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Zmags
LAW À LA MODE
Issue 15 – February 2015
The dangers oF InTernaTIonal
Trademark applIcaTIons In chIna
proTecTIng your busIness From
cusTomer’s Insolvency
legal and eThIcal challenges
arIsIng From bIg daTa
a word From The IndusTry’s mouTh
proFessor barbara pozzo
proTecTIon oF slogans under
TurkIsh Trademark law
new rules on lease agreemenTs In
The reTaIl secTor In ITaly
uk Ip law: aFTermaTh oF The
hargreaves reporT
Fashion, Retail and Design Group
Contents
FallIng Foul oF chIna’s Trademark sysTem 04
The dangers of international trademark applications in China
reTenTIon oF TITle 06
Protecting your business from customer’s insolvency
FashIon and
LAW À LA MODE Issue 15 – February 2015
Contents FallIng Foul oF chIna’s Trademark sysTem
Editorial “In the land of the Alien Emperor” Dig
FALLING FOUL OF ChInA’S tRADEMARk SyStEM the dang
The question is: how? A brand owner can choose ei
RETENTION OF tItLE By robert russell and pe
■ “Identifiable goods” – in ■
FASHION AND BIG DAtA By bartolome martin (Madrid)
RETAILERS NEED TO PREPARE FOR thE nEW Eu DAtA pRO
a word From The IndusTry’s mouTh IntERVIEW WIth p
and students are equally distributed between
BELGIUM: nEW DEVELOpMEntS In thE FRAMEWORk OF thE
of its upper angles) in order to claim copyright
PROTECTION OF SLOGANS UNDER tuRkISh tRADEMARk LAW
NEW RULES ON LEASE AGREEMENTS In thE REtAIL SECtO
uk Ip LAW GEtS A REStyLE By rebecca kay and ruth
Background to the reforms In 2010, the government
■ The question of whether a parody is humorous w
BuSInESS round-up Eponymous companies and use of
Event Calendar (JANUARY 2015 – MARCH 2015) Our