2012 page 6" href="http://viewer.zmags.com/publication/e9f49ab9?page=6"> Contents Connecting globally, serving locally 39</a> <a title="FDE May 2012 page 7" href="http://viewer.zmags.com/publication/e9f49ab9?page=7"> Together we are heading to the top. Alwa</a> <a title="FDE May 2012 page 8" href="http://viewer.zmags.com/publication/e9f49ab9?page=8"> </a> <a title="FDE May 2012 page 9" href="http://viewer.zmags.com/publication/e9f49ab9?page=9"> The intelligence > News News & views Big Apple'</a> <a title="FDE May 2012 page 10" href="http://viewer.zmags.com/publication/e9f49ab9?page=10"> The intelligence > Vital statistics Vital stati</a> <a title="FDE May 2012 page 11" href="http://viewer.zmags.com/publication/e9f49ab9?page=11"> The intelligence > Good quarter/bad quarter Goo</a> <a title="FDE May 2012 page 12" href="http://viewer.zmags.com/publication/e9f49ab9?page=12"> The intelligence > Top M&A deals M&A activity r</a> <a title="FDE May 2012 page 13" href="http://viewer.zmags.com/publication/e9f49ab9?page=13"> The intelligence > LinkedIn FDE LinkedIn group</a> <a title="FDE May 2012 page 14" href="http://viewer.zmags.com/publication/e9f49ab9?page=14"> Insight > Event review Tony Chanmugam believ</a> <a title="FDE May 2012 page 15" href="http://viewer.zmags.com/publication/e9f49ab9?page=15"> Insight > Event review back through this more e</a> <a title="FDE May 2012 page 16" href="http://viewer.zmags.com/publication/e9f49ab9?page=16"> Insight > Cross-collaboration An Olympic challeng</a> <a title="FDE May 2012 page 17" href="http://viewer.zmags.com/publication/e9f49ab9?page=17"> Insight > Cross-collaboration of tickets, for w</a> <a title="FDE May 2012 page 18" href="http://viewer.zmags.com/publication/e9f49ab9?page=18"> W604 - TRUTH IN ADVERTISING 47 000 tonnes of Glo</a> <a title="FDE May 2012 page 19" href="http://viewer.zmags.com/publication/e9f49ab9?page=19"> product export destinations actories ROVINCE MAKE</a> <a title="FDE May 2012 page 20" href="http://viewer.zmags.com/publication/e9f49ab9?page=20"> Insight > Cross-collaboration N </a> <a title="FDE May 2012 page 21" href="http://viewer.zmags.com/publication/e9f49ab9?page=21"> Insight > Cross-collaboration & Wireless that o</a> <a title="FDE May 2012 page 22" href="http://viewer.zmags.com/publication/e9f49ab9?page=22"> Sustainable value crea ng to global and local flee</a> <a title="FDE May 2012 page 23" href="http://viewer.zmags.com/publication/e9f49ab9?page=23"> Insight > Globalisation Re-engineer, redesign a</a> <a title="FDE May 2012 page 24" href="http://viewer.zmags.com/publication/e9f49ab9?page=24"> Insight > Globalisation </a> <a title="FDE May 2012 page 25" href="http://viewer.zmags.com/publication/e9f49ab9?page=25"> responsibilities,” Mackay continues. “It's helped</a> <a title="FDE May 2012 page 26" href="http://viewer.zmags.com/publication/e9f49ab9?page=26"> Insight > High-growth markets taste An a</a> <a title="FDE May 2012 page 27" href="http://viewer.zmags.com/publication/e9f49ab9?page=27"> Insight > High-growth markets “Beer is ver</a> <a title="FDE May 2012 page 28" href="http://viewer.zmags.com/publication/e9f49ab9?page=28"> Insight > High-growth markets supply the market</a> <a title="FDE May 2012 page 29" href="http://viewer.zmags.com/publication/e9f49ab9?page=29"> anton Schwyz – Your place to be! anton Schwyz is</a> <a title="FDE May 2012 page 30" href="http://viewer.zmags.com/publication/e9f49ab9?page=30"> Insight > High-growth markets High-growth central</a> <a title="FDE May 2012 page 31" href="http://viewer.zmags.com/publication/e9f49ab9?page=31"> Insight > High-growth markets migration can occ</a> <a title="FDE May 2012 page 32" href="http://viewer.zmags.com/publication/e9f49ab9?page=32"> www.vw-leasing-fleet.de/internationalfleet I</a> <a title="FDE May 2012 page 33" href="http://viewer.zmags.com/publication/e9f49ab9?page=33"> Company insight > High-growth markets Gateway t</a> <a title="FDE May 2012 page 34" href="http://viewer.zmags.com/publication/e9f49ab9?page=34"> Insight > High-growth markets A plan of dis</a> <a title="FDE May 2012 page 35" href="http://viewer.zmags.com/publication/e9f49ab9?page=35"> Insight > High-growth markets owners, when it c</a> <a title="FDE May 2012 page 36" href="http://viewer.zmags.com/publication/e9f49ab9?page=36"> We deliver world-class advice for owners and occu</a> <a title="FDE May 2012 page 37" href="http://viewer.zmags.com/publication/e9f49ab9?page=37"> Company insight > High-growth markets Shift the</a> <a title="FDE May 2012 page 38" href="http://viewer.zmags.com/publication/e9f49ab9?page=38"> </a> <a title="FDE May 2012 page 39" href="http://viewer.zmags.com/publication/e9f49ab9?page=39"> Connecting globally, serving locally Achieving st</a> <a title="FDE May 2012 page 40" href="http://viewer.zmags.com/publication/e9f49ab9?page=40"> High-growth markets > Connecting globally, servin</a> <a title="FDE May 2012 page 41" href="http://viewer.zmags.com/publication/e9f49ab9?page=41"> High-growth markets > Connecting globally, servin</a> <a title="FDE May 2012 page 42" href="http://viewer.zmags.com/publication/e9f49ab9?page=42"> High-growth markets > Connecting globally, servin</a> <a title="FDE May 2012 page 43" href="http://viewer.zmags.com/publication/e9f49ab9?page=43"> High-growth markets > Connecting globally, servin</a> <a title="FDE May 2012 page 44" href="http://viewer.zmags.com/publication/e9f49ab9?page=44"> High-growth markets > Connecting globally, servin</a> <a title="FDE May 2012 page 45" href="http://viewer.zmags.com/publication/e9f49ab9?page=45"> High-growth markets > Connecting globally, servin</a> <a title="FDE May 2012 page 46" href="http://viewer.zmags.com/publication/e9f49ab9?page=46"> </a> <a title="FDE May 2012 page 47" href="http://viewer.zmags.com/publication/e9f49ab9?page=47"> Insight > High-growth markets Keep it simple Thro</a> <a title="FDE May 2012 page 48" href="http://viewer.zmags.com/publication/e9f49ab9?page=48"> Company insight > Liquidity management Your mon</a> <a title="FDE May 2012 page 49" href="http://viewer.zmags.com/publication/e9f49ab9?page=49"> Company insight > Liquidity management liquidit</a> <a title="FDE May 2012 page 50" href="http://viewer.zmags.com/publication/e9f49ab9?page=50"> Insight > Switzerland Swiss movement Many lea</a> <a title="FDE May 2012 page 51" href="http://viewer.zmags.com/publication/e9f49ab9?page=51"> Insight > Switzerland biggest engineering hub o</a> <a title="FDE May 2012 page 52" href="http://viewer.zmags.com/publication/e9f49ab9?page=52"> Company insight > Switzerland An attractive pro</a> <a title="FDE May 2012 page 53" href="http://viewer.zmags.com/publication/e9f49ab9?page=53"> What could be better than the world’s favourite h</a> <a title="FDE May 2012 page 54" href="http://viewer.zmags.com/publication/e9f49ab9?page=54"> Company insight > Switzerland Grisons: wish you</a> <a title="FDE May 2012 page 55" href="http://viewer.zmags.com/publication/e9f49ab9?page=55"> Company insight > Switzerland </a> <a title="FDE May 2012 page 56" href="http://viewer.zmags.com/publication/e9f49ab9?page=56"> Company insight > Switzerland You Aargau-ing to</a> <a title="FDE May 2012 page 57" 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