<br />
ARCHITECTURAL AND ENVIRONMENTAL<br />
<br />
Charity Jackson is co-owner<br />
of Visual Horizons Custom<br />
Signs based in Modesto,<br />
Calif. She has been in busi-<br />
ness since 1995, and has<br />
worked in the sign industry<br />
for over 15 years. You can visit her website<br />
at www.vhsigns.com<br />
<br />
<br />
<br />
One way to think about interior<br />
wayfinding signs is to classify them<br />
by their basic types: suspended, free-<br />
standing, projecting and wall-mounted.<br />
But helping a customer choose which<br />
type is best for their needs also means<br />
looking at design choices, placement, le-<br />
gal requirements and the client's budget.<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br /<a title="Sign & Digital Graphics - January 2011 page 1" href="http://viewer.zmags.com/publication/ec16d339?page=1"></a> <a title="Sign & Digital Graphics - January 2011 page 2" href="http://viewer.zmags.com/publication/ec16d339?page=2">Reliable Products. </a> Reliable Products. <a title="Sign & Digital Graphics - January 2011 page 3" href="http://viewer.zmags.com/publication/ec16d339?page=3"> Use INFO #176 Janu</a> Use INFO #176 Janu<a title="Sign & Digital Graphics - January 2011 page 4" href="http://viewer.zmags.com/publication/ec16d339?page=4">ContentsColumns 6 The Long View Are w</a> ContentsColumns 6 The Long View Are w<a title="Sign & Digital Graphics - January 2011 page 5" href="http://viewer.zmags.com/publication/ec16d339?page=5"> </a> <a title="Sign & Digital Graphics - January 2011 page 6" href="http://viewer.zmags.com/publication/ec16d339?page=6">ContentsARCHITECTURAL AND ENVIRONMENTALCoveri</a> ContentsARCHITECTURAL AND ENVIRONMENTALCoveri<a title="Sign & Digital Graphics - January 2011 page 7" href="http://viewer.zmags.com/publication/ec16d339?page=7"> </a> <a title="Sign & Digital Graphics - January 2011 page 8" href="http://viewer.zmags.com/publication/ec16d339?page=8">The Long ViewBY KEN MERGENTIMEAre We There </a> The Long ViewBY KEN MERGENTIMEAre We There <a title="Sign & Digital Graphics - January 2011 page 9" href="http://viewer.zmags.com/publication/ec16d339?page=9">Use INFO #19 </a> Use INFO #19 <a title="Sign & Digital Graphics - January 2011 page 10" href="http://viewer.zmags.com/publication/ec16d339?page=10">In the TrenchesBY RICK WILLIAMSHair & All</a> In the TrenchesBY RICK WILLIAMSHair & All<a title="Sign & Digital Graphics - January 2011 page 11" href="http://viewer.zmags.com/publication/ec16d339?page=11">Use INFO #184 S I G</a> Use INFO #184 S I G<a title="Sign & Digital Graphics - January 2011 page 12" href="http://viewer.zmags.com/publication/ec16d339?page=12">The Sign & Digital GraphicsTechnical Advisory Bo</a> The Sign & Digital GraphicsTechnical Advisory Bo<a title="Sign & Digital Graphics - January 2011 page 13" href="http://viewer.zmags.com/publication/ec16d339?page=13">Products* Fe</a> Products* Fe<a title="Sign & Digital Graphics - January 2011 page 14" href="http://viewer.zmags.com/publication/ec16d339?page=14">In the News J A N U A R Y 2 0 1 1</a> In the News J A N U A R Y 2 0 1 1<a title="Sign & Digital Graphics - January 2011 page 15" href="http://viewer.zmags.com/publication/ec16d339?page=15">This could be the sign of something big.P</a> This could be the sign of something big.P<a title="Sign & Digital Graphics - January 2011 page 16" href="http://viewer.zmags.com/publication/ec16d339?page=16">3KRWRJUDSK\E\+RZDUG6FKDW]i6FKDW]2UQVWHLQ14 · J</a> 3KRWRJUDSK\E\+RZDUG6FKDW]i6FKDW]2UQVWHLQ14 · J<a title="Sign & Digital Graphics - January 2011 page 17" href="http://viewer.zmags.com/publication/ec16d339?page=17">TRUE-TO-LIFE, 8-COLOR SOLVENT PRINTINGThe Epson</a> TRUE-TO-LIFE, 8-COLOR SOLVENT PRINTINGThe Epson<a title="Sign & Digital Graphics - January 2011 page 18" href="http://viewer.zmags.com/publication/ec16d339?page=18">Digital Billboards HelpFBI Catch CriminalsThe </a> Digital Billboards HelpFBI Catch CriminalsThe <a title="Sign & Digital Graphics - January 2011 page 19" href="http://viewer.zmags.com/publication/ec16d339?page=19">A Cut Above the Rest Integra Tec</a> A Cut Above the Rest Integra Tec<a title="Sign & Digital Graphics - January 2011 page 20" href="http://viewer.zmags.com/publication/ec16d339?page=20">Super Sign Mart WinsWeldmaster AuctionVinyl we</a> Super Sign Mart WinsWeldmaster AuctionVinyl we<a title="Sign & Digital Graphics - January 2011 page 21" href="http://viewer.zmags.com/publication/ec16d339?page=21">Use INFO #200 S I G N</a> Use INFO #200 S I G N<a title="Sign & Digital Graphics - January 2011 page 22" href="http://viewer.zmags.com/publication/ec16d339?page=22">LG Electronics Partnerswith BroadsignElectroni</a> LG Electronics Partnerswith BroadsignElectroni<a title="Sign & Digital Graphics - January 2011 page 23" href="http://viewer.zmags.com/publication/ec16d339?page=23">Delcam OffersFree SoftwareCAD/CAM solutions pr</a> Delcam OffersFree SoftwareCAD/CAM solutions pr<a title="Sign & Digital Graphics - January 2011 page 24" href="http://viewer.zmags.com/publication/ec16d339?page=24">RUNNING THE BUSINESSSign Law & PolicyBY DAVI</a> RUNNING THE BUSINESSSign Law & PolicyBY DAVI<a title="Sign & Digital Graphics - January 2011 page 25" href="http://viewer.zmags.com/publication/ec16d339?page=25">New Technology, Sign Design and the Planning Comm</a> New Technology, Sign Design and the Planning Comm<a title="Sign & Digital Graphics - January 2011 page 26" href="http://viewer.zmags.com/publication/ec16d339?page=26">RUNNING THE BUSINESSMake it Your BusinessBY </a> RUNNING THE BUSINESSMake it Your BusinessBY <a title="Sign & Digital Graphics - January 2011 page 27" href="http://viewer.zmags.com/publication/ec16d339?page=27">to run it with the financial statementsdripping </a> to run it with the financial statementsdripping <a title="Sign & Digital Graphics - January 2011 page 28" href="http://viewer.zmags.com/publication/ec16d339?page=28">Make it Your BusinessCONTINUED </a> Make it Your BusinessCONTINUED <a title="Sign & Digital Graphics - January 2011 page 29" href="http://viewer.zmags.com/publication/ec16d339?page=29">If you are serious about imagining yourbusiness </a> If you are serious about imagining yourbusiness <a title="Sign & Digital Graphics - January 2011 page 30" href="http://viewer.zmags.com/publication/ec16d339?page=30">Large electronic message signs,such as this thre</a> Large electronic message signs,such as this thre<a title="Sign & Digital Graphics - January 2011 page 31" href="http://viewer.zmags.com/publication/ec16d339?page=31">Once the domain of large multi-national corporati</a> Once the domain of large multi-national corporati<a title="Sign & Digital Graphics - January 2011 page 32" href="http://viewer.zmags.com/publication/ec16d339?page=32">SIGN TECHNOLOGYLingo and JargonA few electroni</a> SIGN TECHNOLOGYLingo and JargonA few electroni<a title="Sign & Digital Graphics - January 2011 page 33" href="http://viewer.zmags.com/publication/ec16d339?page=33">The huge screens in Times Square arecalled elect</a> The huge screens in Times Square arecalled elect<a title="Sign & Digital Graphics - January 2011 page 34" href="http://viewer.zmags.com/publication/ec16d339?page=34">Order your Premium Subscription today and guarant</a> Order your Premium Subscription today and guarant<a title="Sign & Digital Graphics - January 2011 page 35" href="http://viewer.zmags.com/publication/ec16d339?page=35"></a> <a title="Sign & Digital Graphics - January 2011 page 36" href="http://viewer.zmags.com/publication/ec16d339?page=36">Use INFO #117</a> Use INFO #117<a title="Sign & Digital Graphics - January 2011 page 37" href="http://viewer.zmags.com/publication/ec16d339?page=37"> In the TrenchesThe Digital EyeB Y R I C</a> In the TrenchesThe Digital EyeB Y R I C<a title="Sign & Digital Graphics - January 2011 page 38" href="http://viewer.zmags.com/publication/ec16d339?page=38">DIGITAL GRAPHICSDIGITAL PRINTING AND FINISHING</a> DIGITAL GRAPHICSDIGITAL PRINTING AND FINISHING<a title="Sign & Digital Graphics - January 2011 page 39" href="http://viewer.zmags.com/publication/ec16d339?page=39">Figure 5: As you drag the Patch tool, the source </a> Figure 5: As you drag the Patch tool, the source <a title="Sign & Digital Graphics - January 2011 page 40" href="http://viewer.zmags.com/publication/ec16d339?page=40">DIGITAL GRAPHICSDIGITAL PRINTING AND FINISHING</a> DIGITAL GRAPHICSDIGITAL PRINTING AND FINISHING<a title="Sign & Digital Graphics - January 2011 page 41" href="http://viewer.zmags.com/publication/ec16d339?page=41">you can determine where the best patchis located</a> you can determine where the best patchis located<a title="Sign & Digital Graphics - January 2011 page 42" href="http://viewer.zmags.com/publication/ec16d339?page=42">Ginny Mumm is a freelance writer based inSouther</a> Ginny Mumm is a freelance writer based inSouther<a title="Sign & Digital Graphics - January 2011 page 43" href="http://viewer.zmags.com/publication/ec16d339?page=43">The digitally printed graphics for each of the 17</a> The digitally printed graphics for each of the 17<a title="Sign & Digital Graphics - January 2011 page 44" href="http://viewer.zmags.com/publication/ec16d339?page=44"> It's FREE & Easy... Request valuable pr</a> It's FREE & Easy... Request valuable pr<a title="Sign & Digital Graphics - January 2011 page 45" href="http://viewer.zmags.com/publication/ec16d339?page=45">S I G N & D I G I T A L G R A P H I C S · Jan</a> S I G N & D I G I T A L G R A P H I C S · Jan<a title="Sign & Digital Graphics - January 2011 page 46" href="http://viewer.zmags.com/publication/ec16d339?page=46"></a> <a title="Sign & Digital Graphics - January 2011 page 47" href="http://viewer.zmags.com/publication/ec16d339?page=47">IT'S A JUNGLE OUT THERE!HOW DO YOU ENSURE YOUR S</a> IT'S A JUNGLE OUT THERE!HOW DO YOU ENSURE YOUR S<a title="Sign & Digital Graphics - January 2011 page 48" href="http://viewer.zmags.com/publication/ec16d339?page=48">DIGITAL GRAPHICSWRAPSOn the JobSecond Ti</a> DIGITAL GRAPHICSWRAPSOn the JobSecond Ti<a title="Sign & Digital Graphics - January 2011 page 49" href="http://viewer.zmags.com/publication/ec16d339?page=49">In addition to the bucket crew, a three-mangroun</a> In addition to the bucket crew, a three-mangroun<a title="Sign & Digital Graphics - January 2011 page 50" href="http://viewer.zmags.com/publication/ec16d339?page=50">DIGITAL GRAPHICSWRAPS Part of the l</a> DIGITAL GRAPHICSWRAPS Part of the l<a title="Sign & Digital Graphics - January 2011 page 51" href="http://viewer.zmags.com/publication/ec16d339?page=51">and get each section to the site just as itwas n</a> and get each section to the site just as itwas n<a title="Sign & Digital Graphics - January 2011 page 52" href="http://viewer.zmags.com/publication/ec16d339?page=52">DIGITAL GRAPHICSWRAPSVinyl options for working</a> DIGITAL GRAPHICSWRAPSVinyl options for working<a title="Sign & Digital Graphics - January 2011 page 53" href="http://viewer.zmags.com/publication/ec16d339?page=53">Before starting the project, be sure to determine</a> Before starting the project, be sure to determine<a title="Sign & Digital Graphics - January 2011 page 54" href="http://viewer.zmags.com/publication/ec16d339?page=54">With a stronger adhesive, the rough sur-face-rea</a> With a stronger adhesive, the rough sur-face-rea<a title="Sign & Digital Graphics - January 2011 page 55" href="http://viewer.zmags.com/publication/ec16d339?page=55">Wrap ProjectsSign & Digital Graphics presents s</a> Wrap ProjectsSign & Digital Graphics presents s<a title="Sign & Digital Graphics - January 2011 page 56" href="http://viewer.zmags.com/publication/ec16d339?page=56">DIGITAL GRAPHICSSPECIALTY IMAGINGUse your PDA </a> DIGITAL GRAPHICSSPECIALTY IMAGINGUse your PDA <a title="Sign & Digital Graphics - January 2011 page 57" href="http://viewer.zmags.com/publication/ec16d339?page=57">pattern of a QR code stores informationsuch as w</a> pattern of a QR code stores informationsuch as w<a title="Sign & Digital Graphics - January 2011 page 58" href="http://viewer.zmags.com/publication/ec16d339?page=58">DIGITAL GRAPHICSSPECIALTY IMAGINGQR codes are </a> DIGITAL GRAPHICSSPECIALTY IMAGINGQR codes are <a title="Sign & Digital Graphics - January 2011 page 59" href="http://viewer.zmags.com/publication/ec16d339?page=59">Use INFO #252Cutting Edge Banner Material</a> Use INFO #252Cutting Edge Banner Material<a title="Sign & Digital Graphics - January 2011 page 60" href="http://viewer.zmags.com/publication/ec16d339?page=60">ARCHITECTURAL AND ENVIRONMENTALCharity Jackson </a> ARCHITECTURAL AND ENVIRONMENTALCharity Jackson <a title="Sign & Digital Graphics - January 2011 page 61" href="http://viewer.zmags.com/publication/ec16d339?page=61">office. Take note of colors already used inthe b</a> office. Take note of colors already used inthe b<a title="Sign & Digital Graphics - January 2011 page 62" href="http://viewer.zmags.com/publication/ec16d339?page=62">A quick visit to signmojo.com will give you an ea</a> A quick visit to signmojo.com will give you an ea<a title="Sign & Digital Graphics - January 2011 page 63" href="http://viewer.zmags.com/publication/ec16d339?page=63">LEGAL Certain types of signs must be incompli</a> LEGAL Certain types of signs must be incompli<a title="Sign & Digital Graphics - January 2011 page 64" href="http://viewer.zmags.com/publication/ec16d339?page=64">Let's Talk ShopCONTINUED</a> Let's Talk ShopCONTINUED<a title="Sign & Digital Graphics - January 2011 page 65" href="http://viewer.zmags.com/publication/ec16d339?page=65">Stay informed with the latest tipsand headlines </a> Stay informed with the latest tipsand headlines <a title="Sign & Digital Graphics - January 2011 page 66" href="http://viewer.zmags.com/publication/ec16d339?page=66">ARCHITECTURAL AND ENVIRONMENTALMatt Charboneau </a> ARCHITECTURAL AND ENVIRONMENTALMatt Charboneau <a title="Sign & Digital Graphics - January 2011 page 67" href="http://viewer.zmags.com/publication/ec16d339?page=67">put your “logic” geneinto high gear for thisone</a> put your “logic” geneinto high gear for thisone<a title="Sign & Digital Graphics - January 2011 page 68" href="http://viewer.zmags.com/publication/ec16d339?page=68">ARCHITECTURAL AND ENVIRONMENTALTwo layers of fe</a> ARCHITECTURAL AND ENVIRONMENTALTwo layers of fe<a title="Sign & Digital Graphics - January 2011 page 69" href="http://viewer.zmags.com/publication/ec16d339?page=69">The image began with photographs of thehands of </a> The image began with photographs of thehands of <a title="Sign & Digital Graphics - January 2011 page 70" href="http://viewer.zmags.com/publication/ec16d339?page=70">ARCHITECTURAL AND ENVIRONMENTALA closer look re</a> ARCHITECTURAL AND ENVIRONMENTALA closer look re<a title="Sign & Digital Graphics - January 2011 page 71" href="http://viewer.zmags.com/publication/ec16d339?page=71">There is a difference between commercial artand </a> There is a difference between commercial artand <a title="Sign & Digital Graphics - January 2011 page 72" href="http://viewer.zmags.com/publication/ec16d339?page=72">ARCHITECTURAL AND ENVIRONMENTALRandy Broach ha</a> ARCHITECTURAL AND ENVIRONMENTALRandy Broach ha<a title="Sign & Digital Graphics - January 2011 page 73" href="http://viewer.zmags.com/publication/ec16d339?page=73">Blank routed and heartbeat line painted.com</a> Blank routed and heartbeat line painted.com<a title="Sign & Digital Graphics - January 2011 page 74" href="http://viewer.zmags.com/publication/ec16d339?page=74">Note raised letters. Edges are beveled byrotary </a> Note raised letters. Edges are beveled byrotary <a title="Sign & Digital Graphics - January 2011 page 75" href="http://viewer.zmags.com/publication/ec16d339?page=75">The Rep FactorIt's all about value.Face it, t</a> The Rep FactorIt's all about value.Face it, t<a title="Sign & Digital Graphics - January 2011 page 76" href="http://viewer.zmags.com/publication/ec16d339?page=76">Your services canset you apart fromyour competi</a> Your services canset you apart fromyour competi<a title="Sign & Digital Graphics - January 2011 page 77" href="http://viewer.zmags.com/publication/ec16d339?page=77">and beyond what is expected and setsyou apart fr</a> and beyond what is expected and setsyou apart fr<a title="Sign & Digital Graphics - January 2011 page 78" href="http://viewer.zmags.com/publication/ec16d339?page=78">IN THE AISLESThe “clipboard” on this standee </a> IN THE AISLESThe “clipboard” on this standee <a title="Sign & Digital Graphics - January 2011 page 79" href="http://viewer.zmags.com/publication/ec16d339?page=79">Call for Entries:Every Entry is FREE!Be a par</a> Call for Entries:Every Entry is FREE!Be a par<a title="Sign & Digital Graphics - January 2011 page 80" href="http://viewer.zmags.com/publication/ec16d339?page=80">learned about them with you. This doesnot mean t</a> learned about them with you. This doesnot mean t<a title="Sign & Digital Graphics - January 2011 page 81" href="http://viewer.zmags.com/publication/ec16d339?page=81">very reliably to a wide array of paints andpaint</a> very reliably to a wide array of paints andpaint<a title="Sign & Digital Graphics - January 2011 page 82" href="http://viewer.zmags.com/publication/ec16d339?page=82">IN THE AISLESlow-cost materials. It is a great </a> IN THE AISLESlow-cost materials. It is a great <a title="Sign & Digital Graphics - January 2011 page 83" href="http://viewer.zmags.com/publication/ec16d339?page=83">Looking for TroubleBY STEVEN VIGEANTHow to </a> Looking for TroubleBY STEVEN VIGEANTHow to <a title="Sign & Digital Graphics - January 2011 page 84" href="http://viewer.zmags.com/publication/ec16d339?page=84">a plank is more efficient when workingat any hei</a> a plank is more efficient when workingat any hei<a title="Sign & Digital Graphics - January 2011 page 85" href="http://viewer.zmags.com/publication/ec16d339?page=85">A large latex brushmade it possible tosingle co</a> A large latex brushmade it possible tosingle co<a title="Sign & Digital Graphics - January 2011 page 86" href="http://viewer.zmags.com/publication/ec16d339?page=86">MASTER'S TOUCHCut vinyl can be used as masking</a> MASTER'S TOUCHCut vinyl can be used as masking<a title="Sign & Digital Graphics - January 2011 page 87" href="http://viewer.zmags.com/publication/ec16d339?page=87">art of hand-lettering, which took manyyears of a</a> art of hand-lettering, which took manyyears of a<a title="Sign & Digital Graphics - January 2011 page 88" href="http://viewer.zmags.com/publication/ec16d339?page=88">MASTER'S TOUCHletters and make new words. In pl</a> MASTER'S TOUCHletters and make new words. In pl<a title="Sign & Digital Graphics - January 2011 page 89" href="http://viewer.zmags.com/publication/ec16d339?page=89">Vinyl letters are easily and individually changea</a> Vinyl letters are easily and individually changea<a title="Sign & Digital Graphics - January 2011 page 90" href="http://viewer.zmags.com/publication/ec16d339?page=90">Product ReviewENHANCED REFLECTIVE FILMSAvery De</a> Product ReviewENHANCED REFLECTIVE FILMSAvery De<a title="Sign & Digital Graphics - January 2011 page 91" href="http://viewer.zmags.com/publication/ec16d339?page=91">BREAKTHROUGH DRYING TECHNOLOGYAgfa Graphics, Rid</a> BREAKTHROUGH DRYING TECHNOLOGYAgfa Graphics, Rid<a title="Sign & Digital Graphics - January 2011 page 92" href="http://viewer.zmags.com/publication/ec16d339?page=92">Product ReviewPVC-FREE FILMPlastiprint Sal</a> Product ReviewPVC-FREE FILMPlastiprint Sal<a title="Sign & Digital Graphics - January 2011 page 93" href="http://viewer.zmags.com/publication/ec16d339?page=93">MARKETPLACEJanuary 2011ARCHITECTURAL PRODUCT</a> MARKETPLACEJanuary 2011ARCHITECTURAL PRODUCT<a title="Sign & Digital Graphics - January 2011 page 94" href="http://viewer.zmags.com/publication/ec16d339?page=94">January 2011 </a> January 2011 <a title="Sign & Digital Graphics - January 2011 page 95" href="http://viewer.zmags.com/publication/ec16d339?page=95">January 2011 </a> January 2011 <a title="Sign & Digital Graphics - January 2011 page 96" href="http://viewer.zmags.com/publication/ec16d339?page=96">January 2011LAMINATOR ROLLERS </a> January 2011LAMINATOR ROLLERS <a title="Sign & Digital Graphics - January 2011 page 97" href="http://viewer.zmags.com/publication/ec16d339?page=97">January 2011 </a> January 2011 <a title="Sign & Digital Graphics - January 2011 page 98" href="http://viewer.zmags.com/publication/ec16d339?page=98">January 2011 </a> January 2011 <a title="Sign & Digital Graphics - January 2011 page 99" href="http://viewer.zmags.com/publication/ec16d339?page=99">It'sFREE& EASY!Request valuable product & ser</a> It'sFREE& EASY!Request valuable product & ser<a title="Sign & Digital Graphics - January 2011 page 100" href="http://viewer.zmags.com/publication/ec16d339?page=100">Coming in February...Wrench RoomMatt Cha</a> Coming in February...Wrench RoomMatt Cha<a title="Sign & Digital Graphics - January 2011 page 101" href="http://viewer.zmags.com/publication/ec16d339?page=101">WHEN COMPOSITEPRINTING THROWS YOUA DETOUR...TU</a> WHEN COMPOSITEPRINTING THROWS YOUA DETOUR...TU<a title="Sign & Digital Graphics - January 2011 page 102" href="http://viewer.zmags.com/publication/ec16d339?page=102">Use INFO #204</a> Use INFO #204