<br />
TV News Europe The International Sales Newsletter of the ProSiebenSat.1 Group<br />
sixx — a new German<br />
Free TV channel<br />
<br />
<br />
April 2010<br />
<br />
What women want<br />
<br />
Television is female: Just over half of<br />
the German television audience (55<br />
percent) are women. Through all<br />
age groups, they spend more time<br />
in front of the television than men.<br />
On average, they watch 240 min-<br />
utes of television daily, which is half<br />
an hour more than men. Starting<br />
on 7 May, ProSiebenSat.1 Group will<br />
respond to these facts with a new<br />
station and a suitable motto: “sixx. I<br />
want it too.” Germany's first station<br />
purely for women offers everything<br />
that women want, including roman-<br />
tic Hollywood movies <a title="TV-News-Europe_April_ZMags.pdf page 1" href="http://viewer.zmags.com/publication/f04fc7ab?page=1">TV News Europe The International Sales Newsletter</a> TV News Europe The International Sales Newsletter<a title="TV-News-Europe_April_ZMags.pdf page 2" href="http://viewer.zmags.com/publication/f04fc7ab?page=2">Market ProfileNorway: Twelve PointsFacts & F</a> Market ProfileNorway: Twelve PointsFacts & F<a title="TV-News-Europe_April_ZMags.pdf page 3" href="http://viewer.zmags.com/publication/f04fc7ab?page=3">Market ProfileInterviewB</a> Market ProfileInterviewB<a title="TV-News-Europe_April_ZMags.pdf page 4" href="http://viewer.zmags.com/publication/f04fc7ab?page=4">Blockbusters for a FeeA significant number of Ge</a> Blockbusters for a FeeA significant number of Ge<a title="TV-News-Europe_April_ZMags.pdf page 5" href="http://viewer.zmags.com/publication/f04fc7ab?page=5">Product Placement: Premiere on ProSiebenProSie</a> Product Placement: Premiere on ProSiebenProSie<a title="TV-News-Europe_April_ZMags.pdf page 6" href="http://viewer.zmags.com/publication/f04fc7ab?page=6">InterviewKatja Hofem-Best,Managing Director </a> InterviewKatja Hofem-Best,Managing Director