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<br /> Leadership and Marketing Excellence<br /> GETTING THE<br /> MESSAGE<br /> HOW BRANDS ARE<br /> CHANGING THE WAY THEY<br /> MARKET TO WOMEN<br /> SPECIAL SECTION:<br /> TRENDS IN THE<br /> AGENCY EVALUATION<br /> PROCESS<br /> BEST PRACTICES<br /> FOR RETARGETING<br /> JUNE 2016<br /> Talk to us about getting more from<br /> your advertising agency partnerships<br /> Decideware provides Advertisers with<br /> Agency Management Solutions™<br /> Our Agency Management Solutions<br /> Advisory Software<br /> Expert advice on<br /> PDQDJLQJbDJHQFLHV<br /> )URPbVWUDWHJ\DQG<br /> SURJUDPbGHVLJQWR<br /> RSHUDWLRQVDQGDGYLFHȃ<br /> ZHFDQKHOS<br /> 7KH$JHQF\/LIHF\FOH<br /> 3ODWIRUPȠIHDWXUHV<br /> FODVVOHDGLQJWRROVWR<br /> PDQDJHDJHQF\VHOHFWLRQV<br /> VFRSHV<br /> RIZRUNEULHIV<br /> SURGXFWLRQFRV<br /> HQF\bHYDOXDWLRQ<br /> WV<br /> V<br /> Services<br /> 6NLOOHGUHVRXUFHV<br /> GHGLFDWHGWRVHUYHDVDQ<br /> H<a title="June 2016 ANA Magazine page 1" href="http://viewer.zmags.com/publication/ede5f4ea?page=1"> Leadership and Marketing Excellence GETTI</a> <a title="June 2016 ANA Magazine page 2" href="http://viewer.zmags.com/publication/ede5f4ea?page=2"> Talk to us about getting more from your advertisi</a> <a title="June 2016 ANA Magazine page 3" href="http://viewer.zmags.com/publication/ede5f4ea?page=3"> Leadership and Marketing Excellence </a> <a title="June 2016 ANA Magazine page 4" href="http://viewer.zmags.com/publication/ede5f4ea?page=4"> #ANALOG OUTSIDE THE BOX ; </a> <a title="June 2016 ANA Magazine page 5" href="http://viewer.zmags.com/publication/ede5f4ea?page=5"> SOURCE OF CONFUSION Not many marketers have a fir</a> <a title="June 2016 ANA Magazine page 6" href="http://viewer.zmags.com/publication/ede5f4ea?page=6"> 4 // ASSOCIATION OF NATIONAL ADVERTISERS</a> <a title="June 2016 ANA Magazine page 7" href="http://viewer.zmags.com/publication/ede5f4ea?page=7"> pink beyond From pro-female ads to initiatives d</a> <a title="June 2016 ANA Magazine page 8" href="http://viewer.zmags.com/publication/ede5f4ea?page=8"> consumer response to that messaging, KPIVOQVO</a> <a title="June 2016 ANA Magazine page 9" href="http://viewer.zmags.com/publication/ede5f4ea?page=9"> staying true to the brand ?PMV \PM XWX]TIZ \Wa LW</a> <a title="June 2016 ANA Magazine page 10" href="http://viewer.zmags.com/publication/ede5f4ea?page=10"> X][PQVO \PM JW]VLIZQM[ IVL ZMLMÅVQVO \PMQZ ZWTM Q</a> <a title="June 2016 ANA Magazine page 11" href="http://viewer.zmags.com/publication/ede5f4ea?page=11"> SURGING AHEAD Getting stronger, faster, and bett</a> <a title="June 2016 ANA Magazine page 12" href="http://viewer.zmags.com/publication/ede5f4ea?page=12"> he agency evaluation </a> <a title="June 2016 ANA Magazine page 13" href="http://viewer.zmags.com/publication/ede5f4ea?page=13"> SPECIAL SECTIO N are now dramatically</a> <a title="June 2016 ANA Magazine page 14" href="http://viewer.zmags.com/publication/ede5f4ea?page=14"> Share this story on Twitter. FINDING THE RI</a> <a title="June 2016 ANA Magazine page 15" href="http://viewer.zmags.com/publication/ede5f4ea?page=15"> SPECIAL SECTIO N TQUQ\QVO \PM IJQTQ\a</a> <a title="June 2016 ANA Magazine page 16" href="http://viewer.zmags.com/publication/ede5f4ea?page=16"> Tips and best practices for retargeting BY CHU</a> <a title="June 2016 ANA Magazine page 17" href="http://viewer.zmags.com/publication/ede5f4ea?page=17"> WINNING THE REREBREBEBOBOUOUNUNDND REBOUND KWV\MV</a> <a title="June 2016 ANA Magazine page 18" href="http://viewer.zmags.com/publication/ede5f4ea?page=18"> Share this story on Twitter. \IZOM\QVO[Ia</a> <a title="June 2016 ANA Magazine page 19" href="http://viewer.zmags.com/publication/ede5f4ea?page=19"> Share this story on Twitter. Q&A )\0WUM_Q\P+Z</a> <a title="June 2016 ANA Magazine page 20" href="http://viewer.zmags.com/publication/ede5f4ea?page=20"> TIME IS RUNNING OUT Submit your entry to th</a>