If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
You need a JavaScript-enabled browser to view this Publication
Please follow these steps to view the Publication:
Enable JavaScript in your browser
Refresh this page
Best regards
Zmags
January/February 2010
ONLINE,
MEASUREMENTS
MARKETING IN ONLINE SOCIAL SPACES POSES
COMPLEX PROBLEMS FOR ANALYSTS AND ANALYTICS
ALSO INSIDE:
* TALENTED HIERARCHY: How to organize your analytical talent to maximize its value
* TIME TO PAYBACK: Predictor of success in development of an optimization project
* AGILE ENTERPRISE: Integrated business planning aimed at mitigating risk
* HUMANITARIAN LOGISTICS: 10 ideas to improve strategic model for relief operations
Inside Story:
Grabs, Views and Clicks
Starting with this issue, Analytics
will be published six times a year
instead of quarterly, which means
subscribers will receive the only online
magazine dedicated to the field
of analytics 50 percent more often.
It also means we will need about 50
percent more editorial material, so if
you have a success story or a failure
story, a how-to story, a
January/February 2010 ONLINE, MEASUREMENTS MARK
Inside Story: Grabs, Views and Clicks Starting
CONTENTS JANUARY/FEBRUARY 2010 FEATURES 8
1 INSIDE STORY 4 PROFIT CENTER 6 NEWSMA
PROFIT CENTER BEYOND THE MAGIC AIRLINES ACCEPT
PROFIT CENTER Analytics can do tremendous thi
NEWSMAKERS MALL MANIA, FOOTBALL HERO, EDELMAN H
collegiate football player, puts the “student” ba
MEASUREMENT METRICS MARKETING ANALYTICS IN ONLIN
early experiences based on my role as head of ana
Figure 1: The DWOM campaign drove SNL video views
Figure 4: Online listening takes on many forms. A
Figure 7: Online Persona are a good way to summari
Figure 9: Virality depends primarily on transmissi
IBM A mandate for change is a mandate for smart.
EXECUTIVE DECISIONS HOW TO ORGANIZE YOUR ANALY
Figure 1: Options for organizing analytical tale
Figure 2: Analyst engagement in the five organizat
Figure 3: Analyst intentions to stay in the five o
Analysts in centers of excellence and centralized
analytical talent deployed as consultants or conc
Figure 5: Key performance indicators for the five
PERCEPTIONS, PROSPECTS & PROGRESSTIME TO PAYBACK
the explosion at bay long enough for the results
can trust the other parties to support the same g
doesn’t take into account the client’s incurred c
RISK MANAGEMENT THE AGILE ENTERPRISE INTEGRATED
Consequently, senior management cannot accurately
SAMPLE TYPES OF ORGANIZATIONAL RISKS • Cost of F
b) seeking an opportunity by deciding to start or
SCOPE OF INTERNATIONAL STANDARD ISO 31000 Intern
RELIEF OPERATIONS HOW TO IMPROVE HUMANITARIAN LO
strategic model for successful humanitarian relie
can either identify those items that can be used
the economy functions such that it makes more sen
Humanitarian organizations should be measured not
BEYOND MONEYBALL THE EMERGENCE OF SPORTS ANALYTI
better runner than Eric Dickerson in poor playing
sports data that has occurred over the past half
focus exclusively on publishing papers on applica
CONFERENCE PREVIEW DISNEY SENIOR VP OF REVENUE
LAST WORD RUSS ACKOFF'S PARABLE ANOTHER GIANT O
are still some OR/MS analysts like him, who do st