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<br /> Second-use spaces: Freight containers pg. 30 · Pour over perks up pg. 34 · Fast-casual ad spend rising pg. 40<br /> WWW.NRN.COM<br /> AUGUST 19, 2013 A PENTON© PUBLICATION<br /> Brands on the cusp<br /> A look at the 20 chains best positioned to crack the Top 200 — and what they're doing to get there<br /> BY ALAN J. LIDDLE<br /> I<br /> n a business where differentia-<br /> tion is key to success, strong po-<br /> sitioning is driving the momen-<br /> tum of The Next 20 — a group of<br /> restaurant chains among which<br /> some are poised to crack into<br /> the ranks of Nation's Restaurant<br /> News' Top 200 by virtue of their<br /> sales volumes.<br /> The inaugural Next 20 roster<br /> includes chains as varied as the<br /> Red Mango f<a title="August 19, 2013 page 1" href="http://viewer.zmags.com/publication/edda91fc?page=1"> Second-use spaces: Freight containers pg. 30 · Po</a> <a title="August 19, 2013 page 2" href="http://viewer.zmags.com/publication/edda91fc?page=2"> </a> <a title="August 19, 2013 page 3" href="http://viewer.zmags.com/publication/edda91fc?page=3"> EDITOR'S LETTER Food for thought L instead I re</a> <a title="August 19, 2013 page 4" href="http://viewer.zmags.com/publication/edda91fc?page=4"> FOREFRONT INVESTMENTS Brentwood Associates inves</a> <a title="August 19, 2013 page 5" href="http://viewer.zmags.com/publication/edda91fc?page=5"> $1,319,375,000 Senior Secured Credit Facilities </a> <a title="August 19, 2013 page 6" href="http://viewer.zmags.com/publication/edda91fc?page=6"> FOREFRONT IPOS Papa Murphy's may explore p</a> <a title="August 19, 2013 page 7" href="http://viewer.zmags.com/publication/edda91fc?page=7"> Visit NRN.com A P</a> <a title="August 19, 2013 page 8" href="http://viewer.zmags.com/publication/edda91fc?page=8"> </a> <a title="August 19, 2013 page 9" href="http://viewer.zmags.com/publication/edda91fc?page=9"> </a> <a title="August 19, 2013 page 10" href="http://viewer.zmags.com/publication/edda91fc?page=10"> BUSINESS INTEL Retailrevolution Updated shopping</a> <a title="August 19, 2013 page 11" href="http://viewer.zmags.com/publication/edda91fc?page=11"> </a> <a title="August 19, 2013 page 12" href="http://viewer.zmags.com/publication/edda91fc?page=12"> Retail revolution CONTINUED FROM PAGE 10 </a> <a title="August 19, 2013 page 13" href="http://viewer.zmags.com/publication/edda91fc?page=13"> </a> <a title="August 19, 2013 page 14" href="http://viewer.zmags.com/publication/edda91fc?page=14"> GROWTH CHAINS The Greene Turtle Sports bar con</a> <a title="August 19, 2013 page 15" href="http://viewer.zmags.com/publication/edda91fc?page=15"> </a> <a title="August 19, 2013 page 16" href="http://viewer.zmags.com/publication/edda91fc?page=16"> EDUCATION New course emphasizes food allergen a</a> <a title="August 19, 2013 page 17" href="http://viewer.zmags.com/publication/edda91fc?page=17"> We've Changed the Restaurant Business Forever! M</a> <a title="August 19, 2013 page 18" href="http://viewer.zmags.com/publication/edda91fc?page=18"> WORLD VIEWS Cravings for street foods increase i</a> <a title="August 19, 2013 page 19" href="http://viewer.zmags.com/publication/edda91fc?page=19"> but crucially that also includes a feeling of uni</a> <a title="August 19, 2013 page 20" href="http://viewer.zmags.com/publication/edda91fc?page=20"> A look at the chains best positioned to crack the</a> <a title="August 19, 2013 page 21" href="http://viewer.zmags.com/publication/edda91fc?page=21"> SPOTLIGHT ON THE NEXT 20: SALES AND UNIT TRENDS F</a> <a title="August 19, 2013 page 22" href="http://viewer.zmags.com/publication/edda91fc?page=22"> The brands comprising The Next 20 reflect a variet</a> <a title="August 19, 2013 page 23" href="http://viewer.zmags.com/publication/edda91fc?page=23"> Porkbringsmore tothetable 2012 Pork Industry</a> <a title="August 19, 2013 page 24" href="http://viewer.zmags.com/publication/edda91fc?page=24"> CONTINUED FROM PAGE 22 house chain did not open a</a> <a title="August 19, 2013 page 25" href="http://viewer.zmags.com/publication/edda91fc?page=25"> ® Red Gold </a> <a title="August 19, 2013 page 26" href="http://viewer.zmags.com/publication/edda91fc?page=26"> CONTINUED FROM PAGE 24 move away from less profita</a> <a title="August 19, 2013 page 27" href="http://viewer.zmags.com/publication/edda91fc?page=27"> </a> <a title="August 19, 2013 page 28" href="http://viewer.zmags.com/publication/edda91fc?page=28"> CONTINUED FROM PAGE 26 KONA GRILL Sales: $96 mi</a> <a title="August 19, 2013 page 29" href="http://viewer.zmags.com/publication/edda91fc?page=29"> 8MZNMK\NWZJW\P[QLM[WN aW]ZLZQ^M̉\PZ]_QVLW_</a> <a title="August 19, 2013 page 30" href="http://viewer.zmags.com/publication/edda91fc?page=30"> OPERATIONS Freight to foodservice Concepts cozy </a> <a title="August 19, 2013 page 31" href="http://viewer.zmags.com/publication/edda91fc?page=31"> Liven up every creation that comes out of your ki</a> <a title="August 19, 2013 page 32" href="http://viewer.zmags.com/publication/edda91fc?page=32"> Where Breakthrough Ideas Are Found! * Food Tre</a> <a title="August 19, 2013 page 33" href="http://viewer.zmags.com/publication/edda91fc?page=33"> Pork — Porcine epidemic diar- rhea virus co</a> <a title="August 19, 2013 page 34" href="http://viewer.zmags.com/publication/edda91fc?page=34"> FOOD&BEVERAGE Premium percolation Independents i</a> <a title="August 19, 2013 page 35" href="http://viewer.zmags.com/publication/edda91fc?page=35"> PULLED PORK PERFECTION IT'S IN THE BAG! </a> <a title="August 19, 2013 page 36" href="http://viewer.zmags.com/publication/edda91fc?page=36"> FINANCE Stock quotes Restaurant securities analy</a> <a title="August 19, 2013 page 37" href="http://viewer.zmags.com/publication/edda91fc?page=37"> i i ll l </a> <a title="August 19, 2013 page 38" href="http://viewer.zmags.com/publication/edda91fc?page=38"> SAME-STORE SALES Quick Service PERIOD, </a> <a title="August 19, 2013 page 39" href="http://viewer.zmags.com/publication/edda91fc?page=39"> $W6 'ZHEHOLHYHWKHPRVWLPSRUWDQWEUDQGLVQ·W</a> <a title="August 19, 2013 page 40" href="http://viewer.zmags.com/publication/edda91fc?page=40"> MARKETING Advertising rising Fast-casual media s</a> <a title="August 19, 2013 page 41" href="http://viewer.zmags.com/publication/edda91fc?page=41"> Pull away from the pack. Your customers hold you</a> <a title="August 19, 2013 page 42" href="http://viewer.zmags.com/publication/edda91fc?page=42"> Convenience Different food available 44% 41%</a> <a title="August 19, 2013 page 43" href="http://viewer.zmags.com/publication/edda91fc?page=43"> Find us on +HOSLQJSDUHQWVPDNHJUHDWPHDOFKRLF</a> <a title="August 19, 2013 page 44" href="http://viewer.zmags.com/publication/edda91fc?page=44"> GOBIG! KEYNOTE ADDRESSES BIGDATA Cons</a> <a title="August 19, 2013 page 45" href="http://viewer.zmags.com/publication/edda91fc?page=45"> BIGIDEAS Benefiting KITCHEN HEROES SQUARE OFF</a> <a title="August 19, 2013 page 46" href="http://viewer.zmags.com/publication/edda91fc?page=46"> SPECIAL ADVERTISING SECTION PRODUCT SHOWCASE </a> <a title="August 19, 2013 page 47" href="http://viewer.zmags.com/publication/edda91fc?page=47"> Co-Located With Tuesday, September</a> <a title="August 19, 2013 page 48" href="http://viewer.zmags.com/publication/edda91fc?page=48"> FOODSERVICE MART HELP WANTED </a> <a title="August 19, 2013 page 49" href="http://viewer.zmags.com/publication/edda91fc?page=49"> PRODUCT OFFERING LEASES & LOCATIONS CAS</a> <a title="August 19, 2013 page 50" href="http://viewer.zmags.com/publication/edda91fc?page=50"> END QUOTES HAVING WORDS WITH Mike Kern Chief</a> <a title="August 19, 2013 page 51" href="http://viewer.zmags.com/publication/edda91fc?page=51"> MONIN... The Secret Ingredient for SUCCESSFUL </a> <a title="August 19, 2013 page 52" href="http://viewer.zmags.com/publication/edda91fc?page=52"> Once again, you're the trendy one. </a>