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<br /> www.tiretechnologyinternational.com | APRIL 2012<br /> INTERVIEWS<br /> Jean-Pierre Jeusette<br /> general director,<br /> Luxembourg Innovation Center,<br /> Goodyear Dunlop<br /> Roger Sanders<br /> technical manager,<br /> Continental UK<br /> Letter of<br /> the law<br /> Revolution or rush job?<br /> Important questions remain<br /> unanswered ahead of tire<br /> labeling’s introduction<br /> in European markets<br /> PICTURE PERFECT THE NEXT TOP MODEL<br /> Bridgestone’s latest take on colored We explore the role of tire data in<br /> sidewalls is lightweight, and simple vehicle performance simulations.<br /> enough to be applied by dealers Will engineers ever know enough?<br /> UNIVERSITY FOCUS<br /> Isoprene from cellulose<a title="Tire Technology International - April 2012 page 1" href="http://viewer.zmags.com/publication/ed1392bd?page=1"> www.tiretechnologyinternational.com | APRIL 2012 </a> <a title="Tire Technology International - April 2012 page 2" href="http://viewer.zmags.com/publication/ed1392bd?page=2"> What would you prefer: We offer German precision</a> <a title="Tire Technology International - April 2012 page 3" href="http://viewer.zmags.com/publication/ed1392bd?page=3"> IN THIS ISSUE Editor's note H </a> <a title="Tire Technology International - April 2012 page 4" href="http://viewer.zmags.com/publication/ed1392bd?page=4"> A W A R D S 2 0 1 2 And the winners ar</a> <a title="Tire Technology International - April 2012 page 5" href="http://viewer.zmags.com/publication/ed1392bd?page=5"> AwArds 2012 Tire ManufacTuring innovaTion of T</a> <a title="Tire Technology International - April 2012 page 6" href="http://viewer.zmags.com/publication/ed1392bd?page=6"> A W A R D S 2 0 1 2 TIRE INDUSTRY SUPPLIER</a> <a title="Tire Technology International - April 2012 page 7" href="http://viewer.zmags.com/publication/ed1392bd?page=7"> Innovative Itnencohvnaotliovgey technology Excell</a> <a title="Tire Technology International - April 2012 page 8" href="http://viewer.zmags.com/publication/ed1392bd?page=8"> W H A T ' S N E W ? Falken Azenis FK453CC J </a> <a title="Tire Technology International - April 2012 page 9" href="http://viewer.zmags.com/publication/ed1392bd?page=9"> ()7; Get your tire production rolling &RQVLVWHQW</a> <a title="Tire Technology International - April 2012 page 10" href="http://viewer.zmags.com/publication/ed1392bd?page=10"> W H A T ' S N E W ? Bridgestone tire printing </a> <a title="Tire Technology International - April 2012 page 11" href="http://viewer.zmags.com/publication/ed1392bd?page=11"> </a> <a title="Tire Technology International - April 2012 page 12" href="http://viewer.zmags.com/publication/ed1392bd?page=12"> W H A T ' S N E W ? Production update Bridg</a> <a title="Tire Technology International - April 2012 page 13" href="http://viewer.zmags.com/publication/ed1392bd?page=13"> DEDICATION CREATES EXCELLENCE </a> <a title="Tire Technology International - April 2012 page 14" href="http://viewer.zmags.com/publication/ed1392bd?page=14"> I N T E R V I E W Stephan Koehne N O CC • T</a> <a title="Tire Technology International - April 2012 page 15" href="http://viewer.zmags.com/publication/ed1392bd?page=15"> EUROPE'S LEADING INTERNATIONAL TIRE DESIGN AND TI</a> <a title="Tire Technology International - April 2012 page 16" href="http://viewer.zmags.com/publication/ed1392bd?page=16"> OPINION The United States Patent and Tradema</a> <a title="Tire Technology International - April 2012 page 17" href="http://viewer.zmags.com/publication/ed1392bd?page=17"> EUROPE'S LEADING INTERNATIONAL TIRE DESIGN AND TI</a> <a title="Tire Technology International - April 2012 page 18" href="http://viewer.zmags.com/publication/ed1392bd?page=18"> THE MOST SIGNIFICANT DATES FOR 2013 www.tiretechn</a> <a title="Tire Technology International - April 2012 page 19" href="http://viewer.zmags.com/publication/ed1392bd?page=19"> 5, 6 & 7 FEBRUARY 2013 KOELNMESSE, GERMANY To bo</a> <a title="Tire Technology International - April 2012 page 20" href="http://viewer.zmags.com/publication/ed1392bd?page=20"> EXPO TECHNOLOGY Hot stu There was a wider vari</a> <a title="Tire Technology International - April 2012 page 21" href="http://viewer.zmags.com/publication/ed1392bd?page=21"> EXPO TECHNOLOGY Composite liner With pressu</a> <a title="Tire Technology International - April 2012 page 22" href="http://viewer.zmags.com/publication/ed1392bd?page=22"> EXPO TECHNOLOGY SUSPENSION TESTER D</a> <a title="Tire Technology International - April 2012 page 23" href="http://viewer.zmags.com/publication/ed1392bd?page=23"> B P i TIRE MOLDING ! High Precision Tir</a> <a title="Tire Technology International - April 2012 page 24" href="http://viewer.zmags.com/publication/ed1392bd?page=24"> INTERVIEW All together now One year into his </a> <a title="Tire Technology International - April 2012 page 25" href="http://viewer.zmags.com/publication/ed1392bd?page=25"> INTERVIEW </a> <a title="Tire Technology International - April 2012 page 26" href="http://viewer.zmags.com/publication/ed1392bd?page=26"> WD RACING ltd Technology Services Leading spring</a> <a title="Tire Technology International - April 2012 page 27" href="http://viewer.zmags.com/publication/ed1392bd?page=27"> INTERVIEW FLEET SUSTAINABILITY Jean-Pierre J</a> <a title="Tire Technology International - April 2012 page 28" href="http://viewer.zmags.com/publication/ed1392bd?page=28"> INTERVIEW UNDER CONSTANT PRESSURE The 2012 G</a> <a title="Tire Technology International - April 2012 page 29" href="http://viewer.zmags.com/publication/ed1392bd?page=29"> ZF technology – the intelligent choice. Because w</a> <a title="Tire Technology International - April 2012 page 30" href="http://viewer.zmags.com/publication/ed1392bd?page=30"> COVER STORY Sticky situation The imminent intro</a> <a title="Tire Technology International - April 2012 page 31" href="http://viewer.zmags.com/publication/ed1392bd?page=31"> COVER STORY </a> <a title="Tire Technology International - April 2012 page 32" href="http://viewer.zmags.com/publication/ed1392bd?page=32"> COVER STORY </a> <a title="Tire Technology International - April 2012 page 33" href="http://viewer.zmags.com/publication/ed1392bd?page=33"> COVER STORY each real machine and the virtu</a> <a title="Tire Technology International - April 2012 page 34" href="http://viewer.zmags.com/publication/ed1392bd?page=34"> COVER STORY “I would li</a> <a title="Tire Technology International - April 2012 page 35" href="http://viewer.zmags.com/publication/ed1392bd?page=35"> & M < &M M<</a> <a title="Tire Technology International - April 2012 page 36" href="http://viewer.zmags.com/publication/ed1392bd?page=36"> WINNING SOLUTIONS FOR TIRE MANUFACTURERS We are </a> <a title="Tire Technology International - April 2012 page 37" href="http://viewer.zmags.com/publication/ed1392bd?page=37"> MEASUREMENT AND INSPECTION A closer look TTI</a> <a title="Tire Technology International - April 2012 page 38" href="http://viewer.zmags.com/publication/ed1392bd?page=38"> MEASUREMENT AND INSPECTION </a> <a title="Tire Technology International - April 2012 page 39" href="http://viewer.zmags.com/publication/ed1392bd?page=39"> 76 7HVWLQJ6HUYLFH *PE+ 6FKXPDQVWU G '- :XHUVHOHQ </a> <a title="Tire Technology International - April 2012 page 40" href="http://viewer.zmags.com/publication/ed1392bd?page=40"> TIRE MODELING Model answers TTI explores t</a> <a title="Tire Technology International - April 2012 page 41" href="http://viewer.zmags.com/publication/ed1392bd?page=41"> TIRE MODELING </a> <a title="Tire Technology International - April 2012 page 42" href="http://viewer.zmags.com/publication/ed1392bd?page=42"> TIRE MODELING Right: A Magic Formula tire m</a> <a title="Tire Technology International - April 2012 page 43" href="http://viewer.zmags.com/publication/ed1392bd?page=43"> TIRE MODELING POPULAR TIRE MODELS Magic F</a> <a title="Tire Technology International - April 2012 page 44" href="http://viewer.zmags.com/publication/ed1392bd?page=44"> TIRE MODELING Above: El</a> <a title="Tire Technology International - April 2012 page 45" href="http://viewer.zmags.com/publication/ed1392bd?page=45"> Convyveyayirninagfitnienrnoyovevatrti.oion1n,9, 1</a> <a title="Tire Technology International - April 2012 page 46" href="http://viewer.zmags.com/publication/ed1392bd?page=46"> FACILITY TOUR In the mix A combination of in</a> <a title="Tire Technology International - April 2012 page 47" href="http://viewer.zmags.com/publication/ed1392bd?page=47"> FACILITY TOUR Main image: Mixing room autom</a> <a title="Tire Technology International - April 2012 page 48" href="http://viewer.zmags.com/publication/ed1392bd?page=48"> FACILITY TOUR Before February's forma</a> <a title="Tire Technology International - April 2012 page 49" href="http://viewer.zmags.com/publication/ed1392bd?page=49"> The world's tire industry The worilsd'stutirenind</a> <a title="Tire Technology International - April 2012 page 50" href="http://viewer.zmags.com/publication/ed1392bd?page=50"> UNIVERSITY FOCUS Paper chain Researchers a</a> <a title="Tire Technology International - April 2012 page 51" href="http://viewer.zmags.com/publication/ed1392bd?page=51"> UNIVERSITY FOCUS </a> <a title="Tire Technology International - April 2012 page 52" href="http://viewer.zmags.com/publication/ed1392bd?page=52"> UNIVERSITY FOCUS T </a> <a title="Tire Technology International - April 2012 page 53" href="http://viewer.zmags.com/publication/ed1392bd?page=53"> U N I V E R S I T Y F O C U S </a> <a title="Tire Technology International - April 2012 page 54" href="http://viewer.zmags.com/publication/ed1392bd?page=54"> tire legends Maurice Olley T </a> <a title="Tire Technology International - April 2012 page 55" href="http://viewer.zmags.com/publication/ed1392bd?page=55"> Tough application, ingenious solution Exactly </a> <a title="Tire Technology International - April 2012 page 56" href="http://viewer.zmags.com/publication/ed1392bd?page=56"> PRODUCTS AND SERVICES Development partner Dur</a> <a title="Tire Technology International - April 2012 page 57" href="http://viewer.zmags.com/publication/ed1392bd?page=57"> PRODUCTS AND SERVICES From left</a> <a title="Tire Technology International - April 2012 page 58" href="http://viewer.zmags.com/publication/ed1392bd?page=58"> PRODUCTS AND SERVICES Spring vent technology </a> <a title="Tire Technology International - April 2012 page 59" href="http://viewer.zmags.com/publication/ed1392bd?page=59"> More than 30 years of experience A&D Technology i</a> <a title="Tire Technology International - April 2012 page 60" href="http://viewer.zmags.com/publication/ed1392bd?page=60"> PRODUCTS AND SERVICES FOCUS ON ENERGY EFFICI</a> <a title="Tire Technology International - April 2012 page 61" href="http://viewer.zmags.com/publication/ed1392bd?page=61"> PRODUCTS AND SERVICES ROLLING RESISTANCE REP</a> <a title="Tire Technology International - April 2012 page 62" href="http://viewer.zmags.com/publication/ed1392bd?page=62"> 2012 12 - 14 JUNE 2012 SEE NEXT- SIJII<6RI B:SS:!</a> <a title="Tire Technology International - April 2012 page 63" href="http://viewer.zmags.com/publication/ed1392bd?page=63"> PRODUCTS AND SERVICES SPACE3EFFICIENT BUFFER</a> <a title="Tire Technology International - April 2012 page 64" href="http://viewer.zmags.com/publication/ed1392bd?page=64"> PRODUCTS AND SERVICES EXPECTATIONS SURPASSED</a> <a title="Tire Technology International - April 2012 page 65" href="http://viewer.zmags.com/publication/ed1392bd?page=65"> Tire Curing Presses </a> <a title="Tire Technology International - April 2012 page 66" href="http://viewer.zmags.com/publication/ed1392bd?page=66"> ROGER WILLIAMS The last word Last year the gl</a> <a title="Tire Technology International - April 2012 page 67" href="http://viewer.zmags.com/publication/ed1392bd?page=67"> Europe’s leading automotive testing, evaluation a</a> <a title="Tire Technology International - April 2012 page 68" href="http://viewer.zmags.com/publication/ed1392bd?page=68"> Increase fuel efficiency without losing your grip.</a>