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<br /> Spring 2015<br /> <br /> <br /> Regular Features<br /> Comment ....................................................................... 6<br /> Global news................................................................... 8<br /> Legally Speaking ........................................................ 124<br /> The LIMA Page ......................................................... 126<br /> Brand Business .......................................................... 128<br /> What’s On ................................................................. 130<br /> Europe<br /> Licensing in the Nordics ........................................... 19<br /> Ink Brands - A Profile ........................................ 22<br /> Disney grows Nordic retail.............................. 24<br /> Happy Birthday Nordic Licensing! .................. 26<br /> Italy - Licensing through a Crisis ............................<a title="TL SPRING 15 and Australia page 1" href="http://viewer.zmags.com/publication/ecae98b8?page=1"> Spring 2015</a> <a title="TL SPRING 15 and Australia page 2" href="http://viewer.zmags.com/publication/ecae98b8?page=2"> </a> <a title="TL SPRING 15 and Australia page 3" href="http://viewer.zmags.com/publication/ecae98b8?page=3"> </a> <a title="TL SPRING 15 and Australia page 4" href="http://viewer.zmags.com/publication/ecae98b8?page=4"> Regular Features Comment ........................</a> <a title="TL SPRING 15 and Australia page 5" href="http://viewer.zmags.com/publication/ecae98b8?page=5"> </a> <a title="TL SPRING 15 and Australia page 6" href="http://viewer.zmags.com/publication/ecae98b8?page=6"> Spring 2015 Publisher/Editor-in-Chief </a> <a title="TL SPRING 15 and Australia page 7" href="http://viewer.zmags.com/publication/ecae98b8?page=7"> </a> <a title="TL SPRING 15 and Australia page 8" href="http://viewer.zmags.com/publication/ecae98b8?page=8"> NEWS </a> <a title="TL SPRING 15 and Australia page 9" href="http://viewer.zmags.com/publication/ecae98b8?page=9"> </a> <a title="TL SPRING 15 and Australia page 10" href="http://viewer.zmags.com/publication/ecae98b8?page=10"> NEWS </a> <a title="TL SPRING 15 and Australia page 11" href="http://viewer.zmags.com/publication/ecae98b8?page=11"> </a> <a title="TL SPRING 15 and Australia page 12" href="http://viewer.zmags.com/publication/ecae98b8?page=12"> NEWS </a> <a title="TL SPRING 15 and Australia page 13" href="http://viewer.zmags.com/publication/ecae98b8?page=13"> </a> <a title="TL SPRING 15 and Australia page 14" href="http://viewer.zmags.com/publication/ecae98b8?page=14"> </a> <a title="TL SPRING 15 and Australia page 15" href="http://viewer.zmags.com/publication/ecae98b8?page=15"> </a> <a title="TL SPRING 15 and Australia page 16" href="http://viewer.zmags.com/publication/ecae98b8?page=16"> </a> <a title="TL SPRING 15 and Australia page 17" href="http://viewer.zmags.com/publication/ecae98b8?page=17"> TOTAL LICENSING YU-GI-OH! STANDEES DELIVER 4K M</a> <a title="TL SPRING 15 and Australia page 18" href="http://viewer.zmags.com/publication/ecae98b8?page=18"> FOURNIERTO LAUNCH SENDOKAI CHAMPIONS CARDS NEWS </a> <a title="TL SPRING 15 and Australia page 19" href="http://viewer.zmags.com/publication/ecae98b8?page=19"> TOTAL LICENSING The Nordics The four largest N</a> <a title="TL SPRING 15 and Australia page 20" href="http://viewer.zmags.com/publication/ecae98b8?page=20"> 28 TOTAL LICENSING </a> <a title="TL SPRING 15 and Australia page 21" href="http://viewer.zmags.com/publication/ecae98b8?page=21"> </a> <a title="TL SPRING 15 and Australia page 22" href="http://viewer.zmags.com/publication/ecae98b8?page=22"> In terms of their local market, Ink’s solid relat</a> <a title="TL SPRING 15 and Australia page 23" href="http://viewer.zmags.com/publication/ecae98b8?page=23"> no doubt that the property will prove just as pop</a> <a title="TL SPRING 15 and Australia page 24" href="http://viewer.zmags.com/publication/ecae98b8?page=24"> Total Licensing talked to Dan Dossa, VP Retail to</a> <a title="TL SPRING 15 and Australia page 25" href="http://viewer.zmags.com/publication/ecae98b8?page=25"> TOTAL LICENSING </a> <a title="TL SPRING 15 and Australia page 26" href="http://viewer.zmags.com/publication/ecae98b8?page=26"> 26 TOTAL LICENSING Nordic Licensing Company</a> <a title="TL SPRING 15 and Australia page 27" href="http://viewer.zmags.com/publication/ecae98b8?page=27"> TOTAL LICENSING The Purposeful Little Agency for</a> <a title="TL SPRING 15 and Australia page 28" href="http://viewer.zmags.com/publication/ecae98b8?page=28"> “Kirsten and I are very clear on how we want to g</a> <a title="TL SPRING 15 and Australia page 29" href="http://viewer.zmags.com/publication/ecae98b8?page=29"> TOTAL LICENSING largest and most respected media</a> <a title="TL SPRING 15 and Australia page 30" href="http://viewer.zmags.com/publication/ecae98b8?page=30"> Having ‘feet on the ground’ helps us find new opp</a> <a title="TL SPRING 15 and Australia page 31" href="http://viewer.zmags.com/publication/ecae98b8?page=31"> TOTAL LICENSING with an agency that offers Nordi</a> <a title="TL SPRING 15 and Australia page 32" href="http://viewer.zmags.com/publication/ecae98b8?page=32"> “We track and manage the product development proc</a> <a title="TL SPRING 15 and Australia page 33" href="http://viewer.zmags.com/publication/ecae98b8?page=33"> TOTAL LICENSING What’s the feedback been? Overw</a> <a title="TL SPRING 15 and Australia page 34" href="http://viewer.zmags.com/publication/ecae98b8?page=34"> To discuss licensing opportunities in the Nordics</a> <a title="TL SPRING 15 and Australia page 35" href="http://viewer.zmags.com/publication/ecae98b8?page=35"> March 2015</a> <a title="TL SPRING 15 and Australia page 36" href="http://viewer.zmags.com/publication/ecae98b8?page=36"> The 100 most valuable brands in 2013 were worth o</a> <a title="TL SPRING 15 and Australia page 37" href="http://viewer.zmags.com/publication/ecae98b8?page=37"> TOTAL LICENSING AUSTRALIA Australia News ..</a> <a title="TL SPRING 15 and Australia page 38" href="http://viewer.zmags.com/publication/ecae98b8?page=38"> NEWS MJM APPOINT MJM</a> <a title="TL SPRING 15 and Australia page 39" href="http://viewer.zmags.com/publication/ecae98b8?page=39"> TOTAL LICENSING AUSTRALIA AUSTRALIA’S FIRST CLIP</a> <a title="TL SPRING 15 and Australia page 40" href="http://viewer.zmags.com/publication/ecae98b8?page=40"> THE FUTURE IS BRIGHT FOR 20TH CENTURY FOX Twentie</a> <a title="TL SPRING 15 and Australia page 41" href="http://viewer.zmags.com/publication/ecae98b8?page=41"> </a> <a title="TL SPRING 15 and Australia page 42" href="http://viewer.zmags.com/publication/ecae98b8?page=42"> SONS OF ANARCHY Sons of Anarchy is the top r</a> <a title="TL SPRING 15 and Australia page 43" href="http://viewer.zmags.com/publication/ecae98b8?page=43"> </a> <a title="TL SPRING 15 and Australia page 44" href="http://viewer.zmags.com/publication/ecae98b8?page=44"> series by author/illustrator Ted De- wan. The sh</a> <a title="TL SPRING 15 and Australia page 45" href="http://viewer.zmags.com/publication/ecae98b8?page=45"> </a> <a title="TL SPRING 15 and Australia page 46" href="http://viewer.zmags.com/publication/ecae98b8?page=46"> CELEBRATING AUSTRALIAN ICONS BLINKY BILL Australi</a> <a title="TL SPRING 15 and Australia page 47" href="http://viewer.zmags.com/publication/ecae98b8?page=47"> </a> <a title="TL SPRING 15 and Australia page 48" href="http://viewer.zmags.com/publication/ecae98b8?page=48"> dler and Robert Smigel and directed by Genndy Tar</a> <a title="TL SPRING 15 and Australia page 49" href="http://viewer.zmags.com/publication/ecae98b8?page=49"> </a> <a title="TL SPRING 15 and Australia page 50" href="http://viewer.zmags.com/publication/ecae98b8?page=50"> TOTAL LICENSING AUSTRALIA JASNOR GEARS UP FOR A</a> <a title="TL SPRING 15 and Australia page 51" href="http://viewer.zmags.com/publication/ecae98b8?page=51"> </a> <a title="TL SPRING 15 and Australia page 52" href="http://viewer.zmags.com/publication/ecae98b8?page=52"> eOne Licensing will be exhibiting at stand F33 at</a> <a title="TL SPRING 15 and Australia page 53" href="http://viewer.zmags.com/publication/ecae98b8?page=53"> </a> <a title="TL SPRING 15 and Australia page 54" href="http://viewer.zmags.com/publication/ecae98b8?page=54"> For licensing enquiries on Hello Kitty in Austral</a> <a title="TL SPRING 15 and Australia page 55" href="http://viewer.zmags.com/publication/ecae98b8?page=55"> </a> <a title="TL SPRING 15 and Australia page 56" href="http://viewer.zmags.com/publication/ecae98b8?page=56"> For licensing enquiries on Sesame Street in Austr</a> <a title="TL SPRING 15 and Australia page 57" href="http://viewer.zmags.com/publication/ecae98b8?page=57"> </a> <a title="TL SPRING 15 and Australia page 58" href="http://viewer.zmags.com/publication/ecae98b8?page=58"> For licensing enquiries on The Smurfs in Australi</a> <a title="TL SPRING 15 and Australia page 59" href="http://viewer.zmags.com/publication/ecae98b8?page=59"> </a> <a title="TL SPRING 15 and Australia page 60" href="http://viewer.zmags.com/publication/ecae98b8?page=60"> For licensing enquiries on MGA’s brands in Austra</a> <a title="TL SPRING 15 and Australia page 61" href="http://viewer.zmags.com/publication/ecae98b8?page=61"> </a> <a title="TL SPRING 15 and Australia page 62" href="http://viewer.zmags.com/publication/ecae98b8?page=62"> Non-Sto Entertain from Nic Nickelodeon is on</a> <a title="TL SPRING 15 and Australia page 63" href="http://viewer.zmags.com/publication/ecae98b8?page=63"> Launched on GO! last May, PAW Patrol airs M</a> <a title="TL SPRING 15 and Australia page 64" href="http://viewer.zmags.com/publication/ecae98b8?page=64"> Source: 1 Nickelodeon Brand tracker </a> <a title="TL SPRING 15 and Australia page 65" href="http://viewer.zmags.com/publication/ecae98b8?page=65"> You can join the fun-loving brothers in their pi</a> <a title="TL SPRING 15 and Australia page 66" href="http://viewer.zmags.com/publication/ecae98b8?page=66"> BAFTA-Award winning Pesky Productions has announc</a> <a title="TL SPRING 15 and Australia page 67" href="http://viewer.zmags.com/publication/ecae98b8?page=67"> TOTAL LICENSING AUSTRALIA Lah-Lah</a> <a title="TL SPRING 15 and Australia page 68" href="http://viewer.zmags.com/publication/ecae98b8?page=68"> NEWS </a> <a title="TL SPRING 15 and Australia page 69" href="http://viewer.zmags.com/publication/ecae98b8?page=69"> TOTAL LICENSING AUSTRALIA Diversity se</a> <a title="TL SPRING 15 and Australia page 70" href="http://viewer.zmags.com/publication/ecae98b8?page=70"> PIXAR RELEASES At the recent Hong Kong Toy Fair,</a> <a title="TL SPRING 15 and Australia page 71" href="http://viewer.zmags.com/publication/ecae98b8?page=71"> TOTAL LICENSING</a> <a title="TL SPRING 15 and Australia page 72" href="http://viewer.zmags.com/publication/ecae98b8?page=72"> TOTAL LICENSING AUSTRALIA A snapshot view By</a> <a title="TL SPRING 15 and Australia page 73" href="http://viewer.zmags.com/publication/ecae98b8?page=73"> TOTAL LICENSING AUSTRALIA Hunger Games: Mockingj</a> <a title="TL SPRING 15 and Australia page 74" href="http://viewer.zmags.com/publication/ecae98b8?page=74"> TLA 40 TOTAL LICENSING AUSTRALIA </a> <a title="TL SPRING 15 and Australia page 75" href="http://viewer.zmags.com/publication/ecae98b8?page=75"> The 2015 the Australian Toy Associa- to make, </a> <a title="TL SPRING 15 and Australia page 76" href="http://viewer.zmags.com/publication/ecae98b8?page=76"> TLA 42 A41 H36 A23 A36 H32 H28 H22 </a> <a title="TL SPRING 15 and Australia page 77" href="http://viewer.zmags.com/publication/ecae98b8?page=77"> TLA 493 N21 I31 I25 </a> <a title="TL SPRING 15 and Australia page 78" href="http://viewer.zmags.com/publication/ecae98b8?page=78"> TLA 44 Exhibitors 3D Photomation Pty Ltd ......</a> <a title="TL SPRING 15 and Australia page 79" href="http://viewer.zmags.com/publication/ecae98b8?page=79"> TOTAL LICENSING AUSTRALIA Model Engines (Aust) Lt</a> <a title="TL SPRING 15 and Australia page 80" href="http://viewer.zmags.com/publication/ecae98b8?page=80"> TLA 46 LICENSING ESSENTIALS STAND I09 For over 2</a> <a title="TL SPRING 15 and Australia page 81" href="http://viewer.zmags.com/publication/ecae98b8?page=81"> TOTAL LICENSING AUSTRALIA BBC WORLDWIDE STAND B0</a> <a title="TL SPRING 15 and Australia page 82" href="http://viewer.zmags.com/publication/ecae98b8?page=82"> SWITCHERS STAND MA14 TLA 48 ‘Change my dresses a</a> <a title="TL SPRING 15 and Australia page 83" href="http://viewer.zmags.com/publication/ecae98b8?page=83"> TOTAL LICENSING AUSTRALIA CHILDSMART STAND G04 Ch</a> <a title="TL SPRING 15 and Australia page 84" href="http://viewer.zmags.com/publication/ecae98b8?page=84"> CARTE BLANCHE AUSTRALIA STAND A26TLA 50 FUNRISE A</a> <a title="TL SPRING 15 and Australia page 85" href="http://viewer.zmags.com/publication/ecae98b8?page=85"> </a> <a title="TL SPRING 15 and Australia page 86" href="http://viewer.zmags.com/publication/ecae98b8?page=86"> </a> <a title="TL SPRING 15 and Australia page 87" href="http://viewer.zmags.com/publication/ecae98b8?page=87"> TOTAL LICENSING SMILEY SEALS FURTHER STICKER DEAL</a> <a title="TL SPRING 15 and Australia page 88" href="http://viewer.zmags.com/publication/ecae98b8?page=88"> NEWS </a> <a title="TL SPRING 15 and Australia page 89" href="http://viewer.zmags.com/publication/ecae98b8?page=89"> Italy is the third largest economy in the Eurozon</a> <a title="TL SPRING 15 and Australia page 90" href="http://viewer.zmags.com/publication/ecae98b8?page=90"> The Bologna Licensing Fair will, once again take </a> <a title="TL SPRING 15 and Australia page 91" href="http://viewer.zmags.com/publication/ecae98b8?page=91"> </a> <a title="TL SPRING 15 and Australia page 92" href="http://viewer.zmags.com/publication/ecae98b8?page=92"> Jay Visconti, VP Head of Licensing and Integrated</a> <a title="TL SPRING 15 and Australia page 93" href="http://viewer.zmags.com/publication/ecae98b8?page=93"> TOTAL LICENSING Having represented the property </a> <a title="TL SPRING 15 and Australia page 94" href="http://viewer.zmags.com/publication/ecae98b8?page=94"> Becky Ash visited Rainbow in Loreto and Rome, Ita</a> <a title="TL SPRING 15 and Australia page 95" href="http://viewer.zmags.com/publication/ecae98b8?page=95"> </a> <a title="TL SPRING 15 and Australia page 96" href="http://viewer.zmags.com/publication/ecae98b8?page=96"> 96 Publishing and licensing have a long his- tor</a> <a title="TL SPRING 15 and Australia page 97" href="http://viewer.zmags.com/publication/ecae98b8?page=97"> </a> <a title="TL SPRING 15 and Australia page 98" href="http://viewer.zmags.com/publication/ecae98b8?page=98"> 98 secure the commercial relations with its publ</a> <a title="TL SPRING 15 and Australia page 99" href="http://viewer.zmags.com/publication/ecae98b8?page=99"> Europe license means we can meet global demand fo</a> <a title="TL SPRING 15 and Australia page 100" href="http://viewer.zmags.com/publication/ecae98b8?page=100"> Android mobile devices and tablets that w</a> <a title="TL SPRING 15 and Australia page 101" href="http://viewer.zmags.com/publication/ecae98b8?page=101"> that McKee started writing more, and has continue</a> <a title="TL SPRING 15 and Australia page 102" href="http://viewer.zmags.com/publication/ecae98b8?page=102"> “As children’s media habits change almost daily, </a> <a title="TL SPRING 15 and Australia page 103" href="http://viewer.zmags.com/publication/ecae98b8?page=103"> TOTAL LICENSING tently top performing kids TV sh</a> <a title="TL SPRING 15 and Australia page 104" href="http://viewer.zmags.com/publication/ecae98b8?page=104"> A new p 10A4new e</a> <a title="TL SPRING 15 and Australia page 105" href="http://viewer.zmags.com/publication/ecae98b8?page=105"> nounced a toy line based on the net- work’s presc</a> <a title="TL SPRING 15 and Australia page 106" href="http://viewer.zmags.com/publication/ecae98b8?page=106"> 106 Mondo TV Group comprises four companies - </a> <a title="TL SPRING 15 and Australia page 107" href="http://viewer.zmags.com/publication/ecae98b8?page=107"> TOTAL LICENSING duce the fi</a> <a title="TL SPRING 15 and Australia page 108" href="http://viewer.zmags.com/publication/ecae98b8?page=108"> 108 Tell us a little bit about the background of</a> <a title="TL SPRING 15 and Australia page 109" href="http://viewer.zmags.com/publication/ecae98b8?page=109"> TOTAL LICENSING British lad to play in the US p</a> <a title="TL SPRING 15 and Australia page 110" href="http://viewer.zmags.com/publication/ecae98b8?page=110"> 110 Blonde Pilot has teamed up with Mondo TV</a> <a title="TL SPRING 15 and Australia page 111" href="http://viewer.zmags.com/publication/ecae98b8?page=111"> TOTAL LICENSING The very first ever Brand & Lifes</a> <a title="TL SPRING 15 and Australia page 112" href="http://viewer.zmags.com/publication/ecae98b8?page=112"> With Kazachok taking place in April and the world</a> <a title="TL SPRING 15 and Australia page 113" href="http://viewer.zmags.com/publication/ecae98b8?page=113"> Magazines for all occasions.... Su Wint</a> <a title="TL SPRING 15 and Australia page 114" href="http://viewer.zmags.com/publication/ecae98b8?page=114"> licensees in Europe and ranks 3rd as a preschool </a> <a title="TL SPRING 15 and Australia page 115" href="http://viewer.zmags.com/publication/ecae98b8?page=115"> </a> <a title="TL SPRING 15 and Australia page 116" href="http://viewer.zmags.com/publication/ecae98b8?page=116"> With Matt Hatter Chronicles now scheduled to begi</a> <a title="TL SPRING 15 and Australia page 117" href="http://viewer.zmags.com/publication/ecae98b8?page=117"> </a> <a title="TL SPRING 15 and Australia page 118" href="http://viewer.zmags.com/publication/ecae98b8?page=118"> To find out more about Disney’s French activities,</a> <a title="TL SPRING 15 and Australia page 119" href="http://viewer.zmags.com/publication/ecae98b8?page=119"> this year.” Le Grand believes that Disney’s retai</a> <a title="TL SPRING 15 and Australia page 120" href="http://viewer.zmags.com/publication/ecae98b8?page=120"> </a> <a title="TL SPRING 15 and Australia page 121" href="http://viewer.zmags.com/publication/ecae98b8?page=121"> </a> <a title="TL SPRING 15 and Australia page 122" href="http://viewer.zmags.com/publication/ecae98b8?page=122"> The 13th HKTDC Hong Kong International Licensing </a> <a title="TL SPRING 15 and Australia page 123" href="http://viewer.zmags.com/publication/ecae98b8?page=123"> </a> <a title="TL SPRING 15 and Australia page 124" href="http://viewer.zmags.com/publication/ecae98b8?page=124"> Most license agreements include a “Go</a> <a title="TL SPRING 15 and Australia page 125" href="http://viewer.zmags.com/publication/ecae98b8?page=125"> </a> <a title="TL SPRING 15 and Australia page 126" href="http://viewer.zmags.com/publication/ecae98b8?page=126"> By Martin Brochstein SVP Industry Relations and I</a> <a title="TL SPRING 15 and Australia page 127" href="http://viewer.zmags.com/publication/ecae98b8?page=127"> </a> <a title="TL SPRING 15 and Australia page 128" href="http://viewer.zmags.com/publication/ecae98b8?page=128"> Brand Business By Hal Worsham, Managing Director</a> <a title="TL SPRING 15 and Australia page 129" href="http://viewer.zmags.com/publication/ecae98b8?page=129"> </a> <a title="TL SPRING 15 and Australia page 130" href="http://viewer.zmags.com/publication/ecae98b8?page=130"> TOTAL LICENSING Bologna Book Fair/Licensing </a> <a title="TL SPRING 15 and Australia page 131" href="http://viewer.zmags.com/publication/ecae98b8?page=131"> </a> <a title="TL SPRING 15 and Australia page 132" href="http://viewer.zmags.com/publication/ecae98b8?page=132"> </a> <a title="TL SPRING 15 and Australia page 133" href="http://viewer.zmags.com/publication/ecae98b8?page=133"> FREE DIGITAL SUBSCRIPTION Want to receive your di</a>