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<br /> <br /> <br /> September/October 2010<br /> LICENSINGBOOK<br /> THE<br /> BUILDING BUSINESS THROUGH PARTNERSHIPS<br /> <br /> <br /> © 2010 Viacom International Inc. All Rights Reserved. SpongeBob SquarePants created by Stephen Hillenburg.<br /> For US licensing and retail information contact:<br /> Consumermarketing@nick.com<br /> For International licensing information contact:<br /> Nickinternationalcp@nick.com<br /> CONTENTSSEPTEMBER/OCTOBER<br /> 09-10/10 vol.27 no.9/10<br /> <br /> Brand Licensing<br /> Europe<br /> 14<br /> The continent's biggest licensing show comes to<br /> London, and we're there.<br /> <br /> <br /> Dr Pepper Snapple&<a title="The Licensing Book September/October 2010 page 1" href="http://viewer.zmags.com/publication/ed06f039?page=1"></a> <a title="The Licensing Book September/October 2010 page 2" href="http://viewer.zmags.com/publication/ed06f039?page=2"></a> <a title="The Licensing Book September/October 2010 page 3" href="http://viewer.zmags.com/publication/ed06f039?page=3"> </a> <a title="The Licensing Book September/October 2010 page 4" href="http://viewer.zmags.com/publication/ed06f039?page=4"></a> <a title="The Licensing Book September/October 2010 page 5" href="http://viewer.zmags.com/publication/ed06f039?page=5"></a> <a title="The Licensing Book September/October 2010 page 6" href="http://viewer.zmags.com/publication/ed06f039?page=6">© 2010 Viacom International Inc. All Rights Reser</a> © 2010 Viacom International Inc. All Rights Reser<a title="The Licensing Book September/October 2010 page 7" href="http://viewer.zmags.com/publication/ed06f039?page=7">For US licensing and retail information contact:</a> For US licensing and retail information contact:<a title="The Licensing Book September/October 2010 page 8" href="http://viewer.zmags.com/publication/ed06f039?page=8">CONTENTSSEPTEMBER/OCTOBER09-10/10 vol.27 no.9/1</a> CONTENTSSEPTEMBER/OCTOBER09-10/10 vol.27 no.9/1<a title="The Licensing Book September/October 2010 page 9" href="http://viewer.zmags.com/publication/ed06f039?page=9"></a> <a title="The Licensing Book September/October 2010 page 10" href="http://viewer.zmags.com/publication/ed06f039?page=10">LICENSINGBOOK THEwww.licensingbook.com® </a> LICENSINGBOOK THEwww.licensingbook.com® <a title="The Licensing Book September/October 2010 page 11" href="http://viewer.zmags.com/publication/ed06f039?page=11"></a> <a title="The Licensing Book September/October 2010 page 12" href="http://viewer.zmags.com/publication/ed06f039?page=12">NEWS ZONE>>>Skechers Signs Deal for Lugga</a> NEWS ZONE>>>Skechers Signs Deal for Lugga<a title="The Licensing Book September/October 2010 page 13" href="http://viewer.zmags.com/publication/ed06f039?page=13">MORE NEWS AT >>WWW.LICENSINGBOOK.COM >····Bel</a> MORE NEWS AT >>WWW.LICENSINGBOOK.COM >····Bel<a title="The Licensing Book September/October 2010 page 14" href="http://viewer.zmags.com/publication/ed06f039?page=14">BRAND LICENSING EUROPE····What's New at Brand</a> BRAND LICENSING EUROPE····What's New at Brand<a title="The Licensing Book September/October 2010 page 15" href="http://viewer.zmags.com/publication/ed06f039?page=15">>>BRAND LICENSING EUROPE >product categ</a> >>BRAND LICENSING EUROPE >product categ<a title="The Licensing Book September/October 2010 page 16" href="http://viewer.zmags.com/publication/ed06f039?page=16">BBC WORLDWIDEBBC Worldwide:Tiny Fans, Big Prop</a> BBC WORLDWIDEBBC Worldwide:Tiny Fans, Big Prop<a title="The Licensing Book September/October 2010 page 17" href="http://viewer.zmags.com/publication/ed06f039?page=17">>>BBC WORLDWIDE >world—an ec</a> >>BBC WORLDWIDE >world—an ec<a title="The Licensing Book September/October 2010 page 18" href="http://viewer.zmags.com/publication/ed06f039?page=18">HOT SHOTS····Saban BrandsGets (Paul)Frank</a> HOT SHOTS····Saban BrandsGets (Paul)Frank<a title="The Licensing Book September/October 2010 page 19" href="http://viewer.zmags.com/publication/ed06f039?page=19">>>HOT SHOTS >drive the strategy of where they </a> >>HOT SHOTS >drive the strategy of where they <a title="The Licensing Book September/October 2010 page 20" href="http://viewer.zmags.com/publication/ed06f039?page=20">BRAND LICENSING2 0 1 0 </a> BRAND LICENSING2 0 1 0 <a title="The Licensing Book September/October 2010 page 21" href="http://viewer.zmags.com/publication/ed06f039?page=21"></a> <a title="The Licensing Book September/October 2010 page 22" href="http://viewer.zmags.com/publication/ed06f039?page=22">BRAND LICENSING2 0 1 0 </a> BRAND LICENSING2 0 1 0 <a title="The Licensing Book September/October 2010 page 23" href="http://viewer.zmags.com/publication/ed06f039?page=23"></a> <a title="The Licensing Book September/October 2010 page 24" href="http://viewer.zmags.com/publication/ed06f039?page=24">BRAND LICENSING2 0 1 0 </a> BRAND LICENSING2 0 1 0 <a title="The Licensing Book September/October 2010 page 25" href="http://viewer.zmags.com/publication/ed06f039?page=25"></a> <a title="The Licensing Book September/October 2010 page 26" href="http://viewer.zmags.com/publication/ed06f039?page=26">BRAND LICENSING2 0 1 0 </a> BRAND LICENSING2 0 1 0 <a title="The Licensing Book September/October 2010 page 27" href="http://viewer.zmags.com/publication/ed06f039?page=27">>>BRAND LICENSING EUROPE >····Rugby Reigns for</a> >>BRAND LICENSING EUROPE >····Rugby Reigns for<a title="The Licensing Book September/October 2010 page 28" href="http://viewer.zmags.com/publication/ed06f039?page=28">BRAND LICENSING2 0 1 0 </a> BRAND LICENSING2 0 1 0 <a title="The Licensing Book September/October 2010 page 29" href="http://viewer.zmags.com/publication/ed06f039?page=29"></a> <a title="The Licensing Book September/October 2010 page 30" href="http://viewer.zmags.com/publication/ed06f039?page=30">BRAND LICENSING2 0 1 0 </a> BRAND LICENSING2 0 1 0 <a title="The Licensing Book September/October 2010 page 31" href="http://viewer.zmags.com/publication/ed06f039?page=31">>>BRAND LICENSING EUROPE >····Happy 50th Anniv</a> >>BRAND LICENSING EUROPE >····Happy 50th Anniv<a title="The Licensing Book September/October 2010 page 32" href="http://viewer.zmags.com/publication/ed06f039?page=32">BRAND LICENSING2 0 1 0 </a> BRAND LICENSING2 0 1 0 <a title="The Licensing Book September/October 2010 page 33" href="http://viewer.zmags.com/publication/ed06f039?page=33"></a> <a title="The Licensing Book September/October 2010 page 34" href="http://viewer.zmags.com/publication/ed06f039?page=34">BRAND LICENSING2 0 1 0 </a> BRAND LICENSING2 0 1 0 <a title="The Licensing Book September/October 2010 page 35" href="http://viewer.zmags.com/publication/ed06f039?page=35">>>BRAND LICENSING EUROPE >····Chocolate Rain R</a> >>BRAND LICENSING EUROPE >····Chocolate Rain R<a title="The Licensing Book September/October 2010 page 36" href="http://viewer.zmags.com/publication/ed06f039?page=36">BRAND LICENSING2 0 1 0 </a> BRAND LICENSING2 0 1 0 <a title="The Licensing Book September/October 2010 page 37" href="http://viewer.zmags.com/publication/ed06f039?page=37"></a> <a title="The Licensing Book September/October 2010 page 38" href="http://viewer.zmags.com/publication/ed06f039?page=38">BRAND LICENSING 2 0 1 0 </a> BRAND LICENSING 2 0 1 0 <a title="The Licensing Book September/October 2010 page 39" href="http://viewer.zmags.com/publication/ed06f039?page=39">>>BRAND LICENSING EUROPE >····Celebrities Ente</a> >>BRAND LICENSING EUROPE >····Celebrities Ente<a title="The Licensing Book September/October 2010 page 40" href="http://viewer.zmags.com/publication/ed06f039?page=40">BRAND LICENSING2 0 1 0 </a> BRAND LICENSING2 0 1 0 <a title="The Licensing Book September/October 2010 page 41" href="http://viewer.zmags.com/publication/ed06f039?page=41"></a> <a title="The Licensing Book September/October 2010 page 42" href="http://viewer.zmags.com/publication/ed06f039?page=42">BRAND LICENSING2 0 1 0 </a> BRAND LICENSING2 0 1 0 <a title="The Licensing Book September/October 2010 page 43" href="http://viewer.zmags.com/publication/ed06f039?page=43">DR PEPPER SNAPPLE GROUP Dr Pepper Snapple Grou</a> DR PEPPER SNAPPLE GROUP Dr Pepper Snapple Grou<a title="The Licensing Book September/October 2010 page 44" href="http://viewer.zmags.com/publication/ed06f039?page=44">NICKELODEON ···· Ready, Set, </a> NICKELODEON ···· Ready, Set, <a title="The Licensing Book September/October 2010 page 45" href="http://viewer.zmags.com/publication/ed06f039?page=45">>>NICKELODEON >anticipates the series will </a> >>NICKELODEON >anticipates the series will <a title="The Licensing Book September/October 2010 page 46" href="http://viewer.zmags.com/publication/ed06f039?page=46">LOOK INSIDE····A Tree Growsin MidtownOne w</a> LOOK INSIDE····A Tree Growsin MidtownOne w<a title="The Licensing Book September/October 2010 page 47" href="http://viewer.zmags.com/publication/ed06f039?page=47">FROM CAROLINE'S KITCHENFrom Carol</a> FROM CAROLINE'S KITCHENFrom Carol<a title="The Licensing Book September/October 2010 page 48" href="http://viewer.zmags.com/publication/ed06f039?page=48">OF COUNSEL WITH JAMES KIPLING····Getting the R</a> OF COUNSEL WITH JAMES KIPLING····Getting the R<a title="The Licensing Book September/October 2010 page 49" href="http://viewer.zmags.com/publication/ed06f039?page=49">>>OF COUNSEL >The manner</a> >>OF COUNSEL >The manner<a title="The Licensing Book September/October 2010 page 50" href="http://viewer.zmags.com/publication/ed06f039?page=50">DIRECTORY OF PROPERTIES, PRODUCTS AND SERVICES</a> DIRECTORY OF PROPERTIES, PRODUCTS AND SERVICES<a title="The Licensing Book September/October 2010 page 51" href="http://viewer.zmags.com/publication/ed06f039?page=51"></a> <a title="The Licensing Book September/October 2010 page 52" href="http://viewer.zmags.com/publication/ed06f039?page=52"></a>