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<br /> September 2014<br /> EUROPE<br /> MIDDLE EAST<br /> AFRICA<br /> Number 63<br /> Growing Appetite for<br /> Synthetic Base Oils<br /> Next Steps for<br /> ACEA 2014<br /> Sponsor of<br /> UEIL 2014<br /> 22-24 Oct. 2014<br /> Madrid, Spain<br /> LOYAL<br /> CUSTOMERS<br /> Ergon has been servicing loyal customers in<br /> naphthenic oils for over 30 years. As the world’s<br /> leading supplier for a wide range of applications,<br /> we understand the importance of quality, perfor­<br /> mance and reliability. So whatever your require­<br /> ments, trust the company that has been in the<br /> business of naphthenic oil for over three decades.<br /> That’s our business.<br /> Naphthenic oils. That’s our business.<br /> ergoneurope.com | + 32 2 351 23 75<br /> PUBLISHER’S LETTER<br /> 13,681 Qualified Subscribers!<br /> Powerful Circulation Growth<br /> Lubes’n’Greases Europe-Middle East-Africa’s Audited,<br /> Qualified Circ<a title="2014_09 - September 2014 - EMEA page 1" href="http://viewer.zmags.com/publication/ecd2f76e?page=1"> September 2014 EUROPE MIDDLE EAST AFRICA Number 6</a> <a title="2014_09 - September 2014 - EMEA page 2" href="http://viewer.zmags.com/publication/ecd2f76e?page=2"> Sponsor of UEIL 2014 22-24 Oct. 2014 Madrid, Spai</a> <a title="2014_09 - September 2014 - EMEA page 3" href="http://viewer.zmags.com/publication/ecd2f76e?page=3"> PUBLISHER’S LETTER 13,681 Qualified Subscrib</a> <a title="2014_09 - September 2014 - EMEA page 4" href="http://viewer.zmags.com/publication/ecd2f76e?page=4"> September 2014 EUROPE MIDDLE EAST AFRICA 14 28 3</a> <a title="2014_09 - September 2014 - EMEA page 5" href="http://viewer.zmags.com/publication/ecd2f76e?page=5"> NOW FORMULATED FOR DIESEL PARTICULATE FILTERS St</a> <a title="2014_09 - September 2014 - EMEA page 6" href="http://viewer.zmags.com/publication/ecd2f76e?page=6"> BASE OIL REPORT </a> <a title="2014_09 - September 2014 - EMEA page 7" href="http://viewer.zmags.com/publication/ecd2f76e?page=7"> Nobody goes deeper to unlock the science of addit</a> <a title="2014_09 - September 2014 - EMEA page 8" href="http://viewer.zmags.com/publication/ecd2f76e?page=8"> BASE OIL REPORT Continued from page 6 ity test wi</a> <a title="2014_09 - September 2014 - EMEA page 9" href="http://viewer.zmags.com/publication/ecd2f76e?page=9"> With Experience Comes Solutions Defoa</a> <a title="2014_09 - September 2014 - EMEA page 10" href="http://viewer.zmags.com/publication/ecd2f76e?page=10"> MARKETING MATTERS </a> <a title="2014_09 - September 2014 - EMEA page 11" href="http://viewer.zmags.com/publication/ecd2f76e?page=11"> It doesn’t matter if you drive, fly, sail, pedal, </a> <a title="2014_09 - September 2014 - EMEA page 12" href="http://viewer.zmags.com/publication/ecd2f76e?page=12"> MARKETING MATTERS We distribute for you</a> <a title="2014_09 - September 2014 - EMEA page 13" href="http://viewer.zmags.com/publication/ecd2f76e?page=13"> Get more out of your gear additives. </a> <a title="2014_09 - September 2014 - EMEA page 14" href="http://viewer.zmags.com/publication/ecd2f76e?page=14"> BY EMEKA UMEJEI NIGERIA’S AUTO POLICY GETS THE GR</a> <a title="2014_09 - September 2014 - EMEA page 15" href="http://viewer.zmags.com/publication/ecd2f76e?page=15"> Photo © Kent0344/Dreamstime T he </a> <a title="2014_09 - September 2014 - EMEA page 16" href="http://viewer.zmags.com/publication/ecd2f76e?page=16"> </a> <a title="2014_09 - September 2014 - EMEA page 17" href="http://viewer.zmags.com/publication/ecd2f76e?page=17"> A STEP UP IN BASE OILS Take your business to the</a> <a title="2014_09 - September 2014 - EMEA page 18" href="http://viewer.zmags.com/publication/ecd2f76e?page=18"> Continued from page 15 percent duty makes it very</a> <a title="2014_09 - September 2014 - EMEA page 19" href="http://viewer.zmags.com/publication/ecd2f76e?page=19"> by the new automotive policy.” OEMs such as Hy</a> <a title="2014_09 - September 2014 - EMEA page 20" href="http://viewer.zmags.com/publication/ecd2f76e?page=20"> NAMA’s Madueke told Lubes’n’Greases that some </a> <a title="2014_09 - September 2014 - EMEA page 21" href="http://viewer.zmags.com/publication/ecd2f76e?page=21"> will help accelerate the shift toward high-qualit</a> <a title="2014_09 - September 2014 - EMEA page 22" href="http://viewer.zmags.com/publication/ecd2f76e?page=22"> CEA 014: EXT TEPS Editor’s Note: Recent news from</a> <a title="2014_09 - September 2014 - EMEA page 23" href="http://viewer.zmags.com/publication/ecd2f76e?page=23"> P </a> <a title="2014_09 - September 2014 - EMEA page 24" href="http://viewer.zmags.com/publication/ecd2f76e?page=24"> Visualizing the ACEA C Categories ACEA C3 </a> <a title="2014_09 - September 2014 - EMEA page 25" href="http://viewer.zmags.com/publication/ecd2f76e?page=25"> </a> <a title="2014_09 - September 2014 - EMEA page 26" href="http://viewer.zmags.com/publication/ecd2f76e?page=26"> Continued from page 24 of carbon dioxide emission</a> <a title="2014_09 - September 2014 - EMEA page 27" href="http://viewer.zmags.com/publication/ecd2f76e?page=27"> Your Single Source For High</a> <a title="2014_09 - September 2014 - EMEA page 28" href="http://viewer.zmags.com/publication/ecd2f76e?page=28"> Lubricating greases account for only about 3 to 3</a> <a title="2014_09 - September 2014 - EMEA page 29" href="http://viewer.zmags.com/publication/ecd2f76e?page=29"> BY MARK TOWNSEND industrial greases varie</a> <a title="2014_09 - September 2014 - EMEA page 30" href="http://viewer.zmags.com/publication/ecd2f76e?page=30"> It’s in our DNA Developing partnerships is what w</a> <a title="2014_09 - September 2014 - EMEA page 31" href="http://viewer.zmags.com/publication/ecd2f76e?page=31"> Ordinary Partnering Interested Sharing Cooperat</a> <a title="2014_09 - September 2014 - EMEA page 32" href="http://viewer.zmags.com/publication/ecd2f76e?page=32"> Continued from page 29 nate, perhaps even increas</a> <a title="2014_09 - September 2014 - EMEA page 33" href="http://viewer.zmags.com/publication/ecd2f76e?page=33"> 4th November 2014: Pre-conference seminar / 5th –</a> <a title="2014_09 - September 2014 - EMEA page 34" href="http://viewer.zmags.com/publication/ecd2f76e?page=34"> Continued from page 32 lubricating oil and libera</a> <a title="2014_09 - September 2014 - EMEA page 35" href="http://viewer.zmags.com/publication/ecd2f76e?page=35"> NLGI Rating System Number ASTM worked penet</a> <a title="2014_09 - September 2014 - EMEA page 36" href="http://viewer.zmags.com/publication/ecd2f76e?page=36"> GROWING APPETITE FOR SYNTHETIC LUBES BY G</a> <a title="2014_09 - September 2014 - EMEA page 37" href="http://viewer.zmags.com/publication/ecd2f76e?page=37"> F ull synthetic lubricants</a> <a title="2014_09 - September 2014 - EMEA page 38" href="http://viewer.zmags.com/publication/ecd2f76e?page=38"> Global Synthetic & Semisynthetic Lubricant Market</a> <a title="2014_09 - September 2014 - EMEA page 39" href="http://viewer.zmags.com/publication/ecd2f76e?page=39"> Global Lubricant Demand Growth, 2013-2023 8% 6% </a> <a title="2014_09 - September 2014 - EMEA page 40" href="http://viewer.zmags.com/publication/ecd2f76e?page=40"> CHEVRON GROUP II PREMIUM BASE OILS WE'VE GOT YO</a> <a title="2014_09 - September 2014 - EMEA page 41" href="http://viewer.zmags.com/publication/ecd2f76e?page=41"> DELIVERING A GLOBAL PRODUCT SLATE FROM A NET</a> <a title="2014_09 - September 2014 - EMEA page 42" href="http://viewer.zmags.com/publication/ecd2f76e?page=42"> Your world at a glance  Global Guide to Bas</a> <a title="2014_09 - September 2014 - EMEA page 43" href="http://viewer.zmags.com/publication/ecd2f76e?page=43"> Continued from page 39 East include older car pa</a> <a title="2014_09 - September 2014 - EMEA page 44" href="http://viewer.zmags.com/publication/ecd2f76e?page=44"> </a> <a title="2014_09 - September 2014 - EMEA page 45" href="http://viewer.zmags.com/publication/ecd2f76e?page=45"> Continued from page 43 Industrial On the indus</a> <a title="2014_09 - September 2014 - EMEA page 46" href="http://viewer.zmags.com/publication/ecd2f76e?page=46"> SPOTLIGHT ON UKRAINE, TURKEY & ROMANIA BY BORIS K</a> <a title="2014_09 - September 2014 - EMEA page 47" href="http://viewer.zmags.com/publication/ecd2f76e?page=47"> Vehicle Sales in Ukraine, 2009-2012 300000 32</a> <a title="2014_09 - September 2014 - EMEA page 48" href="http://viewer.zmags.com/publication/ecd2f76e?page=48"> 14400,0 1200,0 1000,0 800,0 6600,0 4400,0 20,000 </a> <a title="2014_09 - September 2014 - EMEA page 49" href="http://viewer.zmags.com/publication/ecd2f76e?page=49"> Ukraine’s economy faces many problems that hamper</a> <a title="2014_09 - September 2014 - EMEA page 50" href="http://viewer.zmags.com/publication/ecd2f76e?page=50"> importation of base oils into Turkey have been ch</a> <a title="2014_09 - September 2014 - EMEA page 51" href="http://viewer.zmags.com/publication/ecd2f76e?page=51"> automotive industries are among the main drivers </a> <a title="2014_09 - September 2014 - EMEA page 52" href="http://viewer.zmags.com/publication/ecd2f76e?page=52"> Newsmakers Oronite Expands in Singa</a> <a title="2014_09 - September 2014 - EMEA page 53" href="http://viewer.zmags.com/publication/ecd2f76e?page=53"> A LUBES'N'GREASES PROFILE Andrey Yashkin, Andrea</a> <a title="2014_09 - September 2014 - EMEA page 54" href="http://viewer.zmags.com/publication/ecd2f76e?page=54"> with Ken Hope, Ph.D. Solver QQ - Rev 5-2014 - Fo</a> <a title="2014_09 - September 2014 - EMEA page 55" href="http://viewer.zmags.com/publication/ecd2f76e?page=55"> with the country’s lubricant standards. The publi</a> <a title="2014_09 - September 2014 - EMEA page 56" href="http://viewer.zmags.com/publication/ecd2f76e?page=56"> noting that the Zanzibar agency will complement t</a> <a title="2014_09 - September 2014 - EMEA page 57" href="http://viewer.zmags.com/publication/ecd2f76e?page=57"> oil additives and marine engine oil.” Betwee</a> <a title="2014_09 - September 2014 - EMEA page 58" href="http://viewer.zmags.com/publication/ecd2f76e?page=58"> LAST WORD </a> <a title="2014_09 - September 2014 - EMEA page 59" href="http://viewer.zmags.com/publication/ecd2f76e?page=59"> How will your product deliver the performance a</a> <a title="2014_09 - September 2014 - EMEA page 60" href="http://viewer.zmags.com/publication/ecd2f76e?page=60"> ExxonMobil Chemical's advanced synthetic base sto</a>