January/February 2010<br />
ONLINE,<br />
MEASUREMENTS<br />
MARKETING IN ONLINE SOCIAL SPACES POSES<br />
COMPLEX PROBLEMS FOR ANALYSTS AND ANALYTICS<br />
ALSO INSIDE:<br />
* TALENTED HIERARCHY: How to organize your analytical talent to maximize its value<br />
* TIME TO PAYBACK: Predictor of success in development of an optimization project<br />
* AGILE ENTERPRISE: Integrated business planning aimed at mitigating risk<br />
* HUMANITARIAN LOGISTICS: 10 ideas to improve strategic model for relief operations<br />
Inside Story:<br />
Grabs, Views and Clicks<br />
Starting with this issue, Analytics<br />
will be published six times a year<br />
instead of quarterly, which means<br />
subscribers will receive the only online<br />
magazine dedicated to the field<br />
of analytics 50 percent more often.<br />
It also means we will need about 50<br />
percent more editorial material, so if<br />
you have a success story or a failure<br />
story, a how-to story, a <a title="Analytics: Online Marketing Measurements & Metrics page 1" href="http://viewer.zmags.com/publication/ed2f8ceb?page=1">January/February 2010 ONLINE, MEASUREMENTS MARK</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 2" href="http://viewer.zmags.com/publication/ed2f8ceb?page=2">Inside Story: Grabs, Views and Clicks Starting</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 3" href="http://viewer.zmags.com/publication/ed2f8ceb?page=3">CONTENTS JANUARY/FEBRUARY 2010 FEATURES 8 </a>
<a title="Analytics: Online Marketing Measurements & Metrics page 4" href="http://viewer.zmags.com/publication/ed2f8ceb?page=4">1 INSIDE STORY 4 PROFIT CENTER 6 NEWSMA</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 5" href="http://viewer.zmags.com/publication/ed2f8ceb?page=5">PROFIT CENTER BEYOND THE MAGIC AIRLINES ACCEPT</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 6" href="http://viewer.zmags.com/publication/ed2f8ceb?page=6">PROFIT CENTER Analytics can do tremendous thi</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 7" href="http://viewer.zmags.com/publication/ed2f8ceb?page=7">NEWSMAKERS MALL MANIA, FOOTBALL HERO, EDELMAN H</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 8" href="http://viewer.zmags.com/publication/ed2f8ceb?page=8">collegiate football player, puts the “student” ba</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 9" href="http://viewer.zmags.com/publication/ed2f8ceb?page=9">MEASUREMENT METRICS MARKETING ANALYTICS IN ONLIN</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 10" href="http://viewer.zmags.com/publication/ed2f8ceb?page=10">early experiences based on my role as head of ana</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 11" href="http://viewer.zmags.com/publication/ed2f8ceb?page=11">Figure 1: The DWOM campaign drove SNL video views </a>
<a title="Analytics: Online Marketing Measurements & Metrics page 12" href="http://viewer.zmags.com/publication/ed2f8ceb?page=12">Figure 4: Online listening takes on many forms. A </a>
<a title="Analytics: Online Marketing Measurements & Metrics page 13" href="http://viewer.zmags.com/publication/ed2f8ceb?page=13">Figure 7: Online Persona are a good way to summari</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 14" href="http://viewer.zmags.com/publication/ed2f8ceb?page=14">Figure 9: Virality depends primarily on transmissi</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 15" href="http://viewer.zmags.com/publication/ed2f8ceb?page=15">IBM A mandate for change is a mandate for smart.</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 16" href="http://viewer.zmags.com/publication/ed2f8ceb?page=16">EXECUTIVE DECISIONS HOW TO ORGANIZE YOUR ANALY</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 17" href="http://viewer.zmags.com/publication/ed2f8ceb?page=17"> Figure 1: Options for organizing analytical tale</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 18" href="http://viewer.zmags.com/publication/ed2f8ceb?page=18">Figure 2: Analyst engagement in the five organizat</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 19" href="http://viewer.zmags.com/publication/ed2f8ceb?page=19">Figure 3: Analyst intentions to stay in the five o</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 20" href="http://viewer.zmags.com/publication/ed2f8ceb?page=20">Analysts in centers of excellence and centralized</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 21" href="http://viewer.zmags.com/publication/ed2f8ceb?page=21">analytical talent deployed as consultants or conc</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 22" href="http://viewer.zmags.com/publication/ed2f8ceb?page=22">Figure 5: Key performance indicators for the five </a>
<a title="Analytics: Online Marketing Measurements & Metrics page 23" href="http://viewer.zmags.com/publication/ed2f8ceb?page=23">PERCEPTIONS, PROSPECTS & PROGRESSTIME TO PAYBACK </a>
<a title="Analytics: Online Marketing Measurements & Metrics page 24" href="http://viewer.zmags.com/publication/ed2f8ceb?page=24">the explosion at bay long enough for the results </a>
<a title="Analytics: Online Marketing Measurements & Metrics page 25" href="http://viewer.zmags.com/publication/ed2f8ceb?page=25">can trust the other parties to support the same g</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 26" href="http://viewer.zmags.com/publication/ed2f8ceb?page=26">doesn’t take into account the client’s incurred c</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 27" href="http://viewer.zmags.com/publication/ed2f8ceb?page=27">RISK MANAGEMENT THE AGILE ENTERPRISE INTEGRATED</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 28" href="http://viewer.zmags.com/publication/ed2f8ceb?page=28">Consequently, senior management cannot accurately</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 29" href="http://viewer.zmags.com/publication/ed2f8ceb?page=29">SAMPLE TYPES OF ORGANIZATIONAL RISKS • Cost of F</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 30" href="http://viewer.zmags.com/publication/ed2f8ceb?page=30">b) seeking an opportunity by deciding to start or</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 31" href="http://viewer.zmags.com/publication/ed2f8ceb?page=31">SCOPE OF INTERNATIONAL STANDARD ISO 31000 Intern</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 32" href="http://viewer.zmags.com/publication/ed2f8ceb?page=32">RELIEF OPERATIONS HOW TO IMPROVE HUMANITARIAN LO</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 33" href="http://viewer.zmags.com/publication/ed2f8ceb?page=33">strategic model for successful humanitarian relie</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 34" href="http://viewer.zmags.com/publication/ed2f8ceb?page=34">can either identify those items that can be used </a>
<a title="Analytics: Online Marketing Measurements & Metrics page 35" href="http://viewer.zmags.com/publication/ed2f8ceb?page=35">the economy functions such that it makes more sen</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 36" href="http://viewer.zmags.com/publication/ed2f8ceb?page=36">Humanitarian organizations should be measured not</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 37" href="http://viewer.zmags.com/publication/ed2f8ceb?page=37">BEYOND MONEYBALL THE EMERGENCE OF SPORTS ANALYTI</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 38" href="http://viewer.zmags.com/publication/ed2f8ceb?page=38">better runner than Eric Dickerson in poor playing</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 39" href="http://viewer.zmags.com/publication/ed2f8ceb?page=39">sports data that has occurred over the past half </a>
<a title="Analytics: Online Marketing Measurements & Metrics page 40" href="http://viewer.zmags.com/publication/ed2f8ceb?page=40">focus exclusively on publishing papers on applica</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 41" href="http://viewer.zmags.com/publication/ed2f8ceb?page=41"> CONFERENCE PREVIEW DISNEY SENIOR VP OF REVENUE</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 42" href="http://viewer.zmags.com/publication/ed2f8ceb?page=42">LAST WORD RUSS ACKOFF'S PARABLE ANOTHER GIANT O</a>
<a title="Analytics: Online Marketing Measurements & Metrics page 43" href="http://viewer.zmags.com/publication/ed2f8ceb?page=43">are still some OR/MS analysts like him, who do st</a>