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<br /> <br /> <br /> September/October 2010<br /> LICENSINGBOOK<br /> THE<br /> BUILDING BUSINESS THROUGH PARTNERSHIPS<br /> <br /> <br /> © 2010 Viacom International Inc. All Rights Reserved. SpongeBob SquarePants created by Stephen Hillenburg.<br /> For US licensing and retail information contact:<br /> Consumermarketing@nick.com<br /> For International licensing information contact:<br /> Nickinternationalcp@nick.com<br /> CONTENTSSEPTEMBER/OCTOBER<br /> 09-10/10 vol.27 no.9/10<br /> Brand Licensing<br /> Europe<br /> 14<br /> The continent's biggest licensing show comes to<br /> London, and we're there.<br /> <br /> Dr Pepper Snapple<br /> Group<br /> 43<br /> Pick a flavor. Any flavor.<br /> <br /> Nickelodeon<br /> 44<br /> Ready, Set, Go! Nick is ready for fall<a title="The Licensing Book September/October 2010 page 1" href="http://viewer.zmags.com/publication/ed06f039?page=1"> </a> <a title="The Licensing Book September/October 2010 page 2" href="http://viewer.zmags.com/publication/ed06f039?page=2"> </a> <a title="The Licensing Book September/October 2010 page 3" href="http://viewer.zmags.com/publication/ed06f039?page=3"> </a> <a title="The Licensing Book September/October 2010 page 4" href="http://viewer.zmags.com/publication/ed06f039?page=4"> </a> <a title="The Licensing Book September/October 2010 page 5" href="http://viewer.zmags.com/publication/ed06f039?page=5"> </a> <a title="The Licensing Book September/October 2010 page 6" href="http://viewer.zmags.com/publication/ed06f039?page=6"> © 2010 Viacom International Inc. All Rights Reser</a> <a title="The Licensing Book September/October 2010 page 7" href="http://viewer.zmags.com/publication/ed06f039?page=7"> For US licensing and retail information contact: </a> <a title="The Licensing Book September/October 2010 page 8" href="http://viewer.zmags.com/publication/ed06f039?page=8"> CONTENTSSEPTEMBER/OCTOBER 09-10/10 vol.27 no.9/1</a> <a title="The Licensing Book September/October 2010 page 9" href="http://viewer.zmags.com/publication/ed06f039?page=9"> </a> <a title="The Licensing Book September/October 2010 page 10" href="http://viewer.zmags.com/publication/ed06f039?page=10"> LICENSINGBOOK THE www.licensingbook.com ® </a> <a title="The Licensing Book September/October 2010 page 11" href="http://viewer.zmags.com/publication/ed06f039?page=11"> </a> <a title="The Licensing Book September/October 2010 page 12" href="http://viewer.zmags.com/publication/ed06f039?page=12"> NEWS ZONE >>> Skechers Signs Deal for Lugga</a> <a title="The Licensing Book September/October 2010 page 13" href="http://viewer.zmags.com/publication/ed06f039?page=13"> MORE NEWS AT >>WWW.LICENSINGBOOK.COM > ···· Bel</a> <a title="The Licensing Book September/October 2010 page 14" href="http://viewer.zmags.com/publication/ed06f039?page=14"> BRAND LICENSING EUROPE ···· What's New at Brand </a> <a title="The Licensing Book September/October 2010 page 15" href="http://viewer.zmags.com/publication/ed06f039?page=15"> >>BRAND LICENSING EUROPE > product categ</a> <a title="The Licensing Book September/October 2010 page 16" href="http://viewer.zmags.com/publication/ed06f039?page=16"> BBC WORLDWIDE BBC Worldwide: Tiny Fans, Big Prop</a> <a title="The Licensing Book September/October 2010 page 17" href="http://viewer.zmags.com/publication/ed06f039?page=17"> >>BBC WORLDWIDE > world—an ec</a> <a title="The Licensing Book September/October 2010 page 18" href="http://viewer.zmags.com/publication/ed06f039?page=18"> HOT SHOTS ···· Saban Brands Gets (Paul) Frank </a> <a title="The Licensing Book September/October 2010 page 19" href="http://viewer.zmags.com/publication/ed06f039?page=19"> >>HOT SHOTS > drive the strategy of where they </a> <a title="The Licensing Book September/October 2010 page 20" href="http://viewer.zmags.com/publication/ed06f039?page=20"> BRAND LICENSING 2 0 1 0 </a> <a title="The Licensing Book September/October 2010 page 21" href="http://viewer.zmags.com/publication/ed06f039?page=21"> </a> <a title="The Licensing Book September/October 2010 page 22" href="http://viewer.zmags.com/publication/ed06f039?page=22"> BRAND LICENSING 2 0 1 0 </a> <a title="The Licensing Book September/October 2010 page 23" href="http://viewer.zmags.com/publication/ed06f039?page=23"> </a> <a title="The Licensing Book September/October 2010 page 24" href="http://viewer.zmags.com/publication/ed06f039?page=24"> BRAND LICENSING 2 0 1 0 </a> <a title="The Licensing Book September/October 2010 page 25" href="http://viewer.zmags.com/publication/ed06f039?page=25"> </a> <a title="The Licensing Book September/October 2010 page 26" href="http://viewer.zmags.com/publication/ed06f039?page=26"> BRAND LICENSING 2 0 1 0 </a> <a title="The Licensing Book September/October 2010 page 27" href="http://viewer.zmags.com/publication/ed06f039?page=27"> >>BRAND LICENSING EUROPE > ···· Rugby Reigns for</a> <a title="The Licensing Book September/October 2010 page 28" href="http://viewer.zmags.com/publication/ed06f039?page=28"> BRAND LICENSING 2 0 1 0 </a> <a title="The Licensing Book September/October 2010 page 29" href="http://viewer.zmags.com/publication/ed06f039?page=29"> </a> <a title="The Licensing Book September/October 2010 page 30" href="http://viewer.zmags.com/publication/ed06f039?page=30"> BRAND LICENSING 2 0 1 0 </a> <a title="The Licensing Book September/October 2010 page 31" href="http://viewer.zmags.com/publication/ed06f039?page=31"> >>BRAND LICENSING EUROPE > ···· Happy 50th Anniv</a> <a title="The Licensing Book September/October 2010 page 32" href="http://viewer.zmags.com/publication/ed06f039?page=32"> BRAND LICENSING 2 0 1 0 </a> <a title="The Licensing Book September/October 2010 page 33" href="http://viewer.zmags.com/publication/ed06f039?page=33"> </a> <a title="The Licensing Book September/October 2010 page 34" href="http://viewer.zmags.com/publication/ed06f039?page=34"> BRAND LICENSING 2 0 1 0 </a> <a title="The Licensing Book September/October 2010 page 35" href="http://viewer.zmags.com/publication/ed06f039?page=35"> >>BRAND LICENSING EUROPE > ···· Chocolate Rain R</a> <a title="The Licensing Book September/October 2010 page 36" href="http://viewer.zmags.com/publication/ed06f039?page=36"> BRAND LICENSING 2 0 1 0 </a> <a title="The Licensing Book September/October 2010 page 37" href="http://viewer.zmags.com/publication/ed06f039?page=37"> </a> <a title="The Licensing Book September/October 2010 page 38" href="http://viewer.zmags.com/publication/ed06f039?page=38"> BRAND LICENSING 2 0 1 0 </a> <a title="The Licensing Book September/October 2010 page 39" href="http://viewer.zmags.com/publication/ed06f039?page=39"> >>BRAND LICENSING EUROPE > ···· Celebrities Ente</a> <a title="The Licensing Book September/October 2010 page 40" href="http://viewer.zmags.com/publication/ed06f039?page=40"> BRAND LICENSING 2 0 1 0 </a> <a title="The Licensing Book September/October 2010 page 41" href="http://viewer.zmags.com/publication/ed06f039?page=41"> </a> <a title="The Licensing Book September/October 2010 page 42" href="http://viewer.zmags.com/publication/ed06f039?page=42"> BRAND LICENSING 2 0 1 0 </a> <a title="The Licensing Book September/October 2010 page 43" href="http://viewer.zmags.com/publication/ed06f039?page=43"> DR PEPPER SNAPPLE GROUP Dr Pepper Snapple Grou</a> <a title="The Licensing Book September/October 2010 page 44" href="http://viewer.zmags.com/publication/ed06f039?page=44"> NICKELODEON ···· Ready, Set, </a> <a title="The Licensing Book September/October 2010 page 45" href="http://viewer.zmags.com/publication/ed06f039?page=45"> >>NICKELODEON > anticipates the series will </a> <a title="The Licensing Book September/October 2010 page 46" href="http://viewer.zmags.com/publication/ed06f039?page=46"> LOOK INSIDE ···· A Tree Grows in Midtown One w</a> <a title="The Licensing Book September/October 2010 page 47" href="http://viewer.zmags.com/publication/ed06f039?page=47"> FROM CAROLINE'S KITCHEN From Carol</a> <a title="The Licensing Book September/October 2010 page 48" href="http://viewer.zmags.com/publication/ed06f039?page=48"> OF COUNSEL WITH JAMES KIPLING ···· Getting the R</a> <a title="The Licensing Book September/October 2010 page 49" href="http://viewer.zmags.com/publication/ed06f039?page=49"> >>OF COUNSEL > The manner</a> <a title="The Licensing Book September/October 2010 page 50" href="http://viewer.zmags.com/publication/ed06f039?page=50"> DIRECTORY OF PROPERTIES, PRODUCTS AND SERVICES </a> <a title="The Licensing Book September/October 2010 page 51" href="http://viewer.zmags.com/publication/ed06f039?page=51"> </a> <a title="The Licensing Book September/October 2010 page 52" href="http://viewer.zmags.com/publication/ed06f039?page=52"> </a>