<br />
The Official Publication of the North American Association of State & Provincial Lotteries<br />
Lottery Insights<br />
August Issue 2011<br />
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W n an Pad<br />
ii!<br />
Delegates gather for General Session during the NASPL<br />
Professional Development Seminar in New Orleans, LA<br />
In This Issue<br />
Lottery Insights August Issue 2011<br />
From the President<br />
Jeff Anderson, Director, Idaho Lottery<br />
Page 4<br />
Lottery Kicks Off Annual<br />
‘Not 18 Yet? No Bet’ Awareness<br />
Campaign<br />
Page 6<br />
New Jersey Lottery Ribbon<br />
Cutting Ceremony<br />
Page 10<br />
Capitalizing on a Local<br />
Phenomenon<br />
The Louisiana Lottery’s Choot ‘Em,<br />
a $2 game featuring two char-<br />
ismatic stars of the reality show<br />
Swamp People, sold out in 15 days<br />
Patricia McQueen, Staff Writer, NASPL<br />
Page 12<br />
Scientific Games Successfully<br />
Completes Conversion of Iow<a title="August.Issue.2011 page 1" href="http://viewer.zmags.com/publication/f045d66f?page=1"> The Official Publication of the North American As</a>
<a title="August.Issue.2011 page 2" href="http://viewer.zmags.com/publication/f045d66f?page=2"> In This Issue Lottery Insights August Issue 201</a>
<a title="August.Issue.2011 page 3" href="http://viewer.zmags.com/publication/f045d66f?page=3"> Lottery Insights - August 2011 | 3</a>
<a title="August.Issue.2011 page 4" href="http://viewer.zmags.com/publication/f045d66f?page=4"> From the NASPL President As you will read </a>
<a title="August.Issue.2011 page 5" href="http://viewer.zmags.com/publication/f045d66f?page=5"> </a>
<a title="August.Issue.2011 page 6" href="http://viewer.zmags.com/publication/f045d66f?page=6"> Industry News </a>
<a title="August.Issue.2011 page 7" href="http://viewer.zmags.com/publication/f045d66f?page=7"> Foster Krupa, NJ Lottery Marketing Director (back</a>
<a title="August.Issue.2011 page 8" href="http://viewer.zmags.com/publication/f045d66f?page=8"> Industry News locations, at all Lottery</a>
<a title="August.Issue.2011 page 9" href="http://viewer.zmags.com/publication/f045d66f?page=9"> LOTTERY GAMES ALL YEAR LONG EA, EA SPORTS and th</a>
<a title="August.Issue.2011 page 10" href="http://viewer.zmags.com/publication/f045d66f?page=10"> Industry News New Je</a>
<a title="August.Issue.2011 page 11" href="http://viewer.zmags.com/publication/f045d66f?page=11"> Are young adults a primary segment for yourgame? </a>
<a title="August.Issue.2011 page 12" href="http://viewer.zmags.com/publication/f045d66f?page=12"> Industry News The Louisiana Lottery’s Ch</a>
<a title="August.Issue.2011 page 13" href="http://viewer.zmags.com/publication/f045d66f?page=13"> projected net sales (excluding free tickets), ver</a>
<a title="August.Issue.2011 page 14" href="http://viewer.zmags.com/publication/f045d66f?page=14"> Industry News promotion period, the L</a>
<a title="August.Issue.2011 page 15" href="http://viewer.zmags.com/publication/f045d66f?page=15"> What's the secret of our success? Your success.</a>
<a title="August.Issue.2011 page 16" href="http://viewer.zmags.com/publication/f045d66f?page=16"> Industry News Scientific Games</a>
<a title="August.Issue.2011 page 17" href="http://viewer.zmags.com/publication/f045d66f?page=17"> </a>
<a title="August.Issue.2011 page 18" href="http://viewer.zmags.com/publication/f045d66f?page=18"> Industry News Lottery, this central system c</a>
<a title="August.Issue.2011 page 19" href="http://viewer.zmags.com/publication/f045d66f?page=19"> Governor Dayton names Jenny Canfield as Acting Ex</a>
<a title="August.Issue.2011 page 20" href="http://viewer.zmags.com/publication/f045d66f?page=20"> WLA News </a>
<a title="August.Issue.2011 page 21" href="http://viewer.zmags.com/publication/f045d66f?page=21"> New York Lottery Achieves Level 2 Responsible Gam</a>
<a title="August.Issue.2011 page 22" href="http://viewer.zmags.com/publication/f045d66f?page=22"> Retailer Corner Editor’s note: This article is th</a>
<a title="August.Issue.2011 page 23" href="http://viewer.zmags.com/publication/f045d66f?page=23"> retailers increase sales, but for a number of rea</a>
<a title="August.Issue.2011 page 24" href="http://viewer.zmags.com/publication/f045d66f?page=24"> Retailer Corner SalesMaker by Scientific Games </a>
<a title="August.Issue.2011 page 25" href="http://viewer.zmags.com/publication/f045d66f?page=25"> But Sinacori was quick to urge caution. “Any lott</a>
<a title="August.Issue.2011 page 26" href="http://viewer.zmags.com/publication/f045d66f?page=26"> Retailer Corner Total Sales % Change ‐ Pre t</a>
<a title="August.Issue.2011 page 27" href="http://viewer.zmags.com/publication/f045d66f?page=27"> and incorporate some of their suggestions to crea</a>
<a title="August.Issue.2011 page 28" href="http://viewer.zmags.com/publication/f045d66f?page=28"> Retailer Corner explained Stanek. The second </a>
<a title="August.Issue.2011 page 29" href="http://viewer.zmags.com/publication/f045d66f?page=29"> “Some retailers were skeptical in the beginning, </a>
<a title="August.Issue.2011 page 30" href="http://viewer.zmags.com/publication/f045d66f?page=30"> Lottery Spotlight Tennessee Education Lottery C</a>
<a title="August.Issue.2011 page 31" href="http://viewer.zmags.com/publication/f045d66f?page=31"> executive management team of the Tennessee Educat</a>
<a title="August.Issue.2011 page 32" href="http://viewer.zmags.com/publication/f045d66f?page=32"> Lottery Spotlight n</a>
<a title="August.Issue.2011 page 33" href="http://viewer.zmags.com/publication/f045d66f?page=33"> Indianapolis is waiting for you! Expanded Convent</a>
<a title="August.Issue.2011 page 34" href="http://viewer.zmags.com/publication/f045d66f?page=34"> NASPL Update Record Attendance and Great Cont</a>
<a title="August.Issue.2011 page 35" href="http://viewer.zmags.com/publication/f045d66f?page=35"> grove, President and CEO of the Tennessee Educati</a>
<a title="August.Issue.2011 page 36" href="http://viewer.zmags.com/publication/f045d66f?page=36"> NASPL Update </a>
<a title="August.Issue.2011 page 37" href="http://viewer.zmags.com/publication/f045d66f?page=37"> the specific state had not been chosen at the tim</a>
<a title="August.Issue.2011 page 38" href="http://viewer.zmags.com/publication/f045d66f?page=38"> 38 | Lottery Insights - August 2011</a>
<a title="August.Issue.2011 page 39" href="http://viewer.zmags.com/publication/f045d66f?page=39"> NASPL would like to thank the Louisiana Lottery, </a>
<a title="August.Issue.2011 page 40" href="http://viewer.zmags.com/publication/f045d66f?page=40"> In Memoriam Dan A. Gwadosky Dan A. Gwadosky, </a>
<a title="August.Issue.2011 page 41" href="http://viewer.zmags.com/publication/f045d66f?page=41"> Visit Now! naspl2011.com NASPL 2011 Partner Pro</a>
<a title="August.Issue.2011 page 42" href="http://viewer.zmags.com/publication/f045d66f?page=42"> Research 2nd Quarter Sales By Product - 2010 vs.</a>
<a title="August.Issue.2011 page 43" href="http://viewer.zmags.com/publication/f045d66f?page=43"> 2nd Quarter Sales By Product - 2010 vs. 2011 Juri</a>
<a title="August.Issue.2011 page 44" href="http://viewer.zmags.com/publication/f045d66f?page=44"> Research 2nd Quarter Sales By Product - 2010 vs.</a>
<a title="August.Issue.2011 page 45" href="http://viewer.zmags.com/publication/f045d66f?page=45"> 2nd Quarter Sales By Product - 2010 vs. 2011 Juri</a>
<a title="August.Issue.2011 page 46" href="http://viewer.zmags.com/publication/f045d66f?page=46"> Research 2nd Quarter Sales By Product - 2010 vs.</a>
<a title="August.Issue.2011 page 47" href="http://viewer.zmags.com/publication/f045d66f?page=47"> Future Meetings & Conferences October 24 - 28</a>
<a title="August.Issue.2011 page 48" href="http://viewer.zmags.com/publication/f045d66f?page=48"> Associate Members </a>
<a title="August.Issue.2011 page 49" href="http://viewer.zmags.com/publication/f045d66f?page=49"> Job Postings The Arizona Lottery is a st</a>
<a title="August.Issue.2011 page 50" href="http://viewer.zmags.com/publication/f045d66f?page=50"> Job Postings Ontario Lottery and Ga</a>
<a title="August.Issue.2011 page 51" href="http://viewer.zmags.com/publication/f045d66f?page=51"> and seek consensus to overcome barriers in implem</a>
<a title="August.Issue.2011 page 52" href="http://viewer.zmags.com/publication/f045d66f?page=52"> Job Postings Ontario Lottery and G</a>
<a title="August.Issue.2011 page 53" href="http://viewer.zmags.com/publication/f045d66f?page=53"> • Thorough understanding of creative and media ag</a>
<a title="August.Issue.2011 page 54" href="http://viewer.zmags.com/publication/f045d66f?page=54"> </a>