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<br /> Vol. 29, No. 3 May/June 2013<br /> Licensing<br /> Expo 2013<br /> page 98<br /> ASTRA's<br /> Marketplace<br /> page S15<br /> L<br /> icensing has become an integral part of toy marketing.<br /> According to The NPD Group, toys based on licenses<br /> accounted for 30 percent of all U.S. retail dollars last<br /> year, and about 25 percent in units. This is considerably higher<br /> than estimates made a few years ago, which put the dollar<br /> share at 25 percent.<br /> page 23<br /> Inside the Mind<br /> of a Toy Buyer<br /> page S6<br /> Chatting with<br /> the Industry<br /> page S8<br /> page 90<br /> <br /> <br /> table of contents<br /> May/June 2013<br /> Departments<br /> Publisher's Viewpoint<br /> Page 6<br /> Stat Shot<br /> Page 8<br /> TIA Perspectives<br /> Page 9<br /> Industry Update<br /> Page 10<br /> The <a title="The Toy Book May/June 2013 page 1" href="http://viewer.zmags.com/publication/f034f23c?page=1"> Vol. 29, No. 3 May/June 2013 Licensin</a> <a title="The Toy Book May/June 2013 page 2" href="http://viewer.zmags.com/publication/f034f23c?page=2"> </a> <a title="The Toy Book May/June 2013 page 3" href="http://viewer.zmags.com/publication/f034f23c?page=3"> </a> <a title="The Toy Book May/June 2013 page 4" href="http://viewer.zmags.com/publication/f034f23c?page=4"> table of contents May/June 2013 Departments Publ</a> <a title="The Toy Book May/June 2013 page 5" href="http://viewer.zmags.com/publication/f034f23c?page=5"> </a> <a title="The Toy Book May/June 2013 page 6" href="http://viewer.zmags.com/publication/f034f23c?page=6"> viewpoint Publisher's June in Nashville, Las Ve</a> <a title="The Toy Book May/June 2013 page 7" href="http://viewer.zmags.com/publication/f034f23c?page=7"> </a> <a title="The Toy Book May/June 2013 page 8" href="http://viewer.zmags.com/publication/f034f23c?page=8"> STAT SHOT Top 10 Licensed Products, January to A</a> <a title="The Toy Book May/June 2013 page 9" href="http://viewer.zmags.com/publication/f034f23c?page=9"> Toy IndustrypAesrsospciaeticontives Something f</a> <a title="The Toy Book May/June 2013 page 10" href="http://viewer.zmags.com/publication/f034f23c?page=10"> update Industry TCG PARTNERS WITH EONE FOR PEPP</a> <a title="The Toy Book May/June 2013 page 11" href="http://viewer.zmags.com/publication/f034f23c?page=11"> T he Big Toy Book held its first an</a> <a title="The Toy Book May/June 2013 page 12" href="http://viewer.zmags.com/publication/f034f23c?page=12"> S howrooming Sparks Sales Opportunities A more </a> <a title="The Toy Book May/June 2013 page 13" href="http://viewer.zmags.com/publication/f034f23c?page=13"> </a> <a title="The Toy Book May/June 2013 page 14" href="http://viewer.zmags.com/publication/f034f23c?page=14"> Source: Forrester ence. This gives retailers th</a> <a title="The Toy Book May/June 2013 page 15" href="http://viewer.zmags.com/publication/f034f23c?page=15"> Source: Nielsen they never close, and they mak</a> <a title="The Toy Book May/June 2013 page 16" href="http://viewer.zmags.com/publication/f034f23c?page=16"> x x THE ULTIMATE TABLET PLAYBOOK FOR KIDs o o</a> <a title="The Toy Book May/June 2013 page 17" href="http://viewer.zmags.com/publication/f034f23c?page=17"> </a> <a title="The Toy Book May/June 2013 page 18" href="http://viewer.zmags.com/publication/f034f23c?page=18"> The Lexibook Laptab is a specially designe</a> <a title="The Toy Book May/June 2013 page 19" href="http://viewer.zmags.com/publication/f034f23c?page=19"> </a> <a title="The Toy Book May/June 2013 page 20" href="http://viewer.zmags.com/publication/f034f23c?page=20"> The ChildPad, from Archos, is a 7-inch ta</a> <a title="The Toy Book May/June 2013 page 21" href="http://viewer.zmags.com/publication/f034f23c?page=21"> FunTab, from Ematic, is a value tablet offe</a> <a title="The Toy Book May/June 2013 page 22" href="http://viewer.zmags.com/publication/f034f23c?page=22"> Digital Gaming Brands </a> <a title="The Toy Book May/June 2013 page 23" href="http://viewer.zmags.com/publication/f034f23c?page=23"> THE DEFINITIVE INFORMATION S OURC E FOR THE TOY </a> <a title="The Toy Book May/June 2013 page 24" href="http://viewer.zmags.com/publication/f034f23c?page=24"> O The Heart & Soul of the Toy Industry </a> <a title="The Toy Book May/June 2013 page 25" href="http://viewer.zmags.com/publication/f034f23c?page=25"> UGLYDOLL PARTNERS WITH DC COMICS FOR SUPERHERO PL</a> <a title="The Toy Book May/June 2013 page 26" href="http://viewer.zmags.com/publication/f034f23c?page=26"> ASTRA'S INSIGHTS Children: The “End Users” in the</a> <a title="The Toy Book May/June 2013 page 27" href="http://viewer.zmags.com/publication/f034f23c?page=27"> </a> <a title="The Toy Book May/June 2013 page 28" href="http://viewer.zmags.com/publication/f034f23c?page=28"> Inside the Mind of a Specialty Buyer H Br</a> <a title="The Toy Book May/June 2013 page 29" href="http://viewer.zmags.com/publication/f034f23c?page=29"> “It's about finding something that is com- ple</a> <a title="The Toy Book May/June 2013 page 30" href="http://viewer.zmags.com/publication/f034f23c?page=30"> Chatting with the Industry Specialty Toys & </a> <a title="The Toy Book May/June 2013 page 31" href="http://viewer.zmags.com/publication/f034f23c?page=31"> hands down the easiest and quickest way to get in</a> <a title="The Toy Book May/June 2013 page 32" href="http://viewer.zmags.com/publication/f034f23c?page=32"> Chatting with the Industry World of Mirth lowin</a> <a title="The Toy Book May/June 2013 page 33" href="http://viewer.zmags.com/publication/f034f23c?page=33"> </a> <a title="The Toy Book May/June 2013 page 34" href="http://viewer.zmags.com/publication/f034f23c?page=34"> Chatting with the Industry expression through our</a> <a title="The Toy Book May/June 2013 page 35" href="http://viewer.zmags.com/publication/f034f23c?page=35"> </a> <a title="The Toy Book May/June 2013 page 36" href="http://viewer.zmags.com/publication/f034f23c?page=36"> Chatting with the Industry POS, racks, and finish</a> <a title="The Toy Book May/June 2013 page 37" href="http://viewer.zmags.com/publication/f034f23c?page=37"> ASTRAMARKETPLACE & ay Tents P acific Pl </a> <a title="The Toy Book May/June 2013 page 38" href="http://viewer.zmags.com/publication/f034f23c?page=38"> ASTRAMARKETPLACE & ACADEMY 2013 Fo lkm </a> <a title="The Toy Book May/June 2013 page 39" href="http://viewer.zmags.com/publication/f034f23c?page=39"> </a> <a title="The Toy Book May/June 2013 page 40" href="http://viewer.zmags.com/publication/f034f23c?page=40"> ASTRAMARKETPLACE & ACADEMY 2013 In , </a> <a title="The Toy Book May/June 2013 page 41" href="http://viewer.zmags.com/publication/f034f23c?page=41"> </a> <a title="The Toy Book May/June 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href="http://viewer.zmags.com/publication/f034f23c?page=49"> </a> <a title="The Toy Book May/June 2013 page 50" href="http://viewer.zmags.com/publication/f034f23c?page=50"> ASTRAMARKETPLACE & ACADEMY 2013 </a> <a title="The Toy Book May/June 2013 page 51" href="http://viewer.zmags.com/publication/f034f23c?page=51"> Shape Edu </a> <a title="The Toy Book May/June 2013 page 52" href="http://viewer.zmags.com/publication/f034f23c?page=52"> ASTRAMARKETPLACE & ACADEMY 2013 </a> <a title="The Toy Book May/June 2013 page 53" href="http://viewer.zmags.com/publication/f034f23c?page=53"> </a> <a title="The Toy Book May/June 2013 page 54" href="http://viewer.zmags.com/publication/f034f23c?page=54"> ASTRAMARKETPLACE & ACADEMY 2013 Ltd. 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Studios are pus</a> <a title="The Toy Book May/June 2013 page 92" href="http://viewer.zmags.com/publication/f034f23c?page=92"> licensed products.” In other words, a licens</a> <a title="The Toy Book May/June 2013 page 93" href="http://viewer.zmags.com/publication/f034f23c?page=93"> THE ADVENTURES OF AN INVENTOR ROLOPAD benjamin ki</a> <a title="The Toy Book May/June 2013 page 94" href="http://viewer.zmags.com/publication/f034f23c?page=94"> profile Property Licensor: Universal Partnership</a> <a title="The Toy Book May/June 2013 page 95" href="http://viewer.zmags.com/publication/f034f23c?page=95"> Soon, fans will be able to see their fa- </a> <a title="The Toy Book May/June 2013 page 96" href="http://viewer.zmags.com/publication/f034f23c?page=96"> TV and Toys: The Best Marriage Ever Superman </a> <a title="The Toy Book May/June 2013 page 97" href="http://viewer.zmags.com/publication/f034f23c?page=97"> titled Lois and Clark, which focused on the relat</a> <a title="The Toy Book May/June 2013 page 98" href="http://viewer.zmags.com/publication/f034f23c?page=98"> Licensing Expo2013 Activision Publishing A </a> <a title="The Toy Book May/June 2013 page 99" href="http://viewer.zmags.com/publication/f034f23c?page=99"> </a> <a title="The Toy Book May/June 2013 page 100" href="http://viewer.zmags.com/publication/f034f23c?page=100"> Licensing Expo2013 100 · THE</a> <a title="The Toy Book May/June 2013 page 101" href="http://viewer.zmags.com/publication/f034f23c?page=101"> Penguin Group G rosset & Dunlap, </a> <a title="The Toy Book May/June 2013 page 102" href="http://viewer.zmags.com/publication/f034f23c?page=102"> Licensing Expo2013 Disney Consumer Products D</a> <a title="The Toy Book May/June 2013 page 103" href="http://viewer.zmags.com/publication/f034f23c?page=103"> </a> <a title="The Toy Book May/June 2013 page 104" href="http://viewer.zmags.com/publication/f034f23c?page=104"> Licensing Expo2013 Nickelodeon Consumer Products </a> <a title="The Toy Book May/June 2013 page 105" href="http://viewer.zmags.com/publication/f034f23c?page=105"> </a> <a title="The Toy Book May/June 2013 page 106" href="http://viewer.zmags.com/publication/f034f23c?page=106"> Licensing Expo2013 Sega S ega wi</a> <a title="The Toy Book May/June 2013 page 107" href="http://viewer.zmags.com/publication/f034f23c?page=107"> Sony Pictures Entertainment S ony Pi</a> <a title="The Toy Book May/June 2013 page 108" href="http://viewer.zmags.com/publication/f034f23c?page=108"> Licensing Expo2013 Delta Children D </a> <a title="The Toy Book May/June 2013 page 109" href="http://viewer.zmags.com/publication/f034f23c?page=109"> The Joester Loria Group The Copyrights Group</a> <a title="The Toy Book May/June 2013 page 110" href="http://viewer.zmags.com/publication/f034f23c?page=110"> Dancing on the Head of a Pin by Nancy Zw</a> <a title="The Toy Book May/June 2013 page 111" href="http://viewer.zmags.com/publication/f034f23c?page=111"> that look like? 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