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<br /> Total Brand Licensing is a magazine created as a direct response to market<br /> demand for a publication that fully serves the brand, brand extension and<br /> trademark sectors. The magazine was created by Total Licensing who have<br /> been publishing licensing information for more than 12 years.<br /> The magazine is a worldwide publication, with readers in 104 countries. It gives<br /> brand owners and agents the opportunity to highlight their brands, as well as<br /> establishing, protecting and managing strong brand extension and licensing<br /> programs. It is a unique forum and platform for the brand licensing sector.<br /> Through in-depth editorial, the magazine looks at best practices, innovative<br /> programs, new retail and merchandising opportunities and creates a forum for<br /> brand licensors to promote and enhance brands. It is also designed to highlight<br /> the opportunities available to trademark owners through a well-created and<br /> struct<a title="Total Brand Autumn 15 page 1" href="http://viewer.zmags.com/publication/ed45bd2b?page=1"> Total Brand Licensing is a magazine created as a </a> <a title="Total Brand Autumn 15 page 2" href="http://viewer.zmags.com/publication/ed45bd2b?page=2"> FALL/AUTUMN 2015</a> <a title="Total Brand Autumn 15 page 3" href="http://viewer.zmags.com/publication/ed45bd2b?page=3"> </a> <a title="Total Brand Autumn 15 page 4" href="http://viewer.zmags.com/publication/ed45bd2b?page=4"> </a> <a title="Total Brand Autumn 15 page 5" href="http://viewer.zmags.com/publication/ed45bd2b?page=5"> TOTAL BRAND LICENSING CONTENTS 6 Editorial C</a> <a title="Total Brand Autumn 15 page 6" href="http://viewer.zmags.com/publication/ed45bd2b?page=6"> </a> <a title="Total Brand Autumn 15 page 7" href="http://viewer.zmags.com/publication/ed45bd2b?page=7"> TOTAL BRAND LICENSING A Total Licensing Group Pub</a> <a title="Total Brand Autumn 15 page 8" href="http://viewer.zmags.com/publication/ed45bd2b?page=8"> </a> <a title="Total Brand Autumn 15 page 9" href="http://viewer.zmags.com/publication/ed45bd2b?page=9"> </a> <a title="Total Brand Autumn 15 page 10" href="http://viewer.zmags.com/publication/ed45bd2b?page=10"> </a> <a title="Total Brand Autumn 15 page 11" href="http://viewer.zmags.com/publication/ed45bd2b?page=11"> </a> <a title="Total Brand Autumn 15 page 12" href="http://viewer.zmags.com/publication/ed45bd2b?page=12"> </a> <a title="Total Brand Autumn 15 page 13" href="http://viewer.zmags.com/publication/ed45bd2b?page=13"> BRAND NEWS BRANDED PRODUCTS FROM UK’S EDEN PROJE</a> <a title="Total Brand Autumn 15 page 14" href="http://viewer.zmags.com/publication/ed45bd2b?page=14"> BRAND NEWS PAN AM PROGRAM EXTENDS REACH Pan Am w</a> <a title="Total Brand Autumn 15 page 15" href="http://viewer.zmags.com/publication/ed45bd2b?page=15"> BRAND NEWS J IS FOR JEEP PROGRAM EXPANDS TLC has</a> <a title="Total Brand Autumn 15 page 16" href="http://viewer.zmags.com/publication/ed45bd2b?page=16"> BRAND NEWS POLAROID PROGRAM SETTO LAUNCH IN EURO</a> <a title="Total Brand Autumn 15 page 17" href="http://viewer.zmags.com/publication/ed45bd2b?page=17"> BRAND NEWS LAURA ASHLEY MOBILE AND TABLET ACCESS</a> <a title="Total Brand Autumn 15 page 18" href="http://viewer.zmags.com/publication/ed45bd2b?page=18"> BRAND NEWS FROM TEEN MAGAZINE TO LIFESTYLE BRAND</a> <a title="Total Brand Autumn 15 page 19" href="http://viewer.zmags.com/publication/ed45bd2b?page=19"> BRAND NEWS HAVEN BRINGS KEITH HARING BRAND TO AU</a> <a title="Total Brand Autumn 15 page 20" href="http://viewer.zmags.com/publication/ed45bd2b?page=20"> BRAND NEWS BRANDGENUITY OPENS LONDON OFFICE Bran</a> <a title="Total Brand Autumn 15 page 21" href="http://viewer.zmags.com/publication/ed45bd2b?page=21"> BRAND NEWS SABAN BROKER MAMBO MULHOLLAND DEAL Sa</a> <a title="Total Brand Autumn 15 page 22" href="http://viewer.zmags.com/publication/ed45bd2b?page=22"> BRAND NEWS VOLKSWAGEN MAKES ITS DEBUT AT A LICEN</a> <a title="Total Brand Autumn 15 page 23" href="http://viewer.zmags.com/publication/ed45bd2b?page=23"> PROFILE Managing brand licensing activity can </a> <a title="Total Brand Autumn 15 page 24" href="http://viewer.zmags.com/publication/ed45bd2b?page=24"> Great approach, but what makes your offering diff</a> <a title="Total Brand Autumn 15 page 25" href="http://viewer.zmags.com/publication/ed45bd2b?page=25"> MUSIC music Keeping the alive NAMM, the National </a> <a title="Total Brand Autumn 15 page 26" href="http://viewer.zmags.com/publication/ed45bd2b?page=26"> MUSIC 20+ year MI and recording technology indus</a> <a title="Total Brand Autumn 15 page 27" href="http://viewer.zmags.com/publication/ed45bd2b?page=27"> MUSIC Licensing the universal power of MUSIC Ca</a> <a title="Total Brand Autumn 15 page 28" href="http://viewer.zmags.com/publication/ed45bd2b?page=28"> understand the power of music as a way to stay re</a> <a title="Total Brand Autumn 15 page 29" href="http://viewer.zmags.com/publication/ed45bd2b?page=29"> KNOCKOUT LICENSING! 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The programme is quite d</a> <a title="Total Brand Autumn 15 page 40" href="http://viewer.zmags.com/publication/ed45bd2b?page=40"> COVER STORY crisp fruit flavours and delicate b</a> <a title="Total Brand Autumn 15 page 41" href="http://viewer.zmags.com/publication/ed45bd2b?page=41"> COVER STORY The History With thanks to the Bri</a> <a title="Total Brand Autumn 15 page 42" href="http://viewer.zmags.com/publication/ed45bd2b?page=42"> COVER STORY 130 people can produce 16m cases pe</a> <a title="Total Brand Autumn 15 page 43" href="http://viewer.zmags.com/publication/ed45bd2b?page=43"> COVER STORY About Start Licensing Start Licen</a> <a title="Total Brand Autumn 15 page 44" href="http://viewer.zmags.com/publication/ed45bd2b?page=44"> </a> <a title="Total Brand Autumn 15 page 45" href="http://viewer.zmags.com/publication/ed45bd2b?page=45"> INTERVIEW Let Them Eat Cake THE BIG INTERVIEW Ma</a> <a title="Total Brand Autumn 15 page 46" href="http://viewer.zmags.com/publication/ed45bd2b?page=46"> You and your daughter started your own product ra</a> <a title="Total Brand Autumn 15 page 47" href="http://viewer.zmags.com/publication/ed45bd2b?page=47"> HERITAGE Heritage Licensing Linking yesterday, to</a> <a title="Total Brand Autumn 15 page 48" href="http://viewer.zmags.com/publication/ed45bd2b?page=48"> </a> <a title="Total Brand Autumn 15 page 49" href="http://viewer.zmags.com/publication/ed45bd2b?page=49"> be developed, one inspired by the Tower of London</a> <a title="Total Brand Autumn 15 page 50" href="http://viewer.zmags.com/publication/ed45bd2b?page=50"> </a> <a title="Total Brand Autumn 15 page 51" href="http://viewer.zmags.com/publication/ed45bd2b?page=51"> the upkeep of an unique and internation- ally fam</a> <a title="Total Brand Autumn 15 page 52" href="http://viewer.zmags.com/publication/ed45bd2b?page=52"> HERITAGE Spitfire plane, creating unique and mem</a> <a title="Total Brand Autumn 15 page 53" href="http://viewer.zmags.com/publication/ed45bd2b?page=53"> Royal Ballet Theatricals and The Harvard Krokod</a> <a title="Total Brand Autumn 15 page 54" href="http://viewer.zmags.com/publication/ed45bd2b?page=54"> Cambridge University and cats by buying our prod</a> <a title="Total Brand Autumn 15 page 55" href="http://viewer.zmags.com/publication/ed45bd2b?page=55"> National Museum of the Royal Navy this very Brit</a> <a title="Total Brand Autumn 15 page 56" href="http://viewer.zmags.com/publication/ed45bd2b?page=56"> National Gallery its licensing </a> <a title="Total Brand Autumn 15 page 57" href="http://viewer.zmags.com/publication/ed45bd2b?page=57"> HERITAGE Interview: Oxford Limited Hannah Aspe</a> <a title="Total Brand Autumn 15 page 58" href="http://viewer.zmags.com/publication/ed45bd2b?page=58"> HERITAGE TBSA Discusses... ‘Why Heritage Licen</a> <a title="Total Brand Autumn 15 page 59" href="http://viewer.zmags.com/publication/ed45bd2b?page=59"> HERITAGE The V&A Inspired Licensing The Victori</a> <a title="Total Brand Autumn 15 page 60" href="http://viewer.zmags.com/publication/ed45bd2b?page=60"> SPORTS Success in a competitive aren</a> <a title="Total Brand Autumn 15 page 61" href="http://viewer.zmags.com/publication/ed45bd2b?page=61"> SPORTS Soccer (or football as it is known everyw</a> <a title="Total Brand Autumn 15 page 62" href="http://viewer.zmags.com/publication/ed45bd2b?page=62"> its Qatar Airways shirt and Nike kit deals, which</a> <a title="Total Brand Autumn 15 page 63" href="http://viewer.zmags.com/publication/ed45bd2b?page=63"> erties for the England national team, FA Cup and </a> <a title="Total Brand Autumn 15 page 64" href="http://viewer.zmags.com/publication/ed45bd2b?page=64"> just under 21,000 per game. 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