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<br /> THE ORIGINATION CHALLENGE > MAXIMISING RETURNS ON EXIT<br /> June 2012 The independent voice of European private equity realdeals.eu.com<br /> THE<br /> BIG<br /> PUSH<br /> Adapting to<br /> a changing<br /> world – how to<br /> drive returns<br /> in a flat<br /> economy.<br /> FUNDRAISING: MAKING SURE YOUR FIRM STANDS OUT FROM THE CROWD<br /> FOREWORD<br /> BY ALAN GREENOUGH<br /> AND TOM WHELAN<br /> WE ARE SEEING THE DARWINIAN PRINCIPLE OF “SURVIVAL OF<br /> the fittest” being applied to private equity funds. Some GPs have been<br /> successful at raising a new fund while others have failed and are then left<br /> to run off their existing portfolios. This supplement shows there are clear<br /> lessons to be learnt by GPs from both successful and failed fundraisings as<br /> to how to be successful at fundraising in the current climate. In addition to<br /> track record, factors such as team stability, the retention of key pers<a title="272 RD Hogan Lovells Supt page 1" href="http://viewer.zmags.com/publication/ec1bd6ae?page=1"> THE ORIGINATION CHALLENGE > MAXIMISING RETURNS ON</a> <a title="272 RD Hogan Lovells Supt page 2" href="http://viewer.zmags.com/publication/ec1bd6ae?page=2"> FOREWORD BY ALAN GREENOUGH AND TOM WHELAN WE ARE</a> <a title="272 RD Hogan Lovells Supt page 3" href="http://viewer.zmags.com/publication/ec1bd6ae?page=3"> fundraising SHOW ME THE </a> <a title="272 RD Hogan Lovells Supt page 4" href="http://viewer.zmags.com/publication/ec1bd6ae?page=4"> fundraising Europe, where macroeconom</a> <a title="272 RD Hogan Lovells Supt page 5" href="http://viewer.zmags.com/publication/ec1bd6ae?page=5"> capital raised has been around $200bn a year over</a> <a title="272 RD Hogan Lovells Supt page 6" href="http://viewer.zmags.com/publication/ec1bd6ae?page=6"> fundraising However, good prepar</a> <a title="272 RD Hogan Lovells Supt page 7" href="http://viewer.zmags.com/publication/ec1bd6ae?page=7"> fundraising but as sales people we do</a> <a title="272 RD Hogan Lovells Supt page 8" href="http://viewer.zmags.com/publication/ec1bd6ae?page=8"> fundraising Q&A NICHOLAS HOLMAN Co-head of </a> <a title="272 RD Hogan Lovells Supt page 9" href="http://viewer.zmags.com/publication/ec1bd6ae?page=9"> ORIGINAL THOUGHT? Firms may have highly sophistic</a> <a title="272 RD Hogan Lovells Supt page 10" href="http://viewer.zmags.com/publication/ec1bd6ae?page=10"> origination reason. We do lots of sub</a> <a title="272 RD Hogan Lovells Supt page 11" href="http://viewer.zmags.com/publication/ec1bd6ae?page=11"> origination ORIGINATION STRATEGIES Getting </a> <a title="272 RD Hogan Lovells Supt page 12" href="http://viewer.zmags.com/publication/ec1bd6ae?page=12"> origination high number seen over rec</a> <a title="272 RD Hogan Lovells Supt page 13" href="http://viewer.zmags.com/publication/ec1bd6ae?page=13"> origination Q&A STÉPHANE HUTEN Private equi</a> <a title="272 RD Hogan Lovells Supt page 14" href="http://viewer.zmags.com/publication/ec1bd6ae?page=14"> exits PUSHING FOR AN EXIT</a> <a title="272 RD Hogan Lovells Supt page 15" href="http://viewer.zmags.com/publication/ec1bd6ae?page=15"> of UK at Equistone Capital Partners Europe. “On e</a> <a title="272 RD Hogan Lovells Supt page 16" href="http://viewer.zmags.com/publication/ec1bd6ae?page=16"> exits disappeared as an option (see b</a> <a title="272 RD Hogan Lovells Supt page 17" href="http://viewer.zmags.com/publication/ec1bd6ae?page=17"> IPOs: A THING OF THE PAST? There was a time, bac</a> <a title="272 RD Hogan Lovells Supt page 18" href="http://viewer.zmags.com/publication/ec1bd6ae?page=18"> exits Q&A ALAN GREENOUGH Co-head of private</a> <a title="272 RD Hogan Lovells Supt page 19" href="http://viewer.zmags.com/publication/ec1bd6ae?page=19"> Key contacts London Alan Greenough Partner Co-h</a> <a title="272 RD Hogan Lovells Supt page 20" href="http://viewer.zmags.com/publication/ec1bd6ae?page=20"> Insights and solutions Hogan Lovells is a globa</a>